La Rosa Holdings Corp. · NASDAQ:LRHC
La Rosa — IPO Roadshow (June 2024)
27 slides from La Rosa's IPO roadshow presentation, Jun 12, 2024
Slide 1: Family. Passion. Growth. Issuer Free Writing Prospectus
FAMILY. PASSION. GROWTH. LA ROSA HOLDINGS CORP. Issuer Free Writing Prospectus Filed Pursuant to Rule 433 File Number: 333 - 280124 June 2024 The issuer has filed a registration statement including a preliminary prospectus with the SEC ( File 333 - 280124 ) for the offering referred to in this commu
Slide 2: Safe Harbor Statement
This presentation includes or incorporates by reference statements that constitute forward - looking statements within the meaning of Section 27 A of the Securities Act of 1933 , as amended, and Section 21 E of the Securities Exchange Act of 1934 , as amended . These statements relate to future even
Slide 3: Offering Summary
La Rosa Holdings Corp . Issuer Nasdaq Capital Market Exchange LRHC Ticker Follow - on Offering (FPO) Offering Type 3 , 636 , 363 Units consisting of one share of common stock (or pre - funded warrant) and one common warrant to purchase one share of common stock Security The common warrants will be e
Slide 4: Family. Passion. Growth.
FAMILY. PASSION. GROWTH. 4 LA ROSA HOLDINGS CORP.
Slide 5: Our agent-centric platform is the beating heart of our mission
LA ROSA HOLDINGS CORP. Our agent - centric platform is the beating heart of our mission.
Slide 6: We didn't invent the 100% commission model, we disrupted it
LA ROSA HOLDINGS CORP. We didn't invent the 100% commission model, we disrupted it
Slide 7: La Rosa Realty agents earn more
LA ROSA REALTY AGENTS EARN MORE * Traditional Brokerage VS $3,150 more in commission to the La Rosa Realty agent . The above example represents an agent in the Premier and Blue plan who are no longer in La Rosa Coaching. New agents enter La Rosa Coaching at a 60/40 split for their first four transac
Slide 8: Disrupting the market
Agent - centric commission model with multiple revenue streams Provide proprietary technology, training, and on - going coaching support Encourage agents to pursue commercial real estate (CRE) transactions and provide CRE services DISRUPTING THE MARKET Offer ancillary services, e.g. mortgage, insura
Slide 9: Growth Statistics
GROWTH STATISTICS 0 750 1500 2250 3000 2012 2014 2016 2018 2020 2024 Agent Count Agent Count represents all agents within the La Rosa Realty, including franchised locations LA ROSA HOLDINGS CORP.
Slide 10: We believe this settlement creates major opportunities and benefits
We believe this settlement creates major opportunities and benefits for
Slide 11: By the Numbers
BY THE NUMBERS AGENT COUNT 2 , 470 $ 32 M TOTAL TRANSACTION COUNT* 7 , 500 OFFICES 37 STATES & UNINCORPORATED TERRITORY 7 *FY2023 11 TOTAL REVENUE LA ROSA HOLDINGS CORP.
Slide 12: We didn't invent the revenue share model in real estate, we are disrupting it
We didn't invent the revenue share model in real estate, we are disrupting it Immediate Earning Potential: Unlike traditional commission structures, La Rosa’s model is designed to allow agents to potentially start earning passive income from the very first referral they bring into the Company Buildi
Slide 13: La Rosa's Ultimate Plan
Ultimate Business Builder and Ultimate 100 Levels 5th 9% 10% 4th 10% 3rd 10% 2nd 21% 1st 50% La Rosa’s Ultimate Plan LA ROSA HOLDINGS CORP.
Slide 14: *Based on our review of buildingbetteragents.com, www.onereal.com , lpt.com and other publicly available information
*Based on our review of buildingbetteragents.com, www.onereal.com , lpt.com and other publicly available information *
Slide 15: Office Locations
OFFICE LOCATIONS Orlando Reunion* Sarasota St. Cloud St. Augustine* St. Petersburg* Venice* Waterford Lakes Wesley Chapel* Winter Garden FLORIDA Apopka* Celebration Clermont* Davenport* Downtown Orlando* Fort Lauderdale* Homestead Jacksonville* Kendall* Kissimmee Lake Nona Lakeland* Lake Worth* Long
Slide 16: Awards & Recognition
AWARDS & RECOGNITION All awards and recognition are presented to La Rosa Realty, LLC. No. 1 in the large - business category in the 2022 Orlando Sentinel Top Workplaces program 2022 2020, 2019, 2018 & 2017 Top 75 Residential Real Estate Firms in the United States Orlando Business Journal Top Office
Slide 17: Acquisitions
LA ROSA HOLDINGS CORP. Acquisitions 100% KISSIMMEE FRANCHISING LA ROSA LA ROSA COACHING 51% 51% 51% 51% 51% 51% ORLANDO PREMIER CW PROPERTIES NORTH FLORIDA TEXAS WINTER GARDEN 100% 100% 100% 90% CALIFORNIA GEORGIA Prestige 51% LA ROSA HOLDINGS CORP. 51% SUCCESS
Slide 18: Public Real Estate Brokerage Comparison
PUBLIC REAL ESTATE BROKERAGE COMPARISON BROKERAGE MODEL AGENT COMMISSION TECHNOLOGY 100% - AGENTS EARN THE MOST PER SALE TRADITIONAL SPLITS TO AGENTS TRADITIONAL SPLITS TO AGENTS 20% OF COMMISSION TO BROKER 20 - 40% OF COMMISSION TO BROKER PROPRIETARY TRAINING & SUPPORT PLATFORM MINIMAL PROPRIETARY
Slide 19: Diversified Revenue Streams
DIVERSIFIED REVENUE STREAMS La Rosa Realty Percentage fees paid on agent - generated residential real estate transactions. Other revenues earned upon occurrence (annual and monthly dues charged to our agents) La Rosa Franchising One - time fee payable upon signing of the franchise agreement. Other r
Slide 20: Proprietary Technology Platform
PROPRIETARY TECHNOLOGY PLATFORM EDUCATION Robust, best - in - class training platform for sales agents, both new and experienced. Daily in - person educational classes are available, plus virtual support 24/7. MARKETING AI integrated CRM software*. Each franchise and agent is given their own persona
Slide 21: My Agent Account
MY AGENT ACCOUNT LA ROSA HOLDINGS CORP.
Slide 22: Strategic Partnership with Final Offer
STRATEGIC PARTNERSHIP WITH FINAL OFFER • Final Offer and La Rosa are revolutionizing the real estate industry by bringing transparency to the heart of transactions • Partnership provides La Rosa’s agents with a more transparent offer and negotiation experience for their clients • No more hidden deal
Slide 23: JAEME@AI
JAEME@AI Real Estate Artificial Intelligence Tools Exclusive to La Rosa Agents soo awn are | Cod E ; we apes” 1 | 5 exer \ — \aat fe xovd” i iy \ 3S ow. 5 OD | m rant Ea AAC" Real Estate Quotes Realtor Biography Real Estate Blog Post oa” = eal 12-Touches Emails Newsletter Campaign Market Analysis Re
Slide 24: Management
MANAGEMENT Joe La Rosa, Founder, Chairman of the Board, & CEO Kent Metzroth, EVP & Chief Financial Officer >) + Over 20 years of domestic and intemational experience in multiple industries + 2019 — 2022: Served in various senior-level finance roles, including Senior VP Finance, Treasury, Tax and IR
Slide 25: Revenue Growth
REVENUE GROWTH LA ROSA HOLDINGS CORP. $6.8 $11.4 $13.1 $0.0 $2.0 $4.0 $6.0 $8.0 $10.0 $12.0 $14.0 Q3 2023 Q4 2023 Q1 2024 Quarterly Revenue in Millions Revenue
Slide 26: Key Investment Highlights
KEY INVESTMENT HIGHLIGHTS BROAD REACH UNIQUE BUSINESS MODEL FUTURE OPPORTUNITY FINANCIAL STRENGTH 2,4 70 agents* 3 7 offices Services include residential and commercial real estate brokerages, franchising, real estate education and coaching, and property management Agent centric model Proprietary te
Slide 27: Family. Passion. Growth.
FAMILY. PASSION. GROWTH. NASDAQ: LRHC