Jowell Global Ltd. · NASDAQ:JWEL
Jowell Global — IPO Roadshow (December 2020)
20 slides from Jowell Global's IPO roadshow presentation, Dec 31, 2020
Slide 1: Jowell Global Ltd. Issuer Free Writing Prospectus
Issuer Free Writing Prospectus Dated December 31, 2020 Filed Pursuant to Rule 433 Relating to Preliminary Prospectus Dated December 28, 2020 Registration Statement No. 333 - 250889 JOWELL GLOBAL LTD. A China’s Leading Cosmetics, Health and Nutritional Supplements and Household Products E - Commerce
Slide 2: Forward-looking statements
This presentation includes statements that are, or may be deemed, “forward - looking statements“ . In some cases, these forward - looking statements can be identified by the use of forward - looking terminology, including the terms ”believes,” “estimates,” “anticipates,” “expects”,“ ”plans,“ intends
Slide 3: Free Writing Prospectus Statement
This free writing prospectus relates to the proposed public offering of ordinary shares of Jowell Global Ltd (the “Company”) and should be read together with the Registration Statement filed by the Company with the SEC for the offering to which this presentation relates and may be accessed through t
Slide 4: Contents
1. Company Overview Contents JOWELL GLOBAL LTD Operates an online platform and LHH Mall through Shanghai Juhao Information Technology Co., Ltd. Health & Nutritional Supplements Household Products Co s me ti cs 1 3. Investment Highlights
Slide 5: Preliminary Offering Summary
2 Preliminary Offering Summary Issuer • Jowell Global, Ltd. Listing / Ticker • NasdaqCM: JWEL (Subject to NASDAQ Approval) Securities • Ordinary Shares Offering Type • Initial Public Offering Base Offering • 3,714,286 Ordinary Shares* Over - Allotment Option • 557,143 Ordinary Shares (15% of base of
Slide 6: About Jowell Global
• As of June 30, 2020, 1,774,845 VIP members registered on the platform, 174 merchants have opened stores on the platform • We operate via Shanghai Juhao, which runs online platform LHH Mall • Since August 2017, we have also started selling products through authorized retail stores which provide off
Slide 7: Sales Channel
Sales Channel Online direct sales, authorized retail store distribution, third - party merchants and live streaming marketing 4 Financials Company I P n o d s u it s io tr n y Investment Highlights Growth Strategies Live Streaming Marketing We train our authorized retail store owners to participate
Slide 8: Product Categories
We offer high - quality and affordable products on our platform 5 Product Categories Health and nutritional supplements and foods Cosmetics Skincare Body care Baby and Children Washing items Fragrances Food Electronics Apparel Household products Financials C I o n m d u p s a t r n y y I P n o d s u
Slide 9: Industry Overview
Industry Overview The E - commerce market continues to expand China is the world’s No.1 E - commerce market since 2015 • Online sales volume in China rose by more than 30 % , approaching $ 2 trillion or more than half of global online retail sales in 2019 tril l ion yu a n in • Consumer goods retail
Slide 10: Cosmetics, health supplements and household products markets
+Cosme ti cs • China is second largest cosmetics market in the world, accounting for 12 . 7 % of the $ 488 billion global market in 2018 • The market of China’s cosmetics e - commerce industry in 2015 was about RMB 57.88 billion, which increased to RMB 136.67 billion in 2019, with a compound annual
Slide 11: Investment Highlights
INVESTMENT HIGHLIGHTS 8 Financials Company I P n o d s u it s io tr n y Investment Highlights Growth Strategies Competitive Advantages 01 02 03 04 Top - Quality Services and Technology Investment Customers, Marketing and Integration Strong Dedicated Management Team with Extensive Industry Experience
Slide 12: Competitive Advantages
Competitive Advantages Personalization, instantaneity, convenience, interaction, accuracy and fragmentation Our competitors • Re t a i l m arke t s i n C h in a a r e frag m en t ed and highly competitive. • Competition from traditional retailers • Competition from online retailers, such as Jumei, L
Slide 13: Customers, Marketing and Integration
• Large, engaged and loyal customer base • 29,393 or 52.01% repeat customers of total customers in 2019 • A customer is considered repeat customer if he or she returns to our platform and purchase from us within 30 days from his or her last purchase • Creative and cost - efficient marketing campaign
Slide 14: Customer service, Technology and Mobile App
Customer service, Technology and Mobile App 24/7 customer service Peer Review Photography Multimedia Live Streaming 11 Financials Company I P n o d s u it s io tr n y Investment Highlights Growth Strategies * Gross Merchandise Volume See offering documents for further risks and disclosures. There is
Slide 15: Management team
• director of CN Energy Group Inc. since August 2019 • Chief Financial Officer of China Eco - Materials Group Co., Limited from July 23, 2019 to November 11, 2020 • Audit manager at Friedman, LLP and Patrizio & Zhao LLC from December 2006 to September 2017 • Graduated from Jiangsu Radio & TV Univers
Slide 16: Our Strategies
Authorized stores Develop additional community, franchise, direct and joint venture stores Suppliers Expand high - quality suppliers base Services Provide additional services such as physical demonstration stores and shipping centers Technology Continue to develop AI, blockchain, cloud - based solut
Slide 17: Technology development: AI, blockchain, cloud
A B I C We will continue to develop our AI capacity to enhance functions of our smart procurement services and automatic re - ordering system. We are also developing an artificial intelligence product recommendation system to provide better choices to our consumers. Blockchain We intend to use block
Slide 18: Revenue Breakdown for six months ended June 30, 2020
Cosmetic products 28% Health and nutritional supplements 40% Household products 32% Revenue Breakdown for the six months ended June 30, 2020 • Sales from health and nutritional supplements grew from $3 million in the first half of 2019 to about $10.8 million during the same period in 2020, represent
Slide 19: Financials for fiscal year 2018 & 2019
FOR FISCAL YEAR 2018 & 2019 (US$ in thousand) Income from operation 2018 2019 - 14.2 1,985 % 1,704 - 13.5% Financials Company I P n o d s u it s io tr n y Investment Highlights Growth Strategies 16 * FY ends December 31 24,188 61,776 Net revenue 2018 2019 155.4% 1,478 1,278 Net income 2018 2019 See
Slide 20: Thank You!
Thank You! Adam Pasholk apasholk@ne tw1. com Karen (Huiyun) Mu kmu@netw1.com Network 1 Financial Securities, Inc. Phone: +1 732 - 758 - 9001 Fax: +1 732 - 758 - 6671 Investor Relations EverGreen Consulting Inc. IR@changqingconsulting.com +1 - 908 - 510 - 2351 +86 13811768559 At Company Jessie Zhao,