Cracker Barrel Old Country Store, Inc. · NASDAQ:CBRL
Cracker Barrel Old Country Store — CBRL Group — Investor Presentation (October 2007)
29 slides from Cracker Barrel Old Country Store's investor presentation, Oct 3, 2007
Slide 1: Deb Evans, VP / GMM Product Development
October 3, 2007 Deb Evans VP / GMM Product Development
Slide 2: The Power of One
The Power of One One authentic Cracker Barrel Brand Restaurant & Retail
Slide 3: Brand Leverage through Retail
Brand Leverage through Retail How will retail leverage the brand? Merchandise Planning - Create with the end in mind New Packaging Concept Maximize the Cracker Barrel Brand Potential Focused Concept Theme Development Integrated Cross Merchandising & Presentation FLO - Floor set Location Optimization
Slide 4: Brand Leverage Through Retail
Brand Leverage Through Retail How will retail leverage the brand? Merchandise Planning - Create with the end in mind New Packaging Concept Maximize the Private Brand Potential Focused Concept Theme Development Integrated Cross Merchandising & Presentation FLO - Floor set Location Optimization Holist
Slide 5: Packaging Strategy
Packaging Strategy Drive Sales growth by developing packaging that supports and leverages the personality of the brand, adding value to the product and shopping experience. Leverage the emotional connection. Embrace brand authenticity. Support "look and feel" seasonal direction. Communicate story te
Slide 6: Retail Packaging Impact
Retail Packaging Impact Increased Brand Loyalty Increased likelihood of purchase, conversions. Creates more browsing, more buyers. Provide cues of a revitalized energy leading to more engagement and purchase intent. Portray a genuine sense of quality, better value, higher AUR.
Slide 7: Visual Validation
Visual Validation Visual Validation
Slide 8: Creating the Emotional Connection
Creating the Emotional Connection Creating the Emotional Connection
Slide 9: Current Retail Food Packaging
Current Retail Food Packaging Current Retail Food Packaging
Slide 10: Current Pancake Mix and Apple Butter Packaging
Current Pancake Mix and Apple Butter Packaging Packaging Packaging
Slide 11: Proposed New Pancake Mix and Apple Butter Packaging
Proposed New Pancake Mix and Apple Butter Packaging Butter Packaging Butter Packaging
Slide 12: Creating the Emotional Connection
Creating the Emotional Connection Creating the Emotional Connection
Slide 13: Creating Iconic Gift Wrap
Creating Iconic Gift Wrap Creating Iconic Gift Wrap
Slide 14: Brand Leverage Through Retail
Brand Leverage Through Retail How will retail leverage the brand? Merchandise Planning - Create with the end in mind New Packaging Concept Maximize the Private Brand Potential Focused Concept Theme Development Integrated Cross Merchandising & Presentation FLO - Floor set Location Optimization Holist
Slide 15: Chocolate
Chocolate Chocolate Chocolate
Slide 16: American Heritage
American Heritage American Heritage American Heritage
Slide 17: Family Road Trip
Family Road Trip Family Road Trip
Slide 18: State Fair
State Fair
Slide 19: State Fair
State Fair
Slide 20: Inspirational Baby
Inspirational Baby Inspirational Baby
Slide 21: Cracker Barrel Kids
Cracker Barrel Kids Cracker Barrel Kids
Slide 22: Family Reunion
Family Reunion Insert Family Reunion art art art
Slide 23: Apple
Apple Apple Apple
Slide 24: Brand Leverage Through Retail
Brand Leverage Through Retail How will retail leverage the brand? Merchandise Planning - Create with the end in mind New Packaging Concept Maximize the Private Brand Potential Focused Concept Theme Development Integrated Cross Merchandising & Presentation FLO - Floor set Location Optimization Holist
Slide 25: Integrated Cross Merchandising & Presentation
Integrated Cross Merchandising & Presentation Create cross merchandise product Presentations (i.e. apparel, gifts, accessories and food) Maximize clear and easy shopping experience Signal energy & newness to the customer
Slide 26: Brand Leverage Through Retail
Brand Leverage Through Retail How will retail leverage the brand? Merchandise Planning - Create with the end in mind New Packaging Concept Maximize the Private Brand Potential Focused Concept Theme Development Integrated Cross Merchandising & Presentation FLO - Floor set Location Optimization Holist
Slide 27: Brand Leverage Through Retail
Brand Leverage Through Retail How will retail leverage the brand? Merchandise Planning - Create with the end in mind New Packaging Concept Maximize the Private Brand Potential Focused Concept Theme Development Integrated Cross Merchandising & Presentation FLO - Floor set Location Optimization Holist
Slide 28: The Power of Brand
The Power of Brand Brands with Energy are brands that thrive. Brands that are authentic are brands that thrive. Brands that are unique and offer value are brands that thrive.
Slide 29: Q&A Brand Leverage Through Retail
Q&A Brand Leverage Through Retail Terry Maxwell & Deb Evans