Sharplink, Inc. · NASDAQ:SBET
Sharplink — Merger or Acquisition (April 2021)
28 slides from Sharplink's merger presentation, April 2021
Slide 1: Making Sports Betting Easy
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Slide 2: Disclaimer
Disclaimer This investor presentation (this “Presentation”) is for informational purposes only to assist interested parties in making their own evaluation with respect to the proposed business combination (the “Business Combination”) between SharpLink, Inc. (“SharpLink”) and Mer Telemanagement Solut
Slide 3: Disclaimer (cont’d)
Disclaimer (cont’d) These forward-looking statements are based upon estimates and assumptions that, while considered reasonable by SharpLink and its management, and the Company and its management, as the case may be, are inherently uncertain. Factors that may cause actual results to differ materially
Slide 4: A Wide Open Playing Field
A Wide Open Playing Field Sports betting is the new frontier of America’s obsession with gaming. It’s poised to make things a lot more fun for a lot more people, with an estimated $150 Billion in Gross Wagers1 by 2025, generating $9.20 Billion in Net Gaming2 revenue, $2.76 Billion3 of which will go
Slide 5: SharpLink Can Win the Affiliate Space
SharpLink Can Win the Affiliate Space We’re the bot behind the bet. The intelligent analytics that will bring the players to the table and get them to put the money down. Our innovative tools and experience-based services give our users the power to collect data on potential users, connect them with s
Slide 6: Our Leadership Is Ready
Our Leadership Is Ready Co-Founded by Rob Phythian Proven experience selling data and gaming solutions to strategic partners such as Turner Sports, Google, Facebook, and more. Management Exits Totaling $120M+ SportsData (acquired by Sportradar), Fanball (acquired by Liberty Media) and Sports Technol
Slide 7: With a Great Team
With a Great Team Experienced Team World class management team with executive experience at ESPN, NBC, Sportradar, AOL, Cantor, Betfair, and Genius Sports. Domain Expertise A combined 100+ years of experience delivering innovative sports solutions to media companies (NFL, NBA, NASCAR, PGA TOUR, BWW,
Slide 8: The Opportunity
The Opportunity SHARPLINK
Slide 9: Sports Betting is Exploding Nationwide
Sports Betting is Exploding Nationwide 75%+ of the U.S. population is expected to have legalized sports betting in just a few years. 2021 21 States + D.C: Live and Legal 5 states: Legal 14 States: Active or Pre-filed Legislation 1. American Gaming Association 9
Slide 10: Digital Sports Betting Revenues are Growing at a Rapid Rate
Digital Sports Betting Revenues are Growing at a Rapid Rate Growth Drivers 2020 Legal U.S. Sports Betting Revenue (GROSS GAMING REVENUE IN $000) 70% In-Game NOTE: Mobile betting only (by 2025) available in 12 of 19 legal $1,250 states and represents 50% of total GGR in 2020 $399 $222 $225 90% $138 M
Slide 11: The U.S. Market Will be One of the World’s Biggest by 2025
The U.S. Market Will be One of the World’s Biggest by 2025 Market Total Sports Fans Gross Wagers 1 Net Gaming Revenue 2 Gross Affiliate Opportunity 3 3.5B $300B $19.50B $5.90B 250M $150B $9.20B $2.76B 1. Total Legal and Illegal Wagers (AGA, Statista, Technavio) | 2. Morgan Stanley | 3. Estimated 30% P
Slide 12: Strategic Deals are Shaping the U.S. Market
Strategic Deals are Shaping the U.S. Market In the last year, companies invested $20B in sports betting acquisitions and partnerships. Media Players Sports Leagues Tech Players Launched full-service sports Became authorized sports Lifted its long-held ban on betting platform and app with betting par
Slide 13: But… Fans and Operators are Out of Sync
But… Fans and Operators are Out of Sync Sportsbooks and media operators don’t fully understand their users, so they can’t convert players with high-performing betting offers. Overwhelmed with Blind to the data they Qualified customers generic offers and content have with their users are underleveraged
Slide 14: SharpLink Closes the Gap Between Spending and Sportsbook ROI
SharpLink Closes the Gap Between Spending and Sportsbook ROI SharpLink reduces CAC and improves LTV on acquired players. Estimated Value of Deals Sportsbooks are $1,000M Securing to Acquire Customers $750M $500M $200M $100M Estimated Return on Sponsorship Investment Y1 Y2 Y3 Y4 Y5 14
Slide 15: Sharplink is the Solution
Sharplink is the Solution The SharpLink monetization platform drives more efficient conversion for sportsbooks and media operators. Personalized Turn audience data into Sports fans offers and content monetizable asset become sports bettors Contextual betting offers Optimize player conversion Improve ROI
Slide 16: The Power of Sharplink
The Power of Sharplink SHARPLINK
Slide 17: Conversion Ecosystem
Conversion Ecosystem We collect information on potential users, connect them with sports betting content and convert them into paying customers. Collect Connect Convert Publishing Partners Technology & Products Sportsbook Partners (Fans) On a daily basis, millions of players SharpLink delivers leadi
Slide 18: Efficient Customer Conversion
Efficient Customer Conversion Our unique conversion platform does the work: Proprietary Technology Using extremely sophisticated behavioral modeling and tracking technologies, we can predict what people need, before they even know they need it. Data Science The path to converting a Sports Fan into a S
Slide 19: Sharplink Key Advantage
Sharplink Key Advantage Everything you need to make sports betting easy. We’re smarter and more efficient than our competitors. Our cutting edge technology constantly innovates to improve how publishers, leagues and sportsbooks interact with their customers. 19
Slide 20: SharpLink Key Results
SharpLink Key Results We provide sports leagues and media companies with unmatched value. Market Consumer SharpLink Comfort Friendly Integration with Sports Betting Technology Betting Content As states make sports betting SharpLink is being built from the SharpLink delivers frictionless, SharpLink a
Slide 21: SharpLink Value Proposition
SharpLink Value Proposition Making a Dynamic Industry It All Works Together Design Manageable All aspects of the product—from F2P to We tailor and update our products to help We go beyond the tech, offering licensing, Personalization—are built to work together, operators integrate sports betting comp
Slide 22: Business Model
Business Model We generate income through revenue share and/or referral fees. Publishing Partner Negotiated Payments to Gross U.S. Referral End User Clicks SharpLink Hosted Offer Publisher Market Opportunity1 $2.76B Sportsbook Partner Rev Share Paid Depositor/Bettor Through SharpLink Platform 30% NGR
Slide 23: Case Studies
Case Studies © SHARPLINK
Slide 24: Live Results
Live Results Live betting module for a major sports organization. SharpLink created and seamlessly integrated a custom live Betting Module directly on the NASCAR.com homepage. The SharpLink Module geotargets NASCAR.com users with multiple betting opportunities for each weekly race within an easy-to-
Slide 25: Contextual Product Integration
Contextual Product Integration Greatly enhanced consumer pipeline KPI. SharpLink created a fully-contextualized better experience within SportsHub Game Network’s DFS and High Stakes Fantasy Football games. The contextual bet placements allowed users to become acclimated to new betting opportunities
Slide 26: Seamless 3rd Party Integration
Seamless 3rd Party Integration Plug and play integration with no cost or set-up hassle. SharpLink created a plug and play version of the contextualized betting experience for RTSports. This allowed RTSports to get up and running with a fully-operational betting platform for the 2020 football season
Slide 27: Everything You Need to Make Sports Betting Easy
Everything You Need to Make Sports Betting Easy 27
Slide 28: Thank You
Thank You Rob Phythian, CEO 612-386-8022 rob.phythian@sharplink.com