Oscar Health, Inc. · NYSE:OSCR
Oscar Health — Series A Pitch Deck (2014)
33 slides from Oscar Health's pitch deck, 2014
Slide 1: Oscar: simple, friendly, smart
OSCOTI simple friendly smart
Slide 2: Health Insurance was the worst
Health Insurance ¢#s was the worst
Slide 3: Health insurance is changing (fast)
health insurance is changing (fast) 40 million individuals getting insurance Shop for insurance like everything else Insurers can't say no!
Slide 4: Customer is the consumer
customer is the consumer Focus on branding, technology, customer service Tech tools that guide members to care Make it simple
Slide 5: What makes us simple? Key ingredients
what makes us simple? 4 key ingredients
Slide 6: 1. Simple because of our visual design
1. simple because our visual design Friendly and approachable Clear and limited calls to action Hide details until needed
Slide 7: Hello New York, We're Oscar
oscar Hello New York, We're Oscar, GET STARTED v
Slide 8: Slide 8
Slide 9: Health insurance meets the Internet
Health insurance the Internet
Slide 10: Oscar member welcome screen
oscar @ Kristina Hi Kristina! 1 Insurance can be complicated but we make it simple. Get a tour of your plan» 2 We can give you personalized care (and a $10 reward), Tell us about your health » } Our doctors can call when you need care, Set up your Teladoc profile » SKIP TO SITE >
Slide 11: Find your level of care
(@) Show all events regarding all episodes for Kristina | oer cane | eenerits © » Find your level of care I Thank you. , A Teladoc doctor will call you nme be before 7.43 PM (EDT) ‘. Ricco ated Minor / imenediate care for serious injuries and finess: : j care for serious injuries and finess. j } Gen
Slide 12: Search for care: asthma
oscar Search for care, people, places. or drugs ® Asthma Astfima 63 a chromic disease that affects your airways. Your atrways are tubes that carry air in and out of your tungs. if you have asthma, the inside walls of your airways become sore and swotlen. That makes them very sensitive, and they may
Slide 13: Pulmonologist search results
OSCOPr = Pulmonologist = Edward — 4 Goto location 24 results in this area PERSOWALIZE Doctor on call Have a doctor call you within 1 hour howe ¥ LOM Maton David Valentine internal Medicine, Pulrnonotogest Athanasios Malos internal Medicine, Pulmonotogist v7 cou waTOH taj Akhavan Allergist, internal
Slide 14: Provider details
OSCCY = Search for care, people, places, of drugs Edward Eden Pulrnonologist, Critical Care Doctor ee SSS ar i £ fo, » ie > Lindy é mm,” Ny Lg ey," Hm, Wika % fmm, f - py ~ ¢ eS ites 1780 BROADWAY, 7TH FLOOR, New York, NY 10019 SHOW OTHER LOCATION % Phone (212) 2)S5-0144 © Fan (212) 315-0196 Provide
Slide 15: 2. Simple because we get complexity
2. simple because we get complexity Backgrounds as analysts and data scientists In-house insurance experts Focus on primary use cases
Slide 16: Get your quote in just seconds
Get your quote 1n just seconds single no kids $50,000 10012 GET QUOTE
Slide 17: Explanation of benefits and bill
BA etter sete sow Yor Cy. NY 10009 Ba hered wiame- wIWQOE Please pay this ammount $900.00 Pease pay by aes birt —d Preto 0 $200.00 Oscar Sheer fetge Pn Preanuty, you paid Pocaped ee Bering amount dor $000 Thmcrdior Roce Farry Rocumet herca hornet Cont ef your coverage siee72 Paty TUN eoctoeet Goverr
Slide 18: Simplified bill
itt few Tork, WT 1OTT You owe $242.95 by January 1 Jee bac tor mare Setete Pay ontine Viet Nercar Com 10 tet up one-fme & renarng papers. ary by creck ‘Ste the back of ths bit for Hatructions On Row 2 puny By ChECA or morey order Pay with cash Ge onfine to fied over 1,000 locations i the Seow Yor’ m
Slide 19: 3. Simple because we're data smart
3. simple because we're data smart Search instead of menus Natural language instead of medical terminology Turn offline experiences into online ones
Slide 20: Search for symptoms and care
Search for symptoms and care OR BROWSE v Influenza Influence ts typically Conditions sed do eh Gkdunt ut labore et c 2 aliqua. Change phone nde
Slide 21: Search results and health events
=> Edward © retore Robert Mead fiom Meador '" Herbert Meadow fo} PLACES See all 4 renalts Meadowbrook Care Center i Meadow Park Rethabwitanon and Health Care = ae tsland Sports Pt of East Meadow 4 ‘ (© orvss See all 40 rewilts Emadine « Metadate CD Metadate ER Your Health Events oy » You requested a
Slide 22: I can't stop wheezing
OSCOCTr i can't stop wheezing = Edward © ANd cane FoR Sleep Apres Asthme Respiratory Fadure Your Health Events e@ « You requested a doctor call at 5:48 pum. We received your payment of $1.00. You requested a doctor call at 7:36 p.m. uw You requested a doctor call at 2:33 pn et We recetved your payme
Slide 23: Natural language symptom search
my tummy hurts| © FIND CARE FOR Indigestion Abdominal Pain Heartburn i can't get pregnant © FIND CARE FOR Infertility Endocrine Diseases Female Infertility i'm really sad| © FIND CARE FOR Depression Seasonal Affective Disorder Child Mental Health
Slide 24: What's your number?
if What's your number? (555) 867-5309 WHERE ARE YOU CALLING FROM? WHERE SHOULD PRESCRIPTIONS BE SENT? Duane Reade, 29 7TH AVE # 33, New York, 10011 Rerrunder You shouldnt use Teladoc if youre experiencing a serious medical emergency
Slide 25: A doctor will call you soon
A doctor will call you soon at (555) 867-5309
Slide 26: Doctor call details and prescription
OSCE = Search for care, people, places, or drugs eee @ yor @ ano ee wm Se wa @ won We received your payment of $329.69. You requested a doctor cal at 5:46 pum. You had a call with Ankust K Bansal at 1:51 p.m, Reason for Call = Cough Diagnosis Bronchitis : acute Prescription Azithromycin 5 Day Dose P
Slide 27: 4. Simple because we are focused
4. simple because we are focused Learn to say no Cut functionality along the way Design for what you have
Slide 28: Member care timeline
oO Kristina Show all items related to al! care Hi there, Kristina 1 Active doctors 2 Unpaid Appointments You picked up your prescription for Timolo! Malatae Apr 4 MIGRAINES © uresune oF awrrwina? Read up on everything regarding Timoto! Melater ] Leann mone | You switched Blocadren for Timolol Malata
Slide 29: Next steps and health events
OSCOF = Search for care, people, places, or drugs Next Steps © Bistime to pay your bil. Your account balance of $216.95 5 due by Apri 1, 2014 Your Health Events @ eet) Hou requented a doctor cat at Sat pm. @ Mercy Youturnedon recurring paymeres. jen 28 Werecenved your payment of $217.95. jer G2 «You
Slide 30: Anatomy of simple
anatomy of simple 1. Limit actions and details until needed 2. Reduce complexity by understanding it 3. Put data to work instead of users 4. Stay focused
Slide 31: Importance of design
importance of design Helped build the company Crucial to customer growth and engagement Keeps pace with our thinking rather than our doing
Slide 32: What's next?
what's next? Simpler than your cell phone plan Smarter member engagement Integration into doctor offices
Slide 33: Thanks
thanks albert isaksson andrew borovsky bryan young dawn williamson fredrik nylander herman carlsson john loser mario schlosser robert lindgren robin davey sara wajnberg eddie@hioscar.com