Halfords Group Plc · LSE:HFD

Halfords — Investor Presentation (November 2025)

28 slides from Halfords's investor presentation, November 2025

  1. Slide 1: Strategy Update November 2025

    STRATEGY UPDATE November 2025

  2. Slide 2: Agenda

    AGENDA 1. Setting the scene 4. The team 2. Our strategy 5. Summary Cycling 3. Delivery & measurement 6. Q&A Halfords Group PLC Strategy Update | November 2025 2

  3. Slide 3: Setting the Scene

    SETTING THE SCENE

  4. Slide 4: Scale That Drives Advantage

    SCALE THAT DRIVES ADVANTAGE The nation’s leading provider of motoring and cycling services and products We serve Across a network of Underpinned by To deliver c.20m 370 1.7bn Customers Retail stores 12,000+ Annual revenue c.6m 498 38.4m Highly trained colleagues Motoring Club members Customer garage

  5. Slide 5: A Unique Portfolio of Assets

    A UNIQUE PORTFOLIO OF ASSETS Our group assets Investment case A trusted brand Garages Retail Attractive markets Web platform Unmatched scale Mobile vans Structural resilience Motoring club B2B capability Service & expertise Click & collect Data & technology Contact centre Enabled by a new and experi

  6. Slide 6: A Proposition That Delivers for Customers

    A PROPOSITION THAT DELIVERS FOR CUSTOMERS Halfords offers an unmatched proposition Meeting the needs of five core segments Convenience Motoring >85% of UK population is within 15 minutes of a Halfords. Services available on demand and 7 days a week ‘Do-It-For-Me’ DIY Value Cycling Enabled by market

  7. Slide 7: We Operate in Attractive Markets

    WE OPERATE IN ATTRACTIVE MARKETS Motoring and cycling are large, fragmented and stable markets with significant opportunity to take share Market Market size (£) Market share Structure Customer needs Strategic opportunity Halfords 17bn Motoring Kwik fit Highly Needs-based Significant share growth in

  8. Slide 8: We Are Well-Positioned for Key Market Trends

    WE ARE WELL-POSITIONED FOR KEY MARKET TRENDS 1. 2. 3. 4. 5. Electrification and Ageing car parc and Convenience and Needs-based, Digital transition to EV the shift to value ‘do-it-for-me’ resilient markets enablement Most cars on the road still With the average UK car now Customers increasingly want

  9. Slide 9: Halfords Over the Last 5 Years

    HALFORDS OVER THE LAST 5 YEARS We have responded to challenging market conditions with a strategic pivot to more resilient income streams. Market conditions Strategic pivot: services & B2B 52% A majority Service revenue % services business... Competitive environment 24% FY20 FY25 Cost of living cris

  10. Slide 10: Key Learnings

    KEY LEARNINGS Some important home truths inform our future strategy and focused plan 1. 2. 3. 4. 5. 6. Service Integration Focus and Leveraging Synergy from Return on profitability and synergy simplification data the group capital We’ve transformed We’ve created the We’ve spread ourselves We’ve buil

  11. Slide 11: Strategy Overview

    STRATEGY OVERVIEW

  12. Slide 12: Fit for the Future

    FIT FOR THE FUTURE Optimise Building near-term value with disciplined and focused execution Evolve Driving structural efficiency and enabling future growth Scale Expanding reach, taking advantage of operating leverage Halfords Group PLC Strategy Update | November 2025 12

  13. Slide 13: Fit for the Future

    FIT FOR THE FUTURE Optimise Building near-term value with disciplined and focused execution ~0 to 24 months Evolve Driving structural efficiency and enabling future growth ~12 to 36 months Scale Expanding reach, taking advantage of operating leverage ~36 months + Halfords Group PLC Strategy Update |

  14. Slide 14: Optimise: Building Near-Term Value

    OPTIMISE BUILDING NEAR-TERM VALUE

  15. Slide 15: Optimise: Retail

    OPTIMISE: RETAIL Building near-term value through disciplined and focused execution Category management Service & advice E-commerce Grow revenue and profit from higher sales Improve penetration and profit from Grow revenue from capturing higher online density in stores increased margin-rich services

  16. Slide 16: Optimise: Garages

    OPTIMISE: GARAGES Building near-term value through disciplined and focused execution Complete Fusion Operational excellence Resourcing and Skills Mix Grow profit by driving higher garage-level Grow profit by reducing cost-to-serve Grow capacity with higher colleague contribution retention Key opport

  17. Slide 17: Optimise: Group

    OPTIMISE: GROUP Building near-term value through disciplined and focused execution Brand awareness Loyalty & lifetime value Drive transaction volumes by increasing brand consideration Increase customer lifetime value with higher retention and cross- shop Key opportunities: Key opportunities: ⲻ Scale

  18. Slide 18: Evolve: Enabling Future Growth

    EVOLVE ENABLING FUTURE GROWTH

  19. Slide 19: Evolve: Structural Efficiency

    EVOLVE: STRUCTURAL EFFICIENCY We have already implemented highly effective, tactical programmes to reduce our costs. We now have a significant opportunity to drive structural efficiencies in our model. Example opportunities Upgrade our supply chain Re-engineer our ERP ⲻ Improve warehouse and ⲻ Build

  20. Slide 20: Evolve: Data & Technology

    EVOLVE: DATA & TECHNOLOGY Our data potential is vast. With targeted investment in our technology, we can harness this data to elevate the customer experience across the group while driving greater efficiency in our stores and garages. Example opportunities Upgrade point of sale Enhanced customer dat

  21. Slide 21: Expanding Our Reach

    EXPANDING OUR REACH

  22. Slide 22: Scale: Group

    SCALE: GROUP Expanding reach, taking advantage of operating leverage Garages Retail Expand our physical garage footprint to ensure Grow our addressable market and appeal through comprehensive geographical coverage improved digital channels and a one-stop shop We have the opportunity to Following the

  23. Slide 23: Delivery & Measurement

    DELIVERY & MEASUREMENT

  24. Slide 24: How We Will Deliver Value

    HOW WE WILL DELIVER VALUE Strong fundamentals and a focused strategy will drive sustainable value creation Strategy Outcomes Guardrails Maintenance and optimisation LfL sales growth, led by digital channel capex £55m to £65m Optimise Incremental returns-accretive investment, following progression Op

  25. Slide 25: Updated Capital Allocation Priorities

    UPDATED CAPITAL ALLOCATION PRIORITIES 1. Maintain a prudent balance sheet with a leverage ratio not exceeding 0.8x. 2. Invest for growth with a focus on strong returns. 3. Pay a dividend 1.5x to 2.5x covered by underlying profit after tax. 4. M&A in priority areas in the Scale phase. 5. Surplus cash

  26. Slide 26: The Team

    THE

  27. Slide 27: Enabled by Our Team

    ENABLED BY OUR TEAM A new and experienced management team driving short-term optimisation and longer-term strategic advantage ⲻ A stronger performance culture. ⲻ Removal of unnecessary complexity, simplifying activity and focusing on what truly matters. ⲻ Reporting what we have done, rather than wha

  28. Slide 28: Our Compelling Investment Case

    OUR COMPELLING INVESTMENT CASE Our plan leverages our unique combination of assets across motoring and cycling, creating value in both the short and long term. Trusted, Attractive Unrivalled Structural and Service, advice Data and heritage brand markets scale financial and expertise technology resil

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