Promotica S.P.A. · MIL:PMT
Promotica — Investor Day (June 2021)
27 slides from Promotica's investor day presentation, Jun 8, 2021
Slide 1: Promotica S.p.A. Investor Presentation
Promotica S.p.A. Investor Presentation Integrae SIM Investor Day 8 June 2021 1
Slide 2: Agenda
Agenda Company Overview page 2 Reference Market 2 page 8 Value Proposition page 11 3 Strategic Guidelines & Growth Drivers page 19 4 Financials page 22 5 2
Slide 3: Key people
Key people Alvise Gnutti Board Member Gabriele Maifredi He graduated in Economics and General Manager and Vice Presidente of Commerce in 1991 from the University of the Board of Directors Brescia. In 1992 he has obtained the accountant qualification. Since 1996 he He graduated in Literature and beca
Slide 4: Key Investment Highlights
Key Investment Highlights 1 Leading player in the loyalty market, resilient and counter-cyclical A unique growth history thanks to best-in-class 2 management abilities Strong AI skills for the development of innovative loyalty 3 tools Important positioning in the GDO market with stable and 4 profita
Slide 5: Company Overview
Company Overview Broad portfolio of offered services SELF LIQUIDATING Promotica as «Customer Engagement Provider» SHORT CATALOG COLLECTION OF AWARDS > Leading player in the loyalty market in Italy > Established in Desenzano del Garda (Brescia) in 2003 2 > Ideal partner to design, organize and manage
Slide 6: At a glance: KPI (2020)
At a glance: KPI (2020) 101 317 180 230 €/K CLIENTS CAMPAIGNS AVERAGE SUPPLIERS OPERATING CAMPAIGN OF WHICH 8 EXCLUSIVE PARTNERS KPI 2+2 33+5 19.4 2.9 M EURO 2 OFFICES (Italy) 33 EMPLOYEES PRIZES AWARDED AVERAGE 2 AGENTS (Abroad) 5 COLLABORATORS PRIZE FINANCIAL 57.0 +52% 6.8 12% KPI €/M YOY €/M REVE
Slide 7: Governance
Governance BOARD OF DIRECTORS BOARD OF STATUTORY AUDITORS Diego Toscani Marco Giacomo Inverardi Chairman & CEO Chairman Gabriele Maifredi Alvise Gnutti Pier Federico Carrozzo Claudio Massaroli Perani Vice President Director Regular Statutory Auditor Regular Statutory Auditor Michele Grazioli Michele
Slide 8: Agenda
Agenda Company Overview page 2 Reference Market 2 page 8 Value Proposition page 11 3 Strategic Guidelines & Growth Drivers page 19 4 Financials page 22 5 8
Slide 9: Reference Market: Competitive Context
Reference Market: Competitive Context 12 10 Sales Price competitiveness 8 Competitive positioning of Promotica assigning values to the variables Competitiveness of the 6 sales price (y) turnkey campaign and the Qualitative structure of the Proposal (x) in terms of 4 personalization, brand and breadt
Slide 10: GDO: Focus on the Italian Food and Beverage Brands
GDO: Focus on the Italian Food and Beverage Brands ITALIAN FOOD & BEVERAGE GDO MARKET (2014-2019) ITALIAN FOOD & BEVERAGE GDO MARKET > About 97% of Promotica's VoP. > Food and Beverage GDO in Italy is one of the fragmented markets in Europe: the first five operators weigh more than half of the marke
Slide 11: Agenda
Agenda Company Overview page 2 Reference Market 2 page 8 Value Proposition page 11 3 Strategic Guidelines & Growth Drivers page 19 4 Financials page 22 5 11
Slide 12: Activities and Services Offered: Promotica Campaigns
ACTIVITIES AND SERVICES OFFERED: PROMOTICA CAMPAIGNS SHORT SELF CATALOG COLLECTION LIQUIDATING OF AWARDS > Stamps and possible cash contribution > Mixed mechanics free/upon contribution, > Immediate reward campaigns or "spend using the digital point from the consumer and get" > Once achieved a thres
Slide 13: Value Proposition
Value Proposition CLOSE CONNECTION WITH CUSTOMERS A SUCCESFULL BUSINESS MODEL > Consultant for the planning and promotional > PUSH approach; development with a tailor-made approach; > Speed of execution; > Promotica Academy to train and engage > Return Management; customer staff in consumer loyalty
Slide 14: Close connection with Customers
Close connection with Customers Client: % 21.9% 16.9% 9.2% 9.1% 8.5% 5.1% 4.2% 1.9% 1.8% 1.7% > 101 clients, up from 66 in 2019 and 60 in 2018 > The incidence of revenues from the first 10 clients, all active in the GDO sector, was at 80.3% in 2020 > The first five clients, have an incidence of 65.6
Slide 15: Exclusive relations with Suppliers
Exclusive relations with Suppliers Provider Brand Agreement % Tupperware Excl. 38.7 Alessi SpA Excl. pces 25.6 Forma Italia S.r.l. Excl. 8.0 Ind. Vetraria Valdarnese S. Coop Excl. 7.3 Frontini - 2.6 Illa SpA Excl. 2.4 Mercati Srl Excl. 2.4 Zafferano Srl Excl. 1.6 AR & CO Excl. 1.1 Smartwares - 0.9 >
Slide 16: A successful Business Model
A successful Business Model SPEED OF OUTSOURCED PUSH APPROACH EXECUTION LOGISTIC > Promotica has an internal structure > Promotica proposes promotional to ensure rapid campaign design. AWARD DELIVERY campaign based on loyalty market > Promotica is able to start the > Purchase of products according t
Slide 17: Successful partnership: Alessi case
Successful partnership: Alessi case 1 4 The Designer Jasper The final production process Morrison produces, at the begins with a double quality request of Alessi and control, from Alessi and Promotica, a line of tools for Promotica in order to respect cooking in 100% recycled also the management alu
Slide 18: AI investments
AI investments Investments in technology and Artificial Intelligence to refine activities, functional to: > Monitoring the campaigns; > Users profiling in real time, also through the analysis of social profiles and the interactions between touch points, social networks pages, blogs, web and CRM; > R
Slide 19: Agenda
Agenda Company Overview page 2 Reference Market 2 page 8 Value Proposition page 11 3 Strategic Guidelines & Growth Drivers page 19 4 Financials page 22 5 19
Slide 20: Strategic guidelines and growth drivers
Strategic guidelines and growth drivers STRATEGIC GUIDELINES 1 2 DIVERSIFICATION BY INTERNATIONALIZATION SERVICE AND MARKET GROWTH DRIVERS Pursuing internationalization through: Pursuing diversification through: > hiring a new internal sales representative for foreign markets; > diversification of t
Slide 21: Strategic guidelines and growth drivers
Strategic guidelines and growth drivers STRATEGIC GUIDELINES 3 4 SPECIALIZATION BUSINESS IN CAMPAIGNS OF INTELLIGENCE NATIONAL ENHANCEMENT IMPORTANCE GROWTH DRIVERS Increase the offer and participation in tenders with higher Strengthening of big data analytics processes, in order to importance for t
Slide 22: Agenda
Agenda Company Overview page 2 Reference Market 2 page 8 Value Proposition page 11 3 Strategic Guidelines & Growth Drivers page 19 4 Financials page 22 5 22
Slide 23: Financial Results
Financial Results Revenues (€/m) EBITDA (€/m) CAGR CAGR 2017-2020 57.0 8 2017-2020 +30% +53% 6.8 15.9% 7 6 13.9% 41.5 5 12% 37.4 3.8 11.9% 4 2.9 3 9.9% 25.9 1.9 10.2% 2 7.3% 7.0% 7.9% 1 0 5.9% 2017 2018 2019 2020 2017 2018 2019 2020 EBITDA EBITDA margin EBIT (€/m) Net Profit (€/m) CAGR CAGR 2017-202
Slide 24: Income Statement
Income Statement €/000 2020 2019 YoY % Sales Revenues 57,006 37,436 52% 2020 consolidated the results of Kiki Lab Cost of goods sold (42,893) (27,045) 59% S.r.l., which became part of the Promotica Group after the acquisition in April 2020. Industrial Margin 14,113 10,391 36% Costs of services (4,92
Slide 25: Balance Sheet
Balance Sheet €/000 2020 2019 > In 2020, the change in the Net Working Capital was related to the growth in volumes of the campaigns, which led to an increase in inventories of €2.2 Fixed Assets 2,776 2,496 million and in trade receivables of €8.2 million, partly offset by higher trade payables to s
Slide 26: Disclaimer policy
Disclaimer policy “This Presentation contains certain forward-looking statements. Forward-looking statements concern future circumstances and results and other statements that are not historical facts, sometimes identified by the words "believes," "expects," "predicts," "intends," "projects," "plans
Slide 27: Thank you!
A unique growth history thanks to best-in-class 2 management abilities Thank 3 you! 4 5 27