Digital Brands Group, Inc. · NASDAQ:DBGI
Digital Brands — IPO Roadshow (April 2021)
17 slides from Digital Brands's IPO roadshow presentation, Apr 28, 2021
Slide 1: Digital Brands Group
DIGITAL BRANDS | ' MN i 4
Slide 2: Reshaping Traditional Retail
Digital Brands Group has changed the traditional nature of the corporate holding company structure for direct to consumer and wholesale apparel brands by focusing on a customer’s "closet share" and leveraging their data and personalized customer cohorts to create targeted content. We believe this al
Slide 3: Traditional Retail is Broken & Digital-Only Brands Can Not Scale
3 We believe that traditional department and specialty stores are no longer able to leverage their dominant power to determine brand product assortments, price points and promotional activity as they no longer maintain exclusivity on the customer relationship. We believe that customer transactions h
Slide 4: Growth model: owning multiple brands
Modernizing the Holding Company Model by Owning Multiple Brands Our growth model focuses on driving significant revenue growth over a lower shared cost base, creating margin expansion, resulting in increased cash flow. 4 PORTFOLIO OF BRANDS CLOSET SHARE CUSTOMER DATA CUSTOMIZED CONTENT OWNING THE MA
Slide 5: Closet Share and Customized Content
Very seldom does one wear the same brand from head to toe. By owning multiple brands across complementary categories, the customer is provided head to toe looks and personalized styles. This results in the customer buying and wearing multiple brands, across product categories instead of wearing a si
Slide 6: Capitalizing on the Changing Retail Landscape
Capitalizing on the Changing Retail Landscape Our growth model focuses on our formula for Sustainable Success: Acquire in Physical, Retain in Digital Traditional B&M For single-brand physical stores, we believe this is not a scalable solution. Many of these stores are unproftable and require balance
Slide 7: Case study: Cross-Merchandising Our Portfolio Brands Drives Results
7 Modernizing the Holding Company Model Jane Jacket 400% increase in units sold Merchandised with a DSTLD denim skirt Claudine Pant 71% increase in units sold Merchandised with DSTLD leather hoodie Case study: Cross-Merchandising Our Portfolio Brands Drives Results DSTLD separates merchandised with
Slide 8: Cross Merchandising Increases Results & Decreases CAC
8 Modernizing the Holding Company Model DSTLD Denim Skirt 500% increase in units sold DSTLD Leather Hoodie 600% increase in units sold Case study: Cross Merchandising Increases Portfolio Results & Significantly Decreases CAC Costs DSTLD products featured for sale on bailey44.com increased DSTLD sale
Slide 9: Bailey's Acquisition Lift in Product Sales
Modernizing the Holding Company Model Our Marketing Team Applied Our Best Practices to Bailey's Acquisition New Photography, Styling and Customer Communications Created an Immediate Lift in Product Sales Addie Polka Dot Sweater 225% Increase in Units Sold Weldon Belted Jacket From 0 units to 22 unit
Slide 10: Owning the supply chain and margin stack
By owning the supply chain and margin stack, the group controls the retail price points, the promotional activities, and the gross/ operating margins. This results in (1) lower price points for the customer, which increases sell-through and revenues, and (2) higher gross/operating margins as they co
Slide 11: Wall Street Ready Management Team
Driven by Wall Street Ready Management Team Hil Davis CHIEF EXECUTIVE OFFICER Reid Yeoman CHIEF FINANCIAL OFFICER John Hilburn Davis IV, ''Hil", has served as our President and Chief Executive Offcer since March 2019. He joined DSLTD to overhaul its supply chain in March 2018. Prior to that, Mr. Dav
Slide 12: New Board Nominees
New Board Nominees Moise Emquies EXECUTIVE BOARD MEMBER Moise Emquies is the Founder and Creative Director of Stateside, a line of premium basics for women. The clothing collection focuses on quality, comfort, and ethical manufacturing in Los Angeles. Moise is also an Advisor and Partner at the cont
Slide 13: Current Portfolio of Brands
Current Portfolio of Brands 13
Slide 14: Brand portfolio: The Purpose
14 14 • Focused on classic design, superior quality, and essential product selection in order to deliver the perfect core wardrobe. • Inspired by a sophisticated, modern and sleek style utilizing an edited color palette. • Creative and urban, city dwellers within the coveted age demographic of 25–35
Slide 15: Brand portfolio: premium suiting and sportswear
15 • Offers premium suiting and sportswear at an exceptional value. Constructed from luxury fabrics and designed in multiple fts, to create a more custom-tailored look as all men are built differently. • Partnering with the mills and factories in Italy and Europe, the collection is driven by luxury,
Slide 16: Brand portfolio: contemporary womenswear
16 • A contemporary womenswear brand that combines beautiful, luxe fabrics with on-trend designs specializing in the “date night” category. • Majority of distribution through specialty and select wholesale partners such as Nordstrom and Bloomingdales. • Our most well-known brand and widest distribut
Slide 17: Brand portfolio: made-to-measure suiting
17 17 • Tastemaker stylish “made-to-measure” suiting and sportswear that relays a one-of-a-kind confdence. • Ability to provide full-closet customization, including shirts, jackets, pants, shorts, polos, and more that are all made-to-measure. • Ready-to-Wear is an expanding category for the brand an