Kirin Holdings Co. Ltd. · TSE:2503

Kirin — Merger or Acquisition (November 2011)

12 slides from Kirin's merger presentation, Nov 4, 2011

  1. Slide 1: Full Consolidation of Schincariol Group

    Full Consolidation of Schincariol Group November 4, 2011 Kirin Holdings Company, Limited Page 0

  2. Slide 2: Transaction Overview

    Transaction Overview Kirin signed a stock purchase agreement to acquire all outstanding quotas of Jadangil, a company that holds 49.54% of the outstanding shares of Schincariol, making Schincariol a wholly-owned subsidiary of Kirin  Kirin signed a stock purchase agreement on November 4 to acquire a

  3. Slide 3: Strategic Rationale

    Strategic Rationale Full consolidation of Schincariol enables Kirin to strengthen its governance over Schincariol and expedite its decision making process. In addition, full consolidation of Schincariol’s profit will enhance Kirin’s growth potential  Kirin’s full consolidation of Schincariol enable

  4. Slide 4: Post Merger Integration (PMI) Schedule

    Post Merger Integration (PMI) Schedule Immediately after the Appellate Court of Sao Paulo revoked the precautionary measure, Kirin started operating Schincariol and has been formulating measures to fully integrate its operations into the Kirin Group  Initiatives taken to date  Since October 12, Ki

  5. Slide 5: Appendix

    BOULEH RMU KIRIN Page 4

  6. Slide 6: Schincariol Group Overview

    Schincariol Group Overview Overview Geographic Footprint (13 Production Units) Recife/Pernambuco Company Name Schincariol Participações e Representações S.A. Production Capacity: 5,104,884 HL/year Start of Operations: 2003 Headquarters Itu, Sao Paulo, Brazil  n  n  n  n  n  n Alagoinhas/Bahia

  7. Slide 7: Schincariol Group Key Products and Brands

    Schincariol Group Key Products and Brands Schincariol Group’s major beer brands include Nova Schin, Devassa Bem Loura, Glacial, Baden Baden, and Eisenbahn. Schincariol Group’s soft drinks business is centered around the Schin and Skinka brands Beer Premium (2.1%) Standard (90.8%) Economy (7.1%) Bade

  8. Slide 8: Brazilian Beer Market (1)

    Brazilian Beer Market (1) Top Global Beer Markets (2010) Brazilian Beer Market Size (Million Kilolitres) (Value in Billion Reais1 , Volume in Million Kilolitres) 45.4 .8% 90.4 2: 9 R C AG 83.2 E – ’15 ’10 76.0 69.5 % 63.3 2: 1 2.1 GR 56.7 ’ CA 0 23.9 ’–1 50.3 06 44.6 40.4 35.9 12.6 9.6 8.8 Value 6.9

  9. Slide 9: Brazilian Beer Market (2)

    Brazilian Beer Market (2) Brazilian Beer Market by Category Brazilian Beer Market by Channel (Billion Reais1) (Million Kilolitres) Low/Non-Alcohol Beer Off-trade On-Trade 90.4 Dark Beer Economy Lagar 12.6 Standard Lagar 83.2 Premium Lagar 11.8 11.3 76.0 10.9 69.5 10.2 63.3 56.7 8.1 7.7 50.3 7.5 76.9

  10. Slide 10: Brazilian Soft Drinks Market

    Brazilian Soft Drinks Market Brazilian Soft Drinks Market (by Category) CSD Market Size2 (Value in Billion Reais1 , Volume in Million Kilolitres) 3 11.2% (Value Terms) 5E C AGR : Sports and ’10–’1 32.4 RTD Tea Energy Drinks 2.3% 29.4 GR : 1 3 Value 26.4 1.0% 4.2% ’10 CA 23.8 Bottled Water ‘06– 19.1

  11. Slide 11: Brazilian Economy: Overview

    Brazilian Economy: Overview Nominal GDP Population (Billion USD) (Millions) R: 0.9 % ’10–’15E CAG 2% : 8. 3,103.0 1.0% GR CAGR: E CA ‘06–’10 – ’15 2,914.0 ’10 2,735.3 194.9 196.5 198.0 200.1 202.2 191.5 193.3 187.6 189.6 2,576.2 185.6 2,421.6 % 17.6 R : 2,090.3 CAG 0 –’1 ‘06 1,655.1 1,600.8 1,378.2

  12. Slide 12: This material is intended for informational purposes only

    この資料は投資判断の参考となる情報の提供を目的としたものであり、投資勧誘を目的としたものではありません。 銘柄の選択、投資の最終決定は、ご自身の判断でなさるようにお願いいたします。 This material is intended for informational purposes only and is not a solicitation or offer to buy or sell securities or related financial instruments. Page 11

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