Volvo Ab Class A · OMXSTO:VOLV_A
Volvo Ab Class A — Investor Day (2012)
12 slides from Volvo Ab Class A's investor day presentation, 2012
Slide 1: Leveraging our unique brand portfolio
Strategic direction 2013-2015 Leveraging our unique brand portfolio Peter Karlsten — Executive Vice President Group Trucks Sales & Marketing EMEA
Slide 2: Group Trucks' strategic objectives 2013-2015: Delivering our full potential
Group Trucks’ strategic objectives 2013-2015 Delivering our full potential Brand positioning project Volvo Group Headquarters Capital markets day 2012 2
Slide 3: Leveraging our asset portfolio – unique in truck industry
Leveraging our asset portfolio – unique in truck industry Volvo Group Headquarters Capital markets day 2012 3
Slide 4: Market segments defined and prioritized at Group level
Market segments defined and prioritized at Group level MAJOR MARKETS AMERICAS EMEA APAC JVs HD Tractor HDE + HCOE/Cov Sleeper HD Tractor MDE + HCOE/Cov Sleeper HD Tractor HDE + LCOE/Cov Day HD Tractor MDE + LCOE/Cov Day HD Rigid HDE HD Rigid MDE Medium duty DEFEND BUILD SELECTED Volvo Group Headquar
Slide 5: Global market structure
Global market structure PREMIUM-END A PREMIUM I. Image driven Price level SEGMENT II. Technology driven (> 95%) III. Holistic approach HIGH-END I. Holistic approach B HIGH-END SEGMENT II. Operatrional cost driven (95-85%) III. Network oriented Technology VALUE level C VALUE I. Operational cost drive
Slide 6: Underserved market segment – a great potential
Underserved market segment – a great potential A PREMIUM Price SEGMENT level (> 95%) B HIGH-END SEGMENT (95-85%) Technology level C VALUE SEGMENT (85-65%) D (65-40%) E BASIC SEGMENT (<40%) Volvo Group Headquarters Capital markets day 2012 INCREASING SOLUTION REQUIREMENT 6
Slide 7: Full market coverage with future positioning
Full market coverage with future positioning A PREMIUM Price level SEGMENT Vocational (> 95%) B HIGH-END SEGMENT (95-85%) Japan Technology level C VALUE SEGMENT (85-65%) D (65-40%) E BASIC SEGMENT (<40%) Essential solutions Total solutions Volvo Group Headquarters INCREASING SOLUTION REQUIREMENT
Slide 8: Three heavy-duty truck platforms to capture full market potential
Three heavy-duty truck platforms to capture full market potential PREMIUM-END Premium platform HIGH-END VALUE Value platform VALUE BASIC BASIC Basic platform Volvo Group Headquarters Capital markets day 2012 8
Slide 9: Untapped potential in Brazil
Price level Market size Untapped potential A PREMIUM in Brazil SEGMENT (> 95%) 25% • Value truck complementary to B HIGH-END SEGMENT Volvo Trucks’ market leading position (95-85%) Volvo VM • Leverage on strong market presence: - Industrial footprint C VALUE SEGMENT - Network (85-65%) Brand D (65-40%
Slide 10: Untapped potential in Africa
Price level Market size Untapped potential A PREMIUM in Africa SEGMENT (> 95%) 60% • Emerging continent B HIGH-END SEGMENT (95-85%) • Opportunity for Eicher and Value truck to address customer base in Basic and Value segments C VALUE SEGMENT • Value and basic segments will grow (85-65%) Brand defini
Slide 11: Unlocking a hidden potential with brand portfolio approach
Unlocking a hidden potential with brand portfolio approach • Increased market coverage – share growth • Offer aligned to customer needs - improved margins • Improved competitiveness • Further leverage distribution and industrial footprint Volvo Group Headquarters Capital markets day 2012 11
Slide 12: Next step – implement the new brand strategy into product plans
Next step – implement the new brand strategy into product plans Globally maximise brand New and fully aligned positions Revised product plans product strategies • Optimize the brand • Q4 2012 - Define brand • Create cost efficiency portfolio from a Group distinction: Unique vs.Similar vs. through Co