Vinyl Group Ltd. · ASX:VNL
Vinyl — Investor Presentation (September 2019)
20 slides from Vinyl's investor presentation, Sep 24, 2019
Slide 1: Investor Presentation
Investor Presentation Jacqui Louez Schoorl
Slide 2: Achievements and Upcoming Milestones
● Achievements and Upcoming Milestones ● What to expect in the lead up to Jaxsta Pro Beta ● Overview of Marketing/Sales strategy ● Jaxsta Pro Beta Live Demo (Phil Morgan, CIO) ● Q&A 2
Slide 3: Achievements and Upcoming Milestones
Achievements Upcoming Milestones Jaxsta Beta launched CY2019 H2 31 data licensing agreements signed CY2020 CY2020 Data Partners
Slide 4: Jaxsta Sales & Marketing PR Teams Social Media
Jaxsta Sales & Marketing PR Teams Social Media Creative Agency Music Industry Specific Beau Adams North America and UK PR Clients include: Clients include: Clients include: - Dr. Dre Diana Cordeiro - Guns N’ Roses - John Mayer - KISS Rod Yates Australia PR Clients include: - Keith Urban - Kobalt Musi
Slide 5: Target Audience, Regions and Market Size
Target Audience ● Music Industry Professionals ● Music Creators ● Music Students ● TV, Film & Advertising Professionals Regions ● U.S. ● UK ● Australia ● Worldwide (via Jaxsta’s global chart alerts) Market Size The creative industries employ ● Practical → 250k- 500k ● Addressable → 1.5m 3.9 million
Slide 6: Jaxsta Universe
Jaxsta Universe Electronic Arte/Bond oming Developers oe Composer! roti Apel, Songwriter ) Instrument Piet beta Nantacrers Accountants Retail Booking ‘gens Burnes Weensing Managers Music sours Windusey ProAucio Venues Amateur Advertsing inauetry a Music Students Jaata Pro Beta Launch Plans Investor
Slide 7: Working with Music Industry Associations and Partners
• Jaxsta is currently working closely with multiple Music Industry Associations and key Music Industry Partners. • For Jaxsta this establishes a network of over 8K staff and over 3M members to target with Jaxsta Pro Beta.
Slide 8: 31 data licensing agreements represent approximately 90 percent of recorded music
In Alphabetical Order: 31 Data Partners represent 100,000's of labels Jaxsta’s 31 data licensing agreements represents approximately 90 percent of the global recorded music industry 1
Slide 9: LinkedIn and IMDb comparison
LinkedIn IMDb 1 590 million members 87 million registered users 2 200k-500k Pro members Premium Career 250 million unique views per month Premium Business Annual Membership Sales Navigator Pro Recruiter Lite Business Platform
Slide 10: Jaxsta Pro Beta: Pre & Launch Strategies
SS Jaxsta Pro Beta: = Pre & Launch Strategies
Slide 11: Objectives and Strategy
Objectives ● Develop global audience ● Build awareness for Jaxsta Pro Beta ● Acquire Jaxsta Pro Beta members ● Drive website users at launch and ongoing engagement Strategy ● Google Ads ● Driving sales with Data Partners, Music Associations and key Distributors ● Jaxsta Pro Beta enterprise leads ● M
Slide 12: Objectives and Strategy: Music Associations
Objectives ● Introduce Music Associations and their members to Jaxsta Pro Beta ● Acquire high value (music industry professionals) leads through our music associations networks Strategy ● Continue to focus on strengthening music association relationships via: ○ PR stories ○ Newsletter features ○ Soc
Slide 13: Music Associations - Working with our Partners
Music Associations - Working with our Partners @ The Music Network 2019 03:30 PM Jaxsta has already been dubbed the IMDB of the music industry, for good reason. Songwriter data now available on Jaxsta following APRA AMCOS deal APRA truck by Buzz Music 21 Aug 2019 02:35 PM Credit goes to music creato
Slide 14: Key Media Target Reached and Future Media Targets
Key Media Target Reached Future Media Targets Est. Audience: 1,694,858 Est. Audience: 5,266 Est. Audience: 8,982 Est. Audience: 2,151,767 Est. Audience: n/a Est. Audience: 15,620 Est. Audience: 66,388 Est. Audience: 105,440 Est. Audience: 18,745
Slide 15: Objective and Strategy: Social Media
Objective ● Acquire leads through our social media channels ● Awareness for Jaxsta Pro Beta across global markets Strategy ● Jaxsta social channels include Facebook, Instagram, Twitter and LinkedIn ● Increase Twitter presence with focus U.S. engagement ● Engage with our global markets during importa
Slide 16: Marketing Strategy Summary
Marketing Strategy Summary
Slide 17: Marketing strategy: leverage Data Partner relationships and enterprise leads
● Leverage Data Partner relationships ● Jaxsta Pro Beta enterprise leads and bulk memberships ● SEO (B2B & B2C) ● Google Ads (B2B & B2C) ● Socials - organic & paid (B2B & B2C) ● Brand Ambassadors & Influencer outreach (B2B & B2C) ● Video content (B2B) ● Content strategy (B2B) ● Global PR strategy (B2
Slide 18: Marketing review and upcoming activities
● 360 marketing review ahead of launching marketing campaign ● Music conference attendances and activations ● Dial up dynamic digital content and display ads ● Review and evolve content strategy e.g. new videos, blog, social content ● Engage new Ambassadors & Influencers ● Activate new partnership ma
Slide 19: Thank you!
Slide 20: Disclaimer
Disclaimer This presentation has been prepared by Jaxsta Limited ACN 106 $13 580 (Jaxsta or the Company). The material contained in this presentation is intended to be summary information only about Jaxsta and its activities, current as at the date of this presentation, This presentation should be r