Exide Industries Limited · NSE:EXIDEIND
Exide Industries — Investor Presentation (May 2018)
30 slides from Exide Industries's investor presentation, May 25, 2018
Slide 1: Business @ Speed of Thought
BUSINESS @SPEED OF THOUGHT EXIDE
Slide 2: Driven
DRIVEN By the ambition to Lead By the urge to Grow By the passion to Excel
Slide 3: #DriveTheNext
agit EXIDE #DriveTheNext
Slide 4: Product, Pricing, Placement, Promotion
1. Product 2. Pricing 3. Placement 4. Promotion
Slide 5: 1A. Products: New Launches
1A. PRODUCTS: New Launches • 9 New Products in the last 6 months • Strategically deployed at different price points • Opening up new market segments
Slide 6: 1B. Products: Technology
1B. PRODUCTS: Technology • State-of-the-art Technology • Robust structural rigidity • Superior Corrosion Resistance • Longer Life
Slide 7: 1C. Products: New Technologies
1C. PRODUCTS: New Technologies • Negative Expanded Auto Line • Punchgrid MC Battery • VRLA Genset Battery • Expanded Positive for OE Supplies • AGM VRLA for E-Rickshaws • Ultra Batteries • Enhanced Flooded Batteries • Monobloc for E-Rickshaws & Home UPS
Slide 8: 2. Price Leadership
2. PRICE LEADERSHIP • Push Premium to Market-led Premium • Price stability across the entire channel helping protect profitability of Channel Partners • Commanding 5-7% premium across most of price segment • Benchmark price for category
Slide 9: 2. Price Leadership
2. PRICE LEADERSHIP • Healthy Gross Margin ensured through mix-management and focus at every level of the organisation
Slide 10: 3A. Placement: Distribution Strength
3A. PLACEMENT: Distribution Strength
Slide 11: 3A. Placement: Distribution Strength
3A. PLACEMENT: Distribution Strength • 16,000+ Direct Dealers • 19,000+ Sub-Dealers active in 2017-18 • Loyalty-cum-Incentive Programmes driving growth across channels • Channel policies supporting Distribution Strategies
Slide 12: 3B. Placement: Exide Care
3B. PLACEMENT: Exide Care • 1681 Exclusive Outlets • Branded Experience • Exclusive Products – Exide Epiq & Exide Advanz
Slide 13: 3C. Placement: Exide Next
3C. PLACEMENT: Exide Next • The Next Generation Experience Centre
Slide 14: 3D. Placement: Distribution Strength
3D. PLACEMENT: Distribution Strength • Ever-evolving & responsive to market opportunities • Micro-mapping of competition
Slide 15: 3D. Placement: Distribution Strength
3D. PLACEMENT: Distribution Strength • Tool-led market mapping approach enabling White Space coverage
Slide 16: 3E. Placement: Online
3E. PLACEMENT: Online • Unique marketplace model • Complementing on-ground network • Generating additional sales for Channel Partners
Slide 17: 3F. Placement: Growth Driver
3F. PLACEMENT: Growth Driver • A parallel Pan-India network of 500 Distributors in Tier II & III towns to leverage the post-GST opportunity • Focused on the high growth CV & Tractor segments so far dominated by unorganised players • Supported by an exclusive, price-competitive brand
Slide 18: 3G. Placement: Distribution Backbone
3G. PLACEMENT: Distribution Backbone • 500+ FJCP Vans for last mile delivery • Move to Demand-Based Dynamic Journey Cycle Plan • Order-Based Deliveries within a fixed time • SKU-level Net Demand Calculations through Planvisage • Pull-based replenishment planning from ELC to Spokes
Slide 19: 4. Promotions
4. PROMOTIONS • Always On 24x7 Brand Communication • A contemporary expression of Exide’s leadership • Driving Conversion & Conversation • Targeted use of Outdoor & Digital
Slide 20: Brand Conversations...
BRAND CONVERSATIONS... WhatDrivesYou Cafe @1800-103-5454
Slide 21: Bolstered by Product Campaigns
BOLSTERED BY PRODUCT CAMPAIGNS…
Slide 22: The Fifth 'P'
1. Product 2. Pricing 3. Placement 4. Promotion THE FIFTH ‘P’
Slide 23: People
PEOPLE People who BUY People who SELL
Slide 24: People Who Buy: Our Customers
PEOPLE WHO BUY: Our Customers • Focus on Complete Customer Experience • Service Transformation Project underway • On-Site Service Support backed by Dealer Network, Service Centres and unified Call Centre • Unique BatMobile Emergency Service in 90 cities
Slide 25: People Who Sell: Sales Team & Channel Partners
PEOPLE WHO SELL: Sales Team & Channel Partners MPOWERED NABLED
Slide 26: People Who Sell: Sales Team & Channel Partners
PEOPLE WHO SELL: Sales Team & Channel Partners • Connected through state-of-the-art mobility solutions • Real time information on Stocks, Targets & Incentives SALES TEAM CHANNEL PARTNERS
Slide 27: People Who Sell: Channel Partners
PEOPLE WHO SELL: Channel Partners • Humsafar Scooter Service in 87 towns to support Channel Partners service requirements • Channel Financing through SBI & Axis Bank to enable Dealer growth • Over 5000 EzeTap POS devices placed at Outlets post demonetisation to enable eTransactions
Slide 28: People Who Sell: Sales Team
PEOPLE WHO SELL: Sales Team • A highly motivated 450+ team - goal focussed & target driven • Performance driven culture of rewards and recognition • Key positions manned by internally groomed managers • Healthy mix of lateral recruits enabling influx of fresh ideas
Slide 29: At the Core of All This...
AT THE CORE OF ALL THIS… A belief that we do not just sell a battery We enable millions of Consumers, Dealers and Employees to MOVE AHEAD
Slide 30: Our Number 1 Position Drives Us to Move Ahead Stronger & Faster
OUR NUMBER 1 POSITION DRIVES US TO MOVE AHEAD STRONGER & FASTER