Mercedes-benz Group Ag · XETR:MBG
Mercedes-benz — FY 2024 Earnings Presentation
117 slides from Mercedes-benz's earnings presentation, Feb 20, 2025
Slide 1: Roadshow Presentation Mercedes-Benz Group AG Full Year 2024
ROADSHOW PRESENTATION MERCEDES-BENZ GROUP AG — MERCEDES-BENZ — FULL YE AR 2024
Slide 2: Agenda
AGENDA I. Results FY 2024 — ROADSHOW PRESENTATION FY 2024 — II. Outlook FY 2025 — MERCEDES-BENZ — III. Mercedes-Benz Cars 1. Products & Brand 2. Luxury & Top-End Vehicles 3. Technology 4. Next Level Performance IV. Mercedes-Benz Vans V. Mercedes-Benz Mobility 2
Slide 3: Mercedes-Benz Group: Key Figures
RESULTS FY 2024 MERCEDES-BENZ GROUP: KEY FIGURES Share buyback: EUR ~7 bn. completed. Dividend: EUR 5.5 bn. paid out. — ROADSHOW PRESENTATION FY 2024 — Revenue* EBIT Earnings per share Free Cash Flow (IB) Net Industrial Liquidity*** in billion euros in billion euros in euros in billion euros in bill
Slide 4: Mercedes-Benz Cars: Key Messages 2024
RESULTS FY 2024 MERCEDES-BENZ CARS: KEY MESSAGES 2024 — ROADSHOW PRESENTATION FY 2024 — Performance: Top line development impacted by market dynamics, — MERCEDES-BENZ — intensified cost efficiencies at work, RoS adj. at 8.1%. Transformation: PHEV sales growth in subdued EV environment, opening of ne
Slide 5: Mercedes-Benz Cars: Top-End and Electric Vehicle Unit Sales
RESULTS FY 2024 MERCEDES-BENZ CARS: TOP-END AND ELECTRIC VEHICLE UNIT SALES In thousand units -3% 2,044 1,983 Top-End 328 -14% -9% 281 328* 402 — MERCEDES-BENZ — 43 368 281* 28 42 G 21 Maybach 241 Core 1,097 1,167 185 BEV** 143 140 AMG 171 S, EQS, 161 183 PHEV Entry ** 619 535 127 GLS, EQS SUV 2023
Slide 6: Mercedes-Benz Vans Strategy Pays Off
RESULTS FY 2024 MERCEDES -BENZ VANS STRATEGY PAYS OFF Strategy: Consistent and successful implementation of Mercedes-Benz Vans strategy with industry leading profitability. — ROADSHOW PRESENTATION FY 2024 — Performance: Strong profitable growth by focusing on premium — MERCEDES-BENZ — segments and p
Slide 7: Mercedes-Benz Vans: Electric Vehicle Unit Sales
RESULTS FY 2024 MERCEDES-BENZ VANS: ELECTRIC VEHICLE UNIT SALES In thousand units -9% 448 -14% 406 23 20 — MERCEDES-BENZ — BEV thereof 2023 2024 2023 2024 Total MB Vans Electric vehicles Share in % of volume 5% 5% 7
Slide 8: Mercedes-Benz Mobility: Key Messages 2024
RESULTS FY 2024 MERCEDES-BENZ MOBILITY: KEY MESSAGES 2024 — ROADSHOW PRESENTATION FY 2024 — Portfolio slightly up, new business impacted by high competition in China. — MERCEDES-BENZ — Acquisition margin stabilized in line with target return. Portfolio margin at subdued level. Cost of credit risk on
Slide 9: Mercedes-Benz Cars: Financials
RESULTS FY 2024 MERCEDES-BENZ CARS: FINANCIALS Sales Revenue EBIT adj. CFBIT adj. in thousand units in billion euros in billion euros in billion euros — ROADSHOW PRESENTATION FY 2024 — -3% -4% -39% 2,044 112.8 14.3 — MERCEDES-BENZ — 1,983 107.8 -27% 12.5 9.1 8.7 2023 2024 2023 2024 2023 2024 2023 20
Slide 10: Mercedes-Benz Cars: EBIT & RoS
RESULTS FY 2024 MERCEDES-BENZ CARS: EBIT & ROS In million euros Gross Profit -5,151 — ROADSHOW PRESENTATION FY 2024 — 14,224 28 14,252 — MERCEDES-BENZ — 495 958 41 99 8,677 8,460 -5,676 -1,059 -217 RoS: RoS: -433 12.6% 12.6% Operational efficiencies outweighing one-time supplier payments Lower R
Slide 11: Mercedes-Benz Cars: EBIT to CFBIT
RESULTS FY 2024 MERCEDES-BENZ CARS: EBIT TO CFBIT In million euros — ROADSHOW PRESENTATION FY 2024 — 2,337 8,963 132 9,095 — MERCEDES-BENZ — 8,460 134 -470 6,138 CCR: CCR: 1.1 1.0 t/o • Inventories +792 t/o • Trade receivables +139 • Result at-Equity BBAC -1,073 • Trade payables -1,401 • Dividend BB
Slide 12: Mercedes-Benz Cars: Indicators of Change
RESULTS FY 2024 M E R C E D E S - B ENZ C A R S : INDICATORS OF CHANGE Average Sales Price* Active Workforce Fixed Costs R&D Investment in PP&E — ROADSHOW PRESENTATION FY 2024 — in thousand euros in thousand FTE in billion euros in billion euros in billion euros Net of inflation — MERCEDES-BENZ — +1
Slide 13: Mercedes-Benz Vans: Financials
RESULTS FY 2024 MERCEDES-BENZ VANS: FINANCIALS Sales Revenue EBIT adj. CFBIT adj. in thousand units in billion euros in billion euros in billion euros — ROADSHOW PRESENTATION FY 2024 — -9% -5% -8% -6% 448 20.3 3.1 3.0 19.3 2.8 — MERCEDES-BENZ — 406 2.8 2023 2024 2023 2024 2023 2024 2023 2024 13
Slide 14: Mercedes-Benz Vans: EBIT & RoS
RESULTS FY 2024 M E R C E D E S - B ENZ V A N S : E B I T & R O S In In million million euros euros Gross Profit -233 — ROADSHOW PRESENTATION FY 2024 — 3,138 3,063 60 49 91 107 2,932 2,825 — MERCEDES-BENZ — -75 -184 -109 -13 -132 RoS: RoS: RoS: RoS: 15.5% 15.1% 14.6% 15.2% Healthy mix supported by
Slide 15: Mercedes-Benz Vans: EBIT to CFBIT
RESULTS FY 2024 MERCEDES-BENZ VANS: EBIT TO CFBIT In million euros — ROADSHOW PRESENTATION FY 2024 — 2,932 61 133 2,838 408 2,705 — MERCEDES-BENZ — -43 520 -1,173 CCR: CCR: 0.9 1.0 t/o • Inventories +28 • Trade payable -128 • Trade receivables +57 • Legal proceedings +133 Net investments Depreciatio
Slide 16: Mercedes-Benz Vans: Indicators of Change
RESULTS FY 2024 M E R C E D E S - B ENZ V A N S : INDICATORS OF CHANGE Average Sales Price* Active Workforce Fixed Costs R&D Investment in PP&E — ROADSHOW PRESENTATION FY 2024 — in thousand euros in thousand FTE in billion euros in million euros in million euros Net of inflation — MERCEDES-BENZ — +4
Slide 17: Mercedes-Benz Mobility: Financials
RESULTS FY 2024 MERCEDES-BENZ MOBILITY: FINANCIALS New Business Contract Volume EBIT adj. in billion euros in billion euros in billion euros — ROADSHOW PRESENTATION FY 2024 — +2% -4% -33% 62.0 138.1 1.7 — MERCEDES-BENZ — 59.5 135.0 1.1 2023 2024 2023 2024 2023 2024 17
Slide 18: Mercedes-Benz Mobility: EBIT & RoE
RESULTS FY 2024 MERCEDES-BENZ MOBILITY: EBIT & ROE In million euros 393 1,695 — ROADSHOW PRESENTATION FY 2024 — -26 -116 1,302 — MERCEDES-BENZ — 90 1,134 0 1,134 68 36 RoE: -613 12.3% RoE: 9.5% RoE: RoE: 8.7% 8.7% Efficiency measures leading to cost improvements Interest margin impacted by interest
Slide 19: Mercedes-Benz Group: EBIT
RESULTS FY 2024 MERCEDES-BENZ GROUP: EBIT In million euros — ROADSHOW PRESENTATION FY 2024 — 19,660 344 20,004 — MERCEDES-BENZ — 83 13,713 13,599 -5,575 -238 -561 -114 EPS: EPS: 13.46 10.19 • Legal proceedings +22 • M&A transactions +117 • Legal proceedings +236 • Russia +205 • Restructuring -350 EB
Slide 20: Reconciliation from CFBIT to Free Cash Flow
RESULTS FY 2024 M E R C E D E S - B ENZ G R O U P : RECONCILIATION FROM CFBIT TO FREE CASH FLOW In million euros — ROADSHOW PRESENTATION FY 2024 — 2,705 — MERCEDES-BENZ — 572 9,152 269 9,421 8,963 629 177 -3,894 • Legal proceedings +269 Other Free cash flow Free cash flow Mercedes-Benz Mercedes-Benz
Slide 21: Mercedes-Benz Group: Net Industrial Liquidity
RESULTS FY 2024 M E R C E D E S - B ENZ G R O U P : NET INDUSTRIAL LIQUIDITY* In billion euros — ROADSHOW PRESENTATION FY 2024 — 6.7 — MERCEDES-BENZ — 10.9 0.6 -0.5 -8.5 31.1 Free cash flow industrial business -5.5 1.4 31.4 FY 2024: € 9.2 billion -4.8 Additions to Net Industrial Earnings and Depreci
Slide 22: Agenda
AGENDA I. Results FY 2024 — ROADSHOW PRESENTATION FY 2024 — II. Outlook FY 2025 — MERCEDES-BENZ — III. Mercedes-Benz Cars 1. Products & Brand 2. Luxury & Top-End Vehicles 3. Technology 4. Next Level Performance IV. Mercedes-Benz Vans V. Mercedes-Benz Mobility 22
Slide 23: Mercedes-Benz Divisional Guidance 2025
OUTLOOK MERCEDES-BENZ DIVISIONAL GUIDANCE 2025 ASSUMPTION The premises regarding the overall economic conditions and the development of the automotive markets continue to be characterized by exceptional uncertainty. In addition to unexpected macroeconomic developments, geopolitical and trade policy
Slide 24: Mercedes-Benz Group Guidance 2025
OUTLOOK MERCEDES-BENZ GROUP GUIDANCE 2025 ASSUMPTION The premises regarding the overall economic conditions and the development of the automotive markets continue to be characterized by exceptional uncertainty. In addition to unexpected macroeconomic developments, geopolitical and trade policy event
Slide 25: Agenda
AGENDA I. Results FY 2024 — ROADSHOW PRESENTATION FY 2024 — II. Outlook FY 2025 — MERCEDES-BENZ — III. Mercedes-Benz Cars 1. Products & Brand 2. Luxury & Top-End Vehicles 3. Technology 4. Next Level Performance IV. Mercedes-Benz Vans V. Mercedes-Benz Mobility 25
Slide 26: Because it's a Mercedes-Benz
— ROADSHOW PRESENTATION FY 2024 — — MERCEDES-BENZ — “Because it’s a Mercedes-Benz.” We leverage the most valuable luxury car brand. 26
Slide 27: Products & Brand: The Original and Most Valuable Luxury Car Brand
PRODUCTS & BRAND M E R C E D E S - B EN Z – T H E O R I G I N A L A N D M O S T V A L U A B L E L U X U R Y CAR BRAND Heritage: Formula 1: Mercedes-Benz is built on constant reinvention The power of F1 for our brand — ROADSHOW PRESENTATION FY 2024 — 97 mn — MERCEDES-BENZ — 1.6 bn cumulative TV viewe
Slide 28: What Makes a Car a Mercedes-Benz?
PRODUCTS & BRAND WHAT MAKES A CAR A MERCEDES-BENZ? THE PERFECT COMBINATION OF EXTRAORDINARY DETAILS — ROADSHOW PRESENTATION FY 2024 — — MERCEDES-BENZ — Safety Quality Comfort Intelligence Design Trustworthy Engineering Effortless Hyper-personalized Sensual responsibility excellence comfort user expe
Slide 29: Trustworthy Responsibility: E-Class Safest Car Tested by Euro NCAP
PRODUCTS & BRAND TRUSTWORTHY RESPONSIBILITY: THE E-CLASS IS THE SAFEST CAR TESTED BY EURO NCAP* — ROADSHOW PRESENTATION FY 2024 — — MERCEDES-BENZ — *European New Car Assessment Programme (NCAP) in 2024. 29
Slide 30: Engineering Excellence: One-Litre Car for the Electric Age
PRODUCTS & BRAND ENGINEERING EXCELLENCE: WE ARE DEBUTING THE “ONE-LITRE CAR” FOR THE ELECTRIC AGE — ROADSHOW PRESENTATION FY 2024 — — MERCEDES-BENZ — 30
Slide 31: Effortless Comfort: Executive Seating in the EQS
PRODUCTS & BRAND EFFORTLESS COMFORT: MERCEDES-BENZ OFFERS EXECUTIVE SEATING IN THE EQS — ROADSHOW PRESENTATION FY 2024 — — MERCEDES-BENZ — 31
Slide 32: Intelligence: Software-Defined Vehicle
PRODUCTS & BRAND INTELLIGENCE: THIS YEAR, WE ARE BRINGING THE SOFTWARE-DEFINED VEHICLE TO THE ROAD — ROADSHOW PRESENTATION FY 2024 — — MERCEDES-BENZ — 32
Slide 33: Sensual Purity
PRODUCTS & BRAND SENSUAL PURITY: MERCEDES -BENZ GETS YOU FROM A TO B – IN STYLE — ROADSHOW PRESENTATION FY 2024 — — MERCEDES-BENZ — Mercedes-Maybach SL 680 Monogram Series (provisional figures, combined energy consumption: 13.7 l/100 km | combined CO₂ emissions: 312 g/km | CO₂ class: G) 33
Slide 34: Exclusivity: More Individualization
PRODUCTS & BRAND EXCLUSIVITY: WE OFFER EVEN MORE INDIVIDUALIZATION F O R O U R M O S T D E M A N DI N G C U S T O M E R S — ROADSHOW PRESENTATION FY 2024 — — MERCEDES-BENZ — 34
Slide 35: We Put Our Customer at the Center of Our Business
PRODUCTS & BRAND WE PUT OUR CUSTOMER AT THE CENTER OF OUR BUSINESS — ROADSHOW PRESENTATION FY 2024 — — MERCEDES-BENZ — Physical brand experience Seamless digital customer journey Exclusive customer care Retail locations with new look & feel True Mercedes experience Launch of SILVER ARROWS program 35
Slide 36: Our Goal: Build the World's Most Desirable Cars
PRODUCTS & BRAND OUR GOAL: WE BUILD THE WORLD’S MOST DESIRABLE CARS — ROADSHOW PRESENTATION FY 2024 — — MERCEDES-BENZ — 36
Slide 37: Our Goal: We Will Build the World's Most Desirable Cars
PRODUCTS & BRAND OUR GOAL: WE WILL BUILD THE WORLD’S MOST DESIRABLE CARS — ROADSHOW PRESENTATION FY 2024 — — MERCEDES-BENZ — 37
Slide 38: New Design Language
PRODUCTS & BRAND OUR NEW DESIGN LANGUAGE WILL GIVE OUR BRAND EVEN MORE ICONIC STATUS. ICE & BEV DESIGN WILL CONVERGE — ROADSHOW PRESENTATION FY 2024 — — MERCEDES-BENZ — 38
Slide 39: Agenda
AGENDA I. Results FY 2024 — ROADSHOW PRESENTATION FY 2024 — II. Outlook FY 2025 — MERCEDES-BENZ — III. Mercedes-Benz Cars 1. Products & Brand 2. Luxury & Top-End Vehicles 3. Technology 4. Next Level Performance IV. Mercedes-Benz Vans V. Mercedes-Benz Mobility 39
Slide 40: Luxury & Top-End Vehicles: New Opportunities for Profitable Growth
LUXURY & TOP-END VEHICLES WE ARE CREATING NEW OPPORTUNITIES FOR PROFITABLE GROWTH AT THE TOP-END OF OUR PRODUCT AND BRAND PORTFOLIO — ROADSHOW PRESENTATION FY 2024 — — MERCEDES-BENZ — Mercedes-Maybach EQS 680 SUV (combined energy consumption: 24.1-22.0 kWh/100 km | CO2 emissions combined: 0 g/km | C
Slide 41: Three Strong Brands Under the Three-Pointed Star
LUXURY & TOP-END VEHICLES THREE STRONG BRANDS UNDER THE THREE -POINTED STAR — ROADSHOW PRESENTATION FY 2024 — — MERCEDES-BENZ — PERFORMANCE LUXURY SOPHISTICATED LUXURY ADVENTUROUS LUXURY 41
Slide 42: Benefiting from One Strong Foundation
LUXURY & TOP-END VEHICLES BENEFITING FROM ONE STRONG FOUNDATION Elevating the brand experience: Customer-centric approach: Market expertise: Distinctive positioning: Refining the customer experience even Focused on exceeding customer Deep understanding of customer needs Elevating brand attributes to
Slide 43: Performance Luxury: AMG
— ROADSHOW PRESENTATION FY 2024 — PERFORMANCE LUXURY AMG 43 — MERCEDES-BENZ —
Slide 44: AMG: Born on the Race Track
AMG M E R C E D E S - A MG . B O R N O N T H E R A C E T R A C K . — ROADSHOW PRESENTATION FY 2024 — — MERCEDES-BENZ — FROM THE KING OF SPA… … TO THE KING OF THE NORDSCHLEIFE Breakthrough victory: Class win at the 1971 24-hour race at Spa Record-breaking performance: Nürburgring Nordschleife lap rec
Slide 45: AMG Legends
AMG AMG LEGENDS — ROADSHOW PRESENTATION FY 2024 — — MERCEDES-BENZ — DRIVING PERFORMANCE AMG 300 SEL 6.8 AMG 300 CE 6.0 Mercedes-Benz Mercedes-Benz Mercedes-Benz Mercedes-AMG GT R Mercedes-AMG The next chapter… CLK-GTR SL 65 AMG SLS AMG ONE* “The Hammer” “Beast of the Black Series Black Series Green
Slide 46: Unique Brand Experience at Every Touchpoint
AMG OFFERING A UNIQUE BRAND EXPERIENCE AT EVERY TOUCHPOINT — ROADSHOW PRESENTATION FY 2024 — — MERCEDES-BENZ — ~600 Performance Centers globally account for just over 50% of AMG sales. +25% AMG sales push from Performance Center effect. 46
Slide 47: AMG Moments: Expanding Engagement Beyond the Point of Sale
AMG AMG MOMENTS: EXPANDING E N G A G E M E NT B E Y O N D T H E P O I N T O F S A L E — ROADSHOW PRESENTATION FY 2024 — — MERCEDES-BENZ — AMG EXPERIENCES & CUSTOMER CONVERSION PREMIUM ACCESS & GROWING ENGAGEMENT Strong momentum in participation: 11,000 participants Premium hospitality & exclusive in
Slide 48: AMG Sales: Strong Growth
AMG AMG SALES: STRONG GROWTH DRIVEN BY A HIGHLY DESIRABLE PORTFOLIO Unit sales CAGR 2014-2024: 11.3% — ROADSHOW PRESENTATION FY 2024 — 150,000 Strategically optimized portfolio: — MERCEDES-BENZ — 100,000 Capitalised on untapped market potential by closing key gaps in the lineup with targeted new mod
Slide 49: Mercedes-AMG: Performance for Enthusiasts
AMG MERCEDES -AMG: PERFORMANCE FOR ENTHUSIASTS — ROADSHOW PRESENTATION FY 2024 — — MERCEDES-BENZ — Bolder design language Clearer positioning of individual models More distinct differentiation of entry and performance models More focused drivetrain portfolio WE REMAIN COMMITTED TO DELIVERING …WHILE
Slide 50: Our Ambition: Most Successful Performance Brand
AMG OUR AMBITION : MAKING AMG THE MOST SUCCESSFUL PERFORMANCE BRAND — ROADSHOW PRESENTATION FY 2024 — — MERCEDES-BENZ — 50
Slide 51: Sophisticated Luxury: Maybach
— ROADSHOW PRESENTATION FY 2024 — SOPHISTICATED LUXURY MAYBACH 51 — MERCEDES-BENZ —
Slide 52: Maybach: Growing the Brand
MAYBACH GROWING THE BRAND SALES 2015 – 2024 FAST GROWTH TO STRONG POSITION MAYBACH & LUXURY COMPETITORS — ROADSHOW PRESENTATION FY 2024 — Maybach has experienced strong growth (Source: company resources) in recent years, outpacing its competitors. Even in a recently more challenging business environ
Slide 53: Maybach Brand DNA
MAYBACH BRAND DNA — ROADSHOW PRESENTATION FY 2024 — — MERCEDES-BENZ — HERITAGE REINVENTION EXCELLENCE “Create the very best from the very best". For decades, Maybach has been regarded as a Maybach represents the pinnacle of perfection excellence pioneer in defining luxury, style and status in the an
Slide 54: Maybach Product Lineup
MAYBACH PRODUCT LINEUP VIVID LUXURY BRAND ▪ — ROADSHOW PRESENTATION FY 2024 — Since 2014, the product portfolio has been extended from sedans into a full luxury ▪ portfolio. Alongside this growth, a series of — MERCEDES-BENZ — exclusive variants and special editions have further elevated the line-up
Slide 55: Craftmanship & Individualisation
MAYBACH CRAFTMANSHIP & INDIVIDUALISATION — ROADSHOW PRESENTATION FY 2024 — — MERCEDES-BENZ — Mercedes-Maybach customers are driven achievers who seek something beyond the ordinary. Their vehicles reflect their lifestyle and personality, with a growing number of customers choosing MANUFAKTUR individu
Slide 56: Adventurous Luxury
— ROADSHOW PRESENTATION FY 2024 — ADVENTUROUS LUXURY 56 — MERCEDES-BENZ —
Slide 57: A Unique Success Story: G-Class
A UNIQUE SUCCESS STORY DRIVEN BY SPECIAL MODELS AND EDITIONS — ROADSHOW PRESENTATION FY 2024 — 42.3k CAGR 2014–2024: +11.2% — MERCEDES-BENZ — Growth fueled by strong, sustained demand and the success of special models and limited editions, while 14.7k carefully managed to preserve the exceptional de
Slide 58: The Creation of a True Icon: G-Class DNA
THE CREATION OF A TRUE ICON – G-CLASS DNA: STRONGER THAN TIME ADVENTUROUS — ROADSHOW PRESENTATION FY 2024 — LUXURY — MERCEDES-BENZ — MADE TO LAST– FOR UNLIMITED FREEDOM SCARCITY MODERATE LOW TO NO VOLUME GROWTH DISCOUNTS HIGH AND STABLE RESIDUAL VALUES OFFROAD UNLIMITED HERITAGE Extreme offroad capa
Slide 59: Product Lineup: The Icon in All Its Variety
PRODUCT LINEUP: THE ICON IN ALL ITS VARIETY — ROADSHOW PRESENTATION FY 2024 — — MERCEDES-BENZ — Editions 59
Slide 60: Agenda
AGENDA I. Results FY 2024 — ROADSHOW PRESENTATION FY 2024 — II. Outlook FY 2025 — MERCEDES-BENZ — III. Mercedes-Benz Cars 1. Products & Brand 2. Luxury & Top-End Vehicles 3. Technology 4. Next Level Performance IV. Mercedes-Benz Vans V. Mercedes-Benz Mobility 60
Slide 61: Technology: Catering to Different Customer Needs into the 2030s
TECHNOLOGY WE WILL BE ABLE TO CATER TO DIFFERENT CUSTOMER NEEDS UNTIL WELL INTO THE 2030 s — ROADSHOW PRESENTATION FY 2024 — — MERCEDES-BENZ — ICE: High-tech electrified combustion engines are BEV: Visionary EQXX technology setting new performance & efficiency standards in series production 61
Slide 62: Coherent Model Portfolio and Zero-Compromise Cars
TECHNOLOGY WE ARE STRIVING FOR A COHERENT MODEL PORTFOLIO AND ZERO -COMPROMISE CARS — ROADSHOW PRESENTATION FY 2024 — Next up Entry: Drivetrain flexibility — MERCEDES-BENZ — on one modular architecture Followed by Core: Tailor-made BEV/ICE concepts, smart engineering with intelligent modularization
Slide 63: Desirable HEV and BEV in an Uncompromising Line-Up
TECHNOLOGY WE OFFER BOTH DESIRABLE HEV AND BEV IN AN UNCOMPROMISING LINE-UP FROM ENTRY TO TOP -END — ROADSHOW PRESENTATION FY 2024 — BATTERY ELECTRIC … ELECTRIFIED DRIVETRAIN & … COMBUSTION ENGINE — MERCEDES-BENZ — TOP-END TOP-END & CORE Uncompromising through dedication to battery- & hybrid-electri
Slide 64: CLA as Tech Frontrunner
TECHNOLOGY AS A TECH FRONTRUNNER, THE CLA WILL ELEVATE THE GAME — ROADSHOW PRESENTATION FY 2024 — >750 km range (WLTP) — MERCEDES-BENZ — Energy consumption of ~12 kWh / 100 km 150 kW to >400 kW output Up to 300 km charge in 10 min Technical requirements for bidirectional charging Premiere of MB.OS,
Slide 65: MMA: Drivetrain Flexibility in the Entry Segment
TECHNOLOGY MMA – UNCOMPROMISING DRIVETRAIN FLEXIBILITY IN THE ENTRY SEGMENT — ROADSHOW PRESENTATION FY 2024 — — MERCEDES-BENZ — Drivetrain-flexible with no compromise High-tech electrified M252 Interior space matches four-cylinder petrol engine with Electric Drive Unit 2.0 with all-electric competit
Slide 66: From Vision EQXX to CLA
TECHNOLOGY F RO M VI S I O N E QXX TO CLA FLE XI BLE ARCHI TE CTURE SE TS BE NCHM ARK I N I TS CLASS — ROADSHOW PRESENTATION FY 2024 — — MERCEDES-BENZ — VISION EQXX TECH TRANSFER RANGE RECHARGED RANGE km WLTP km in 10 min WLTP >750 best 300 best CONSUMPTION CHARGING POWER kWh/100 km WLTP peak power
Slide 67: Core & Top-End: Uncompromised Layout and Roomier Interior
TECHNOLOGY CO RE & TO P -E ND: UNCO M PRO M I SE D LAYO UT AND RO O M I E R I NTE RI O R — ROADSHOW PRESENTATION FY 2024 — MERCEDES-BENZ: UNCOMPROMISING TOP-END Uncompromising Core & Top-End BEV & HEV — MERCEDES-BENZ — + more interior space and layout without restrictions from two drivetrain concept
Slide 68: Intelligent Modularisation Across Our Portfolio
TECHNOLOGY WI TH I NTE LLI GE NT M O DULARI S ATI ON, WE E NSURE E FFI CI E NT USE O F HI GH -E ND TE CHNO LO GI E S ACRO SS O UR PO RTFO LI O MB.OS — ROADSHOW PRESENTATION FY 2024 — DRIVETRAIN HARD- & SOFTWARE — MERCEDES-BENZ — TOP-END Infotainment Automated Batteries, High-tech Driving engines, MO
Slide 69: The Perfect Combination of Intelligence and Emotion
TECHNOLOGY THE P E RF E CT COMBI NATI ON O F I NTE LLI GE NCE AND E M O TI O N — ROADSHOW PRESENTATION FY 2024 — — MERCEDES-BENZ — INTELLIGENCE 69
Slide 70: Transformation Through AI
TECHNOLOGY TRANSFORMATION THROUGH AI. INTELLIGENT MB PRODUCTS AND COST -EFFICIENT BUSINESS — ROADSHOW PRESENTATION FY 2024 — CONVERSATIONAL AI BEHAVIOURAL AI AGENTIC AI INTELLIGENCE — MERCEDES-BENZ — New natural conversations Proactive UI experience Hyper-personalised user experience Faster business
Slide 71: Software-Defined Vehicles: Exceptional Digital Experience
TECHNOLOGY OUR SOFTWARE -DEFINED VEHICLES WILL OFFER AN EXCEPTIONAL DIGITAL EXPERIENCE — ROADSHOW PRESENTATION FY 2024 — Architects of MB.OS Combining in-house expertise with a selection — MERCEDES-BENZ — of world-class technology partners Proprietary system Chip-to-Cloud architecture allows us to l
Slide 72: MB.OS Enables a Superior Product Experience
TECHNOLOGY MB.OS ENABLES A SUPERIOR PRODUCT EXPERIENCE. SOFTWARE DELIVERY UP AND RUNNING — ROADSHOW PRESENTATION FY 2024 — Purpose-built OS owned by MB, — MERCEDES-BENZ — with partners of choice and 3rd-party content Privacy and safety by design Scalable to fit every segment Full control over all da
Slide 73: Advancing Automated Driving Technology
TECHNOLOGY WE ADVANCE AUTOMATED DRIVING TECHNOLOGY TO EXPAND OUR LEADING ROLE LEVEL 2+ UP TO LEVEL 2++ LEVEL 3 LEVEL 4 — ROADSHOW PRESENTATION FY 2024 — PARTIAL AUTOMATION PARTIAL AUTOMATION CONDITIONAL AUTOMATION HIGH-LEVEL AUTOMATION INTELLIGENT POINT-TO-POINT DRIVE PILOT ON TEST IN BEIJING — MERC
Slide 74: AI-Powered Intelligent Cabin with Stunning Displays
TECHNOLOGY AI -POWE RE D I NTE LLI GE NT CABI N WI TH STUNNI NG DI SPLAYS RE ADY FO R SAE LE VE L 3 AUTO M ATE D DRI VI NG AND BE YO ND — ROADSHOW PRESENTATION FY 2024 — MBUX Superscreen Unique user experience with — MERCEDES-BENZ — real-time 3D graphics Immersive & hyper-personalised experience wit
Slide 75: Solid-State Technology: EQS Demonstrator with Factorial Cells
TECHNOLOGY NEXT MILESTONE IN SOLID -STATE TECHNOLOGY: EQS DEMONSTRATOR WITH FACTORIAL CELLS — ROADSHOW PRESENTATION FY 2024 — Increase cell energy density — MERCEDES-BENZ — up to 450 Wh/kg Enables up to 25% more range at same weight and size Improved cell safety Further weight and energy efficiency
Slide 76: Every Mercedes Uncompromisingly Attractive and Profitable
TECHNOLOGY OUR AMBITION IS THAT EVERY MERCEDES WILL BE UNCOMPROMISINGLY ATTRACTIVE AND PROFITABLE — ROADSHOW PRESENTATION FY 2024 — THE MERCEDES WAY CHINA TAILORED — MERCEDES-BENZ — 76
Slide 77: Tailormade and Locally Developed for Customers in China
TECHNOLOGY TAILORMADE AND LOCALLY DEVELOPED FOR CUSTOMERS IN CHINA — ROADSHOW PRESENTATION FY 2024 — PRODUCT & CONTENT Specific apps & software — MERCEDES-BENZ — in infotainment & automated driving Dedication to the rear unique rear cabin Long-wheelbase versions for Chinese customer requirements 7 m
Slide 78: Complying with European Union CO2 Regulations
TECHNOLOGY WE AIM TO COMPLY WITH EUROPEAN UNION CO 2 REGULATIONS — ROADSHOW PRESENTATION FY 2024 — 2024 EU CO2 compliance achieved, — MERCEDES-BENZ — significantly below target 2025 Next stage of regulation coming into force, aiming to meet EU CO2 targets with favorable pooling agreements made in a
Slide 79: Committed to Our Ambition 2039
TECHNOLOGY WE ARE COMMITTED TO OUR AMBITION 2039 — ROADSHOW PRESENTATION FY 2024 — Reducing CO2 emissions Aiming for a net-carbon neutral* MB new vehicle — MERCEDES-BENZ — fleet along entire value chain & over entire life cycle by 2039 Accelerating the energy transition Aiming to further increase sh
Slide 80: Agenda
AGENDA I. Results FY 2024 — ROADSHOW PRESENTATION FY 2024 — II. Outlook FY 2025 — MERCEDES-BENZ — III. Mercedes-Benz Cars 1. Products & Brand 2. Luxury & Top-End Vehicles 3. Technology 4. Next Level Performance IV. Mercedes-Benz Vans V. Mercedes-Benz Mobility 80
Slide 81: Macro and Market Environment Remain Challenging in Medium Term
NEXT LEVEL PERFORMANCE MACRO AND MARKET ENVIRONMENT TO REMAIN CHALLENGING IN THE MEDIUM -TERM* PREMIUM AND MB SALES — ROADSHOW PRESENTATION FY 2024 — MACRO* LUXURY AUTO INFLATION* TARIFFS* EXPECTATIONS MARKET* — MERCEDES-BENZ — EUROPE Stable development USA Solid momentum CHINA Cautious view *Medium
Slide 82: Sustainably Improve Our Revenue Quality
NEXT LEVEL PERFORMANCE WE AIM TO SUSTAINABLY IMPROVE OUR REVENUE QUALITY — ROADSHOW PRESENTATION FY 2024 — Direct sales Leveraging data insights from sales and customers to use as a strategic asset for even more sales control — MERCEDES-BENZ — Optimized contribution margin Utilizing micro-segment an
Slide 83: Mastering Transition Years and Preparing for Product Launches
NEXT LEVEL PERFORMANCE MASTERING TRANSITION YEARS AND PREPARING FOR UNPRECEDENTED PRODUCT LAUNCHES GLOBAL SALES* — ROADSHOW PRESENTATION FY 2024 — 1,983 1,299 — MERCEDES-BENZ — Volume 684 China Cautious outlook on China. 2024 2025 2026 2027 Preparing product offensive to gain momentum in 2027. TEV*
Slide 84: Solid Revenue Momentum 2024–2027
NEXT LEVEL PERFORMANCE SOLID REVENUE MOMENTUM 2024 – 2027 REVENUE* — ROADSHOW PRESENTATION FY 2024 — 108 — MERCEDES-BENZ — ASP/Pricing Staying disciplined while staying competitive. Revenue Delivered CAGR of more than 2.5% between 2019 and 2024. 2024 2025 2026 2027 Gaining traction in 2027 driven by
Slide 85: Iconic Brands and Products as Resilient Backbone
NEXT LEVEL PERFORMANCE ICONIC BRANDS AND PRODUCTS AS OUR RESILIENT BACKBONE TO MASTER THE TRANSFORMATION STRONG PRODUCT PORTFOLIO* — ROADSHOW PRESENTATION FY 2024 — Top-End Segment Iconic products delivering outstanding margins. — MERCEDES-BENZ — Core Segment Healthy contribution in competitive envi
Slide 86: Industrial Base Tailored to Market Demand
NEXT LEVEL PERFORMANCE INDUSTRIAL BASE TAILORED TO MARKET DEMAND GLOBAL PRODUCTION CAPACITY 2024* RIGHTSIZING PRODUCTION FOOTPRINT* — ROADSHOW PRESENTATION FY 2024 — EUROPE/ AMERICA ASIA Sale of Hambach Rightsizing Germany REST OF WORLD and small volume plants in Optionality at partner plants & remo
Slide 87: Substantially Optimizing Production Costs
NEXT LEVEL PERFORMANCE SUBSTANTIALLY OPTIMIZING PRODUCTION COSTS DOUBLING THE LOW-COST PRODUCTION COSTS — ROADSHOW PRESENTATION FY 2024 — COUNTRY SHARE IN EU 15% to 30% -10% > -10% — MERCEDES-BENZ — from Act 2024 vs. 2027 Act 2024 vs. Act 2022 2027 vs. Act 2024 Factor costs EUR/vehicle* Labor costs
Slide 88: Geopolitical Hedge: Increasing Local-for-Local Production
NEXT LEVEL PERFORMANCE GEOPOLITICAL HEDGE: INCREASING SHARE OF LOCAL - FOR-LOCAL PRODUCTION FROM 60% (TODAY) TO 70% BY 2027 — ROADSHOW PRESENTATION FY 2024 — USA our “Home of SUVs” GLOBAL PRODUCTION NETWORK 2027** Optional localization of additional product in Core segment. Imported and exported veh
Slide 89: We Tackle Our Material Costs
NEXT LEVEL PERFORMANCE WE TACKLE OUR MATERIAL COSTS — ROADSHOW PRESENTATION FY 2024 — Beat 2026: design-to-cost, strict standardization of MATERIAL COST REDUCTION — MERCEDES-BENZ — components and modules, low-cost country sourcing. > -8% Battery costs: -30% €/kWh reduced for MMA vs. predecessor and
Slide 90: Allocate Capital to the Most Promising Segments
NEXT LEVEL PERFORMANCE WE CONTINUE TO ALLOCATE OUR CAPITAL TO THE MOST PROMISING SEGMENTS 2019 – 2024 CAPEX AND R&D INVESTMENTS* — ROADSHOW PRESENTATION FY 2024 — Capex share of investments significantly down. Investment peak in 2025 > -10% — MERCEDES-BENZ — driven by unprecedented product offensive
Slide 91: Continued Fundamental Fixed Cost Savings
NEXT LEVEL PERFORMANCE CONTINUED FUNDAMENTAL FIXED COST SAVINGS ADDITIONAL >10% UNTIL 2027 FIXED COST REDUCTION — ROADSHOW PRESENTATION FY 2024 — (NET OF INFLATION)* — MERCEDES-BENZ — Headcount reduction using all levers -19% such as attrition, no replacements, voluntary redundancy programs, outsour
Slide 92: China: Dominating the TEV Market in the Future
NEXT LEVEL PERFORMANCE CHINA – OUR HOME AWAY FROM HOME: DOMINATING THE TEV MARKET IN THE FUTURE — ROADSHOW PRESENTATION FY 2024 — Dominate Top-End MB No. 1 AMG No. 1 Highest average MSRP & TAP MB No. 1 Market Share >50% (>1.5mn RMB) in TOP25 Market in Performance Market among Premium OEMs in CAACS S
Slide 93: China: Securing Profitability of Our China Business
NEXT LEVEL PERFORMANCE CHINA – OUR HOME AWAY FROM HOME: SECURING PROFITABILITY OF OUR CHINA BUSINESS — ROADSHOW PRESENTATION FY 2024 — BBAC (PbP*) Leveraging open sourcing opportunities — MERCEDES-BENZ — from Chinese supply chain. RoS 2024: ~ 15% Further localization of products. Scaling the Joint V
Slide 94: Margins Back to Double-Digit
NEXT LEVEL PERFORMANCE M ARGI NS BACK TO DOUBLE -DI GI T BE CAUSE I T‘S M E RCE DE S -BE NZ MASTERING TRANSFORMATION — ROADSHOW PRESENTATION FY 2024 — RoS in % MB CARS MARGIN CORRIDOR** ≥ 10% Prudent macro and — MERCEDES-BENZ — market perspective. 10 Product momentum materializing in sales, revenues
Slide 95: MB Group Generated >100% Total Shareholder Return 2019-2024
NEXT LEVEL PERFORMANCE MB GROUP GE NE RATE D >100% TOTAL SHARE HOLDE R RE TURN BE TW E E N 2019 AND 2024 CASH GENERATED CASH RETURN TO NET — ROADSHOW PRESENTATION FY 2024 — SINCE 2019* SHAREHOLDERS* LIQUIDITY3 TOTAL SHAREHOLDER RETURN — MERCEDES-BENZ — >€45 bn 2019 – 2024 >30% Share price2 2024 + ~€
Slide 96: Benchmark Capital Allocation Framework in Place
NEXT LEVEL PERFORMANCE BE NCHMARK CAP I TAL ALLO CATI ON FRAME WORK I N PLACE — ROADSHOW PRESENTATION FY 2024 — CAPITAL ALLOCATION* Capital allocation framework in place. — MERCEDES-BENZ — €5 bn SHARE BUYBACK Dividend of €4.30 + equivalent to 41% payout ratio. €4.30 New share buyback of up to €5 bn
Slide 97: The Perfect Blend of Luxury and Tech
NEXT LEVEL PERFORMANCE MERCEDES-BENZ THE PERFECT BLEND OF LUXURY AND TECH — ROADSHOW PRESENTATION FY 2024 — Iconic brand and desirable products. — MERCEDES-BENZ — Tech leadership, today and tomorrow. Global presence, regionally embedded. Roadmap to double-digit RoS. Exceptional cash generation, 30+
Slide 98: Reinventing the Mercedes Way of Doing Things
NEXT LEVEL PERFORMANCE WE ARE REINVENTING THE MERCEDES WAY OF DOING THINGS PERFORMANCE CULTURE ENTREPRENEURIAL SPIRIT WINNING ATTITUDE — ROADSHOW PRESENTATION FY 2024 — — MERCEDES-BENZ — 98
Slide 99: The Mercedes-Benz Team Is Determined to Deliver
NEXT LEVEL PERFORMANCE THE MERCEDES -BENZ TEAM IS DETERMINED TO DELIVER BRAND EXPERIENCE — ROADSHOW PRESENTATION FY 2024 — — MERCEDES-BENZ — PRODUCTS & TECHNOLOGY FINANCIAL RESILIENCE SHAREHOLDER RETURNS 99
Slide 100: Agenda
AGENDA I. Results FY 2024 — ROADSHOW PRESENTATION FY 2024 — II. Outlook FY 2025 — MERCEDES-BENZ — III. Mercedes-Benz Cars 1. Products & Brand 2. Luxury & Top-End Vehicles 3. Technology 4. Next Level Performance IV. Mercedes-Benz Vans V. Mercedes-Benz Mobility 100
Slide 101: Mercedes-Benz Vans Strategy
MERCEDES-BENZ VANS MERCEDES-BENZ VANS STRATEGY WE OFFER THE WORLD’S MOST DESIRABLE VANS AND SERVICES — ROADSHOW PRESENTATION FY 2024 — TARGET EMBRACE LEAD LOWER — MERCEDES-BENZ — premium segments and customers and in electric total cost base and focus on profitable grow lifetime drive and digital im
Slide 102: The Van Business Is Commercially Attractive
MERCEDES-BENZ VANS THE VAN BUSINESS IS COMMERCIALLY ATTRACTIVE M A RKET S PL A YERS Strong and growing Stable and concentrated — ROADSHOW PRESENTATION FY 2024 — Development LCV-market Top-5 local OEMs in Europe +15% expected in core markets, dominate approx. 90% — MERCEDES-BENZ — from 2023 through t
Slide 103: Our Products Keep the World Running
MERCEDES-BENZ VANS OUR PRODUCTS KEEP THE WORLD RUNNING — ROADSHOW PRESENTATION FY 2024 — — MERCEDES-BENZ — Private Usage Services & Crafts Rental Trade & eGrocery Construction CEP & Logistics Private 20% Commercial 80% Manufacturing Deployment & Recreational People Mover Municipal Vehicles Ordered a
Slide 104: Ambition 2039: Commitment to Net Carbon-Neutrality
MERCEDES-BENZ VANS A M B I T I O N 2039 — O U R C O M M I T M E N T T O N E T C A R B O N - N E U T R A LI T Y * ALONG THE ENTIRE VALUE CHAIN IN THE NEW VEHICLE FLEET IN 2039 SUPPLY CHAIN PRODUCTION & LOGISTICS WELL-TO-TANK TANK-TO-WHEEL END-OF-LIFE — ROADSHOW PRESENTATION FY 2024 — — MERCEDES-BENZ
Slide 105: Van Architecture
MERCEDES-BENZ VANS VAN ARCHITECTURE — ROADSHOW PRESENTATION FY 2024 — — MERCEDES-BENZ — Maximum synergy and economies of scale through production on the same line and approx. 70% identical parts VAN Electric Architecture VAN Combustion Architecture (VAN.EA) (VAN.CA) 105
Slide 106: Electrification Roadmap
MERCEDES-BENZ VANS ELECTRIFICATION ROADMAP 2010 2023 2026 2030 — ROADSHOW PRESENTATION FY 2024 — Introduction Electrification of every Van Launch of new Van up to 50% share of of first electric Vito segment & presentation of architecture battery electric vehicles* — MERCEDES-BENZ — new eSprinter * M
Slide 107: Raising Our Ambitions Level: Tackling Costs at All Levels
MERCEDES-BENZ VANS RAISING OUR AMBITIONS LEVEL: TACKLING COSTS AT ALL LEVELS — ROADSHOW PRESENTATION FY 2024 — — MERCEDES-BENZ — C O M P AN Y O P ERAT ION S PRO DUCT S FIXED COSTS HOURS PER VEHICLE (HPV) PORTFOLIO VARIANTS -20%* -25%* -30%* Processes Streamlining Footprint Focusing on one architectu
Slide 108: Our Financial Ambitions for Mercedes-Benz Vans
MERCEDES-BENZ VANS OUR FINANCIAL AMBITIONS FOR MERCEDES -BENZ VANS Guidance 15.1 14.6 — ROADSHOW PRESENTATION FY 2024 — 11.2 12 — MERCEDES-BENZ — 8.3 10 6.0 ROS adjusted 1.9 2019 2020 2021 2022 2023 2024 2025 mid-decade end of decade CCR adjusted 1.0 0.5 – 0.7 same level level of 2023 108
Slide 109: Agenda
AGENDA I. Results FY 2024 — ROADSHOW PRESENTATION FY 2024 — II. Outlook FY 2025 — MERCEDES-BENZ — III. Mercedes-Benz Cars 1. Products & Brand 2. Luxury & Top-End Vehicles 3. Technology 4. Next Level Performance IV. Mercedes-Benz Vans V. Mercedes-Benz Mobility 109
Slide 110: Mercedes-Benz Mobility Strategy
MERCEDES-BENZ MOBILITY MERCEDES-BENZ MOBILITY STRATEGY — ROADSHOW PRESENTATION FY 2024 — — MERCEDES-BENZ — 110
Slide 111: Mercedes-Benz Mobility Role & Contribution
MERCEDES-BENZ MOBILITY MERCEDES-BENZ MOBILITY ROLE & CONTRIBUTION — ROADSHOW PRESENTATION FY 2024 — As an integral part of Mercedes-Benz, we secure the company’s position as a — MERCEDES-BENZ — global leader by leveraging customer data and insights generated through our numerous touchpoints with our
Slide 112: Mercedes-Benz Mobility Product Range
MERCEDES-BENZ MOBILITY MERCEDES-BENZ MOBILITY PRODUCT RANGE As integral part of the Mercedes-Benz — ROADSHOW PRESENTATION FY 2024 — customer journey Financing | Leasing | Insurance | Fleet Management | — MERCEDES-BENZ — Rental & Subscription | Charging Ecosystem | Payment Services 112
Slide 113: Appendix
— ROADSHOW PRESENTATION FY 2024 — APPENDIX 113 — MERCEDES-BENZ —
Slide 114: Mercedes-Benz Mobility: Net Credit Losses
MERCEDES -BENZ MOBILITY: NET CREDIT LOSSES* 0.89% — ROADSHOW PRESENTATION FY 2024 — 0.83% — MERCEDES-BENZ — 0.43% 0.37% 0.34% 0.33% 0.41% 0.31% 0.31% 0.26% 0.26% 0.24% 0.21% 0.21% 0.29% 0.20% 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 * As percentage of portfolio
Slide 115: Group/Divisional Guidance Ranges
MERCEDES -BENZ GROUP/ DIVISIONAL GUIDANCE RANGES* Specification/ Significantly Slightly below At prior-year Slightly above Significantly KPI below level above Revenue/ X < -7.5% -7.5% ≤ X < -2% -2% ≤ X ≤ +2% +2% < X ≤ +7.5% X > +7.5% Unit Sales — MERCEDES-BENZ — EBIT (Group) X < -15% -15% ≤ X <-5% -
Slide 116: Contacts – Investor Relations
CONTACTS – INVESTOR RELATIONS Visit our Investor Relations Website: Christian Keller Analysts, Defense and Equity Relations — ROADSHOW PRESENTATION FY 2024 — Email: christian.ck.keller@mercedes-benz.com Alexander Jasperneite — MERCEDES-BENZ — Analysts, Creditor and Equity Relations Email: alexander.
Slide 117: Disclaimer
DISCLAIMER This document contains forward-looking statements that reflect our current views about future events. The words “anticipate”, “assume”, “believe”, “estimate”, “expect”, “intend”, “may”, “can”, “could”, “plan”, “project”, “should” and similar expressions are used to identify forward- looki