Domo, Inc. · NASDAQ:DOMO
Domo — Domopalooza 2020
16 slides from Domo's conference presentation, May 2020
Slide 1: Domopalooza Live and On-Demand
Slide 2: Welcome
WELCOME
Slide 3: Opportunity Analysis Application
OPPORTUNITY ANALYSIS APPLICATION DETERMINING MARKET OPPORTUNITIES USING CUSTOM GEOGRAPHY MAPPING Jake Collins & April Weitzel 3
Slide 4: Jake Collins and April Weitzel
Jake Collins April Weitzel Director, Senior Manager, Marketing Intelligence Analytics University of Pittsburgh University of Pittsburgh Medical Center Medical Center 4
Slide 5: Domo Journey
DOMO JOURNEY • UPMC has been a Domo customer for 3 years • Year 1 was spent integrating our marketing data stack and laying the foundation for campaign tracking (spend and response) • Year 2 included the integration of our de-identified patient data in order to assess market opportunities (including
Slide 6: Campaign Development Process
CAMPAIGN DEVELOPMENT PROCESS • Clinical Marketing Staff receives a request from operations team (clinicians, hospital presidents, etc.) based on market pressures • Market Intelligence team is briefed and pulls data from a variety of sources in order to understand the market opportunity, developing a
Slide 7: Business Problem
BUSINESS PROBLEM • Market analysis timelines too long • Data was fragmented across multiple sources and departments • Desire to look at common and custom geographies required each request to be custom developed and researched 7
Slide 8: Business Opportunity
BUSINESS OPPORTUNITY • Shorten the market analysis timelines • Aggregate fragmented data across multiple sources and departments • Create common and custom geographies that would not require each data request to be custom developed and researched 8
Slide 9: Solution
SOLUTION • Worked with Domo and SDI to develop an app that would: • Pull together disparate data sources in one page view • Enabled us to apply commonly used geographic filters with a single touch • Allowed us to create custom geos through radial analysis and free hand drawings • Significantly short
Slide 10: Live Demo
Live Demo
Slide 11: Demo
DEMO Opportunity Analysis App - Beta @ 7 Cranberry Areas “hp + v © ALLEGHENY CO. Vandergrift ALTOONA BEDFORD. saltsburg ALTOONA aha} BEDFORD may Greensburg COLE West © Clear Map Newton + © Maabox © OpenSireeiMap Improve this map Zip Code Filter Q Filter by. Allvalues (1167) 15006 | (15007) 15014) 15
Slide 12: Development/Adoption Process
DEVELOPMENT/ADOPTION PROCESS • Understanding underlying data • Refresh rates • QA process • Determining best visualizations • Flexibility • Built to enable additional data sets to be visualized at later time • Update geographies as business needs change 12
Slide 13: Adoption Process
ADOPTION PROCESS • Stakeholder buy in from: • Executive audience • End users • Integrators • Developers • Training • Tactical application usage • Interpretation and analysis • Process training to make insights actionable 13
Slide 14: Key Development Concepts
KEY DEVELOPMENT CONCEPTS • We built with flexibility and future expansion in mind • Working with Domo and our implementation experts at SDI saved us time • We gained project support by explaining the current arduous research process juxtaposed with the value proposition of having disparate data visu
Slide 15: Key Benefits
KEY BENEFITS • We were able to shorten our analysis process from weeks to minutes and our kick-off meetings became our chance to look at an initial data pass • Our analysis team is spending their time on analysis rather than report writing, drastically improving our targeting for our campaigns • We
Slide 16: Thank You
THANK YOU zoos