Moonpig Group Plc · LSE:MOON
Moonpig — FY2026 Earnings Presentation
41 slides from Moonpig's earnings presentation, Jun 25, 2026
Slide 1: Full year results presentation
Full year results presentation Year ended 30 April 2026 25 June 2026 Strictly Private and Confidential
Slide 2: Disclaimer
Disclaimer This presentation and the discussion which follows it may include certain forward-looking statements with respect to the business, strategy and plans of the Company (together with its subsidiaries, the “Group”) and its current goals and expectations relating to its future financial condit
Slide 3: Agenda
Agenda 1 Introduction – Catherine Faiers 2 Financial performance – Andy MacKinnon 3 Strategic progress – Catherine Faiers 3
Slide 4: Strong foundations. Clear areas of focus. Significant opportunity
Overview Strong foundations. Clear areas of focus. Significant opportunity • Disciplined growth framework Strong • Positive cash generation foundations • Consistent capital allocation policy • Strengthening our differentiated model Clear areas • Deepening customer relationships and driving frequency
Slide 5: Financial performance
5 Financial performance Andy MacKinnon Chief Financial Officer
Slide 6: Revenue growth and strong margins driving +19.5% Adjusted EPS
Financial performance Revenue growth and strong margins driving +19.5% Adjusted EPS Sustainable Strong Compounding High revenue growth margins EPS growth cash generation £373.0m £104.6m 18.0p £73.5m 2 2 Revenue Adjusted EBITDA Adjusted basic EPS LTM Free Cash Flow2 6.5% 28.0% 19.5% 11.2% Year-on-yea
Slide 7: Continued growth at Moonpig and gradual strengthening at Greetz
Financial performance Continued growth at Moonpig and gradual strengthening at Greetz Moonpig revenue Greetz revenue • Continued growth at Moonpig: • Positive new customer £m £m acquisition performance H1: H2: FY26: • Trading-up to higher-priced gifts GBP +3.0% YoY +6.0% YoY +4.5% YoY H1: H2: FY26:
Slide 8: Positive customer acquisition performance driving order growth
Financial performance Positive customer acquisition performance driving order growth Active customer base growth at both Marginally lower frequency, driven Order growth at +2.1% YoY driven by Moonpig and Greetz by Greetz partnership activity an expanded active customer base Moonpig and Greetz active
Slide 9: Customer proposition improvements driving growth in AOV
Financial performance Customer proposition improvements driving growth in AOV Average order value (AOV) Gift attach rate Moonpig and Greetz AOV Moonpig and Greetz gift attach rate • AOV growth at +5.7% YoY: £ per order1 % card orders 2 • Customers trading-up to higher-priced gifts, including H1: H2:
Slide 10: Upsell driving card and attached gift revenue growth
Financial performance Upsell driving card and attached gift revenue growth Card revenue Attached gift revenue Moonpig and Greetz - Card revenue Moonpig and Greetz - Attached gifting revenue £m £m • Card revenue growth +9.4%: • Order volume growth H1: H2: FY26: H1: H2: FY26: +9.7% YoY +9.2% YoY +9.4%
Slide 11: Strengthened proposition at Experiences, with further work required
Financial performance Strengthened proposition at Experiences, with further work required Experiences revenue • Experiences trading improved from H1 to H2: £m • Reflects progress made in building a broader and more relevant product range H1: H2: FY26: -8.9% YoY -1.9% YoY -4.5% YoY • Onboarding new p
Slide 12: Margin investment to strengthen our delivery proposition
Financial performance Margin investment to strengthen our delivery proposition Gross profit £m, % of total revenue Group gross margin 59.6% 58.4% • Moonpig gross margin rate decreased by -1.1%pts: Moonpig gross margin 57.0% 55.9% • Strategic investment to enhance our delivery Greetz gross margin pro
Slide 13: Adjusted EBITDA margin of 28.0%, above our target range
Financial performance Adjusted EBITDA margin of 28.0%, above our target range Adjusted EBITDA £m, % of total revenue Group margin rate 27.6% 28.0% Moonpig margin rate 31.2% 30.5% • Adjusted EBITDA grew at +8.1%: Greetz margin rate 13.2% 17.6% • Moonpig margin decreased 0.7%pts, as positive operating
Slide 14: Adjusted EPS rose +19.5%, reflecting the positive impact of buybacks
Financial performance Adjusted EPS rose +19.5%, reflecting the positive impact of buybacks Adjusted EBITDA to Adjusted PBT • The reduction in depreciation and amortisation reflects £m FY25 FY26 YoY (%) relatively low capex in FY26 and the two preceding years Adjusted EBITDA 1 96.8 104.6 8.1% • Net f
Slide 15: Consistent and improving Free Cash Flow generation
Financial performance Consistent and improving Free Cash Flow generation Strong FCF, seasonally weighted into H2 Higher capex primarily for UK fulfilment insourcing and automation Free Cash Flow Adjusted EBITDA conversion to Free Cash Flow - FY26 £m £m Year-on-year +7.8 (2.6) +2.6 (2.2) +1.8 +7.4 73
Slide 16: Investing behind growth while returning significant capital
Financial performance Investing behind growth while returning significant capital Unchanged capital 8% of opening issued share Dividends grown at Net leverage maintained at allocation hierarchy capital repurchased in FY26 25% year-on-year c.1.0x Adjusted EBITDA 1 Share repurchases 1,2 Dividends Net
Slide 17: FY27 outlook and financial framework
Financial performance FY27 outlook and financial framework Current • Since the start of the year, trading across the Group has been in line with expectations. trading and • Our expectations for FY27 remain unchanged. FY27 outlook • Our goal is to deliver sustainable, high-quality growth supported by
Slide 18: Strategic progress
18 Strategic progress Catherine Faiers Chief Executive Officer
Slide 19: We leverage data to drive loyalty and gift upsell
Strategic progress At Moonpig and Greetz, we leverage data to drive loyalty and gift upsell Card-first Gift attach Profitable customer acquisition Highly relevant gifting platform with high loyalty with minimal acquisition cost ✔ 51m card buyers in UK & NL 1 ✔ >63% cards given with a gift in the 19
Slide 20: We have three compounding revenue growth levers
Strategic progress We have three compounding revenue growth levers 3 17.9% 3.5x 63% occasions where a FY26 attach gift is purchased Average order rate 4 alongside a card 1 × value 2 3.5 19.4 Cards per active 5.6x online and offline card purchases Frequency customer FY262 per year 3 × 1 12.3m 4.1x 51
Slide 21: Scaling our customer engagement drivers remains a priority
Strategic progress Scaling our customer engagement drivers remains a priority Strengthening customer engagement by growing Continuing to scale the membership base for our database of occasion reminders Moonpig Plus and Greetz Plus Moonpig and Greetz occasion reminders set1 Moonpig and Greetz Plus su
Slide 22: Improving customer relevance at every stage of the card journey
Strategic progress We are improving customer relevance at every stage of the card journey Discovery: surfacing more relevant cards Range: improving local relevance through Creativity: expanding card personalisation through dynamic gallery personalisation the launch of postcards at Greetz with the la
Slide 23: Building a relevant and curated gifting range
Strategic progress Building a relevant and curated gifting range Launch of Expanding our range of UK Introducing new Dutch Strengthening the Buyagift fresh flowers in Australia and trusted brands brands at Greetz customer proposition Ireland 49% 18% 12% 15% growth in revenue across share of Ireland
Slide 24: Differentiated fulfilment designed for significant demand variability
Strategic progress Differentiated fulfilment designed for significant demand variability Scalable and efficient delivery routing, Insourced production of Built to handle significant scale, seasonal enabled by automated parcel sortation our giant card size format peaks and time-critical dispatch 36.0
Slide 25: Our delivery proposition is a source of competitive advantage
Strategic progress Our delivery proposition is a source of competitive advantage Tracked next-day delivery 44% Launched premium 8am–1pm Market-leading 11pm order cut-off Single delivery price for multiple of UK card-only orders next-day delivery for gifting for next-day flower delivery 4 gifts in a
Slide 26: Strong foundations, clear areas of focus and significant opportunity
Strong foundations, clear areas of focus and significant opportunity 1 Encouraging financial performance in FY26 2 Strong foundations for future growth 3 Sustainable financial framework 4 Clear focus areas for unlocking further value 26
Slide 27: Appendix
moonpig group ple Appendix 1
Slide 28: Technical guidance (1 of 3)
Technical guidance (1 of 3) • Share-based payment expenses in FY26 reflect approximately £2.8m of lower costs arising from the resignation of the former CEO, comprising Share-based £1.7m of expense that would otherwise have been recognised in FY26 and the release of £1.1m accrued over the two preced
Slide 29: Technical guidance (2 of 3)
Technical guidance (2 of 3) • Our target for tangible and intangible capital expenditure remains approximately 4% to 5% of revenue, with FY27 expected to sit in the lower half of Capital this range. expenditure • Within this we expect continued investment in tangible fixed assets as we further devel
Slide 30: Technical guidance (3 of 3)
Technical guidance (3 of 3) • The Group’s debt facilities consist of a £180.0m committed revolving credit facility with a maturity date of 28 February 2029. • The RCF is subject to two covenants, each tested at six-monthly intervals. For the remaining term of the facility, these are as follows: Fina
Slide 31: Income Statement - Alternative Performance Measures
Income Statement - Alternative Performance Measures Reconciliation of Alternative Performance Measures to IFRS Measures Year ended Year ended 30 April 2026 30 April 2025 Adjusted Adjusting IFRS Adjusted Adjusting IFRS Measures Items Measures Measures Items Measures EBITDA (£m) 104.6 - 104.6 96.8 (56
Slide 32: Adjusting Items
Adjusting Items Adjusting Items Year ended Year ended Year-on-year £m 30 April 2026 30 April 2025 movement Acquisition amortisation (7.6) (7.9) 0.3 Impairment of goodwill - (56.7) 56.7 Operating profit impact of Adjusting Items (7.6) (64.6) 57.0 Taxation on acquisition amortisation 1.9 2.0 (0.1) Tax
Slide 33: Free Cash Flow
Free Cash Flow Free Cash Flow Year ended 30 April 2026 Year ended 30 April 2025 £m Adjusted Adjusting IFRS Adjusted Adjusting IFRS Measures Items1 Measures Measures Items1 Measures Profit before tax 76.5 (7.6) 68.9 67.5 (64.6) 3.0 Add back: net finance costs 10.6 - 10.6 10.3 - 10.3 Add back: depreci
Slide 34: Net debt
Net debt Net debt As at As at 30 April 2026 30 April 2025 Borrowings (£m) (106.7) (95.1) Cash and cash equivalents (£m) 9.1 12.6 Borrowings less cash and cash equivalents (£m) (97.6) (82.5) Lease liabilities (£m) (10.4) (13.5) Net debt (£m) (108.1) (96.0) Adjusted EBITDA (£m) 104.6 96.8 Net debt to
Slide 35: Net cash used in financing activities
Net cash used in financing activities Net cash used in financing activities Year ended Year ended £m 30 April 2026 30 April 2025 Free Cash Flow 1 73.5 66.1 Interest and fees paid on borrowings, leases and hedging instruments (8.4) (8.8) Net drawdown / (repayment) of borrowings 11.0 (23.3) Net repaym
Slide 36: Appendix 2: Investor factsheet
36 Appendix 2: Investor factsheet
Slide 37: Moonpig Group – the online market leader for cards and gifting
FY26 full year investor factsheet Moonpig Group – the online market leader for cards and gifting We have a portfolio of market-leading brands1 We have core operations in the UK and Netherlands and a growing presence in Ireland, Australia and the US FY26 Group revenue Mix by segment (%) FY26 Group re
Slide 38: Revenue growth and strong margins driving +19.5% Adjusted EPS
FY26 full year investor factsheet Revenue growth and strong margins driving +19.5% Adjusted EPS Revenue Gross margin rate Adjusted EBITDA Adjusted EBITDA margin rate Adjusted profit before taxation (£m) (% of total revenue) (£m) (% of total revenue) (£m) £373.0m 58.4% £104.6m 28.0% £76.5m +6.5% YoY
Slide 39: Leadership in a large and underpenetrated market
FY26 full year investor factsheet Leadership in a large and underpenetrated market that is rapidly transitioning online Competitive advantages underpinning Category-defining Large stable market Scope for UK online card volumes to our clear online market leadership online market leader that is shifti
Slide 40: Three compounding revenue growth levers and long runway of growth
FY26 full year investor factsheet We have three compounding revenue growth levers and a long runway of growth in our existing core markets Card-first approach, leveraging data Three compounding Active customers3 Orders per active customer3 to drive loyalty and gift attach revenue growth levers Moonp
Slide 41: MOONHIG group ple
MOONHIG group ple