Betr Entertainment Limited · ASX:BBT
Betr Entertainment — Investor Presentation (July 2023)
25 slides from Betr Entertainment's investor presentation, Jul 27, 2023
Slide 1: Q4 FY23 Quarterly Results & Investor Presentation (ASX Announcement)
ASX Announcement (ASX:BBT) 27 July 2023 Q4 FY23 Quarterly Results & Investor Presentation BlueBet Holdings Limited (ASX:BBT) (BlueBet or the Company) is pleased to provide the attached Q4 FY23 Investor presentation. AUTHORISATION This announcement has been authorised for lodgement to the ASX by the
Slide 2: Q4 FY23 Quarterly Results & Investor Presentation
Q4 FY23 QUARTERLY RESULTS & INVESTOR PRESENTATION July 2023 1 Q4 FY23 INVESTOR PRESENTATION
Slide 3: Important Notice & Disclaimer
IMPORTANT NOTICE & DISCLAIMER Acceptance Although BlueBet believes these non-IFRS financial measures provide useful information to investors in measuring the This presentation has been prepared by BlueBet Holdings Ltd (ACN 647 124 641) (BlueBet). By accepting, accessing or financial performance and
Slide 4: Q4 Highlights
Q4 HIGHLIGHTS Record quarterly revenue, Net Win Record quarterly revenue and Net Win with a strong margin of 11.0% and continued market share growth Continued market share growth in Australia, with Active Customers¹ up 22.7% to 65,415 in Australia and Bet Count up 6.3% to 3.0m Strong US momentum pow
Slide 5: Q4 FY23 Key Metrics Dashboard - Group
Q4 FY23 KEY METRICS DASHBOARD - GROUP1 Strong growth in all key metrics, with 3.0 million 65,415³ record quarterly Bet Count Active Customers2 Gross and Net Win (+6.3%) (+22.7%) $135.6 million 11.0% Turnover Net Win margin (+7.0%) (+0.9pp) $19.3 million $363 Cost per First time Gross Win Depositor³
Slide 6: Australian Trading Business
AUSTRALIAN TRADING BUSINESS 5 5 Q4 FY23 INVESTOR PRESENTATION
Slide 7: Australia Key Q4 & FY23 Metrics
AUSTRALIA KEY Q4 & FY23 METRICS Q4 FY22 Q4 FY23 PCP FY22 FY23 PCP Continued market 65,415 share gains and ACTIVE 53,328 +22.7% strong margins CUSTOMERS¹ retained Q4 FY22 Q4 FY23 $131.6m $530.0m TURNOVER $126.7m +3.9% $511.9m +3.5% Q4FY22 Q4FY23 FY22 FY23 $17.0m $19.1m $71.2m GROSS WIN +12.4% $70.5m
Slide 8: Active Customers and Bet Count - Australia
ACTIVE CUSTOMERS¹ AND BET COUNT² - AUSTRALIA +22.7% on PCP Active Customers 65,415 up 22.7% to 65,415 63,118 +8.7% on PCP 59,632 11.6 11.4 12-month rolling Bet 54,920 53,328 11.0 11.2 10.6 Count now over 49,556 11.6m 9.7 45,087 8.8 39,195 7.7 32,472 6.5 6.0 26,824 25,540 5.1 23,927 22,289 20,045 20,
Slide 9: Q4 Turnover by Product - Australia
Q4 TURNOVER BY PRODUCT - AUSTRALIA Outperforming the market in Thoroughbred, with growth driven by Sports (+25%) FY23 $131.7m Q4 Thoroughbred Greyhound Harness Sport Turnover $59.7m $32.4m $10.1m $29.5m (FY23 Q4) 45% 25% 8% 22% +0.6% -1.2% -9.5% +25.5% FY22 $126.7m Q4 $59.4m $32.7m $11.1m $23.5m Tur
Slide 10: Mobile First Focus - Australia
MOBILE FIRST FOCUS - AUSTRALIA Investment in user Turnover ($ million) by channel Net Win Margin % by channel (Q4 FY22 – Q4 FY23) (Q4 FY22 – Q4 FY23) experience continues to drive strong +7.4% 73.2 growth in high 68.1 15.4% margin mobile 15.1% platforms 13.1% 12.5% -5.9% 10.8% 10.4% 41.3 38.9 7.6% 7
Slide 11: Annual Value & Cost of Acquisition - Australia
ANNUAL VALUE & COST OF ACQUISITION - AUSTRALIA Disciplined marketing investment delivers $1,025 attractive ACV to CFTD ratio of 2.3x $826 CFTD of $362 was 1% lower than pcp, with further efficiencies expected $366 $362 Cost per First Time Depositor Annual Customer Value Q4 FY22 Q4 FY23 Notes 1. Cost
Slide 12: Customer Acquisition and CPA Performance
CUSTOMER ACQUISITION AND CPA PERFORMANCE Strong Q4 customer All channels Paid digital media acquisition and CPA 4,500 2,500 performance driven Q4 FY23 AVG. CPA - $362 Q4 FY22 AVG. CPA - $366 Q4 FY23 AVG. CPA - $176 Q4 FY22 AVG. CPA - $198 by marketing 4,000 efficiencies, 2,000 particularly via 3,500
Slide 13: New Product Enhancements
NEW PRODUCT ENHANCEMENTS Technology investment delivering month-on-month improvements in user experience 12 Q4 FY23 INVESTOR PRESENTATION
Slide 14: Successful QLD Marketing Strategy
SUCCESSFUL QLD MARKETING STRATEGY Strong results from Dolphins NRL 23% growth in QLD Active sponsorship Customers vs. PCP' activation and integration in Australia’s leading sports culture podcasts (Bloody Brilliant Beers, Alpha Blokes and Reggies) 28% growth in QLD FTDs vs. PCP 13 Q4 FY23 INVESTOR P
Slide 15: Real Time Personalization Powered By
REAL TIME PERSONALIZATION POWERED BY Delivers personalised customer experience to drive better commercial outcomes Targeted offers drive better Real-time segmentation and Drives deeper engagement conversion and revenue per AI provides personalised and faster 'click through' customer user experience
Slide 16: US Market Entry
US MARKET ENTRY 15 15 Q4 FY23 INVESTOR PRESENTATION
Slide 17: US Market Entry Update
US MARKET ENTRY UPDATE ClutchBet now live • $4m US Handle in Q4 following Colorado go-live in two states, with on 26 April 2023 Louisiana application well • Encouraging early signs in Colorado before advanced commencement of local marketing and sponsorship strategy • Significant product enhancements
Slide 18: New Product Enhancements
NEW PRODUCT ENHANCEMENTS Technology investment Proprietary Clutch Clash Improved styling and live delivering month product to drive improved scoreboards on month margins improvements in user experience Hyperlive to provide access to thousands of live micro markets 17 Q4 FY23 INVESTOR PRESENTATION
Slide 19: Sportsbook as a Solution (B2B Offer)
SPORTSBOOK AS A SOLUTION (B2B OFFER) Technology • BlueBet offers a full turnkey Sportsbook-as-a-Solution for B2B partners, providing access to decades of investment provides experience running profitable sportsbooks and developing market-leading gaming technology strong platform for • Technology inc
Slide 20: Cash Flow
CASH FLOW 19 19 Q4 FY23 INVESTOR PRESENTATION
Slide 21: Summary of Quarterly Cash Flows
SUMMARY OF QUARTERLY CASH FLOWS All amounts in A$000’s1 Q4 FY23 Group Net Cash Receipts from customers 36,737.0 used in operating Cost of Sales (6,639.8) activities ($2.7m) in Advertising and marketing (4,434.1) Q4, with Leased assets (103.6) Staff costs (3,158.2) Australian business Administration
Slide 22: Technology Investment + Q1 FY24 Priorities
TECHNOLOGY INVESTMENT + Q1 FY24 PRIORITIES 21 21 Q4 FY23 INVESTOR PRESENTATION
Slide 23: BlueBet Global Platform
BLUEBET GLOBAL PLATFORM Centralised feed IOWA management, event Satellites can function independently as and when required and meet administration, compliance for jurisdictional regulations and privacy pricing and risk management Multiple brands and B2B 1 EVENT MANGEMENT COLORADO client databases Sa
Slide 24: Q1 FY24 Priorities
Q1 FY24 PRIORITIES Committed to investing for Remain Operating Cash Flow Progress towards launch in growth positive in Australia Louisiana and Indiana Deploy BlueBet Global Platform to Deploy “street teams” in Iowa and drive scalability and operational Colorado to grow customer base efficiencies Con
Slide 25: Q4 FY23 Investor Presentation
24 Q4 FY23 INVESTOR PRESENTATION
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