Artifex Mundi Sa · GPW:ART
Artifex Mundi Sa — Investor Presentation (March 2025)
27 slides from Artifex Mundi Sa's investor presentation, Mar 4, 2025
Slide 1: Investor Presentation
INVESTOR PRESENTATION WARSAW, 04/03/2024
Slide 2: Introduction
Introduction
Slide 3: Key facts about Artifex Mundi
Key facts about Artifex Mundi COMPANY PROFILE: SELECTED MARKET DATA Computer game developer and publisher ISIN PLARTFX00011 19 years of experience in the gaming industry Number of shares 11,939,992 120 employees and regular subcontractors Capitalization(2) PLN 191 million Price/profit(2) 7.0 SHAREHO
Slide 4: Key events
Key events
Slide 5: 2024 at a glance
2024 at a glance DYNAMIC GROWTH IN SALES A 33% increase in F2P segment revenue in 2024 in a less favorable advertising market (a significant increase of the CPI rates) and macroeconomic conditions (strengthening of the Polish zloty). PLN 103.5 mil. UNSOLVED IS GROWING IN A ROUGH ENVIRONMENT IN REVEN
Slide 6: F2P segment
Ji artirex MUNDI F2P segment
Slide 7: Free-to-play in 2024
Free-to-play in 2024 SEGMENT’S REVENUE BY GAME (PLN MIL.) Σ 95,6 Σ 72,1 SALES RESULTS 95,0 70,8 A 33% increase in the segment's revenues to PLN 95.6 million 1,4 0,7 2023 2024 A 28% increase in user acquisition costs to Bladebound Unsolved PLN 51.9 million SEGMENT'S GROSS MARGIN* A 39% increase in th
Slide 8: Commercialization of Unsolved
Commercialization of Unsolved UNSOLVED. MONTHLY REVENUE AND USER ACQUISITION COSTS (PLN MIL.) 8,8 8,7 8,0 7,9 7,8 7,9 7,9 7,6 7,7 7,8 7,6 7,1 7,3 7,3 7,1 6,9 6,8 6,5 6,0 5,6 5,1 5,3 3,9 3,3 5,6 4,6 4,5 4,5 4,9 4,6 4,5 4,2 4,4 4,2 4,0 3,8 3,9 3,7 3,9 3,9 3,4 3,2 3,2 3,5 3,1 2,2 2,4 2,4 Jan 23 Feb 23
Slide 9: Unsolved in 2024
Unsolved in 2024 REVENUES FROM UNSOLVED - STRUCTURE KEY EVENTS (PLN MIL.) Expanding the content by adding 8 adventures to reach 50 at Σ 24.7 Σ 24.3 the end of the year; Σ 22.6 Σ 23.3 Adding the first “foreign” titles to Unsolved; Σ 21.0 Σ 20.7 4,9 4,6 4,1 Successively introducing minor modifications
Slide 10: Unsolved in 2025
Unsolved in 2025 PLANS FOR UNSOLVED FOR 2025 Content expansion (~2 new adventures per quarter); UNSOLVED LTV CHANGE Further exploration of market niches in particular regions (new linguistic localizations using AI and targeted advertising campaigns); Aim +~20% Implementation of cloud save and a DTC
Slide 11: Unsolved metagame
Unsolved metagame METAGAME DEVELOPMENT PLAN The turn of H1/H2 2025 – a ready and complete gameplay loop, continuing work on the final UI/UX; End of 2025 – finishing work on the Beta version; First half of 2026 – release, KPI optimization and further development of the metagame WWW.ARTIFEXMUNDI.COM P
Slide 12: Unsolved's Potential
Unsolved’s Potential Unsolved is a game at an early stage of development; No. 4 in its category (despite lacking the metagame layer) with over 3x gap in LTV for countries in the T1 group; Large potential in terms of lifetime installations and LTV in relation to reference games (the first three games
Slide 13: Artifex Mundi's new game
Artifex Mundi’s new game MVP KEY FACTS Silent Reviews A game aspiring to the title of a mobile AAA; TSL a fresh variation on a popular sub-genre of Silent Reviews mobile RPGs; In 2024 we finished the playable version of the Production game (MPV+) with a full version of the main loop, which successfu
Slide 14: New RPG – positive verification
New RPG – positive verification SILENT REVIEWS OF THE GAME Number Total score Version Reviewers of Key conclusions (on a scale questions from 1 to 5) TSL Confirmation of genre pillars Q2 2023 39 7+16 High production values reviews 4.39 Positive verification of the main unique selling points, includi
Slide 15: New RPG – silent reviews of MVP+
New RPG – silent reviews of MVP+ SUMMARY: “I HAD A GREAT TIME “THIS GAME OFFERS UNIQUE EXPERIENCE „I LIKED THE OVERALL PLAYING THIS GAME” IN COMPARISON TO OTHER MOOD OF THE GAME” TITLES IN THE GENRE” The review was conducted in the fall of 2024 with the participation 9% 6% 3% of content creators, st
Slide 16: New RPG – silent reviews MVP+
New RPG – silent reviews MVP+ “I LIKED THE DESIGN “I FOUND THE COMBAT “I AM EXCITED TO SEE SUMMARY: OF THE CHARACTERS IN THE GAMEPLAY IN THIS GAME TO THIS GAME RELEASED” GAME” BE VERY ENJOYABLE” 5 strongest points: 3% Character concept and design 3% 8% 3% 7% 21% 24% Main loop progress structures 32%
Slide 17: We feel that we successfully completed the main bets
We feel that we successfully completed the main “bets” that were made when outlining the aims of the project.
Slide 18: We made the gameplay demanding and hence more engaging
We made the gameplay demanding and hence more engaging.
Slide 19: The new RPG – development plan
The new RPG – development plan Alpha Beta Soft-Launch Hard-Launch PROJECT SCHEDULE FOR 2025-2026 2025 – continuing work on further milestones of the game; Beginning of 2026 – finishing the alpha version of the game, title reveal, commencing marketing actions; Q4 2026 r. – soft-launch of the game. WW
Slide 20: HOPA segment
HOPA segment
Slide 21: HOPA in 2024
HOPA in 2024 KEY EVENTS SEGMENT SALES BY PLATFORM (PLN MIL.) Lower sales result from, among other things, the life cycle of commercially available games and the lack of Σ 10,1 new releases. Increasing the availability of games from Artifex Mundi's Σ 7,7 portfolio for console users – releasing five g
Slide 22: Financial results
FiARTIFEX MUNDI Financial results
Slide 23: Selected financial data
Selected financial data Financial results In thousands PLN 2024 2023 Change Double-digit revenue growth dynamics for the 1 Sales revenues: 103,528 82,492 26% 1 free-to-play segment during a period of worse external conditions (stronger PLN, advertising Free-to-play 95,626 72,131 33% cost inflation).
Slide 24: Perspectives for 2025
AL AaRTIFEX MUNDI Perspectives for 2025
Slide 25: Sales in Jan-Feb 2025
ARTIFEX MUNDI Sales in Jan-Feb 2025 (PLN MIL.) A 2% drop (YoY) in the Company's revenues in Jan- 17,8 17,5 9,7 8,8 8,7 Feb 2025, with a 2% increase in the revenues 5,1 from the commercialization of Unsolved I-II 2023 I-II 2024 I-II 2025 Sales revenues First margin A 4% increase (YoY) in the average
Slide 26: Perspectives for 2025
Perspectives for 2025 An expected moderate increase in revenues from Unsolved (probable Artifex Mundi’s revenue higher dynamics in H2); lower income from the commercialization of other titles A possible rise in investments YoY with likely significant annual fluctuations User acquisition expenses (Yo
Slide 27: Feel free to contact us
Feel free to contact us ir@artifexmundi.com Błażej Dowgielski b.dowgielski@makmedia.pl +48 692 823 744