Build-a-bear Workshop, Inc. · NYSE:BBW
Build-a-bear Workshop — Investor Presentation (June 2022)
21 slides from Build-a-bear Workshop's investor presentation, Jun 9, 2022
Slide 1: Investor Deck 2022
Slide 2: Forward Looking and Cautionary Statements
FORWARD LOOKING AND CAUTIONARY STATEMENTS This presentation contains certain statements that are, or may be considered to be, “forward-looking statements” for the purpose of federal securities laws, including, but not limited to, statements that reflect our current views with respect to future event
Slide 3: A Diversified Company with a Multi-Generational Brand
022 Build-A-Bear ‘Workshop, Inc. A DIVERSIFIED COMPANY WITH A MULTI-GENERATIONAL BRAND Has transformed into a multi- dimensional, digital, growing business with a broad and diverse consumer demographic Started as an experiential mall-based retailer focused on children EXPANDED OMNICHANNEL CAPABILITI
Slide 4: Key Investor Considerations
KEY INVESTOR CONSIDERATIONS Profitable business with high margins and free cash flow * FY2021 total revenues of $411.5MM and pre-tax income of $50.7MM, the highest in the company’s nearly 25-year history. * The Company has shared guidance for FY2022 for total revenues in the range of $440 million to
Slide 5: Celebrating Our 25th Anniversary in 2022
CELEBRATING OUR 25TH ANNIVERSARY IN 2022 5) YEARS OF HEART AND HUGS! 2022 & moving forward MORE than malls: ~35% of stores are non-traditional locations MORE than plush toys and MORE than “workshops” Leveraging brand strength to develop content 1997 2008-2012 and entertainment while outbound licensi
Slide 6: Build-A-Bear Is a Powerful Brand
BUILD-A-BEAR IS A POWERFUL BRAND -Well-Known Multi-Generational Emotional Trusted Extendable : >60 50% of store visits are planned and the top occasion is a birthday Contributing to balanced 25% business seasonality* 0% BBW = Brand1—Brand2Brand3_«Brand4_—BrandS Jan-Mar w Jul-Sep Usdats, C2 Reseorch
Slide 7: Strategic Shift to Capture Our Share of Digital Economy
STRATEGIC SHIFT TO CAPTURE OUR SHARE OF DIGITAL ECONOMY Rather than “digitizing” the store experience that families love, a strategic shift to diversify the consumer base fueled strong e-commerce growth after updating and upgrading the digital platform and capabilities with CAGR of 34% since 2016 RE
Slide 8: Build-A-Bear Gets Noticed
BUILD-A-BEAR GETS NOTICED Over 10 Billion media impressions in 2021 (and 2020) Bloomberg Seeking Alpha Build-A-Bear Workshop: We See Much More Upside YAHOO! @& POPSUGAR. 95 Foy ans star 4 ing Bul ears ‘ie Teestay Dad broughtto tears after receiving a teddy bear with his late mother's voice Car wash
Slide 9: Build-A-Bear Is Pop Culture
BUILD-A-BEAR IS POP CULTURE Our brand is regularly mentioned on popular TV shows, movies and in celebrity news
Slide 10: Build-A-Bear Partners with Leading Brands
BUILD-A-BEAR PARTNERS WITH LEADING BRANDS License relationships with over 75 world-class collaborators from film, TV, art, games, sports and more support collectible, affinity and gifting business with appeal to expanded consumer demographics WS BG es Hews Potee tay GD [TTT ata. Ayenoens . Dew GB FE
Slide 11: A Model of Continuous Engagement
A MODEL OF CONTINUOUS ENGAGEMENT CONSUMER Expand the CONSUMER BASE & ENGAGEMENT by enabling participation in the brand in multiple ways WORKSHOP RETAIL BRAND EQUITY Leverage the POWER and MONETIZE the earned EMOTIONAL CONNECTION BRAND EQUITY in CREATED by THE ONE-TO-ONE CATEGORIES & retail guest eng
Slide 12: 2022: Plans for Sustained Profitable Growth
2022: PLANS FOR SUSTAINED PROFITABLE GROWTH 0) Leverage ongoing digital transformation to drive growth * Increase repeat purchases leveraging the addition of new advanced digital capabilities * Expand addressable consumer base beyond kids with new products and incremental purchase occasions * Utiliz
Slide 13: E-commerce in both US and UK
* E-commerce in both US and UK - Positive site traffic trends +30% over prior year* - Unique visitors average ~2.6M/month** - Site visits average ~4.2M/month** * Addition of Salesforce technology expanded digital capabilities and efficiencies in marketing and analytics * Ongoing digital developments
Slide 14: Leverage Omnichannel Model While Evolving Retail
022 Build-A-Bear Workshop, Inc. LEVERAGE OMNICHANNEL MODEL WHILE EVOLVING RETAIL Wide range of formats: Traditional Mall Tourist Convenient Walmart Concourse Seasonal Vending Events Stores Locations Shops Model Shops Machines * Multiple formats serving a wide range of locations including tourist, tr
Slide 15: Not Overstored: Future Growth Planned in North America
NOT OVERSTORED: FUTURE GROWTH PLANNED IN NORTH AMERICA Build-A-Bear can match the real estate opportunity with the business model and store format to optimize profitable growth with plans to add approximately 20 locations in fiscal 2022 in North America through a combination of corporately-managed a
Slide 16: Leverage Brand Strength to Diversify Revenue Streams
LEVERAGE BRAND STRENGTH TO DIVERSIFY REVENUE STREAMS OUTBOUND LICENSING leverages the emotional connection and trust that consumers have for Build-A-Bear allowing for expansion into non-plush products sold in other retailers Walmart>\< |Q)QVC amazon HE © KeHES. Doverstock &. te 18] 16
Slide 17: Leverage Brand Strength to Develop Content & Entertainment
LEVERAGE BRAND STRENGTH TO DEVELOP CONTENT & ENTERTAINMENT The emotional connection with the brand makes content and story-telling a central part of consumer engagement. Build-A-Bear Entertainment creates original music, videos and movies in partnership with leaders in the entertainment industry tha
Slide 18: 2021 Financial Snapshot
2021 FINANCIAL SNAPSHOT PRE-TAX INCOME $a11.5mmM | 720.7MM OVER 2020 +$49.1MM OVER 2019 OVER 2019 HIGHEST IN NEARLY 25-YEAR HISTORY GROSS PROFIT MARGIN 53.0% +1,480 BPS VS 2020 +760 BPS VS 2019 Build-A p, In Delivered the highest revenue in over a decade and highest profitin company’s history even w
Slide 19: Continued Momentum in Fiscal 2022
CONTINUED MOMENTUM IN FISCAL 2022 Q1 2022 DELIVERED RECORD-SETTING TOTAL REVENUES AND PROFITABILITY TOTAL REVENUES PRE-TAX INCOME $117.7MM | $18.2MM $21.5MM VS $16.3MM IN Q1 2021* Vs $91.7MM IN Q1 2021* VS $13.2MM IN Q1 2021* VS ($15.2MM) IN Q1 2020** VS $46.6MM IN Q1 2020** VS ($18.7MM) IN Q1 2020*
Slide 20: Build-A-Bear in Summary
BUILD-A-BEAR IN SUMMARY Highly profitable business with strong profit margins and significant cash resources Strong brand that connects emotionally with global reach Poised for future advancement with an established platform reaching broad consumer segments through a diversified omnichannel business
Slide 21: Buildabear.com
Buildabear.com
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