Slide 1: Brady Corporation Investor Presentation
Brady Corporation Investor Presentation March – May 2025
Slide 2: Forward-Looking Statements
Forward-Looking Statements 2 In this news release, statements that are not reported financial results or other historic information are “forward-looking statements.” These forward-looking statements relate to, among other things, the Company's future financial position, business strategy, targets, p
Slide 3: Summary
Summary 3 Global Leader with Leader in niche safety, identification, and compliance markets. Innovative Solutions Diversified customer base, products, and geographic footprint. Focused on innovation, automation, digital, and geographic Long-Term Sustainable expansion. Results Expanding in faster-gro
Slide 4: Brady's Comprehensive Identification Solutions
Brady’s Comprehensive Identification Solutions 4 High-performance Portable Systems materials Code, Nordic ID and Gravotech Pre-printed offering Optical scanners acquisitions enhance Brady’s core product Inkjet Systems Direct part marking offering Benchtop Systems RFID readers
Slide 5: Brady's Regional Divisions
Brady’s Regional Divisions 5 Americas & Asia: Safety & Facility ID Wire Identification Overview: • 66% of total revenue. • 60% sold through distribution / 40% sold direct through field sales, internet, telesales and catalog. Primary Brands: • Brady, PDC, Code, Product ID Healthcare ID Magicard, Seto
Slide 6: Geographic Presence
Geographic Presence 6 Americas & Asia (F’24): Identification Solutions = 94% Workplace Safety = 6% F’24 Sales by Region (70 facilities in 32 countries) Europe & Australia (F’24): 6% 7% Identification Solutions = 52% Workplace Safety = 48% 53% 30% 4% U.S.A. Rest of Americas Asia Europe, Middle East &
Slide 7: Summary
Summary 7 Focused on organic sales growth: • Innovation, automation, digital and geographic expansion. • Organic sales growth of 2.6% for the year ended July 31, 2024. Driving strong profit improvements and returning funds to our shareholders: • Record EPS in F’24 with 16.0% growth over F’24. • Exec
Slide 8: Financial Overview
—— Financial Overview
Slide 9: Revenues Annual Trends
Revenues 9 Annual Trends (Millions of USD) $1,332 $1,341 $1,302 $1,300 $1,200 $1,174 $1,161 $1,145 $1,121 $1,113 $1,100 $1,081 $1,000 $900 F'16 F'17 F'18 F'19 F'20 F'21 F'22 F'23 F'24 Organic Growth (0.7%) 0.5% 2.6% 2.8% (5.4%) 1.6% 9.4% 5.5% 2.6% For. Currency (3.7%) (1.2%) 3.0% (2.6%) (1.4%) 3.2%
Slide 10: Gross Profit Margins Annual Trends
Gross Profit Margins 10 Annual Trends (Millions of USD) 49.9% 50.1% 50.1% 49.9% 49.4% 51.3% 48.9% 49.0% 48.5% 50% $700 $688 $657 $632 40% $600 $588 $579 30% $559 $558 $561 $529 20% $500 10% $400 0% F'16 F'17 F'18 F'19 F'20 F'21 F'22 F'23 F'24 Gross Profit Margin: Focus on sustainable operational imp
Slide 11: Research & Development Annual Trends
Research & Development 11 Annual Trends (Millions of USD) 5.1% 5.0% $70 4.6% $68 4.5% $61 $60 3.9% 3.9% 3.9% $59 3.8% 4.0% 3.6% 3.2% $50 $45 $45 $45 3.0% $40 $41 $40 $36 2.0% $30 $20 1.0% F'16 F'17 F'18 F'19 F'20 F'21 F'22 F'23 F'24 R&D Expense: Increased investment in R&D to drive future organic sa
Slide 12: SG&A Expenses Annual Trends
SG&A Expenses 12 Annual Trends (Millions of USD) $450 36.1% 34.8% 35% 33.3% 32.0% 31.1% $405 30.6% 29.2% 30% $400 $390 28.1% $388 27.8% $380 $377 $371 $371 25% $350 $350 $336 20% $300 15% F'16 F'17 F'18 F'19 F'20 F'21 F'22 F'23 F'24 SG&A Expense: Investing in sales and marketing activities to drive
Slide 13: Income Before Income Taxes Annual Trends
Income Before Income Taxes 13 Annual Trends (Millions of USD) $248 $250 $226 $225 $200 $192 $171 $175 $165 $152 $150 $141 $127 $125 $109 $100 $75 F'16 F'17 F'18 F'19 F'20 F'21 F'22 F'23 F'24 Yr on Yr Growth 19.1% 15.8% 20.0% 8.3% (14.4%) 21.3% 12.3% 17.6% 9.8% (Decline) Income Before Income Taxes: H
Slide 14: Diluted EPS Annual Trends
Diluted EPS 14 Annual Trends (Millions of USD) $4.07 $4.00 $3.46 $3.50 $3.00 $2.90 $2.46 $2.47 $2.50 $2.04 $2.11 $2.00 $1.84 $1.58 $1.50 $1.00 F'16 F'17 F'18 * F'19 F'20 F'21 F'22 F'23 * F'24 24.4% 16.5% 10.9% 20.6% (14.2%) 17.1% 17.4% 19.3% 17.6% Yr on Yr Growth (Decline) Diluted EPS: History of st
Slide 15: Cash Generation
Cash Generation 15 Cash from Op. Activities – Annual Trends (Millions of USD) $255 $250 $206 $209 $200 $162 $139 $144 $143 $141 $150 $118 $100 $50 F'16 F'17 F'18 F'19 F'20 F'21 F'22 F'23 F'24 Cash Generation: History of strong cash generation. Improved earnings and reduced inventory purchases led to
Slide 16: Net Cash
Net Cash (millions of USD) 16 $200 $159 $150 $123 $102 $96 $97 $100 $91 $84 $64 $51 $50 $31 $29 $26 $19 $15 $- Q1 F'22 Q2 F'22 Q3 F'22 Q4 F'22 Q1 F'23 Q2 F'23 Q3 F'23 Q4 F'23 Q1 F'24 Q2 F'24 Q3 F'24 Q4 F'24 Q1 F'25 Q2 F'25 Strong Balance Sheet: January 31, 2025 cash = $138.5M and debt = $87.7M. In a
Slide 17: Americas & Asia F'24 vs. F'23
Americas & Asia 17 F’24 vs. F’23 (millions of USD) SALES & SEGMENT PROFIT % (millions of USD) F’24 F’23 Change $1,100 22% $1,000 22% Sales $ 886.5 $ 888.9 (0.3%) $889 $887 $900 $861 20% Segment Profit 196.8 180.5 + 9.1% $800 20% Segment Profit % $700 18% 22.2% 20.3% + 190 bps 18% $600 $500 16% $400
Slide 18: Europe & Australia F'24 vs. F'23
Europe & Australia 18 F’24 vs. F’23 (millions of USD) SALES & SEGMENT PROFIT % (millions of USD) F’24 F’23 Change $500 16% 16% 14% 15% $455 Sales $443 $ 454.9 $ 443.0 2.7% $450 $441 14% Segment Profit 70.6 65.7 + 7.4% 12% $400 10% Segment Profit % 15.5% 14.8% + 70 bps $350 8% $300 6% SALES & SEGMENT
Slide 19: Summary
Summary 19 We are financially strong. Accelerated organic sales growth. Improved profitability. Returning funds to our shareholders. Enhanced new product pipeline, positive sales momentum, organic growth investments, a strong balance sheet, and a focus on execution puts Brady in an excellent positio
Slide 20: Appendix: Q2 F'25 Financial Review
Appendix Q2 F’25 Financial Review
Slide 21: Q2 F'25 Highlights
Q2 F’25 Highlights 21 Organic sales growth of 2.6%. Sales Growth Americas & Asia organic sales growth of 4.3%. Europe & Australia organic sales decline of 0.8%. Acquisition growth of 10.2%. GPM of 49.3% compared to 50.2% in Q2 of F’24. Gross Profit Margin Gross profit includes facility closure and o
Slide 22: Sales Overview
Sales Overview 22 SALES (millions of USD) $377 $375 $357 $346 $343 $343 $350 $339 $337 $332 $324 $323 $326 $323 $321 $325 $318 $300 $275 $250 $225 Q1 F'22 Q2 F'22 Q3 F'22 Q4 F'22 Q1 F'23 Q2 F'23 Q3 F'23 Q4 F'23 Q1 F'24 Q2 F'24 Q3 F'24 Q4 F'24 Q1 F'25 Q2 F'25 Organic 7.0% 13.1% 9.0% 9.0% 6.9% 6.3% 1.
Slide 23: Gross Profit Margin
Gross Profit Margin 23 GROSS PROFIT & GPM% (millions of USD) $200 51.7% 51.6% 51.6% 52% 50.8% 50.4% 50.3% 50.2% 50.3% $190 49.3% 50% 48.4% $176 $177 $177 $175 48.2% 48.1% 48.0% $172 $170 $176 48% 47.0% $164 $163 $162 $155 $155 $156 46% $149 $150 44% 42% $125 40% $100 38% Q1 F'22 Q2 F'22 Q3 F'22 Q4 F
Slide 24: SG&A Expense
SG&A Expense 24 SG&A EXPENSE AND SG&A EXPENSE AS A % OF SALES (millions of USD) $120 35% 29.7% $110 30.1% 29.7% 29.1% 29.2% 29.0% $112 28.4% 27.9% 28.3% 28.2% 28.3% 27.9% 30% 27.0% 27.2% $106 $100 $97 $96 $97 $96 $96 $95 $93 25% $93 $92 $91 $90 $91 $90 20% $80 15% $70 $60 10% Q1 F'22 Q2 F'22 Q3 F'22
Slide 25: R&D Expense
R&D Expense 25 R&D EXPENSE AND R&D EXPENSE AS A % OF SALES (millions of USD) $20.0 5.2% 5.2% 5.5% 5.1% 5.1% 5.0% 4.9% 4.7% 4.7% 4.7% 4.7% $17.7 $18.7 $18.0 $17.5 $18.9 4.4% 4.4% 4.3% $16.8 4.3% $16.3 4.5% $16.0 $15.8 $15.7 $15.7 $15.4 $14.9 $13.9 $14.0 $13.9 $14.0 3.5% $12.0 2.5% $10.0 $8.0 1.5% Q1
Slide 26: Income Before Income Taxes
Income Before Income Taxes 26 INCOME BEFORE INCOME TAXES (GAAP) (millions of USD) $70 $64.4 $68.2 $63.0 $63.8 $59.4 $58.8 $60 $55.8 $54.0 $52.0 $51.3 $50.3 $48.5 $50 $44.7 $42.0 $40 $30 $20 $10 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 F'22 F'22 F'22 F'22 F'23 F'23 F'23 F'23 F'24 F'24 F'24 F'24 F'25
Slide 27: Net Income & Diluted EPS
Net Income & Diluted EPS 27 NET INCOME (GAAP) (millions of USD) DILUTED EPS (GAAP) $60 $1.20 $1.15 $55.5 $1.05 $1.00 $50.9 $1.00 $0.96 $0.97 $0.97 $49.4 $0.90 $50 $48.1 $47.2 $46.8 $0.81 $0.79 $0.83 $43.6 $0.78 $0.80 $0.76 $40.1 $41.1 $39.4 $40.3 $0.67 $0.65 $40 $38.0 $35.0 $0.60 $33.8 $30 $0.40 $20
Slide 28: Cash Generation
Cash Generation 28 CASH FLOW FROM OPERATING ACTIVITIES (millions of USD) $95 $84.0 $79.3 $72.5 $72.7 $70 $62.3 CASH FLOWS IN Q2 OF F’25: $53.2 Overview: $45 $40.9 $39.6 $36.1 $27.5 $28.0 $29.4 Cash flow from operating activities was $39.6M in $23.4 Q2 of F’25 vs. $36.1M in Q2 of F’24. $20 ($3.2) Fre
Slide 29: Net Cash
Net Cash 29 NET CASH (millions of USD) $350 $300 $250 $200 $159 $150 $123 $102 $96 $97 $100 $91 $84 $64 $51 $50 $26 $31 $29 $19 $15 $0 Q1 F'22 Q2 F'22 Q3 F'22 Q4 F'22 Q1 F'23 Q2 F'23 Q3 F'23 Q4 F'23 Q1 F'24 Q2 F'24 Q3 F'24 Q4 F'24 Q1 F'25 Q2 F'25 STRONG BALANCE SHEET: January 31, 2025 cash = $138.5M
Slide 30: Americas & Asia
Americas & Asia 30 Q2 F’25 vs. Q2 F’24 (millions of USD) Q2 F’25 SUMMARY: • Revenues increased 10.5% in Q2 of F’25: Q2 F’25 Q2 F’24 Change • Organic growth = + 4.3%. Sales $ 233.8 $ 211.6 10.5% • Fx decrease = (1.4%). • Acquisition = + 7.6%. Segment Profit 46.0 43.9 + 4.8% • Organic sales grew 3.4%
Slide 31: Europe & Australia
Europe & Australia 31 Q2 F’25 vs. Q2 F’24 (millions of USD) Q2 F’25 SUMMARY: • Revenues increased 10.7% in Q2 of F’25: Q2 F’25 Q2 F’24 Change • Organic decline = (0.8%). Sales $ 122.8 $ 111.0 10.7% • Fx decrease = (3.6%). • Acquisition = 15.1% Segment Profit 11.4 15.1 (24.4%) • Organic sales were fl
Slide 32: Appendix: GAAP to Non-GAAP Reconciliations
Appendix GAAP to Non-GAAP Reconciliations
Slide 33: Non-GAAP Reconciliations
Non-GAAP Reconciliations 33 GAAP to NON-GAAP MEASURES (Unaudited; Dollars in Thousands, Except Per Share Amounts) In accordance with the U.S. Securities and Exchange Commission’s Regulation G, the following provides definitions of the non-GAAP measures used in the earnings release and the reconcilia
Slide 34: Non-GAAP Reconciliations
Non-GAAP Reconciliations 34 GAAP to NON-GAAP MEASURES (Unaudited; Dollars in Thousands, Except Per Share Amounts) In accordance with the U.S. Securities and Exchange Commission’s Regulation G, the following provides definitions of the non-GAAP measures used in the earnings release and the reconcilia