Alma Media Oyj · OMXHEX:ALMA
Alma Media Oyj — Investor Day (May 2012)
13 slides from Alma Media Oyj's investor day presentation, May 25, 2012
Slide 1: Kauppalehti: from business daily to business information provider
Kauppalehti: from business daily to business information provider Juha-Petri Loimovuori, SVP, Kauppalehti Group, Alma Media Capital Markets Day, May 25, 2012 1 25.5.2012
Slide 2: Kauppalehti Group (2011)
Kauppalehti Group (2011) Kauppalehti Group Revenue 56.7 M€ Custom media News agency Business media and Alma 360 Custom Media business information Baltic News Service Revenue 11.4 M€ Revenue 41.4 M€ Revenue 4.6 M€ • Content-oriented • Operates in Estonia, marketing communications Latvia and Lithuania
Slide 3: Business media: transformation into digital
Business media: transformation into digital 3 25.5.2012
Slide 4: Renewed Kauppalehti
Renewed Kauppalehti The contents of the print newspaper and online service differentiated • Online — Focuses on releasing real time news delivered fast ”Now I know!” Stages of renewal 1. Attitude • Printed newspaper — Highlights the backgrounds of the 2. Structure most important news of the week and
Slide 5: Renewed online service
Renewed online service • The business news coverage in renewed Kauppalehti is now even broader. The number of news increased substantially. • Kauppalehti’s online services have been partially free of charge and partially chargeable for more than ten years now. • For most of the visitors, use of the
Slide 6: New subscription alternatives
New subscription alternatives Kauppalehti VIP subscription ”All Kauppalehti contents” Kauppalehti Newspaper Kauppalehti Digital subscription subscription ”Printed newspaper ”All digital contents and to home or to office” digital newspaper” Kauppalehti News subscription ”Unlimited news subscription o
Slide 7: Kauppalehti VIP and subscription web page
| ASIAKASPALVELU Kauppalenti fi | Yhteystiedot ASIAKASTUKI Kauppalehti Kauppalehti Printtitiiaus Asiakasetusi VIP-tilaus Puentuataloustetos panera so, milaisia etuja t Kauppalehden kauslehti Optio joka toinen torstai. na Vip tilaaiana kaytéssasi ovat kai Kauppalehden Tilaa alk. 4,16 €/vko uutissisal
Slide 8: Feedback and product development
Feedback and product development • Mainly positive feedback from readers — less negative feedback than expected (mostly in Spring 2012 comments through the website). • Customers have considered the new subscription alternatives functional Autumn — Especially Digital and VIP subscriptions have raised
Slide 9: Business information: growing and profitable digital business
Business information: growing and profitable digital business 9 25.5.2012
Slide 10: "One-stop shop" service ideology
“One-stop shop” service ideology ONLINE SERVICE INTERFACE INTERFACE TO DATA REPOSITORIES 10 25.5.2012
Slide 11: Familiar appearance, different use
Familiar appearance, different use 11 25.5.2012
Slide 12: Facts and figures
Facts and figures Customer breakdown by sector 1% Banks and 1% 1% 1% 1% financial sector • B2B and B2G customers only 1% 13 % 26 % 1% • Over 5,000 customers 1% 1% 1% • Nearly 50,000 individual 2 % 2% users 2% • Nearly 10 million downloads 3% • Gross sales over 15 M€ 3% Accounting 5% • licence 20 % L
Slide 13: Thank You!
Thank You! 13 25.5.2012