Ford Mtr Co Del · NYSE:F
Ford Mtr Co Del — Ford Motor — Investor Day (January 2008)
10 slides from Ford Mtr Co Del's investor day presentation, Jan 16, 2008
Slide 1: Financial / Investor Community Meeting
Jim Farley Group Vice President Marketing & Communications January 16, 2008 FINANCIAL / INVESTOR COMMUNITY MEETING
Slide 2: Our Plan
SLIDE 1 • Aggressively restructure to operate profitably at lower demand and changing model mix • Finance our plan and improve our balance sheet OUR PLAN • Accelerate the development of new products that customers want and value • Work together
Slide 3: Global Functions with Dual Reporting to CEO and Business Unit Leaders
SLIDE 2 CEO Product Development Manufacturing Marketing & Communications Quality Sustainability, Environmental and Safety Engineering Purchasing Finance General Counsel Government and Community Relations Information Technology Human and Labor Relations The Americas Europe & Premier Automotive Group
Slide 4: Business Growth Globally in Key / Developing Markets
SLIDE 3 Industry Volume Market Share Brand Health GLOBALLY BUSINESS GROWTH IN KEY / DEVELOPING MARKETS Key Area of Focus
Slide 5: "Glocal" Marketing: Global and Regional Marketing Functions
SLIDE 4 Brand Standards Process VOC: Product Plans Agency Management and Contracts Media Buying Digital Sustainability Major Motor Shows Research and Tracking Studies Brand Licensing Media Assets • Sales Operations • National, Regional and Dealer Advertising • Variable Marketing / Retail Promotion &
Slide 6: Improvements in Product Quality and Reductions in Supply and Demand Variability
SLIDE 5 Great Products Right Prices Low / No Incentives High Residual Values High Satisfaction High Loyalty Profitable Demand ≥ Supply Brand Reputation Incentives Stable Merchandise Balance • • • • • • • IMPROVEMENTS IN PRODUCT QUALITY AND REDUCTIONS IN SUPPLY AND DEMAND VARIABLITY, IMPROVE ABILITY
Slide 7: U.S. Ford, Lincoln and Mercury Dealer Stocks
SLIDE 6 2005 2006 2007 Full Year Average Month Stock Level 624,267 560,855 423,813 U.S. FORD, LINCOLN AND MERCURY DEALER STOCKS
Slide 8: North America Marketing, Sales and Service 2008 Plan
NORTH AMERICA MARKETING, SALES AND SERVICE 2008 PLAN One Ford STRENGTHEN BRAND Leverage new brand campaign and new product launches to polish the Ford blue oval and reenergize the Lincoln brand PURCHASE FUNNEL Decentralize fixed and variable spend to fortify middle and lower purchase funnel strength
Slide 9: Risk Factors
SLIDE 8 Risk Factors Statements included or incorporated by reference herein may constitute “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are based on expectations, forecasts and assumptions by our management and i
Slide 10: Thank You!
THANK YOU!