Slide 1: 2022 Investor Presentation
2022 INVESTOR PRESENTATION
Slide 2: © 2022 Bally's Corporation. All rights reserved.
© 2022 Bally's Corporation. All rights reserved. 2
Slide 3: #3 regional casino network in US, global brand
#3 regional casino network in US Global brand Best in class gaming tech Unified wallet online and in retail Unique media partnerships Omni channel rewards 3
Slide 4: Widespread sports and game distribution platform
Widespread sports and game distribution Digital Acquisition platform with 19 live regional sports networks and global digital brands Free-to-Play Global market leader in free-to-play games National footprint including 17 casino properties Retail Casinos in 11 states Slots, casino, bingo, poker and s
Slide 5: Sinclair Partnership Bally Sports
Ciegllty SINCLAIR PARTNERSHIP BALLY SPORTS INDIANS LIVE
Slide 6: Developing blueprints for Bally casino: get it right then invest
DEVELOPING BLUEPRINTS FOR Bally CASINO GET IT RIGHT THEN INVEST
Slide 7: Case Study: Bally's New Jersey
CASE STUDY • Acquired Bally’s Atlantic City in Bally's New Jersey B2C(1) November 2020 for $25M and commitment to invest $100M $3,000 • Received iCasino license for New Jersey $2,000 • Launched Bally’s iCasino in December 2021 $1,000 • Physical casino to sign up customers. CAC is sub $250 $0 • Omni
Slide 8: Loyalty loop and continuous engagement
Internal and external TRIGGERS LOYALTY LOOP Earning based on behavior FRICTIONLESS JOURNEY CONTINUOUS One Login, Rewards, Single Wallet ENGAGEMENT Measure: Engagement, Churn, CAC, NPS 8
Slide 9: Unique & Evolving Customer Journey
Cash Flow CAC Unique & Evolving to Invest Optimisation Media Partnerships & Unique Customer Journey Content Sports Media APP Free-to-play games FOUNDATIONAL Exclusive Content Streaming Tech GAMIFICATION Growing Gamification TAM © 2022 Bally's Corporation. All rights reserved. 9
Slide 10: Connecting sports media and sports gaming in one app
Connecting sports media and sports gaming in one app. • Market Entry • Bally Bet • Bally Live • Bally Play • Single Wallet • Foundational • Omni Channel Rewards • Watch and Bet • Differentiated Bet Types • Linked Casino accounts © 2022 Bally's Corporation. All rights reserved. 10
Slide 11: Customer experience first
01. 03. Customer experience first Owned technology and exclusive Consumer trends lead the way content creates unique ecosystem where cost of acquisition is lowest in market • Integration with Sinclair 02. Broadcasting True omni channel provider: • Bally generated content that single registration, id
Slide 12: Rewards, challenges and Bally Bucks
EARNING BALLY BUCKS REWARDS, CHALLENGES GIFTING BALLY PROFILE GAMIFICATION BUCKS AND MARKETPLACE © 2022 Bally's Corporation. All rights reserved. 12
Slide 13: States with casino and OSB access
States with Casino States with OSB access 13
Slide 14: Tying together physical and online experiences
TYING TOGETHER PHYSICAL AND ONLINE EXPERIENCES Technology isn’t everything. Need flagship properties. Establish brand presence. State of the art retail opportunity. Initial facility opens JUNE 2023 Bally’s flagship casino in third largest city in US – ~55M visitors Potential for slots at airports –
Slide 15: Permanent facility opens June 2026
Permanent facility opens JUNE 2026 Expected 4.5M admissions annually State of the art facility © 2022 Bally's Corporation. All rights reserved. 15
Slide 16: Single Wallet to Power Cashless Gaming Experience
Single Wallet to Power Cashless Gaming Experience Integrated Play Across Physical and Online Betting E-bonusing Unified Rewards and Loyalty Points Account Management © 2022 Bally's Corporation. All rights reserved. 16
Slide 17: Global player with Las Vegas presence
Global player with Las Vegas presence Close acquisition in Third Quarter 2022. Will operate casino. Currently profitable post $22.5M rent. Evaluating development opportunities Irreplaceable Las Vegas Strip Location • Prominently located on the Las Vegas Strip at E. Tropicana Avenue, the most densely
Slide 18: The Bally's Difference
THE BALLY’S DIFFERENCE
Slide 19: 20 years of experience, national database, high awareness
20 years of online and retail casino operational experience National database connecting customers across our omni channel offering High awareness of Bally’s brand that will continue to grow with our media and content partnerships 17 casinos and resorts across 11 states 500k monthly retail customers
Slide 20: Unique partnerships, proprietary technology, exclusive rights
Unique partnerships with teams, leagues, brands & media Proprietary PAM, OSB, iCasino, Poker, Bingo, F2P, DFS, Player Engagement Sinclair & Bally Sports footprint gives unrivaled reach Exclusive sports rights, features and product enhancements © 2022 Bally's Corporation. All rights reserved. 20
Slide 21: #3 regional casino operator with 17 casinos
• #3 regional casino operator in • Leading bingo led iCasino • Market sports betting access in US with geographically diverse operator in the UK 19 states and growing portfolio of 17 casinos across • Market leader in Asia iCasino • Profitable iCasino operation in 11 states New Jersey • 90% free cash
Slide 22: Gamesys player centric approach and revenue growth
(millions) ’2010A – 2021A - CAGR: 25.5% Gamesys has developed a player centric approach with a singular $1,083 $1,010 focus on enhancing the player journey across its product lifecycle. $89 FY 2010A FY 2020A FY 2021A Our players generate 250 million data points a day Feeding Drives self-learning hig
Slide 23: Player analytics and prediction models
Recommended Games Engine Recommends a set of player specific games Incentive Generator 01 Predicts the optimal reward type (cash, bonus, free spins etc.) and value that a player should 09 02 Churn Predictor receive, on a campaign basis Predicts whether a player will churn Landing Page Optimizer Conv
Slide 24: Fully diluted shares and capitalization
Common Shares Outstanding as of July 29, 2022 47,900,321 Cash and cash equivalents $176.2 Sinclair Warrants and Options(1) 12,830,730 $620M Revolving Credit Facility, 2026(1) $0.0 Transaction Warrants and Contingent Shares(2) 848,532 Senior Secured Term Loan Facility, 2028(1) $1,935.3 Outstanding aw
Slide 25: Gamesys revenue by region and variable costs
1Q20 2Q20 3Q20 4Q20 1Q21 2Q21 3Q21 4Q21 1Q22 2Q22 UK - £ 90,894 106,516 109,298 116,538 118,512 118,760 118,825 110,358 108,196 112,040 Asia - € 50,246 62,749 66,212 65,817 71,700 75,653 76,824 75,887 83,334 75,536 Spain - € 9,716 10,291 9,973 11,295 8,663 9,798 10,067 9,963 9,432 9,421 ROW - € 11,2
Slide 26: 2022 guidance
CASINOS & RESORTS $380-$385M EBITDAR • Full year FX rates: GBPUSD 1.26 and EURUSD ~1.15+BN revenues 1.05 30%+ EBITDA Margins • Low to mid single digit wage inflation INTERNATIONAL INTERACTIVE • Maintaining majority of margin expansion at NORTH AMERICA INTERACTIVE ~$60M Adjusted EBITDA loss Casinos &
Slide 27: Adjusted EBITDAR to free cash flow outlook
($ in millions) 2022 2023 2024 3-Year Adjusted EBITDAR(1) $595 $699 $835 $2,129 Current Rent ($46) ($47) ($48) ($141) Tropicana Rent(2) ($6) ($23) ($23) ($51) New SLB Rent(3) $0 ($49) ($49) ($98) Adjusted EBITDA $543 $581 $715 $1,839 Maintenance Capex (4) ($100) ($105) ($110) ($315) Interest Expense
Slide 28: Environmental, Social, Corporate Governance
ENVIRONMENTAL SOCIAL CORPORATE GOVERNANCE CARBON FOOTPRINT REDUCTION RESPOINSIBLE GAMING Bally’s reduced carbon footprint by an Bally’s implements responsible gaming ESG FOCUS average of 2,327 tons per year at the employee trainings and responsible Bally’s created an ESG Steering Lincoln property in