Ollie's Bargain Outlet Holdings, Inc. · NASDAQ:OLLI

Ollie's Bargain Outlet — ICR Conference 2018

26 slides from Ollie's Bargain Outlet's conference presentation, January 2018

  1. Slide 1: ICR Conference January 2018

    SEQ began ‘GOOD STUFF CHEAP’ ICR Conference January 2018

  2. Slide 2: Safe Harbor Statement

    Safe Harbor Statement This presentation does not constitute an offer or invitation for the sale or purchase of securities and has been prepared solely for informational purposes. This presentation contains forward-looking statements within the meaning of the U.S. Private Securities Litigation Reform

  3. Slide 3: Management Presenters

    Management Presenters Mark Butler Co-Founder, Chairman, President and Chief Executive Officer John Swygert Executive Vice President and Chief Operating Officer Jay Stasz Senior Vice President and Chief Financial Officer 3

  4. Slide 4: Company Overview

    Company Overview Broad Selection of “Good Stuff Cheap”  Fast growing, extreme value retailer offering a Net sales by merchandise category for FY 2016 broad selection of "Good Stuff Cheap" 12.7% Housewares Food  Founder-led management team with deep- 33.9% 12.7% Books and stationery rooted company

  5. Slide 5: Store Count by State

    Store Count by State RI 1 3 3 20 Existing Market 2016 New Market 268 locations(1) 2017 New Market 20 states Distribution Center - York, PA 20 Distribution Center - Commerce, GA 5 (1) As of January 8, 2018

  6. Slide 6: Significant Accomplishments

    Significant Accomplishments  Positive comparable store sales delivered for the FY 2017 Outlook FY 2016 last 14 consecutive quarters  Adjusted Net Income per diluted share has exceeded expectations each quarter since going public ~ $1,070 million $890.3 million  Refinanced senior secured credit fa

  7. Slide 7: Formula For Success

    Formula For Success Highly experienced and disciplined teams “Good Stuff Cheap”—Ever Tremendous white space changing product assortment opportunity at drastically reduced prices Distinctive brand and Strong and consistent store engaging shopping model built for growth experience Extremely loyal “Oll

  8. Slide 8: Highly Experienced and Passionate Founder-led Management Team

    Highly Experienced and Passionate Founder-led Management Team Retail Ollie’s Name Title Prior Experience Experience Experience Co-Founder, Chairman, President & Mark Butler 40 Years 35 Years Chief Executive Officer John Swygert EVP, Chief Operating Officer 25 Years 14 Years EVP Business Development

  9. Slide 9: Highly Experienced and Disciplined Merchant Team

    Highly Experienced and Disciplined Merchant Team  Highly experienced team  187(1) combined years of experience at Ollie’s  Approximately 13(1) years of average experience at Ollie’s Kevin Howard McLain Freedman SVP – General  Strong, well-established relationships VP of Merchandising Merchandise

  10. Slide 10: “Good Stuff Cheap” – Ever Changing Product Assortment at Drastically Reduced Prices

    “Good Stuff Cheap” – Ever Changing Product Assortment at Drastically Reduced Prices  Frequently changing assortment of famous brand name products  There is something for everyone  Prices up to 70% below department and specialty stores (the “fancy stores”) and up to 20-50% below mass market retail

  11. Slide 11: Distinctive Brand and Engaging Shopping Experience

    Distinctive Brand and Engaging Shopping Experience Engaging Shopping Experience Distinctive Brand  Unique, fun and engaging treasure hunt Witty Signage Highly Recognizable Caricatures shopping experience  No frills, semi-lovely warehouse style stores featuring a broad selection of “Good Stuff Chea

  12. Slide 12: Extremely Loyal “Ollie’s Army” Customer Base

    Extremely Loyal “Ollie’s Army” Customer Base  Members shop more and spend more than non-members  Spend approximately 40% more than non-members per shopping trip  Active members have demonstrated strong loyalty to Ollie’s  Accounted for over 65% of our net sales in fiscal year 2016  Willing to d

  13. Slide 13: Strong and Consistent Store Model Built for Growth

    Strong and Consistent Store Model Built for Growth  Portable, predictable, flexible, low-cost new store Year 1 Return Analysis model (dollars in thousands)  Generates strong, consistent cash flow and attractive return on investment New Unit Model  Real estate site selection capitalizes on ample s

  14. Slide 14: Growth Strategies

    GROWTH STRATEGIES

  15. Slide 15: Significant Opportunity for Growth

    Significant Opportunity for Growth 11 Grow our store base – Opportunity to expand our store base by ~700 units to 950 units, ~3.5x current store base (1) 22 Increase our offerings of great bargains – Enhance product offerings with expanded access to bargains as we grow 3 Leverage and expand Ollie’s

  16. Slide 16: Tremendous White Space Opportunity

    1 Tremendous White Space Opportunity  Proven portability of new store model Tremendous White Space Potential(1)  Entered 10(1) new states from 2011- 2017 and opened 173 net new stores(3)  Expanded contiguously to leverage brand awareness and marketing 18 RI 1 13 investments 39 NJ 4 CT 2 28 DE 1 8

  17. Slide 17: Increase Our Offerings of Great Bargains

    2 Increase Our Offerings of Great Bargains  Increased visibility from IPO and geographic expansion  Increased inbound calls on deals  Increased buying power and scale from growth  Increased ability to buy directly from vendors  Strict internal margin goals and deal criteria  Continued focus on

  18. Slide 18: Leverage and Expand Ollie’s Army

    3 Leverage and Expand Ollie’s Army  Recruit new members to Ollie’s Army and Signup build brand awareness  Increase frequency of store visits and spending  Select initiatives include: Mailers / Promotions  Utilize data driven targeted marketing  Reward member loyalty  Embark on integrated socia

  19. Slide 19: Financial Review

    FINANCIAL REVIEW

  20. Slide 20: Compelling Store and Sales Growth

    Compelling Store and Sales Growth ($ Millions except store count information) Store Growth Net Sales and Comparable Store Sales 265 $890 240 234 232 $800 $762 $720 203 $638 $607 180 176 $600 $541 154 $476 131 $400 120 $200 60 $0 0 2012* 2013 2014 2015 2016 Q3 Q3 (1) 2012 2013 2014 2015 2016 Q3 16 Q3

  21. Slide 21: Strong and Consistent Margin Profile

    Strong and Consistent Margin Profile ($ Millions) Gross Profit Adjusted EBITDA $360 $140 $360 $121 $303 $120 $300 $291 $254 $247 $100 $96 $94 $240 $217 $80 $75 $76 $189 $180 $63 $60 $56 $120 $40 11.7% 11.7% 11.8% 12.3% 13.6% 12.5% 13.4% 39.8% 40.1% 39.7% 39.7% 40.5% 40.7% 40.4% $60 EBITDA Margin Gro

  22. Slide 22: Holiday Sales Results and Outlook Update

    Holiday Sales Results and Outlook Update Sales increase +19.4% and Comparable store sales increase of +3.9% (1) for Holiday Period Fiscal year 2017 outlook: Updated Outlook Prior Net Sales ~ $1,070M $1,062M - $1,065M Comp Sales ~ 2.8% 2.0% to 2.5% Net Income Per ~ $1.38 $1.36 to $1.37 Diluted Share

  23. Slide 23: Formula For Success

    Formula For Success Highly experienced and disciplined teams “Good Stuff Cheap”—Ever Tremendous white space changing product assortment opportunity at drastically reduced prices Distinctive brand and Strong and consistent store engaging shopping model built for growth experience Extremely loyal “Oll

  24. Slide 24: Appendix

    SEQ began APPENDIX

  25. Slide 25: Adjusted EBITDA Reconciliation

    Adjusted EBITDA Reconciliation ($ Thousands) Reconciliation of Net Income to Adjusted EBITDA Q3 YTD Fiscal Year 2017 2016 2016 2015 2014 2013 2012 Net Income $57,540 $35,344 $59,764 $35,839 $26,915 $19,541 $12,899 Interest Expense, Net $3,601 $4,540 $5,935 $15,416 $18,432 $17,493 $9,801 Loss on Exti

  26. Slide 26: ICR Conference January 2018

    SEQ began ‘GOOD STUFF CHEAP’ ICR Conference January 2018

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