SES SA FDR (Class A) · EURONEXT:SESG
SES SA FDR (Class A) — SES — Investor Day (May 2009)
32 slides from SES SA FDR (Class A)'s investor day presentation, May 19, 2009
Slide 1: Investor Day 2009 SES ASTRA
Investor Day 2009 19th May, London SES ASTRA Ferdinand Kayser SES proprietary information - Not to be copied without permission
Slide 2: Disclaimer / “Safe Harbor” Statement
Disclaimer / “Safe Harbor” Statement S This presentation does not, in any jurisdiction, and in particular not in the U.S., constitute or form part of, and should not be construed as, any offer for sale of, or solicitation of any offer to buy, or any investment advice in connection with, any securiti
Slide 3: Agenda
Agenda Part 1: SES ASTRA – Facts and Figures Part 2: Market Penetration Part 3: Growth Drivers Part 4: Orbital Positions Development Part 5: Services Part 6: Conclusion 3 SES proprietary information
Slide 4: SES ASTRA - Facts and Figures
SES ASTRA - Facts and Figures S The leading DTH satellite operator in Europe • long-term contractual relationships with most of the leading Pay-TV platforms and Free-TV operators • largest Free-To-Air channel neighbourhood • ideally positioned to further drive HDTV growth S ASTRA Segment: two infras
Slide 5: SES ASTRA Facts and Figures
SES ASTRA Facts and Figures MEUR YE 2008 ASTRA ASTRA ASTRA Infrastructure Services Segment Revenue 832 214 1,010 (1) EBITDA 692 15.6 708 EBITDA margin 83.2% 11.2% (1) 70.1% Backlog 3,129 (2) 530 3,659 Satellites 14 (2) n/a 14 Total txps 310 (3) n/a 310 (3) Utilisation rate 84.4% (3) n/a 84.4% (3) Sa
Slide 6: SES ASTRA Market Penetration
SES ASTRA Market Penetration d nnecte 130 es co ASTRA Group Households in Millions 120 of hom 110 o u s growth u 100 Contin 90 80 70 60 50 40 30 20 10 0 1999 2000 2001 2002 2003 2004 2005 2006 2007* 2008** Total 77.9 87.5 91.3 91.8 94.4 102.7 107.0 109.1 117.2 122.2 DTH/SMATV 28.2 30.9 33.7 34.4 36.
Slide 7: ASTRA/SIRIUS DTH Reach
ASTRA/SIRIUS DTH Reach Every second TV home in Europe receives its signals from ASTRA/SIRIUS ASTRA/SIRIUS is the leading satellite system in Europe • ASTRA/SIRIUS household reach in DTH/SMATV reception: 74% • 5.0°E almost doubled its reach in 2008 BeNeLux Nordics* • 23.5°E reach increased 60% in one
Slide 8: Leading Satellite Operator by Market Western Europe
Leading Satellite Operator by Market Western Europe ASTRA’s market position and clients by area UK and Ireland * UK and Ireland* German-speaking Benelux BeNeLux German France Speaking France Spain Portugal Spain Portugal Italy Italy ASTRA/SIRIUS leading ASTRA/SIRIUS shared with others Others leading
Slide 9: The ASTRA and SIRIUS Satellite Fleet
The ASTRA and SIRIUS Satellite Fleet AMC-10 AMC-11 AMC-8 AMC-16 AMC-7 AMC-15 AMC-1 AMC-4 AMC-3 AMC-18 AMC-2 NSS-5 SatCom C3 AMC-9 AMC-5 AMC-6 NSS-11 NSS-806 NSS-6 NSS-10 NSS-703 NSS-7 SIRIUS 4 SIRIUS 3 2C** *1D 2A 2D 1L 1KR 2B *1C 1E 1G 3A 1H 1M 1F 2 °E ASTRA SIRIUS 31.5°E 5°E ASTRA ASTRA ASTRA 23.5
Slide 10: Key Growth Drivers
Key Growth Drivers S HDTV in key broadcast markets • 69 HD channels currently transmitted, 100+ expected at the end of 2010 S Geographic Expansion • Central Eastern Europe – New satellites at 23.5°E and 31.5°E • The Middle East – Via YahLive for Pan-Arabic DTH FTA services and Pay-TV as well as ASTR
Slide 11: HD Expected to be Strong Growth Driver
HD Expected to be Strong Growth Driver S Due to its bandwidth economics satellite is the HD-watching HHs (m) 20 leading distribution technology for HDTV Cable DTT IPTV DTH 15 2 million HDTV viewers S HDTV is a key driver in the industry on ASTRA • More than 74 million “HD Ready” TV sets sold (1) → 1
Slide 12: Established Positions in European DTH: 19.2°E (1/2)
Established Positions in European DTH: 19.2°E (1/2) Main Market ASTRA - Coverage 19.2°E • Focus on German-speaking markets, France and Spain • Reach of 41 million DTH* homes: up from 40.2 million a year ago (+ 0.8 million in 2008) • 19.2°E is the foundation for SES ASTRA’s stable revenue flows Suppl
Slide 13: Established Positions in European DTH: 19.2°E (2/2)
Established Positions in European DTH: 19.2°E (2/2) Key customers ARD/ZDF, Canal+, Premiere, ProSiebenSat1, RTL, Viacom,Canal Digitaal, ORF, Sogecable, TVP, UPC HD growth (22 channels at 19.2°E) Recent Telcos as new DTH customer groups to leverage Developments established reach (deal with Orange) Gr
Slide 14: German Analogue Transition at 19.2°E
German Analogue Transition at 19.2°E S Today: • 38 transponders carrying analogue services – 36 for German language markets – 2 for pan-European services • 27 transponders carry digital services for the German market S Expected impact of the transition • Completion expected by 2013 • 19.2°E, as ASTR
Slide 15: Established Positions in European DTH: 28.2°E (1/2)
Established Positions in European DTH: 28.2°E (1/2) Main Market ASTRA - Coverage 28.2°E • UK and Ireland • Serving 10.1 million DTH homes: up from 9.6 million a year ago (+ 0.5 million in 2008) • More than 1 million HD homes (Sky, BBC, freesat) • 32 HD channels (9% of all SD channels are also availa
Slide 16: Established Positions in European DTH: 28.2°E (2/2)
Established Positions in European DTH: 28.2°E (2/2) Key customers Sky, BBC, Arqiva, Channel 4, Discovery, Five, GlobeCast, ITV, Turner, Virgin Recent Launch of HDTV on freesat Developments Increase of HDTV channels (32 channels) Sky tests for 3D TV Growth Drivers and HDTV, freesat, 3D TV Market Oppo
Slide 17: Expanding a Proven Business Model
Expanding a Proven Business Model ASTRA Expansion : Growth trend from West to East ASTRA is well positioned to “roll-out” its video solutions across Europe from West to East HDTV today 2 million DTH HD homes Multi-Channel and Pay-TV 2000 today 53 million DTH homes, 47 1995 million are digital Digita
Slide 18: Leading Satellite Operator by Market – Scandinavia and Eastern Europe
Leading Satellite Operator by Market – Scandinavia and Eastern Europe ASTRA’s market position and clients by country Scandinavia Scandinavia - SIRIUS Baltic - SIRIUS Poland - ASTRA Baltics Central Europe - ASTRA Ukraine - SIRIUS Poland Ukraine Romania - SIRIUS Central Europe Former Yugoslavia - ASTR
Slide 19: Established Positions in Scandinavian and Eastern European DTH: 5.0°E (1/2)
Established Positions in Scandinavian and Eastern European DTH: 5.0°E (1/2) Main Market Coverage 5.0°E • DTH for Nordic and Baltic markets and Eastern Europe (3.9 million homes: up from 1.9 million a year ago (+ 1.9 million or +100% in 2008) • Cable Feeds • SIRIUS 4 highly successful – SIRIUS 5 to b
Slide 20: Established Positions in Scandinavian and Eastern European DTH: 5.0°E (2/2)
Established Positions in Scandinavian and Eastern European DTH: 5.0°E (2/2) Key customers Arqiva, Discovery, MaxTV, ProTV, Viasat/MTG, VisionTV Recent Growing demand from Ukraine, Russia, Developments HDTV in Nordic markets (6 channels today) Growth Drivers and Pay TV in Eastern Europe, Russia; Mark
Slide 21: Established Positions in European DTH: 23.5°E (1/2)
Established Positions in European DTH: 23.5°E (1/2) Main Market ASTRA Coverage 23.5°E • DTH for CEE and Benelux (more than 1 million homes: up from 0.6 million a year ago, +0.4 million or +60% in 2008) • Cable feeds for Germany • ASTRA2Connect in Europe • 30,000 HD homes • 9 HD channels (4% of all S
Slide 22: Established Positions in European DTH: 23.5°E (2/2)
Established Positions in European DTH: 23.5°E (2/2) Key customers Canal Digitaal, KDG, Media Broadcast (CS and Sky Link), Roos, ASTRA2Connect customers Recent Strong growth of DuoLNB reach in Benelux, Czech Developments and Slovak Republics Growth Drivers and Pay TV, DTT via satellite, HDTV (9 chann
Slide 23: Developing Additional Prime Orbital Positions: 31.5°E
Developing Additional Prime Orbital Positions : 31.5°E Main Market ASTRA Coverage 31.5°E • Establish 31.5°E as the DTH position for emerging Eastern European and Middle Eastern markets • Allows existing customers to grow at a new orbital position • Establish Pay-TV and cable feed solutions for Easte
Slide 24: Middle East DTH Market Overview
Middle East DTH Market Overview YahLive Coverage 52.5°E S Dynamic Market with strong potential S YahLive delivers much-needed capacity over the Middle East • High TV consumption and satellite penetration • 23 Ku-band transponders on the Yahsat 1A satellite to • High rate of dual / triple reception b
Slide 25: African DTH Market
African DTH Market SIRIUS-4(5) Africa payloads at 5°E marketed as ASTRA-4A(B) in Africa Market Indicators ASTRA 4A Coverage • Total of 108.7 million households • Potential market of 30.17 million DTH subscribers across sub-Saharan Africa • Colour TV homes 33.59 million • Only 3.42 million TV homes s
Slide 26: Enhancing ASTRA Fleet Efficiency
Enhancing ASTRA Fleet Efficiency Situation at Expected situation in Change / ASTRA Fleet 31 March 2009 2014 movement Orbital positions 5.0°E / 19.2°E 5.0°E / 19.2°E / 23.5°E + 31.5°E 23.5°E / 28.2°E 28.2°E / 31.5°E Number of satellites 14 12 -2 Number of commercially 298 370 +72 available transponde
Slide 27: Government Services and Institutions Europe (1/2)
Government Services and Institutions Europe (1/2) ASTRA 3B – Middle East Beam EGNOS – provides 12 Ku-band transponders a hosted payload on SIRIUS 5 in L- for the Middle East band • Excellent coverage from Lebanon to • SES ASTRA was selected by the Pakistan and the Caspian Sea to the European Commiss
Slide 28: Government Services and Institutions Europe (2/2)
Government Services and Institutions Europe (2/2) Customer Offering • Combined approach of infrastructure provision and service capabilities to provide full end-to-end solutions to customers Commercial Highlights ND SatCom • 2008 revenue of 126 MEUR, recurring EBITDA margin of approx. 10% • Continua
Slide 29: Solaris Mobile’s Recent Developments
Solaris Mobile’s Recent Developments S Background: SES and Eutelsat Communications announced their investment of approximately 130 million euros into the 50/50 joint venture company in October 2006. The European Commission approved the joint venture in July 2007. The company was established in June
Slide 30: Service Update: entavio
Service Update: entavio S Following the termination of entavio, the neutral technical platform remains fully operational S This allows SES ASTRA to redeploy technical and logistical platform elements in the framework of the HDTV roll-out with minimum additional costs S Platform maintenance and opera
Slide 31: Service Update: ASTRA2Connect
Service Update: ASTRA2Connect S ASTRA2Connect is a low-cost satellite broadband service offering access to the “un- served” market representing 5-10% of European households S Now introduced via service providers in 13 European countries: • Germany, Austria, Switzerland, Ireland, France, Italy, Polan
Slide 32: SES ASTRA – Conclusion
SES ASTRA – Conclusion S Leader in DTH in Western Europe and selectively expanding the proven business model into other markets S Established leading European DTH positions drive strong cash flow generation and profitability in the infrastructure business S Development of new orbital positions for g