Seera Holding Group · TADAWUL:1810
Seera — Investor Presentation (February 2017)
17 slides from Seera's investor presentation, February 2017
Slide 1: Investor update presentation
Investor update presentation February 2017
Slide 2: Content
Content Update on Q4 2016 financial performance 3-8 Recap on ATG Evolution 9-10 Update on hospitality strategic business unit 11-14 Update on online travel and E-Commerce 15-17 2
Slide 3: Update on Q4 2016 financial performance
Section 1 Update on Q4 2016 financial performance
Slide 4: Sector performance impacted by general macroeconomic environment and government austerity measures
Sector performance impacted by general macroeconomic environment and government austerity measures Revenue of government segment Revenue of corporate segment Revenue of retail segment 173 182 2,138 2,188 4,000 3,925 3,200 3,165 3,900 1700 1,652 3,100 3,054 3,800 1600 (SAR million) (SAR million) 3,70
Slide 5: ATG financial performance showed resilience in the midst economic slowdown
ATG financial performance showed resilience in the midst economic slowdown Highlights of the income statement In SAR million Q4 2016 Q4 2015 FY 2016 FY 2015 Comments Revenue 2,036 2,185 8,041 8,631 • ATG top line declined of about -7%, from core ticketing segment -18%, however tourism & COGS (1,722)
Slide 6: Tourism segments contributed positive performance driven by e-commerce revenue
Tourism segments contributed positive performance driven by e-commerce revenue Net revenue by business segment Comments/outlook 9,000 325 • Ticketing currently contributes close to 8,500 72% of ATG’s net revenue (SAR million) 160 419 8,000 • The contribution from the hospitality 173 segment, primari
Slide 7: The successful closing of Thakher acquisition has significantly increased the total assets and equity
The successful closing of Thakher acquisition has significantly increased the total assets and equity Highlights of ATG balance sheet Assets Liabilities and shareholders equity 10,500 9,376 9,376 9,000 739 Accrued 8,421 1,250 Cash and bank liabilities 1,526 7,500 Trade payables 6,201 1,536 Trade rec
Slide 8: Cash flow has been impacted significantly due to economic condition
Cash flow has been impacted significantly due to economic condition Highlights of cash flow statement In SAR million 2013 2014 2015 2016 Comments Net profit for the year 943 1,119 1,162 826 • During 2016, most of corporates/government clients utilized the advances Cash from change in working capital
Slide 9: Recap on ATG Evolution
Section 2 Recap on ATG Evolution
Slide 10: ATG started as a retail travel agency, and has evolved into a synergistically diversifies travel and tourism group
ATG started as a retail travel agency, and has evolved into a synergistically diversifies travel and tourism group ATG Strategic evolution (1979-Current) ATG Evolution Organic Horizontal Vertical Synergistic • In 1979, ATG started as a classic retail Expansion Consolidation Integration Diversificati
Slide 11: Update on hospitality strategic business unit
Section 3 Update on hospitality strategic business unit
Slide 12: A key growth area that seen considerable investment is hospitality area
A key growth area that seen considerable investment is hospitality area; here, ATG is focused on 3 activity area Hospitality Activity Areas Activity Area Description Brands 1 • This activity area is focused on asset development for hospitality use Asset • Key objective behind asset ownership is to m
Slide 13: ATG has invested on well located projects to complete its vertical integration strategy
ATG has invested on a well located projects to complete its vertical integration strategy… ATG developed and acquired different hospitality properties to fuel growth Tower Name Prince Majed Rd Hotel Movenipick City star Hotel Sheraton Hotel Property use Hotel Hotel Hotel Location Prince Majed Rd, Je
Slide 14: …with a large portfolio of hospitality assets
…with a large portfolio of hospitality assets Muthmerah has developed residential and commercial towers Albawaba Sheabquresh Tower Name 3rd Ring Road Masafi Hotel Beer Balela 1&2 Hotel Property use Offices Hotel Hotel Retail Hotel Distance from Haram 4 KM 0.3KM 0.3KM NA 0.45KM No of rooms (residenti
Slide 15: Update on online travel and E-commerce
Section 3 Update on online travel and E-commerce
Slide 16: Within year only, Tajawal has become a leading OTA in the GCC
Within 1 year only, Tajawal has become a leading OTA in the GCC 120 Number of Orders (thousands) Within 100 ca. ~ 50k ~ 300 1 80 Sessions/day Orders/Day Year 60 40 ~ $133k ~Average $447 order 20 Gross Sales / day 0 value Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec ~ 14% ~ 535k 60,000 50,000 Mont
Slide 17: Almosafer is a locally grown hotel booking tool offering more than 500,000 hotels around the globe
Almosafer is a locally grown hotel booking tool offering more than 500,000 hotels around the globe through Mobile Tablet apps 1,300,000 1.3 Million >20% In 2016 1.5 Million >500K 500,000 313M SAR In 2016 +325% 120,000 17
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