Slide 1: Interim Report Q1 2024
Interim Report Q1 2024 CONFIDENTIAL MATERIAL
Slide 2: Important information and disclaimer
Important information and disclaimer The information in this presentation (the “Material”) is presented by Bambuser AB (the “Company” and together with its direct and indirect subsidiaries, the “Group”). The following applies to this Material, any oral presentation of the Material by the Company or
Slide 3: Pioneering mobile live streaming since 2007
Pioneering mobile live streaming since 2007 250+ Global coverage Winner of Stockholm 2021 LVMH New York Innovation Award brands leverage our SaaS platform London 2022 Salesforce Paris Partner ISV 40+ Tokyo Innovation Award Turku 2023 Digiday Technology Award 2024 Digiday countries with customers Vid
Slide 4: ARR Development
ARR Development Q1 2020 – Q1 2024 Growth (CER) 150 -24% y/y 142,4 138,7 139,0 126,0 125 120,9 123,0 105,2 107,2 98,9 100 88,6 ARR (SEKm) 75 71,8 55,2 50 45,6 32,4 25 22,8 15,6 7,2 0 Q1 2020 Q2 2020 Q3 2020 Q4 2020 Q1 2021 Q2 2021 Q3 2021 Q4 2021 Q1 2022 Q2 2022 Q3 2022 Q4 2022 Q1 2023 Q2 2023 Q3 202
Slide 5: The Battle for Consumer Attention
bambuser Q1 Report 2024 The Battle for Consumer Attention
Slide 6: The scarce commodity will be human attention
bambuser Q1 Report 2024 “The true scarce 50 commie of the near future will be humanattention.” Microsoft CEO eae Nadella
Slide 7: Consumer attention spans are shortening
Consumer attention spans are shortening > Consumer attention spans Shortening attention spans: 2.5 min in 2000 to 1.3 seconds in 2023 amongst Gen Z. .! | Ili t3see 2000 2023 bambuser Qt Report 2024
Slide 8: Digital ad spend
+ Digital ad spend $600bn | Over $600 billion will be spent on Digital Advertising in 2024. Tae bambuser Qt Report 2024
Slide 9: Spending more money will not win consumer attention
bambuser Q1 Report 2024 But by simply spending more money you will not win the consumer attention
Slide 10: You have to understand where consumers are today
You have to understand where consumers are today? “ss > eo \ { Social Media 2 * Consumers spend and average of 6 hour 9 mins online bambuser Qt Report 2024
Slide 11: Converge the attention into memorable experiences
bambuser Qt Report 2024 And converge the attention into memorable experiences. Fashion Show s (EWE 190,276 watering » pectin Se Entertainment | i “iy SS Education Experiences purchase Retention Gaming , 24% Social Media 20% Browsing/ ‘Shopping % bambuser The World-Leading Video Commerce Platform
Slide 12: Video commerce and the ecom market
By embracing Video Commerce brands will win asignificant part of the ecom market: $8.5 trillion* * GMV 2030 forecast (‘Social commerce sales value worldwide 2022-2030’ — Stephanie Chevalier, Statistacom) bambuser Qt Report 2024
Slide 13: Key Highlights
Key Highlights Q1 2024 Q1 Report 2024
Slide 14: New Wins, Renewals and Expansion
New Wins, Renewals and Expansion Q1 Report 2024
Slide 15: Sonos Customer Story
Key Highlights Sonos Customer Story – Bambuser acknowledges the paramount importance of its customers as the most influential advocates for its product. – In a newly released Customer Story, Sonos achieved remarkable success by utilizing video commerce to enhance customer relationships, drive sales,
Slide 16: Introducing Bambuser's first AI offering: The AI Moderator
Key Highlights Introducing Bambuser’s first AI offering: The AI Moderator – The AI Moderator revolutionizes how clients manage busy chats during live shows by offering real-time suggestions. – Integrated with product details pages (PDP) and show-creation settings, the AI extracts data and delivers p
Slide 17: Bambuser Live on the Shopify App Store
Key Highlights Bambuser Live on the Shopify App Store – The launch of the Bambuser app on the Shopify App Store is designed to streamline the process for Shopify clients to integrate shoppable videos into their websites. – With a few clicks, users can seamlessly incorporate the Bambuser app into the
Slide 18: Bam Chat
Key Highlights Bam Chat Insight driven chat – Bambuser acquires Klarna’s leading virtual shopping platform. – This chat-first platform enhances merchant-customer interactions with its advanced e-commerce integration, boosting conversions and enriching product information. – While Bambuser already in
Slide 19: SaaS KPIs and Financials
SaaS KPIs and Financials Q1 Report 2024
Slide 20: ARR Bridge
ARR Bridge -24% y/y Q4 2023 – Q1 2024 Growth (CER) ARR Growth at CER -8% q/q 107,2 3,1 0,7 11,4 98,2 98,9 0,7 — We observe cautious optimism in the macro climate with better momentum in customer dialogues and positive net new bookings in the quarter, an encouraging indication and a trend shift from
Slide 21: ARR by Customer
ARR by Customer -41 y/y -15% y/y Q4 2023 – Q1 2024 Customer Group growth Avg. ARR per CG growth (CER) 300 600 ARR per Customer Group (SEKk) No of Customer Groups 257 252 250 245 500 234 216 200 400 150 300 — The decline of -15% y/y is mainly attributable to churn 100 200 while also impacted by the p
Slide 22: ARR by Region
ARR by Region Q1 2024 0 ARR y/y Growth (CER %) APAC -5 8% -10 -15 Americas 35% 57% EMEA -20 EMEA -25 Americas APAC All regions had negative y/y ARR developments where EMEA, Americas, and APAC had y/y ARR declines of -30 -23%, -25%, and -28% respectively (at CER). 0 10 20 30 40 50 60 70 80 90 100 ARR
Slide 23: Net Revenue Retention
Net Revenue Retention Q1 2024 (LTM) 120 NRR % (LTM) 100 Top 20 Accounts 80 All Accounts 60 40 — Continuous stickiness and willingness to expand within our top 20 accounts who display a growth of +6% in ARR (at CER) and an NRR of 101%, a testament to the strong performance and underlying potential si
Slide 24: Net Sales
Net Sales Q1 2023 – Q1 2024 Growth Net Sales -48% y/y 51,6 49,0 43,7 44,1 Net Sales Prof Services 17,4 16,7 12,4 15,7 Growth SaaS Net Sales -22% y/y 26,7 Net Sales SaaS 34,2 32,3 31,3 28,5 SEKm Q1 2023 Q2 2023 Q3 2023 Q4 2023 Q1 2024 Q1 Report 2024 CONFIDENTIAL MATERIAL
Slide 25: Gross Margin
Gross Margin Q1 2024 -2%p. y/y Gross Margin SaaS +1%p. q/q 79% Q1 Report 2024
Slide 26: Adjusted EBITDA
Adjusted EBITDA Q1 2023 – Q1 2024 0 0 Adjusted EBITDA (%) Adjusted EBITDA (SEKm) -20 -10 -40 -20 -23,1 -60 -24,8 -27,5 SEK +6m y/y -74% (-20%) -30 -31,0 -80 -90% -93% — Despite lower net sales of the SaaS business, we note -96% -40 -38,5 that measures and savings undertaken in 2023 are having a posi
Slide 27: SaaS Operating Expenses
SaaS Operating Expenses 70 SEKm Q1 2023 – Q1 2024 61,1 -14% y/y (SEK -8,3m) 60 57,7 50,2 49,4 50 48,5 40 30 20 10 — OPEX for the SaaS business continues its positive development from previous quarters, ending at -14% y/y and -2% q/q despite layoff effects impacting with approximately SEK 3.7m as a o
Slide 28: Cash Flow
Cash Flow Free Cash Flow Q1 2023 – Q1 2024 Cash Flow Bridge 0 280 Q4 2023 – Q1 2024 SEKm FCF (SEKm) 272,1 270 -10 Cash Flow Q1: 20,8 SEK -24,8m 260 -20 -24,3 -24,7 250 -30,6 4,0 247,3 -30 0,3 0,0 0,2 -33,6 -37,6 240 -40 -50 10 -60 0 Q1 2023 Q2 2023 Q3 2023 Q4 2023 Q1 2024 Cash Balance Operating CF ∆
Slide 29: Reshaping Commerce
bambuser Reshaping Commerce
Slide 30: Appendix
Appendix Q1 Report 2024
Slide 31: The Bambuser Video Commerce Platform
The Bambuser Video Commerce Platform iOS SDK Android SDK Web SDK Commerce Social Platform Media Social Commerce Digital Clienteling One-to-Many One-to-One Product hydration Drop in & most Content recycle Bookings other Engagement Transcribe platforms Video on PDP Customer insights Intelligence Layer
Slide 32: SaaS Business Model
Business Market ARR growth SaaS Business opportunity Model License — Onboarding/Setup Committed Expected to reduce over time due to launch of ready-to-use apps on usage Overage key platforms and partnerships with system integrators and agencies. (if applicable) — License - Video Commerce Platform (V
Slide 33: Customers and Partners
Customers and Partners EMEA 178 customers* APAC Americas 89 customers* 24 customers* Global Partners Q1 Report 2024 *Paying customers