Miniso Group Holding Ltd. · HKEX:9896
Miniso — Q4 2024 Earnings Presentation
29 slides from Miniso's earnings presentation, Mar 22, 2025
Slide 1: December Quarter and Full Year 2024 Results Presentation
December Quarter and Full Year 2024 Results Presentation 2024 March 2025
Slide 2: Disclaimer
Disclaimer This presentation contains forward-looking statements. These statements are made under the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by words or phrases such as “may,” “will,” “expect,” “antici
Slide 3: Business Updates
Business Updates WAR RF
Slide 4: Steady Execution of Five-Year Strategy
Steady Execution of Five-Year Strategy msinanasnes 2024 Performance 2024 WEE eae Maseesery TOs ee Saga Gross margin SHE 4d.9%, (asal2%e Adj net profit Adj net margin Saeena sauene Gross profit e081 7,637 MINISO Group Records 7,780 Global Stores Selim SASH IE7,780R jsosione tose, Maes Semene aquaria
Slide 5: MINISO Strategic Roadmap
MINISO Strategic Roadmap SéliasLegits Life is for fun Mission AFUME eon Vision To become the world's No.1 IP design retail group aR ARALRB—HIPRiH SERA Strategy Focus on affordability, globalization and product innovation (IP Design) t MBSE, SL, Sansa (IPIRIt) Goals EI ae peas 2024-2028 CAGR of Reven
Slide 6: MINISO Mainland China in 2024: High Quality Development
MINISO Mainland China in 2024: High Quality Development 6
Slide 7: MINISO Mainland China: Store Growth
MINISO Mainland China: Store Growth 7
Slide 8: MINISO - IP Collaboration
MINISO - IP Collaboration IP 8
Slide 9: MINISO - IP Innovation
MINISO - IP Innovation MINI 2 bl SaIPHES CUFT sou Continuous IP series update, | combined with festivals and | culture for secondary IP v creation RRARMIPRNSA, SSS 1 SSC TRIP BITE ' 1 | Upgrade the store image with IPs to attract customers to the store and improve the shopping experience SS IPH EBRH
Slide 10: AGE E78 + IN + AUN + BBB
AGE E78 + IN + AUN + BBB ~92025.1.15 KeA RH c_ oy
Slide 11: MINISO X Black Myth: Wukong
MINISO X Black Myth: Wukong X 11
Slide 12: Analysis of Membership Program of MINISO Mainland China
Analysis of Membership Program of MINISO Mainland China Min Silico PRAMAS Ri Accumulated number of membership Purchase frequency & amount per person in 2024 FRitBRAR 2024 ALS SRA AES £95, sai mamas Purchase amount per person Ai3}#H8% = Purchase frequency jHEa30UX ——
Slide 13: MINISO Overseas Stores Network
MINISO Overseas Stores Network 13
Slide 14: MINISO Overseas—By Region
MINISO Overseas—By Region — 14
Slide 15: MINISO Overseas—By Market
2 MINISO Overseas 2—By Market — 15
Slide 16: TOP TOY
TOP TOY 2023 2024 YoY Revenue Total Stores Stores By Type Stores in Mainland China 16
Slide 17: TOP TOY
TOP TOY The very first TOP TOY Global Flagship Store at Rd. Nanjing Dong in Shanghai. TOP TOYS RE FRIAR AMIS ESL iB AS TOP TOY accelerates global expansion, amplifying its brand value celebrating with multiple overseas store openings. TOP TOYS SNE FS BSI AGH she D 7
Slide 18: Financial Highlights
Financial Highlights BAMSAUE
Slide 19: Revenue Breakdown
Revenue Breakdown Si) 6840 in RMB million AR BAT 2023 2024 YoY Revenue iluiga, 13,839 16,994 22.8% MINISO Brand 2@!{iaa60 13,120 16,003 22.0% MINISO Mainland China S@lico Perit 8,415 9,328 10.9% -Offline Business 4 Fulss 7,728 8,473 9.6% -Online Business & Euliss 687 855 24.6% MINISO Overseas StI (t
Slide 20: Channel Revenue Mix
Channel Revenue Mix 27a AAS v For year of 2024, revenue from overseas market under MINISO brand accounted for 39% of total revenue while it accounted for 34% in the 2023, up 5 percentage points. Y 2024%, SAR BIMVCA GBIAZI%, MH2023cF0t 534%, HA TSTED A. v Revenue from mainland China under MINISO bran
Slide 21: GPM Analysis
GPM Analysis =f Min Y GPM has climbed for eight consecutive quarters and achieved record high. Y SHBZCER\TSESH, BARS mmm Revenue I, —— GPM SH i 44.9% 43.9% 43.1% aed 41.8%
Slide 22: Segment GPM
Segment GPM +2837 Min MINISO mainland China TOP TOY Selina Perit =GPM Sle =GPM SFE 2023 2024 2023 2024 MINISO overseas distributor markets MINISO overseas directly operated markets SAR BehiA Zia PeehH mGPM Sze mGPM SH)3e
Slide 23: Expenses by Nature
Expenses by Nature iat me HFS 2023 2024 YoY in RMB million ARMBAIG Total expenses! BA! 2,876 4,366 52% Payroll and employee benefits! IBRERBH 940 1391 48% Depreciation and rental and related expenses HIBSHERAR 565 1068 89% -Rental and related expenses HH@RIBXASL 130 279 116% -Depreciation and amorti
Slide 24: Demonstrated Resilience and Profitability
Demonstrated Resilience and Profitability 24
Slide 25: Balanced Capital Allocation and Foreseeable Shareholder Return
Balanced Capital Allocation and Foreseeable Shareholder Return 25
Slide 26: Inventory Analysis of MINISO Brand
Inventory Analysis of MINISO Brand 26
Slide 27: MINISO Won MSCI ESG "AA" After Consecutive Upgrades
MINISO Won MSCIESG “AA” After 3 Consecutiv Sel AoaMSCl ESGIFA=EAZ “AA” R MINISO GROUP HOLDING LIMITED MSCI (9896) ESG RATINGS Retail - Consumer Discretionary | CN ESG Rating history AA AA BBB BBB) Apr-21 Feb-22 Jan-23 Jan-24 Jan-25 ESG Rating history shows five most recent rating actions MINISO Grou
Slide 28: Equity Linked Securities Transaction Highlights
Equity Linked Securities Transaction Highlights ◼ ◼ ◼ ◼ ◼ ◼ ◼ ◼ ◼ ╱ ◼ ◼ ◼ ◼ 28
Slide 29: About MINISO
About MINISO MINISO Group is a global value retailer offering a variety of trendy lifestyle products featuring IP design. The Company serves consumers primarily through its large network of MINISO stores, and promotes a relaxing, treasure-hunting and engaging shopping experience full of delightful s