Locafy Limited · NASDAQ:LCFY
Locafy — Investor Presentation (October 2023)
24 slides from Locafy's investor presentation, Oct 25, 2023
Slide 1: Investor Presentation October 2023
a» Locafy Investor Presentation October 2023 Nasdaq: LCFY
Slide 2: Disclaimers
Disclaimers Notice to Investors ‘This presentation does not constitute aprospectus, and should under no circumstances be understood as an offer to sell or solicitation of an offer tobuy securities, nor vlltherebe any sale of securities, in any state province of jurisdiction in which suche, slctation
Slide 3: Locafy uses automation and generative AI to revolutionize how businesses get found online
Slide 4: Investment Highlights
Investment Highlights BUSINESSES SPEND MORE THAN US$730B. PER YEAR TO GAIN ONLINE VISIBILITY AVERAGE ANNUA\ REVENUE GROWTH RATE (Over FY21 - FY23 SaaS PLATFORM AUTOMATES LABOR: INTENSIVE INDUSTRY TECHNOLOGY & BUSINESS, CONSOLIDATION COMPLETE - PRIMED FOR GROWTH PRODUCTS DELIVER / UNPRECEDENTED. RESU
Slide 5: Market Overview
Market Overview
Slide 6: Customers Only Look at Page 1
4 Locofy Customers ONLY Look at Page 1 e 98% of consumers search for local products and services onlinet © 99% of consumers do not go past Page 1 of Google search results for any product or service? e Both local- and national- scale businesses lose revenue without relevant Page 1 search results. 1.
Slide 7: AI is Changing Rankings
Alis Tanking Rankings Al has significantly impacted traditional SEO techni and strategies, resulting in changes for business vi: online. SEO drives online ‘eS Alis changing the SEO visibility landscape Businesses have typically Alis flooding the internet with relied on SEO services to gain machine-g
Slide 8: Online Visibility - US$730B Global Market
4 Locofy Online Visibility - US $730B Global Market e Businesses spend US$730B+ on SEO, advertising, and web design services to gain prominence in search results+2> e Traditionally, manual SEO success has been expensive, time- consuming and difficult to achieve ® Locafy's products are among the only
Slide 9: Our Solution
Our Solution
Slide 10: Fast, Consistent, Cost-Effective SEO Results
“Locofy = Fast, Consistent, Cost-Effective SEO Results Locafy replaces traditional SEO methods to deliver rapid results, typically within 30 days. e Easy to deploy, cost-effective SEO solutions delivered in a largely automated manner. e Rapid results gain prominence for businesses in relevant search
Slide 11: Entity-Based Pages - Our Technology's Edge
4 Locofy “Entity-Based” Pages - Our Technology’s Edge Locafy’s “Entity-Based” page structure is automatically built into proprietary landing pages published through the SaaS platform. We generate unique, quality content utilizing generative Al for our pages, When that content is published within our
Slide 12: Locafy's Family of SEO Products
Locafy’s Family of SEO Products Locafy’s core SEO solutions are all based around the delivery of “Entity-Based” site structure, built into the landing pages, which are supported by quality content. Locafy's “Local” solutions are designed to impact search visibility for businesses that operate ina ph
Slide 13: Locafy's Family of SEO Products: Local
4 Locofy Locafy’s family of SEO products: Local Local consumers rely on prominent Page 1 Locafy’s “Local SEO” products help search results to determine buying decisions. brands increase: 46% of all online search is for local products and services? - and there are only 3 places your local PINE: Selin
Slide 14: Locafy's Family of SEO Products: National
4 Locofy Locafy’s Family of SEO Products: National National businesses rely on ranking for Locafy’s “National SEO” products work valuable keywords regardless of the on any keywords in any market consumer's location National businesses typically rely on spending Keystone: Locafy optimizes our landing
Slide 15: Locafy's Family of SEO Products: Brand
4 Locofy Locafy’s Family of SEO Products: Brand Brand businesses rely on prominent positioning in online e-Commerce marketplaces to drive sales. Brand businesses would typically spend tens of thousands of dollars a month in PPC advertising and/or SEO services. Locafy's “Brand SEO” products rapidly i
Slide 16: Our Commercial Edge - Speed, Cost and Scale
Locafy Our Commercial Edge - Speed, Cost and Scale » Locafy Time to impact: Demonstrable results typically within 30 days of product delivery Cost Effective: No lock in contracts, solutions starting from just a few hundred dollars a month No skills needed: Simply advise what you want to rank for - o
Slide 17: Go-to-Market Strategy
Go-to-Market Strategy Channel Sales eo Strategic Partnerships ‘SEOs now big business for large, diverse media companies. Locafy intends targeting these organizations whose lucrative SEO revenue streams are threatened by huge changes in algorithms and Al. Publishing Partnerships Locafy has existing a
Slide 18: Go-to-Market Approach Using Existing Data
4 Locofy Go-to-Market Approach Using Existing Data Locafy has a substantial client base of publishing Our Publishing Network partners who could acquire our local SEO " products. x Hotfrog “Aussieweb Global Directory Network: Locafy publishes more pinkpages SuperPages than 66 million listing in 44 co
Slide 19: Locafy
45 Locafy Nasdaq: LCFY, LCFYW
Slide 20: Scaling Profitably with a SaaS Revenue Model
4 Locofy Scaling Profitably with a SaaS Revenue Model Locafy’s revenue largely comes from recurring subscriptions from a range of local, national and brand based SEO products and solutions as well as publishing contracts. Locafy’s pricing model is as follows: e Local Product range starting at around
Slide 21: Locafy Products Gaining Traction in Key Markets
Locafy Locafy Products Gaining Traction in Key Markets Major Media Company e Leading Martech Sales Signed and Selling Company Engaged Locafy has secured a contract with a Locafy has 107 active resellers as of June ‘substantial US-based publisher to deploy 30, 2023, primarily in North America and Key
Slide 22: Financial Highlights
Financial Highlights Total Revenue Growth 2s Gross Margin 82% 4 Locafy Subscription Revenue Cost of Sales Growth 27% 19% Total Active Reseller Count Or, 22
Slide 23: Our Board
Our Board Experienced and focused on achieving profitable growth. Collin Visaggio Ranko Matic Gavin Burnett Melvin Tan Andrea Betti Independent Chairman Non-Executive Director Chief Executive Officer Chief Financial Officer Non-Executive Director 0) eeehoaxte , {cal ‘empired, ceMcom@ = “"Row ECONSIL
Slide 24: Thank You
THANK YOU Investor Contact: = Gateway Group Tom Colton or Chris Adusei-Poku 949-574-3860 LCFY @gateway-grp.com