Bango plc · LSE:BGO
Bango — Bango Payforit Webinar
19 slides from Bango's conference presentation
Slide 1: Bango Payforit Webinar
Bango Payforit Webinar June 13th www.bango.com/payforit 1
Slide 2: Agenda
Agenda • What is Payforit ? • The Payforit experience • Payforit scheme rules v1.2 • Bango enhanced payment experience • Bango global payment flow • Customizing the payment flow • Site personalization • Marketing opt-in and MSISDN pass-through • Launch timeline • Summary 2
Slide 3: What is Payforit?
What is Payforit? • “A safe and trustworthy environment under which mobile phone users may purchase goods and services and charge the cost to their mobile phone accounts” • A standard payment experience across all UK operators, regardless of the merchant (CP) involved • Payforit is a visual experien
Slide 4: Common misconceptions
Common misconceptions • More users will be able to pay once Payforit has launched – Payforit does not change how payment is collected. Payment success rates pre- Payforit will be the same post-Payforit. • Payforit will increase my revenue – If you are currently using Premium SMS, Payforit should inc
Slide 5: Payforit mandated flow
Payforit mandated flow By clicking 'Pay Now' you agree to ithe purchase of Groove Armada Get Down from Cool Tones for £1.00 * Cancel Terms and Conditions V PAV NOW ‘Thank you for your payment of £1.00 Conti ®Yes, I want free updates on new Products, services and special offers sent to my mobile by C
Slide 6: Payforit v1.2 scheme rules
Payforit v1.2 scheme rules • Published on May 23rd • Accommodates more CP friendly features • Bango feedback adopted by the operators • Payment flow fully brandable in the merchant style – Payforit logo below price description and above Pay Now link • Post-payment marketing opt-in page clarification
Slide 7: Bango enhanced payment experience
Bango enhanced payment experience 7
Slide 8: Bango payment flow changes
Bango payment flow changes • Minimal changes to established Bango payment flow – A little more descriptive, but not too verbose – Clear natural language description of payment event – Green tick to pay – Red cross to cancel – Meets UK Payforit requirements – Additional “best practice” adopted global
Slide 9: Bango global payment flow
Bango global payment flow • Spirit of Payforit adopted globally • Blends your site into the payment flow • Biller logos add customer confidence – Revenue increase… 9
Slide 10: Customizing the flow
Customizing the flow • Merchant name shown throughout payment flow • Customer care contact details shown on Terms and Conditions page – Your merchant name, telephone helpline, email and address – Puts your customers directly in contact with you • Add your own Ts&Cs – Useful for complying with indivi
Slide 11: Site personalization
Site personalization • The Bango Identifier service provides a unique customer identity • A unique “Fingerprint” for every customer • Works globally • The MSISDN is never the customer identity • If a user changes operator, their MSISDN may change, but their Fingerprint will not 11
Slide 12: Marketing opt-in page
Marketing opt-in page • Payforit requires this page is shown after every purchase – But the page is an opt-in page - cannot be used to opt out • As an opt-in only page, display unnecessary once a user is opted in • Default behaviour is to show this page ONCE – You can change the behaviour via Bango.
Slide 13: Marketing opt-ins management
Marketing opt-ins management • Valuable functionality above Payforit requirements • Like My Subscriptions, but for marketing opt-ins • Easy opt-in and opt-out management – Shows current opt-in status for each CP – Intuitive – check to opt in, uncheck to opt out • Automatically shows all purchases •
Slide 14: Detecting marketing opt-ins
Detecting marketing opt-ins • Real-time “optedin” output parameter tells you the user opt-in state – y – user has opted in – n – user has opted out – <missing> – user hasn’t answered the question (or hasn’t been asked) • Use this information to detect opted in users • Use the Bango Web Services API
Slide 15: User Information Web Service
User Information Web Service • A new secure Web Service for you to obtain a user’s MSISDN – MSISDN release must be secure • API requires you tell us the purpose for which you need the MSISDN – i.e. Support, Content Delivery, Marketing, Partner Marketing – If purpose allowed, MSISDN released • Operat
Slide 16: MSISDN pass-through rules
MSISDN pass-through rules MSISDN Passed to CP Passed to Marketing Mobile Site passed for Inbound CP for Opt-In box 1 Personalisation to API Customer Service pre-ticked (UK law on cookies must Support Delivery be applied) See Note* ASID See Note* Conditions Apply For
Slide 17: Launch timeline
Launch timeline • 1st June – Bango “Payforit flow” launched globally • 1st July – Payforit required for all new services on O2 • 1st September – Payforit required for all services on O2 • Other UK operators expected to match these dates 17
Slide 18: Summary
Summary • If you are a Bango customer, your site is already Payforit-ready – When Bango switches on the Payforit flow on each operator launch date, you need to do nothing – you will automatically comply • If you are NOT a Bango customer, you must act now – Your best option is to sign up for the Bang
Slide 19: More information
More information • bango.com/payforit • bango.custhelp.com – article 631 • www.payforit.org • forums.bango.com - http://forums.bango.com/viewtopic.php?t=92 19