Hero Motors Limited · NSE:HEROMOTORS
Hero Motors — Investor Presentation (2005)
23 slides from Hero Motors's investor presentation, Dec 7, 2005
Slide 1: Possibilities unlimited...
Possibilities unlimited... HERO | OBAL DESIGN (AML)
Slide 2: Contents
Contents .. •Hero Group •Hero Motors, Ferrous Casting Unit & HGD •Business Strategy, Current Activities •What we offer
Slide 3: Hero Group
Hero Group .. Hero Global Design is a part of US $ 2.2 billion Hero Group, one of the largest engineering groups in India Visit – www.herogroup.com Hero Cycles -Founded in 1956, largest manufacturer of cycles in the world, manufacturing over 6 million cycles per year Hero Honda - Joint Venture with
Slide 4: Hero Group - Structure
Hero Group- Structure Hero Group Parent Company, privately held JV with Japanese Companies Hero Cycles Group owned – Auto Component Manufacturer Hero Corp Sunbeam Hero Honda Hero Motors Services Castings Hero Global Munjal Munjal Showa Satyam Auto Design E Systems New Ferrous Easy Bill Munjal Castin
Slide 5: Group Synergy
Group Synergy Engine & Vehicle Components Electrical Proprietary Items Transmission Hero Honda, Hero 2W Brand / Marketing Cycles, Majestic Auto, Hero Motors Contract Manufacture Hero Motors Engineering Services Hero Global Design Ferrous Casting Hero Motors Aluminum Casting Sunbeam Casting Forging M
Slide 6: HERO Group History
HERO Group History 1956 - Set up HERO CYCLES to manufacture cycles 1961 – Setup ROCKMAN CYCLES for for chains and hubs, today it is the worlds largest manufacturer of chains and hubs 1963 – HERO CYCLES starts exports of cycles 1975 – HERO CYCLES becomes the largest manufacturer of cycles in India 19
Slide 7: HERO Motors
HERO Motors 1988 - Set up to manufacture mopeds in technical collaboration Styer Daimler Puch, Austria 1993 – Became India’s largest exporter of two wheelers 1995 – Launched Indian’s first big wheeled PTW in technical collaboration with Malaguti, Italy 1998 – Started development of four stroke engin
Slide 8: Hero Motors - New Ferrous Casting Unit
Hero Motors - New Ferrous Casting Unit •Installed •InstalledCapacity Capacity : :30,000 30,000MT MTper peryear year •Process •Process : :Green GreenSand SandMolding Molding •Machine •Machine : :DISA DISA230c 230c •SBC •SBC : :52.5 52.5meters meters •Flask •FlaskSize Size : :575mm*675mm*380mm 575mm*6
Slide 9: Hero Global Design
Hero Global Design .. 2000 – HERO GLOBAL DESIGN – HERO MOTORS R&D hived off into a separate company 2000 – HGD ties up with I.DE.A, Italy for designing of two wheelers for HERO MOTORS 2002 - I.DE.A & HGD designed HERO SMART launched HGD Styling Studio set up 2003 - HGD designed step through HERO STI
Slide 10: Current Infrastructure - Design
Current Infrastructure - Design Manpower • Industrial Designers • Surface engineers • Design engineers • Prototype specialists, artisans • Project Managers Software • 3 seats of Alias • 2 seats of ICEM surf & 2 seats of Imageware • 25 seats Pro Engineer & 2 seats of Unigraphics • 2 seats of Vericut
Slide 11: Current Infrastructure - Manufacturing
Current Infrastructure - Manufacturing Machine Shop • 110 machine tools • 7 large CNC HMC & 3 VMC • CNC lathes & Fine Boring machines Weld Shop ( HERO Motors Vehicle Line ) • 29 MIG welding stations • 5 TIG welding stations Press & Weld Shop ( HERO Honda Swing Arm / Chain Case Line) • 15 presses upt
Slide 12: Current Infrastructure - Assembly
Current Infrastructure - Assembly Engine Assembly ( HERO Engines) • 2 stroke and 4 stroke engine assembly line • End of line engine testing facilities Gear Box Assembly ( ROTAX) • Assembly line • End of line testing • Leakage testing machines • Automatic Gasket Dispensers Vehicle Assembly • Assembly
Slide 13: Business Strategy
Business Strategy HERO Motors – two wheeler brand •Design Development And Marketing of two wheelers Key Factors for success HERO •Brand & R&D Lead HEROMotors Motors&&HERO HEROGlobal GlobalDesign Design–– Integrated IntegratedEngineering EngineeringSolution SolutionProvider Provider • •Complete Compl
Slide 14: Business Strategy - Dedicated Engineering
Business Strategy Sheet Metal Engines Assembly Casting Studio Proto Engg Cells -2W parts -Assemblies -2W (other - DISA plant - Concepts - Mockups - Infrastructure -3W parts -Machining than HM) - SOP – - Clay / - FRP Development -BIW -Components -Quads 2006 Foam - Sheet - Dedicated -Painting / -Gears
Slide 15: Marketing Philosophy
Marketing Philosophy Become Becomea… Build Work Workwith… with… Work Workon… on… a… Buildup upfor forclient… client… Multiple Key Supplier Dedicated Infrastructure Limited LimitedClients Clients MultipleAreas Areas Key Supplier Dedicated Infrastructure Goal Goal •HM •HM&&HGD HGDwill willbe beworking
Slide 16: Outsourcing / Engineering management for an Indian Two wheeler manufacturer
Outsourcing / Engineering management for a Indian Two wheeler manufacturer Project ProjectScope Scope • •Engineering Engineeringsupport supportfor fordevelopment development • •Drawing Drawingmanagement management • •Specification Specificationmanagement management&&Testing Testing • •Development De
Slide 17: Outsourcing / Engineering management for a European engine manufacturer
Outsourcing / Engineering management for a European engine manufacturer Project ProjectScope Scope • •Engineering Engineeringsupport supportfor forlocalization localizationininIndia Indiafor forbuyback buyback • •Drawing Drawingmanagement management • •Specification Specificationmanagement managemen
Slide 18: Some Case Studies of Design projects
Some Case Studies of Design projects Two TwoWheeler WheelerProjects Projects •HERO •HEROSting Sting •HERO •HERO APRILIASonic APRILIA Sonic Market MarketStudy StudyProjects Projects •ATV •ATVproject project
Slide 19: Project Sting - Concept to Production
Project Sting- Concept to Production 4 stroke 92cc “youth” motorcycle for Hero Motors exports 1 2 3 5 4
Slide 20: Project Sonic - Concept to running prototype
Project Sonic – Concept to running prototype 4 stroke 92cc CVT scooter for the female segment 1 2 3 5 4 6 7
Slide 21: Market Study Project - ATV
Market Study Project – ATV 4 stroke 650cc ATV for market research All AllTerrain TerrainVehicle Vehicle •New •Newproduct productfor forIndia India 1 •Market research •Market research 2 4 3 5
Slide 22: What we offer - Integrated Services
What we offer - Integrated Services • •One Onestop stopshop shop––concept concepttotoproduct product • •High Highquality qualityengineering engineeringwork workatatIndian Indiancosts costs • •Time Timesaving saving • •Effective Effectiveproject projectmanagement management––timely timelydelivery del
Slide 23: Hero Motors & Hero Global Design
HERO MOTORS & HERO GLOBAL DESIGN 601, International Trade Tower Nehru Place New Delhi India Contact – D Ganguli Business Development +91 98100 19315 dganguli@heromotors.com