NIQ Global Intelligence plc · NYSE:NIQ

NIQ Global Intelligence — Expo East 2023

23 slides from NIQ Global Intelligence's conference presentation, September 2023

Slide 1: Innovation vitality: Is the payoff worth the pursuit?
Innovation vitality Is the payoff worth the pursuit? Ben Macedo Senior Vice President, Global Commercial Leader Expo East - September 2023 © 2023 Nielsen Consumer LLC. All Rights Reserv ed. © 2023 Nielsen Consumer LLC. All Rights Reserv ed.
Slide 2: By show of hands, have you ever...
By show of hands, have you ever... ...mixed essential oils with other ...snuck vegetables into your child's “natural” ingredients to create a ...squeezed juice into your sparkling food to hide the taste? deodorant? water to enhance the taste? © 2023 Nielsen Consumer LLC. All Rights Reserv ed. 2
Slide 3: Great innovations don't tell consumers what they need
Great innovations don't tell consumers what they need. They solve problems consumers agree that they have. — Ramon Melgarejo Managing Director, NIQ BASES © 2023 Nielsen Consumer LLC. All Rights Reserv ed. 3
Slide 4: Consumer demand for natural, sustainable products & packaging is strong
Consumer demand for natural, sustainable products & packaging is strong 1... 47% 24% 45% are very likely to want brands to want retailers to help choose a particular increase their use of them be more brand if it has health ingredients in a more sustainable through benefits for them as sustainable w
Slide 5: Innovation growth boosts overall growth
Innovation growth boosts overall growth 4.2x Home Care Manufacturers growing innovation sales in 2022 were, on average, 2.9x Personal Care 1.8x 1.8x more likely to grow overall sales than Confectionery those with stagnant or declining and snacks 1.6x innovation sales Non- alcoholic beverages 1.5x Fo
Slide 7: 52% of innovations grew sales in Y2 vs. Y1
We reviewed more than 60,000 innovations across …52% 5 countries over 4+ years and discovered… of innovations grew sales in Y2 vs. Y1 52% 54% 46% Big brands Medium brands Small brands Covers top 33% of $ Share Covers mid 34% of $ Share Covers bottom 33% of $ Share (n=90) (n=366) (n=7781) Source: NIQ
Slide 9: Great innovations start with a "job to be done"
Great innovations start with a “job to be done” People don’t so much buy products as hire them to perform jobs in their lives. Innovators should center not on consumer demographics, product attributes, or trends, but rather on the circumstance-specific job to be done. © 2023 Nielsen Consumer LLC. Al
Slide 10: Identify the circumstance and compensating behavior to uncover gaps
Identify the circumstance and compensating behavior to uncover gaps in the marketplace Circumstance Compensating behavior © 2023 Nielsen Consumer LLC. All Rights Reserv ed. 10
Slide 11: This leads to innovative product solutions that fulfill an unmet need
This leads to innovative product solutions that fulfill an unmet need or aspiration Solution © 2023 Nielsen Consumer LLC. All Rights Reserv ed. 11
Slide 12: Common indicators of marketplace gaps
Common indicators of marketplace gaps Tradeoffs: Circumstances of compromise where consumers must choose between imperfect alternatives Unexpected uses: Using products in unexpected ways or to deliver benefits that weren't prioritized Workarounds: A compensating routine to deal with a job that has o
Slide 13: Success can be found by working backward from marketplace needs
Success can be found by working backward from marketplace needs instead of forward from your capabilities What are the gaps in the marketplace? Which gaps represent a compelling business opportunity? Where do these opportunities intersect with your organization’s strengths and priorities? © 2023 Nie
Slide 14: Consider how opportunities fit into hierarchy of consumer purchasing criteria
Consider how opportunities fit into hierarchy of consumer purchasing criteria Health and need state claims showing 4-year growth Top 10 “Food as Medicine” categories Digestive Formula & Children’s Nutritional Beverages Health Diet & Nutrition Metabolism Performance Nutrition Support Nuts & Seeds Imm
Slide 15: NIQ Founders Pitch Slam finalists capitalized on jobs to be done
NIQ Founders Pitch Slam finalists capitalized on jobs to be done Lemongrass Farms Lil' Gourmets Root & Splendor True Made Foods - Winner © 2023 Nielsen Consumer LLC. All Rights Reserv ed. 15
Slide 16: Great innovations fulfill the job to be done better than everyone else
Great innovations not only fulfill the job to be done — they do it better than everyone else © 2023 Nielsen Consumer LLC. All Rights Reserv ed. 16
Slide 17: You never get a second chance to make a first impression
You never get a second chance… …to make a first impression of social media users browse social 54% media to research products before making a buying decision of shoppers claim to look for 32% consumers’ online reviews before deciding to buy CPG products of those who seek out online reviews, are like
Slide 18: Ensure you deliver on consumer drivers
Ensure you deliver on consumer drivers BASES Brand Architect Decision Drivers Plant-Based Meat Alternatives Great taste Variety Value Premium & natural Low-fat © 2023 Nielsen Consumer LLC. All Rights Reserv ed. 18
Slide 20: Retailers prioritize products that drive growth
Retailers prioritize products that drive growth Leverage research and analytics to provide a solid retailer value proposition Bring new buyers to the category Trade up consumers Provide a new usage occasion Command a premium price © 2023 Nielsen Consumer LLC. All Rights Reserv ed. 20
Slide 21: "Launch & leave" strategy puts vitality at risk
“Launch & leave” strategy puts vitality at risk Proactive monitoring and measurement post-launch is essential for longevity the post-launch window of time at 4 weeks which we see divergence between top- and low-performers in brick-and-mortar1 the post-launch window of time 1 week at which we see div
Slide 22: Nurture a happy marriage
Nurture a happy marriage By making consumers and retailers the heroes of your innovation story, you’ll attain innovation vitality Develop a strong based on marketplace needs and aligned value proposition with organizational goals and priorities Focus on that can drive incrementality innovations Demo

NIQ Global Intelligence — Expo East 2023 on 6ix

NIQ Global Intelligence — Expo East 2023

Slide 1: Innovation vitality: Is the payoff worth the pursuit?

Slide 2: By show of hands, have you ever...

Slide 3: Great innovations don't tell consumers what they need

Slide 4: Consumer demand for natural, sustainable products & packaging is strong

Slide 5: Innovation growth boosts overall growth

Slide 6: But do 95% of innovations fail?

Slide 7: 52% of innovations grew sales in Y2 vs. Y1

Slide 8: How do you achieve innovation vitality?

Slide 9: Great innovations start with a "job to be done"

Slide 10: Identify the circumstance and compensating behavior to uncover gaps

Slide 11: This leads to innovative product solutions that fulfill an unmet need

Slide 12: Common indicators of marketplace gaps

Slide 13: Success can be found by working backward from marketplace needs

Slide 14: Consider how opportunities fit into hierarchy of consumer purchasing criteria

Slide 15: NIQ Founders Pitch Slam finalists capitalized on jobs to be done

Slide 16: Great innovations fulfill the job to be done better than everyone else

Slide 17: You never get a second chance to make a first impression

Slide 18: Ensure you deliver on consumer drivers

Slide 19: Remember: You are innovating for the consumer and the retailer

Slide 20: Retailers prioritize products that drive growth

Slide 21: "Launch & leave" strategy puts vitality at risk

Slide 22: Nurture a happy marriage

Slide 23: Thank you