Burberry Group Plc · LSE:BRBY
Burberry — Q1 2021 Earnings Presentation
11 slides from Burberry's earnings presentation, 2020
Slide 1: Q1 2021 Trading Update
BURBERRY LONDON ENGLAND Q1 2021 TRADING UPDATE Q1 2021 | TRADING UPDATE 1 RETAIL & BRAND PERFORMANCE 2. ORGANISATIONAL CHANGES 3 OUTLOOK
Slide 2: Summary of Progress
SUMMARY OF PROGRESS * Excellent consumer response to new product launches in recovering economies and online * Focused on rebounding economies, with initiatives tailored to each market * Innovated in digital to inspire customers and drive sales both online and offline * Organisational changes to inc
Slide 3: Group Retail Sales
GROUP RETAIL SALES IMPACTED BY COVID-19 WITH RETAIL REVENUE -49% AT CER Q1 RETAIL SALES BRIDGE -45% +1% Retail revenue Q1 Comp sales 2020 Retail revenue at CER Retail space Retail revenue Q1 2021 FX ALL REGIONS SHOWING AN IMPROVING PERFORMANCE GLOBAL: Q1COMP SALES -45% YOY ASIA PACIFIC: Q1 COMP SALE
Slide 4: China Delivering Strong Momentum with June Exceeding Pre-COVID Sales Trend
CHINA DELIVERING STRONG MOMENTUM WITH JUNE EXCEEDING PRE-COVID SALES TREND MAINLAND CHINA: Q1 COMP SALES Q4 2020 COMP Q12021 COMP + Exceptional growth in digital sales 0 + Localised bespoke approach + Dedicated leather goods campaign and pop up store programme “50 | + Strong full price performance o
Slide 5: Organisational Changes to Support Second Phase of Strategy
Q1 2021| TRADING UPDATE 1 RETAIL & BRAND PERFORMANCE 2 ORGANISATIONAL CHANGES 3 OUTLOOK ORGANISATIONAL CHANGES TO SUPPORT SECOND PHASE OF STRATEGY EVOLVING OUR APPROACH TO PRODUCT * Embedding product specialism * Creating three new business units: RTW, Accessories and Shoes * Pooling of expertise al
Slide 6: Financial Implications of Organisational Changes
FINANCIAL IMPLICATIONS OF ORGANISATIONAL CHANGES CUMULATIVE ONE OFF RESTRUCTURING CUMULATIVE COST SAVINGS CHARGE (ADJUSTING ITEM) £55m £45m £35m FY 2021 FY 2022 FY 2021 & FY 2022 SAVINGS ALLOW US TO RE-INVEST INTO CONSUMER FACING ACTIVITIES INCLUDING POP UP STORES, VISUAL MERCHANDISING, DIGITAL ACTI
Slide 7: Recap | Planning for the Future
RECAP | PLANNING FOR THE FUTURE RANGE OF INDUSTRY DEMAND SCENARIOS SECURE THE LONG TERM VALUE OF OUR BRAND ENSURE WE HAVE FINANCIAL HEADROOM TO FUEL GROWTH 13 NEAR TERM GUIDANCE Q2 sales to continue to be materially impacted by COVID-19 Uncertainty due to virus progression, the risk of second waves
Slide 8: Summary
SUMMARY H1 trading impacted by COVID-19 pandemic Continuing to strengthen the brand Continuing to excite the consumer with new product and innovative campaigns Organisational changes to increase product focus and operational efficiency Investing in consumer facing activities in recovering markets ‘
Slide 9: Appendix: Disclaimer
APPENDIX DISCLAIMER The financial information contained in this presentation is unaudited. Certain statements made in this announcement are forward-looking statements. Such statements are based on current expectations and are subject to a number of risks and uncertainties that could cause actual res
Slide 10: Alternative Performance Measures
ALTERNATIVE PERFORMANCE MEASURES All metrics and commentary in this presentation are at reported FX and exclude adjusting items unless stated otherwise. Constant exchange rates (CER) removes the effect of changes in exchange rates compared to the prior period, It incorporates both the impact of the
Slide 11: IR Contacts
Annabel Gleeson VP, Investor Relations annabel.gleeson@burberry.com Mitesh Kotecha Investor Relations Director mitesh.kotecha@burberry.com Sophie Parker Investor Relations Coordinator sophie.parker@burberry.com IR CONTACTS 21