Slide 1: Peloton
Peloton
Slide 2: Combines the best of all worlds...
Combines the best of all worlds... Best Spin Bike Equipment Working out with others / friends Working out with an Instructor / Trainer
Slide 3: NYTimes quote on Soul Cycle
« “What self-respecting Manhattanite would pay a premium to pedal 45 minutes to nowhere? As it turned out, quite a few.” NYTimes, Oct 2010, Re: Soul Cycle
Slide 4: Social Status
Social Status ¢ Top Instructors become somewhat celebrities e “Youtube sensation” for Amatuer instructors... ¢ Top Athletes compete for top spots around the world
Slide 5: Music Content
Music Content ¢ Licensing songs — Demand creation / marketing muscle — Need rights to songs — Have instructors select from approved songs (easy to line up 45 min or 60 min playlists)
Slide 6: Peloton
Peloton This Bike This Club / Hotel} My Friends This City Live Classic Compete Become Your An Instructor . Classes Profile Beth Smith Professional - Rating 4.8/5.0 (16,345) Chicago, IL Jim Hilton Amatuer - Rating 4.2/5.0 (1,305) Chicago, IL Jodi Kershowitz Professional - Rating 4.8/5.0 (16,345) Chic
Slide 7: An Instructor
An Instructor Peloton Live = | fee | Become I Your | Classes Profile 7 a Personal Joe Bernitt This Bike Professional - Rating 4.8/5.0 (16,345) $n Chicago, IL Started: 2:15 Min Ago This Club / Hotell My Friends ——_ Your Friends in this class: This City = ry $= Country < 2 > a! World a )
Slide 8: Slide 8
Slide 9: RPM / Torque / Power
RPM: 92 Torque: = Power: Total ae 195 «
Slide 10: Leaderboard
RPM: 92 Jimmy B — 189 a m > SZ ower: . Total Power: 173 Tommy T — 172 Jjones — 170 Sally Smith - 164
Slide 11: Peloton
Peloton This Club / Hote My Friends ny This City State —————————————____+ Country nen | World Live Classic Compete BACORE Your An Instructor Classes Profile Joe Bernitt Professional - Rating 4.8/5.0 (16,345) Chicago, IL Started: 2:15 Min Ago Your Friends in this class: a aS ~
Slide 12: Global Market for Physical Fitness Equipment
Global Market for Physical Fitness Equipment to Exceed US$10.5 Billion by 2015 * The United States represents the single largest market for physical fitness equipment, as stated by the new market research report on Physical Fitness Equipment. Asia-Pacific is likely to emerge as the fastest growing r
Slide 13: What is protectable?
What is protectable? ¢ Integrated ecosystem for instructor content attached to an exercise bike with social / friends integrated on top ¢ Volume controls where music and instructor’s voice are reduced when friends talk ¢ Lots more (let’s talk)
Slide 14: Value Chain
Value Chain Core Application Servers “Edge” Video Streaming \ ® = Phase 1 — Software Only; Integrate with off the shelf
Slide 15: Value Chain
Value Chain | Core Application “Edge” Video Servers Streaming Phase 2 — Develop Custom Hardware
Slide 16: Prototype / Iterate Environment
Prototype / Iterate Environment ¢ In-house R&D set-up with ~3 bikes, separated by walls ¢ Fast test and incorporate feedback cycle
Slide 17: Browse the best pitch deck examples.
Browse the best pitch deck examples. Brought to you by bestpitchdeck.com — the world’s largest library of pitch decks: hundreds of winning presentations from leading startups, updated every week. Read more > Follow v GoM