Fitlife Brands, Inc. · NASDAQ:FTLF
Fitlife Brands — Investor Presentation (March 2015)
18 slides from Fitlife Brands's investor presentation, Mar 9, 2015
Slide 1: FitLife Investor Presentation | March 2015
FTLF FITLIFE@ Investor Presentation | March 2015
Slide 2: Safe Harbor Statement
Safe Harbor Statement Statements in this presentation that are forward looking involve known and unknown risks and uncertainties, which may cause the Company’s actual results in future periods to be materially different from any future performance that may be suggested in this presentation. Such fac
Slide 3: Investment Highlights
Investment Highlights Premium manufacturer of innovative and proprietary nutritional supplements for sports nutrition, weight loss and general health Proven expertise creating, differentiating and launching successful brands Opportunity to expand revenue 5x within GNC system * Leading third-party ve
Slide 4: Snapshot
FTLF Snapshot Founded: 2006 / New Mgmt 2010 Headquarters: Omaha, NE Employees: 17 Revenue: $20.0MM (2014E) Earnings: $1.7IMM (2014E) Long-Term Debt: $1.9MM (2014E) Cash: $4.4MM (2014E) Ticker: FTLF (OTCBB) Recent Price: $2.05 FD S/O: 8.6MM. Market Capitalization: $17.6MM Enterprise Value: $15.1MM EV
Slide 5: What We Do
What We Do Premium provider of nutritional supplements for: * Sports Nutrition - 68% Energy, Strength, Endurance, Mass, Performance, Recovery * Weight Loss — 28% Metabolism, Toning, Appetite Control, Meal Replacement * General Health - 4% Inflammation, Joints, Vitality FITLIFE@
Slide 6: What We Do
What We Do Premium provider of nutritional supplements for: * Sports Nutrition — 68% Energy, Strength, Endurance, Mass, Performance, Recovery * Weight Loss — 28% Metabolism, Toning, Appetite Control, Meal Replacement * General Health - 4% Inflammation, Joints, Vitality FITLIFE@
Slide 7: What We Do
What We Do Premium provider of nutritional supplements for: * Sports Nutrition — 68% Energy, Strength, Endurance, Mass, Performance, Recovery * Weight Loss — 28% Metabolism, Toning, Appetite Control, Meal Replacement * General Health — 4% Inflammation, Joints, Vitality FITLIFE@
Slide 8: How We Compete
FTLF How We Compete Core Competency in the creation and launch of differentiable, successful brands that offer compelling value proposition for customers and end users * Partners get brand exclusivity, channel discipline, and strong economics ¢ End users get high quality and effective products with
Slide 9: Large and Growing Addressable Market
FTLE Large and Growing Addressable Market Nutritional Supplement Market — $32B Annual Sales” Specialty Mass | Direct + Online | Multi Level | Practitioners ] Retail Market Marketing $11.8B $9.3B $3.5B $5.3B $2.7B According to the Nutritional Business Journal, the Sports, Meal Replacement and Special
Slide 10: Specialty Retail Brand Strategy
Specialty Retail Brand Strategy GNC = $2.5 Other ($9.38) Franchise Stores | Corporate Stores | Specialty Stores —CORE ACTIVE gh Penance ees Distribution Partners Win Brand exclusivity, channel discipline, strong margins and sales support Consumers Win Authentic brands with quality products, efficacy
Slide 11: Experienced Management Team & Board
Experienced Management Team & Board Lewis Jaffe, Chairman of the Board - Accomplished corporate executive with significant Board-level experience as a director, lead independent director and chairman John Wilson, Chief Executive Officer, President and Director - Successful 18 year career managing di
Slide 12: Company History
Company History 25% Annual Growth 2010-2014 August 2009 25,000 John Wilson Named CEO June 2012 20,000 First International Order July 2013 15,000 © Launched SirenLabs' 10000 September 2013 al Recap, reverse split, name 5,000 change to FitLife Brands, Inc. 2010 2011 2012 2013 2014 * March 2014 3,000 N
Slide 13: Transition to GNC Centralized Distribution
FTLF Transition to GNC Centralized Distribution Mandated by GNC, we transitioned from direct model to GNC-centric distribution model in May 2014 for everything but protein, which went in mid-September While management expects no material ongoing impact on the business, the transition did impact cert
Slide 14: Preliminary 2014 Financial Performance
Preliminary 2014 Financial Performance Preliminary 2014 Revenue of $20 million, flat in comparison with 2013 Preliminary 2014 Net Income + 25% versus 2013 1Q compan 2Q Comparison 3Q Comparison 4Q Comparison 6,000 +18% +12% -40% 4,000 2,000 j | (in$,000) : 1Q13 1Q14 2Q13 2Q14 3Q13 3Ql4 4Qi3 4qu4 Reve
Slide 15: Disciplined Growth Strategy
Disciplined Growth Strategy GNC Holdings Domestic Franchise 1,060 US Stores International Franchise 2,100 Stores 50+ Countries Corporate Owned 3,250 US Stores 200 Canadian Stores Current Penetration by Segment Domestic Franchise 900+ stores 85%t+ Penetration 300+ Customers International Franchise 30
Slide 16: Target Operating Results
Target Operating Results Gross Margin Operating Expenses Net Margin Tax Rate * Unaudited Preliminary Results 3-5 Year Targets 33% to 37% 23% to 28% 6% to 8% 16 2013 36.3% 29.2% 6.6% 6.5% 2014E* 35.5% 26.3% 8.4% 9.3% FITLIFE@
Slide 17: Investment Highlights
Investment Highlights Premium manufacturer of innovative and proprietary nutritional supplements for sports nutrition, weight loss and general health Proven expertise creating, differentiating and launching successful brands Opportunity to expand revenue 5x within GNC system * Leading third-party ve
Slide 18: Thank You. Contact Information
FITLIFE@ THANK YOU. Contact Information FitLife Brands, Inc. 4509 S 143rd Street, Suite 1 Omaha, NE 68137 www. FitLifeBrands.com Investor Relations: Jeff Elliott (972) 423-7070 Dave Mossberg (817) 310-0051 18