Niq Global Intelligence Plc · NYSE:NIQ
Niq Global Intelligence — NIQ — Investor Presentation (2024)
10 slides from Niq Global Intelligence's investor presentation, Apr 12, 2024
Slide 1: NIQ Shopper Trends for Manufacturers
Manufacturer NIQ Shopper Trends Decode the evolving shopper and channel landscape for a retail strategy that positions both your brand and the retailer for success. © 2024 Nielsen Consumer LLC. All Rights Reserved. © 2024 Nielsen Consumer LLC. All Rights Reserved.
Slide 2: Success in a disrupted and dynamic retail ecosystem
Success in a disrupted and dynamic retail ecosystem hinges on navigating the currents of change, and strategically Our challenge is to swiftly positioning to thrive adapt to the rise of diverse channels and e-commerce giants, rapid industry innovations, and evolving customer expectations. © 2024 Nie
Slide 3: Inform your strategic partnerships with retailers and grow your business
Inform your strategic partnerships with retailers and work collaboratively to grow your business Sh Evolving shopper behaviors Aligning with retailer Understanding and targeting Gain comprehensive insights into changing strategies retailer-specific audiences shopper behaviors, enabling strategic Eva
Slide 4: Optimize your retail strategy with NIQ Shopper Trends
Optimize your retail strategy with NIQ Shopper Trends Integration with Single currency Look-back window of More insight for less budget RMS Data equity comparison trended data With an unrivaled grasp across 50+ Complementing retail sales data with Our yearly insights, spanning a markets and key reta
Slide 5: NIQ Shopper Trends Solution Overview
NIQ Shopper Trends Solution Overview © 2024 Nielsen Consumer LLC. All Rights Reserved. 5
Slide 6: Annual tracking of shopper behavior since 2007
NIQ’s Shopper Trends is an annual syndicated Survey-Based Solution that leverages over a decade of trended data with comprehensive coverage across 50+ markets, delivering in-depth insights into shopper and category trends. Methodology Sample size Face-to-face / Online interviews N = 750+ per market
Slide 7: Shopper Trends Report available in 50+ markets
Shopper Trends Report available in 50+ markets Western Europe Middle East & Africa UK Belgium South Africa Spain Portugal Egypt France Ireland Morocco Germany Austria UAE Netherlands Switzerland Norway Sweden Place Saudi Arabia Italy Denmark Asia Pacific Eastern Europe Philippines Bosnia & Slovakia
Slide 8: A comprehensive coverage of shopper behavior and retail drivers
A comprehensive coverage of shopper behavior and retail drivers • Channel relationship tiers • Profiles of main shoppers by channels • Channel visit frequency & retailer • Channel spend most in • Food price perception & reaction • Monthly grocery spends • Impact on category purchases and extent • Ne
Slide 9: Categories covered and content available
Categories covered Content available A broad range of food and personal care What we can offer clients for their category ❖ Fresh fruit & vegetables ❖ Infant nutrition / baby food Part of the syndicated shopper trends report: ❖ Fresh meat or poultry ❖ Diapers / baby wipes ❖ Purchased in last shoppin
Slide 10: You want to learn more?
You want to learn more? Contact our Shopper Trends Experts in the DACH region GERMANY GERMANY Petra Süptitz Janine Schmeichel Syndicated Solutions Leader Analytic Consultant Consumer & Marketing Insights Consumer & Marketing Insights +49 911 395 3082 +49 172 575 2918 petra.sueptitz@gfk.com janine.sc