Wm Morrison Supermarkets — Investor Day (February 2008)

13 slides from Wm Morrison Supermarkets's investor day presentation, Feb 12, 2008

Slide 1: Investor Day
Investor Day Doncaster & York Stores, 12th February 2008
Slide 2: Chris Walker, Fresh Foods Director
Chris Walker Fresh Foods Director
Slide 3: Fresh foods - background
Fresh foods - background 3 • 2004 - 2006 limited range development • More diverse customer base • Broader geographic and demographic spread • Health, food provenance, CSR
Slide 4: Our response
Our response 4 • Conducted a detailed in-depth customer research • Analysed consumer data • Benchmarked our competitors • Identified opportunities • Set about developing those opportunities
Slide 5: The Best
The Best 5 • 300 products, 2006 • Over 700 products, 2008 • New branding for 2008
Slide 6: Eat Smart
Eat Smart 6 • Re-branded 2007 • 200+ lines 2008
Slide 7: Kids Smart
Kids Smart 7 • Launched September 2007 • Initial sales encouraging
Slide 8: Natural Choice
Natural Choice 8 • Natural – no preservatives • Launched 2007 • Re-branded 2008
Slide 9: Fairtrade
Fairtrade 9 • 25 products 2006 • 100+ products 2008 • Strong promotional support • 100% uplift across the range
Slide 10: Organic
Organic 10 • 250 products 2006 • 420+ products 2008
Slide 11: Bread
Bread 11 Regional • East Anglia • Wessex • Yorkshire Ethnic • Polish bread • Authentic recipes • Baked in store
Slide 12: Local ranges
Local ranges 12 • Good customer response • More regional specialities being developed
Slide 13: Morrisons
MORRISONS