Slide 1: A Brand for Conscientious Consumers
A Brand for Conscientious Consumers August 2026
Slide 2: Safe Harbor Statement/Non-GAAP Measures
Safe Harbor Statement/Non-GAAP Measures All information in this presentation is as of August 6, 2026. Forward-Looking Statements Certain statements included in this presentation are forward-looking statements for purposes of the safe harbor provisions under the United States Private Securities Litig
Slide 3: Creating and curating products for healthier homes and a healthy planet
Creating and curating products for healthier homes and a healthy planet. 3
Slide 4: Healthier Homes for the People You Love
Healthier Homes for the People You Love Click to Watch Video 4
Slide 5: Category-Defining Health & Wellness Brand
Category-Defining Health & Wellness Brand Scaled, differentiated Curated, trust-led Improved Multiple revenue Lean, rightsized owned brands wellness ecosystem Profitability acceleration drivers cost structure with strong consumer addressing a significant including $1.1M of with 3rd-party tech with op
Slide 6: Grove at a Glance
Grove at a Glance $147.5M | >$0 +1.0% $0.5M FY26E Q2 vs. Q1 2026 Sequential Q2 Adjusted EBITDA Net Revenue1 | Adjusted EBITDA2 Revenue Growth 53.6% $1.3M $69 Q2 DTC Net Q2 Gross Margin Q2 Operating Cash Flow Revenue per Order3 $2.00 >80% 5.5M | 509k Orders With Lifetime6 | Active Customers Avg. Fulf
Slide 7: Our Total Addressable Market is Large and Growing
Our Total Addressable Market is Large and Growing U.S. Global U.S. Vitamins, Minerals & Supplements4 Vitamins, Minerals & + Natural Home & TAM Personal Care1 Supplements2 ~$100B Natural Home & Personal Care3 ~9% CAGR ~$30B ~$70B ~$200B ~8% CAGR6 ~9% CAGR6 ~9% CAGR6 Future opportunity to 1. 2024 U.S.
Slide 8: Our Customers Are Heads of Households, Educated, & Affluent
Our Customers Are Heads of Households, Educated, & Affluent 38% 72% With Household Have Children Income > $150K at Home 92% Geographically Female Diverse Often confused by by greenwashing & ingredient uncertainty Need a trusted guide in finding family-safe, efficacious products 8 Source: Grove analysi
Slide 9: They Are Faced With Overwhelming Choices To Keep Their Family Safe
They Are Faced With Overwhelming Choices To Keep Their Family Safe and Their Environment Clean 9
Slide 10: We Have A Strict Product Curation Protocol
We Have A Strict Product Curation Protocol We Ban Ingredients Linked to: Hormone Disruptors Phthalates, parabens, PFAS, and certain synthetic musks The Grove Standard Microplastics Persistent polymers that don’t readily break down in the environment Thousands of Banned Ingredients Skin Sensitivity &
Slide 11: Our Customers Know Microplastics Have a Negative Impact on Their Family's Health
Our Customers Know Microplastics Have a Negative Impact on Their Family’s Health 90% Of Americans are concerned… …but only 49% know what they really are. 86% are ready for action – especially from companies. 100% REDUCED NO What Are Microplastics and Why PLASTIC PLASTIC SINGLE-USE FREE WASTE PLASTIC
Slide 12: Direct-to-Consumer Experience
Direct-to-Consumer Experience
Slide 13: We Are A Brand At The Intersection of Health & Sustainability
We Are A Brand At The Intersection of Health & Sustainability Third Party Brands Grove Co.TM & Other Owned Brands Includes:2 Home Decor Baby & Kids & other products % of Net Revenue1 54% 46% ~$400M 94% 56 of brand and of our customers trust us more than Net Promoter marketing investment3 Amazon to s
Slide 14: When We Add Categories and SKUs, We Expand Our Perimeter
When We Add Categories and SKUs, We Expand Our Perimeter and Increase Net Revenue per Order While gaining access to scaled and growing market segments Category Expansion Drives Net Revenue per Order Growth… beyond our original core categories Contains impact from testing small order value shipments
Slide 15: Customers Are Turning to Grove as a Curated Health Destination
Customers Are Turning to Grove as a Curated Health Destination — Bigger Baskets, More Frequent Reorders, Higher Lifetime Value Our curation of safe and healthy products has given us the right to win for the products people put in their bodies Vetted for ingredient integrity We’re in the early inning
Slide 16: A Curated Basket of Essentials, on the Customer's Schedule
A Curated Basket of Essentials, on the Customer's Schedule 81% of Orders Include a Subscription Clear Visibility into 81% Upcoming Orders % of Orders with & Delivery 1+ Subscription1 Cadence Easily view upcoming shipments, order contents, and delivery Improved timing in one centralized interface 48%
Slide 17: Loyalty Program Drives Retention and Improves CAC Payback
Loyalty Program Drives Retention and Improves Customer Acquisition Cost Payback Paid VIPs Renew at 76% and Order 2.5x More Often Offers multiple opportunities for value creation across the platform and shopper ecosystem “I have the VIP membership, and I feel like the cost “I love my VIP for this pay
Slide 18: Differentiated Family of Clean and Sustainable Brands
Differentiated Family of Clean and Sustainable Brands Across Our Core Categories that Reinforce Our Brand CONSCIOUSLY CREATED HOMECARE $72M 41% ▪ A Top Natural Cleaning Brand in the U.S.1 FY25 % of Total FY25 Net Revenue2 Net Revenue2 ▪ True to our mission of bringing safe and sustainable products to
Slide 19: Q2 2026 Financial results
MEASURING OUR IMPACT Q2 2026 Financial results
Slide 20: Grove's transformation fuels momentum for future growth
Grove’s transformation fuels momentum for future growth Strategic Pillars - Second Quarter 2026 Summary Sustainable Profitability ➔ Delivered Adjusted EBITDA of $0.5 million in the second quarter, or a 1.3% margin – our third consecutive quarter of positive Adjusted EBITDA. Trailing 12 months of $1.1
Slide 21: Q2 2026 Financial Results
Q2 2026 Financial Results Net Revenue was $36.6 million for the quarter ended June 30, 2026, a decline of 16.9% year-over-year, but an increase of 1.0% compared to the first quarter of 2026. The year-over-year decline was primarily driven by (16.9%) vs LY NET REVENUE $36.6M a smaller active customer
Slide 22: Cost Discipline and Structural Changes are Driving Sustainable Profitability
Cost Discipline and Structural Changes are Driving Sustainable Profitability1 Adjusted EBITDA ($M) Delivered third straight quarter of positive Adjusted EBITDA 1. Adjusted EBITDA Profitability. See Slide 29 for reconciliation to GAAP Net Income.
Slide 23: Cash Flow Improvements Reflecting Continued Operational Discipline
Cash Flow Improvements Reflecting Continued Operational Discipline Operating Cash Flow ($M) Larger net loss and one-time items that did not reoccur Lease termination (one-time) and interest payments
Slide 24: Sustained Structural Gross Margin Improvements vs 2022
Sustained Structural Gross Margin Improvements vs 2022 GAAP Gross Margin
Slide 25: Q1 Marks the Expected Revenue Trough with Sequential Improvement
Q1 Marks the Expected Revenue Trough with Sequential Improvement Expected Through 2026 Quarterly Net Revenue ($M) Reflects projected (i) measured increase in Measured increase in Q4-2025 includes $2.9M Advertising pullback Advertising pullback in advertising investment advertising investment, and rev
Slide 26: Financial outlook: Reaffirming 2026 Guidance
Financial outlook Reaffirming 2026 Guidance Net ➔ Grove expects full-year Net Revenue of approximately $142.5 million to Revenue $152.5 million ➔ Continues to expect sequential revenue improvement in each of the remaining two quarters of 2026 Adjusted ➔ Full year 2026 Adjusted EBITDA is expected to be
Slide 27: Balance Sheet and Cash
Balance Sheet and Cash Balance Sheet Cash & Debt Jun 30, Dec 31, 2026 2025 Ending Cash, Cash Equivalents $11.4 million $11.8 million & Restricted Cash Outstanding $7.5 million $7.5 million Debt ABL ABL ABL Availability $0.4 million $1.1 million
Slide 28: Appendix
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Slide 29: Adjusted EBITDA Reconciliation - Quarterly
Adjusted EBITDA Reconciliation - Quarterly Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Reconciliation of Net (Loss) Income to Adjusted EBITDA 2022 2022 2022 2022 2023 2023 2023 2023 2024 2024 2024 2024 2025 2025 2025 2025 2026 2026 Net Loss ($47.4) ($35.3) $7.7 ($12.7) ($13.1) ($10.9) ($9.
Slide 30: Your home, family, planet, healthier.
Your home, family, planet, healthier. 30
Slide 31: Grove
Grove’