Cera Sanitaryware Limited · NSE:CERA
Cera Sanitaryware — Investor Presentation (May 2022)
28 slides from Cera Sanitaryware's investor presentation, May 31, 2022
Slide 1: Exchange filing cover letter
CSL/2022-23/106 31st May, 2022 To, To, BSE Limited National Stock Exchange of India Limited Corporate Relationship Department Exchange Plaza 1st Floor, New Trading Ring Bandra Kurla Complex Rotunda Building, P J Towers Bandra (East) Dalal Street, Fort, Mumbai – 400001. Mumbai – 400051. Scrip Code :5
Slide 2: Cera Sanitaryware Limited Corporate Presentation
Cera Sanitaryware Limited Corporate Presentation Style. Innovation. Leadership
Slide 3: Disclaimer
Disclaimer This presentation and the accompanying slides (the “Presentation”), which have been prepared by Cera Sanitaryware Limited company, have been prepared solely for information purposes and do not constitute any offer, recommendation or invitation to purchase or subscribe for any securities,
Slide 4: Contents
Contents Company Overview 4 Covid Related Opportunities 6 Management team & Shareholding 8 ESG, Technology and R&D 11 Marketing and Customer Connect 17 Financial Overview 25 3 Company owned experience centre
Slide 5: Premier Sanitaryware Company in India
Premier Sanitaryware Company in India Rich Legacy of ~41years #1 Largest ZERO Market Leader in India for Sanitaryware facility in Debt Company Sanitaryware India 9% Rs.580 cr 700% PAT CAGR Cash and Cash Rate of Dividend - FY22** (3 year) Equivalents* 25 Sanitaryware Rated AA Rated AA- Long Term Debt
Slide 6: Robust Financial Position and Protocols
Robust Financial Position and Protocols Zero Debt • Cash and Cash Equivalents of Rs. 580 crore; primarily liquid investments Company • No Contingent Liabilities for Joint Ventures • Fixed Asset turnover of ~4.7x1 Sharp Focus • Uniform organization-wide policy to monitor receivables – credit not used
Slide 7: Witnessing high demand for touch-free, anti-bacterial & sensor-based products
Witnessing high demand for touch-free, anti-bacterial & sensor-based products Self cleaning closets, automatic sanitization, touch free taps and anti microbial products are expected to replace conventional products and Products for Post Covid-19 World: form a bulk of future demand ⮚ Anti-microbial P
Slide 8: Witnessing high demand for touch-free, anti-bacterial & sensor-based products
Witnessing high demand for touch-free, anti-bacterial & sensor-based products Products for Post Covid-19 World: CARLTON RIMLESS CARNIVAL RIMLESS CUTINA CONVENTIONAL RIMLESS • Trap glazed – Better hygiene and • Better hygiene for every home • Trap glazed – Better hygiene and improved flushing • Rimle
Slide 9: Promoters
Promoters Mr. Vikram Somany Mrs. Deepshikha Khaitan Founder and CMD Joint Managing Director • B.Sc., FCMI (U.K.) • B.Sc. Hons. (Economics), LLB • Founded the business in 1980 • Actively associated with CERA for over 8 years • Deep industry knowledge and experience • Involved in Design Innovation, Pr
Slide 10: Leadership Team
Leadership Team Mr. Anupam Gupta Mr. Parthiv Dave Executive Director (Technical) President - Sales and Strategic Ayush Bagla Mr. Rajesh B Shah • BE in Electrical Engineering and Executive Director Affairs CFO / COO (Fin. & Comm.) MBA • BBA; MBA (Marketing) • B.A (Business) from Franklin & • Over 30
Slide 11: Ownership and stakeholder value creation
Ownership and stakeholder value creation Mutual Funds, 9.9% Market Cap. (in Rs. Crore) FIIs, 19.9% Promoters, 54.5% 6,467 Public Shareholding, 31 Mar. ‘22 15.7% 63 June ‘09 Key Institutional Shareholders As on 31 March, 2022 Nalanda India Equity Fund Ltd. 10.0% Government of Singapore & Monetary Aut
Slide 12: Large-Scale and Optimized Manufacturing
Large-Scale and Optimized Manufacturing 11
Slide 13: Quality Control and Process Excellence 1
Quality Control and Process Excellence.. 1 Rapid Technology Adoption –Robotics for Sanitaryware and Faucet Finishing For uniform For and faster Sanitaryware producing glazing Sanitaryware Robotic high end ensuring Robotic Pressure sanitaryware smooth Glazing: Casting: in large surface with quantitie
Slide 14: Quality Control and Process Excellence 2
Quality Control and Process Excellence.. 2 R&D Facilities lead to better ergonomics designs Latest R&D Products Centre and QC rigorously Lab tested for (Approved by quality before IAPMO) they reach markets Sanitaryware Mould are Mould Making crafted with design and technology in mind by mould design
Slide 15: Design Excellence and deep technology imprint
Design Excellence and deep technology imprint First Installed 3D Sanitaryware printers for Company to Faucet design design and – A complete install 3D automated printers design process Successfully installed 3D printers which has considerably shortened the duration for 14 conversion of concept into
Slide 16: Concerted Focus on ESG 1
Concerted Focus on ESG… 1 Annual Green Energy Generation & Consumption Mill KWH Generation Consumption 21.6 22.4 19.5 20.9 20.5 20.5 17.8 18.8 18.1 15.7 14.1 14.6 FY16-17 FY17-18 FY18-19 FY19-20 FY20-21 FY21-22 Environment ⮚ Sustainability is at the heart of CERA’s being. Amongst various initiatives
Slide 17: Concerted Focus on ESG 2
Concerted Focus on ESG… 2 Social ⮚ CERA is involved in various social welfare activities and has always considered social contribution a primary objective ⮚ Encouraging of diversity of religion and gender in the organisation ⮚ Regularly undertakes Education Programmes, Health Programmes, Skill Devel
Slide 18: Strong Brand Promise
Strong Brand Promise - CERA’s product portfolio encompasses every aspect of the price and design matrix LUXURY - Niche brands for deeper engagement with varied PREMIUM customer and market segments MID MASS 17 Brand Promise carefully cultivated over 35 years by consistently delivering on quality, val
Slide 19: Comprehensive geographical footprint
Comprehensive geographical footprint Main manufacturing Main Plant hub at Kadi Tile Mfg. plants encompassing Chandigarh Sanitaryware, 8 CERA Style Studios Faucetware and Polymer plants 153 CERA Style Galleries Morbi - Tiles Plant 15,000 + Trade Partners Ahmedabad Kolkata Gearing up with increase in
Slide 20: Multi layered Marketing Infrastructure 1
Multi layered Marketing Infrastructure.. 1 ⮚ 8 CSS: Ahmedabad/Chennai/Kolkata/Morbi/ Thiruvananthapuram/Chandigarh /Hyderabad/Cochin ⮚ Discerning customers including influencer's can touch and feel products ⮚ No sales orientation/pressure ⮚ The average size these company owned showroom are approx. 7
Slide 21: Multi layered Marketing Infrastructure 2
Multi layered Marketing Infrastructure.. 2 ⮚ 153 CSGs: Covering pan India (Dealer Owned) ⮚ Complement/Substitute CSS ⮚ Filters include showroom location, size of display area allocated, sales turnover history and commitment of the dealer ⮚ Exclusive display in a marked area that will highlight produ
Slide 22: Multi layered Marketing Infrastructure 3
Multi layered Marketing Infrastructure.. 3 ⮚ Enhances retail experiences, retailer owned ⮚ Currently 417 Style Centre operational ⮚ Over 600 CSCs planned in the next 2 financial years ⮚ Retailer does not have to pay for display furniture 21
Slide 23: Multi layered Marketing Activities 4
Multi layered Marketing Activities.. 4 Consistent investments in several Branding and promotional activities to enhance overall market potential by: ⮚ Creating a strong brand recall in consumers minds CERA celebrates homes with ‘Kuch Pal Ghar Ke Naam’ campaign • The recent multimedia campaigns have
Slide 24: Multi layered Marketing Activities 5
Multi layered Marketing Activities.. 5 Cera’s recent digital campaigns are based on products with future ready technology and communications aligned with current trends ‘Cera’ brand active on multiple Social Media platforms 23 ‘Cera Live’ - an initiative in which Products with future #VocalAboutLoca
Slide 25: Customer Focused and Customer Centric
Customer Focused and Customer Centric • 13 service offices Mobile app After Sales • 39 officers attending technicians Mobile app for trade as Complaints Servicing • 382 technicians to attend for well to closed New CRM Team – On customers register within 1 to complaints spread across every module to
Slide 26: Financial Overview
Financial Overview Revenue (Rs. in crore) EBITDA (Rs. in crore) PAT (Rs. in crore) EPS (in Rs.) 244 149 114.84 206 115 116 1,442 182 182 178 88.46 89.15 1,344 172 104 100 101 79.94 77.08 77.89 1,193 1,209 1,202 1,059 FY17 FY18 FY19 FY20 FY21 FY22 FY17 FY18 FY19 FY20 FY21 FY22 FY17 FY18 FY19 FY20 FY2
Slide 27: Abridged P&L – Standalone – Period ending 31 March 2022
Abridged P&L – Standalone – Period ending 31 March 2022 Particulars (Rs. crore) Q4 FY21 Q4 FY22 Y-o-Y Shift FY21 FY22 Y-o-Y Shift Revenue from Operations 431.37 438.68 2% 1201.71 1,441.76 20% Other Income 2.47 5.89 139% 21.79 22.78 5% Total Income From Operations (Net) 433.84 444.57 2% 1,223.50 1,46
Slide 28: Thank You
Thank You For further information, please contact: Siddharth Patel / Ayush Bagla CERA Sanitaryware Limited Phone : +02764 243000 / 022 4295 8370 Email: siddharth@cera-india.com ayushbagla@cera-india.com Mayank Vaswani / Devrishi Singh CDR India Phone : +91 98209 40953 / 98205 30918 Email: mayank@cdr