Cd Projekt S.a. · GPW:CDR
Cd Projekt — Investor Presentation (2022)
29 slides from Cd Projekt's investor presentation, 2022
Slide 1: CD PROJEKT GROUP Strategy update: Long-term product outlook
CD PROJEKT GROUP Strategy update Long-term product outlook 1
Slide 2: Who we are
Who we are 2
Slide 3: Our Business
Our Business CORE SUPPORTIVE Digital distribution Best-in-class story-driven Undisclosed project video game experiences set within the Witcher IP Mobile Powered by internal PR, marketing and biz dev teams 3
Slide 4: Our Purpose
Our Purpose We create revolutionary role-playing games with memorable stories that inspire gamers. 4
Slide 5: 65+ million and 20+ million copies sold
65+ MILLION 20+ MILLION COPIES SOLD COPIES SOLD 5
Slide 6: Transformation and Growth
Transformation and Growth Strategy Update Since Q1 2021 ⊲ Further developing a healthy and sustainable work environment ⊲ Rolling-out Agile ways of working ⊲ Introducing a new game engine ⊲ Scaling up our talent pool with two acquisitions in North America ⊲ Strengthening the Board by adding a CTO &
Slide 7: Parallel AAA Development
Parallel AAA Development started in 2022 7
Slide 8: Key Directions
Key Directions 8
Slide 9: Business Directions
Business Directions Boost development abilities Expand enduring Introduce multiplayer to deliver more content to gamers with franchises experiences a prime focus on quality 9
Slide 10: ESG Ambitions
ESG Ambitions Continue the green Provoke reflection Be a company transformation on through the people want to be our campus and memorable stories a part of beyond Build relationships Use our resources based on trust and and competencies transparency to support others 10
Slide 11: Our Approach
Our Approach 11
Slide 12: Continue to grow a Studio
Continue to grow a Studio people want to be a part of and where they can strive for excellence Attract and retain top talent and help our people grow ⊲ Continue to develop a globally competitive ⊲ Support skills development and growth of talent compensation system and build a retention- ⊲ Strive for
Slide 13: Spinning up the franchise flywheels
VIDEO GAMES Spinning up TV & the franchise FILM flywheels Our IPs to expand games-centred IPs and help them reach new heights MOBILE GAMES PARTNERSHIP BOOKS & MERCHANDISE & COMICS 13
Slide 14: Licence Out Non-Core Products
Licence Out Non-Core Products ⊲ Joining forces with the best external teams ⊲ Deploying dedicated franchise management ⊲ Opening up to a wider range of products ⊲ Expanding our approach to mobile games 14
Slide 15: Extra Focus on Our Core: Telling Memorable Stories
Extra Focus on Our Core: Telling Memorable Stories 15
Slide 16: Cyberpunk 2077 Phantom Liberty
Cyberpunk 2077 Phantom Liberty A major story-driven expansion to Cyberpunk 2077. ⊲ Current project stage: final production phase ⊲ Developed by CD PROJEKT RED team (350+ currently involved) 16
Slide 17: Project Sirius
Project Sirius An innovative take on The Witcher universe telling an unforgettable story for existing Witcher fans and new audiences. ⊲ Current project stage: pre-production ⊲ Developed by The Molasses Flood, supported by CD PROJEKT RED (currently 60+ involved) 17
Slide 18: Project Polaris
Project Polaris A story-driven open-world RPG built on the legacy of The Witcher 3: Wild Hunt. ⊲ Current project stage: pre-production ⊲ Developed by CD PROJEKT RED team (150+ currently involved) ⊲ Beginning of a new Witcher trilogy ⊲ All three games aimed to be delivered within a 6-year period foll
Slide 19: Project Canis Majoris
Project Canis Majoris Story-driven, single player open-world RPG set within The Witcher universe. ⊲ Contracted to be developed by a 3rd party studio led by ex-Witcher veterans 19
Slide 20: Project Orion
Project Orion Cyberpunk 2077 sequel that will prove the full power and potential of the Cyberpunk universe. ⊲ To be developed by CD PROJEKT RED team 20
Slide 21: Building a New Studio in North America
Building a New Studio in North America *next to The Molasses Flood studio in Boston 21
Slide 22: Expanding with a 3rd IP Project Hadar
Expanding with a 3rd IP Project Hadar New standalone IP distinct from The Witcher and Cyberpunk 2077. ⊲ Developed 100% internally (IP incubation since late 2021) ⊲ Currently in the conceptual phase (by a small strike team) 22
Slide 23: Long-term Product Outlook
Long-term Product Outlook Sirius New Witcher trilogy Canis Majoris (by The Molasses Flood) (by CD PROJEKT RED) (by 3rd Party) Phantom Liberty Orion (CP77 expansion by (by CD PROJEKT RED) CD PROJEKT RED) New IP Hadar (by CD PROJEKT RED) 23
Slide 24: Introducing Multiplayer
Introducing Multiplayer to most of our new games to enrich the single-player experience 24
Slide 25: Expanding into TV & Film
Expanding into TV & Film 25
Slide 26: Cyberpunk: EDGERUNNERS
Cyberpunk: EDGERUNNERS A fine example of achieving the transmedia synergy 26
Slide 27: Key Takeaways
Key Takeaways 27
Slide 28: What we want to achieve
What we want to achieve ⊲Three enduring franchises ⊲More content for gamers with memorable single-player stories & multiplayer experiences ⊲Mobile, TV & Film and more – in association with external partners 28
Slide 29: Legal disclaimer
Legal disclaimer This presentation was prepared by CD PROJEKT S.A. (“CD PROJEKT”). Information contained in this presentation is valid as of the day of its preparation. Consequently, this presentation will not be changed, updated or modified to account for events which might occur after its publicat