Life360, Inc. · NASDAQ:LIF
Life360 — Bell Potter Emerging Leaders Conference 2020
22 slides from Life360's conference presentation, Sep 17, 2020
Slide 1: ASX Announcement: Conference Presentation
ASX ANNOUNCEMENT 17 September 2020 For personal use only Conference Presentation Chris Hulls, Co-Founder and CEO of San Francisco-based Life360, Inc. (Life360 or the Company) (ASX:360) will today participate in Bell Potter’s Emerging Leaders Conference. The conference presentation is attached. Ends
Slide 2: Bell Potter Emerging Leaders Conference
totter Emerging ae Is ponferenccey 9
Slide 3: Disclaimer
Disclaimer This document dated 17 September 2020 has been prepared by Life360, Inc. (ARBN 629 412 942) (Company) and is provided for information purposes only. It contains summary information about the Company and its activities and is current as at the date of this document. It should be read in co
Slide 4: Life360: The world's leading family mobile app and safety membership
Life360 The world’s leading family mobile app and safety membership As at June 2020 25m+ Monthly Active Users in 195 countries 845k Paying Circles $58.4m net cash ~200 employees San Francisco based Note : Alll references in this presentation to $ are to US$ *Average Revenue Per Paying Circle uplift
Slide 5: Connecting families and saving lives
For personal use only Connecting families and saving lives Peace of mind in action 827,438 Help Alerts triggered 19,212,904,889 miles driven with Life360 Crash Detection 9,448 ambulances dispatched 8,904,425,236 safe arrival notifications sent ‘Note: Numbers are based on internal database sampling a
Slide 6: Life360 Membership: Putting the 360 in Life360
Life360 Membership: Putting the “360” in Scaling from location tracking app to suite of membership services 10m MAU Life360 Plus Driver Protect For personal use only to the Life360 name Membership @uitesco Conference Presentation | September 2020
Slide 7: Membership offers services for every life stage
Membership allows us to offer services that hit > the emotional triggers of every life stage = Location and Communication Crash and Roadside Assistance FOr persot @titesso Conference Presentation | September 2020 6
Slide 8: Membership offers services for every life stage
Membership allows us to offer services that hit > the emotional triggers of every life stage Location and Communication Crash and Roadside Assistance Identity Protection sos FOr persor: Disaster, Medical, and Travel Assistance Ongoing Features & Services (i.e. wearables, Life360 insurance offerings,
Slide 9: Membership tiers: Basic, Silver, Gold, Platinum
Basic Life360 Account Real-time Location Sharing 2 Place Alerts 2 days of Location History Unlimited Check-Ins Crash Detection Family Driving Summary SOS Alert Silver Make daily coordination a breeze 5 Place Alerts 7 days of Location History Crime Reports $100 Stolen Phone Coverage 8 Gold Protect yo
Slide 10: Life360 Membership offering
Life360 Membership offering 000 0 For personal use only Benefiting Life360’s most important financial drivers Increase in total addressable market and brand reach New features go beyond location to relevance at all life stages Increase in Premium conversion Broader offering provides more opportuniti
Slide 11: Post-COVID Strategy and Membership Next Steps
Post-COVID Strategy and Membership Next Steps Life360 is well positioned to return to accelerating growth in the post-COVID world Invest Leverage strong Membership launch by bringing forward R&D investment in new features Evolve Evolve from core location to emotion-based digital family communication
Slide 12: Invest: Accelerating Membership with freemium identity theft
Invest Accelerating Membership due to successful early results — one example is launch of freemium identity theft * Asubset of premium features will be Step | Step 2 offered to free users to drive discovery of the value of membership Show ID breaches for free Provide ID breach solutions through prem
Slide 13: Evolve: From Where are you? to How are you?
Parent-centric Family-centric Evolve Where are you? How are you? From “Where are you?” to “How are you?” COVID is driving the rapid acceleration of all digital communication trends, allowing the speeding up of Life360’s long-planned evolution from “Where are you?” to “How are you?” * Prioritising th
Slide 14: Evolve: From parent centric to family centric
Evolve Fr m For personal use only om Parent centric to Family centric Broadening appeal to a teen audience while aintaining core focus on safety Sneak peak launch of “Bubbles”, a feature providing teens greater location privacy while ensuring that security is never compromised Parents are able to “b
Slide 15: Evolve: From app only to full e-commerce
Evolve From app only to full e-commerce @riesco @titesso Web-based sign-up will allow users to directly purchase a premium plan E-commerce provides new acquisition capabilities, the opportunity for customer segmentation and retargeting, and affiliate marketing Provides a platform for future localisa
Slide 16: Adapt: Conservative user acquisition spend
Adapt Maintaining conservative user acquisition spend while investing in new marketing platforms @titesso USER ACQUISITION SPEND $M 1Q17 2Q17 3Q17 4Q17 1Q18 2Q18 3Q18 4Q18 1Q19 2Q19 3Q19 4Q19 1420 2Q20 * Top of funnel performance remains impacted by social distancing. Despite the pause in user acqui
Slide 17: Adapt: Mobile centric to multi-channel marketing
Adapt Mobile centric to multi-channel marketing New product features support accessing new channels to acquire customers Over-the-top TV Programmatic advertising opportunities to target mobile and desktop users for faster conversion Influencer and celebrity channels Extending audience reach and buil
Slide 18: Adapt: Marketing to all family members
Adapt Marketing to all family members Expanding Life360’s audience reach and developing new channels including engaging with teens through TikTok * Now reaching teens as Life360’s profile has grown through the pandemic Launching new content across multiple channels, including broadcast TV, TikTok an
Slide 19: For personal use only
Total Ratings Day Week Month | Version Comsnive Tort Reings RRAERII toi oisioyes tatnos Be Q ov amt @ Stack © Percentage [) Aggregate ti
Slide 20: Expanded product, broader reach, robust roadmap
For personal use only @uitesco Expanded Ca Broader Ca Robust product reach roadmap Membership provides a New channels are International expansion, platform for our next expanding our brand and lead generation and new generation of services cementing our leadership app features | || Life360 is well p
Slide 21: For personal use only
Conference Presentation | September 2020 20
Slide 22: Thank you
Thank you Life360 Investor Relations https:// investors ier For personal use only @itesco
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