Zozo, Inc. · TSE:3092

Zozo — H1 FY2011 Earnings Presentation

47 slides from Zozo's earnings presentation, November 2010

  1. Slide 1: Closing of Accounts Briefing Material 2010.04.01-09.30

    FRASFSAMB2Z0+MRA (Fm22%4A10~¥K 2249308) RAR SH CLOSING OF ACCOUNTS BRIEFING MATERIAL 2010.04.01-09.30

  2. Slide 2: Business Performance

    7 ae BUSINESS PERFORMANCE

  3. Slide 3: Highlights of 1H FY March 2011 results

    (@ START TODAY CO.LTD. CLOSING OF ACCOUNTS BRIEFING MATERIAL 2010.04.01-09.30 11/03 FA B20 MANTA 1. FER. Ba MRS Hat eM —=—— HLS 10,243 BAF (Bf IB Mt 53.8 3) ‘Me RRS 23.3758 0A (oF wt 67.7 %I8) 2. BRAS lt BIO +Me LBS. BERR BeEY-7 “BQ SSH Se Flse se 25.1 % (By I 19.0%) ‘B2M+MRHM SK Fz 2,468 8 OF (i FP

  4. Slide 4: Consolidated results summary

    (@ START TODAY CO.LTD. P.03 CLOSING OF ACCOUNTS BRIEFING MATERIAL 2010.04.01-09.0 11/0394 20+ ets Ri ( Rt) ORE (Mf: BAR) 11/038 11/038 11/038 mH 2+ | me | aE TRE xa (nt) om ts i WARS 233.70 ( BOSE IBIWBLE + 67.7%) eE® | 10,243) 6659) +53.8% ) 23,000 44.5% | kB KR T CHO, a oo Bian RRS OIG MICH S AT —

  5. Slide 5: Merchandise volume trend

    (@ START TODAY CO.LTD. P.04 CLOSING OF ACCOUNTS BRIEFING MATERIAL 2010.04.01-09.90 5c t i D HEB FES SM HB B2OS GRAMM Se AMM RM FANE 44.5% MEAM +53. 8O AR 22,000 20,000 Wtoerte Bskersan 18,000 BireLE om 8.584 2.000 6 068 mt 3.388 1,486 4,000 24h 1,825 337 t 2,000 4 3.042 (SBA) 1,243 1,821 Cm) 04/03 0

  6. Slide 6: Quarterly merchandise volume trend

    (@ START TODAY CO.LTD. CLOSING OF ACCOUNTS BRIEFING MATERIAL 2010.04.01-09.90 oe | i OD He % ( OE HA) 10/038] BAM eM RCREREV—-F EBM Nw LR +25,0%. SMF RH +92.0% 4,000 (BBA) WMtoeeLE BSkexTRH | Oe a 3 3,030 46 2,447 2410 52 34 09/03m 09/03m 09/03m mw2a0 m30 m40 10/03m mia 10/03m m20 11/03m mia 11/03m

  7. Slide 7: Number of orders and average order value

    (@ START TODAY CO.LTD. P.06 CLOSING OF ACCOUNTS BRIEFING MATERIAL 2010.04.01-09.90 Fi on AY i ey OD HE 2411 /OSFA 88 2 OA REA Ons oe ARS it 233.71. SEI 178.218 A dh ERR SS Et SSM “BtoB MaRS (SE MMB CHC) 2ORK 16.2 2A (AM 3.1) SRM SHS LOR 4.5 OD, MMBC SMS: 2.1% (BtoBER<) 500 BAT LRRRSRDRR (AHR) 450 BA

  8. Slide 8: Order volume trend by quarter

    (@ START TODAY CO.LTD. P.07 CLOSING OF ACCOUNTS BRIEFING MATERIAL 2010.04.01-09.90 Pj ds AY Hh es OD He HS ( + Ae) 2411 /OSRA RS 2 OOF WAS HH OO oe RS bt 121.4, SRR 92.7 10/038) B40+MI ROMER EY—7 MBM + 47.8187 (+65.0%) 130 BW Ahr LRRRSRDRR(AHER) OB AHF APES RUTAE (SEER) 09/03m 09/03 09/03 10/03 10/0

  9. Slide 9: Cost and expense ratios

    (@ START TODAY CO.LTD. CLOSING OF ACCOUNTS BRIEFING 2010.04.01-09.30 MATERIAL Ak 5c HE BO A aR P.08 (at: BAR) 11/039 200 +m 11/0320 +m ] 11/03] Mi +m me Rnmm eee hoon oHmm atten 411/030 1 OER He 2M [HHLRH| 2M [LAH meewes 2M | MELRH) 2M [etm LR WARES mmwarett | 4,147) 40.5%| 2,749] 41.3%| 20.8%) 2.27

  10. Slide 10: Operating income and margin

    @ START TODAY CO.LTD. P.09 CLOSING OF ACCOUNTS BRIEFING MATERIAL 2010.04.01-09.30 BRR +> SRUNBROKB SRMMRRLMARR BEY —7 MBM = +103.9% 4,800 ; 30.0 4400 Wrane ; ! ERNE RE) ] 4,000 1 24.1% | 25.0 3,600 \ 3,200 ' ' 20.0 2,800 2 3 2.400 4 15.0 2,000 1,600 10.0 1,200 800 5.0 400 (B5A) (%)

  11. Slide 11: Quarterly operating profit trend

    (@ START TODAY CO.LTD. P.10 CLOSING OF ACCOUNTS BRIEFING MATERIAL 2010.04.01-09.90 BRUR- BRNO HB (O+M) B2ODFRSHMANSRMNBMHUI SRNR AKERS i tik Braz 1,200 TaN RX) 30.0 1,135 1,126 800 20.8% _ 20.0 15.0 908 10.0 5.0 (BBA) (%) 09/03 09/03 Og 03m 09/03 m 10/03 10/03 10/03 10/03 11/03 11/03 mia m20 mw30 m4

  12. Slide 12: Cash flow

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  13. Slide 13: Section divider

    FPIKF-SDbB

  14. Slide 14: Number of shoppers

    (@ START TODAY CO.LTD. CLOSING OF ACCOUNTS BRIEFING MATERIAL 2010.04.01-09.30 SRAD KB WAARMLMAKKRBIT Sb. SERS R2D+EMAREGAR ALA “i MQM+MRHASMASAM 4128,999A “MBM +60.7% 2,500,000 2,000,000 1,500,000 1,000,000 500,000 100,000 2,028,707 ser 2,197,147 P.13

  15. Slide 15: Number of active members

    (@ START TODAY CO.LTD. Pld CLOSING OF ACCOUNTS BRIEFING MATERIAL 2010.04.01-09.30 DH He O MBE SR PMEBARAMIMEAQI RC BBRMEV—F ‘PRABSAD MFBMK +77.2% +S BoTVCMRPB ICL), ZOZOMRAKAL, HASADHB. 250,000 245,109 168,440 07/02 07/03 07/03 07/02 08/02 O8/03M 08/03 08/03 09/03M 09/03 09/03 09/03 10/02 10/03 10/0

  16. Slide 16: Number of registered members

    (@ START TODAY CO.LTD. P15 CLOSING OF ACCOUNTS BRIEFING MATERIAL 2010.04.01-09.30 PIFAFSAaR POF 4 7FRR=BE1 SUA IBUEMALL AA PIF¢4FSRARE MB (K-48 M MEME +428,7014 (UKM E + 102,669 A) 973,985 1,000,000 900.000 871,316 800,000 801,486 700,000 648,932 600,000 545,284 500,000 406,339 436.455 ‘_—_ 400,000

  17. Slide 17: Members trend

    (@ START TODAY CO.LTD. CLOSING OF ACCOUNTS BRIEFING MATERIAL 2010.04.01-09.90 DO FHBORRMRUERPIT 1 FSA PIF 4 7RR=HFE1SUACIBUVEMALLSER MRP IT +1 FRR SRERKBEV—7 2A MBL ARMSRNIS, 52.2% PIF 7 SAE ME AQIR KM ITT SARET—7 100,000 50,000 (A) WMS TIF ISR BA MOO SH (#1) BPTRAAMSAN5S. MMP ITA TIELATA (#2) (#4)

  18. Slide 18: Member age and gender distribution

    (@ START TODAY CO.LTD. P.17 CLOSING OF ACCOUNTS BRIEFING MATERIAL 2010.04.01-09.90 = A EB TE (10 OF His ma) SAME TH ETEAS SRE EL 140,000 AUN “PM 9% ttt 4% Rit 7% hH-aw 8% 80,000 MEN WOMEN ie -KH 27% VG (RH 15.8% ) 45, 55y tthe - Pik 5% 40,000 Bak SIT 20,000 1v8) : _ EMD (@) 1 10 15 20 25 30 35 40 45

  19. Slide 19: Page views

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  20. Slide 20: Number of shops and brands

    (@ START TODAY CO.LTD. P.19 CLOSING OF ACCOUNTS BRIEFING MATERIAL 2010.04.01-09.30 SF 35) th ter BA {ii OD PE Fe ME EC ERORARRA CAMMOWMATHRIO CK SU iS ht Silt eae TARAS ALERT CHL. FSH RRO. I AAAMOMALESRS. 26 hi 11/039) %20 12,6145 (FRM +9.8%) 1FAKMBOMALH 11/039 B20 45.5%. (10/03%B2Q 55.7%) ‘ahh 11/0

  21. Slide 21: Number of items handled

    (9 START TODAY CO.LTD. P.20 CLOSING OF ACCOUNTS BRIEFING MATERIAL 2010.04.01-09.30 PIFAFZAIASLVOFABASR 51.228 51,212 50,000 ,— 51,019 = 50409 45,000 40,000 (FA) Oo/03m 09/03 09/03 m 09/03m 10/03m 10/03 10/03 1W03m 11/03m 11/03 iQ m20 m30 m40 mia m20 "30 m40 mia m2G0

  22. Slide 22: Number of items in stock

    (@ START TODAY CO.LTD. P.21 CLOSING OF ACCOUNTS BRIEFING MATERIAL 2010.04.01-09.30 HH fay 1 SR HE 1S RM te —IB le + ie ert ee SM HES “MBM +43.0% 1,200,000 967,533 880,554 615,935 600,000 416,620 400,000 358,835 351,354 276407 200,000 (FF) 09/03 09/03m 09/03 m 09/03 m 10/03 10/03 10/03m 10/03 11/03 1

  23. Slide 23: Balance sheet and shareholder information

    (@ START TODAY CO.LTD. CLOSING OF ACCOUNTS BRIEFING MATERIAL 2010.04.01-09.30 SRAWNBRR ORR EB wMSA184 A P.22 920518 At HMAREE RESR ae na ims it -2ORHCOMMSARBRSHSARM SR2ABAB(A) 542,548 413,549 A4128,999 -_ POFIF SAB (A)e 260,414 237,015 473,599 P 7F 4 7 & : FRENBOKRTHE POFIIR (H) 48.0% 57,3% Le 4 TAS

  24. Slide 24: Expectation

    11/0381 F 28 ff jo EXPECTATION f ; / / / _ / / / yy Sy / uf Jf ’ ( if ’ / J Jf / /f ) ) / y ;

  25. Slide 25: Initiatives for FY March 2011 second half

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  26. Slide 26: FY March 2011 forecast

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  27. Slide 27: Slide 27

  28. Slide 28: Triple Tokyo and ZOZORESORT

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  29. Slide 29: Business scheme

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  30. Slide 30: Business Scheme at Period on March 2011

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  31. Slide 31: Revolution: Start Today, Consumer, Industry

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  32. Slide 32: ZOZOTOWN growth strategy

    (@ START TODAY CO.LTD. P.31 CLOSING OF ACCOUNTS BRIEFING MATERIAL 2010.04.01-09.30 AKVY BESS >= Bm RRS BR: 40,900R FAR (ai txt le +62.0%) EBBHVL ATL —BROMR ‘BI M+RRICB-SHEFRROAACRN ‘ZOZONDEMONAEST FF-+AORMER AMEE BHFE ‘EMER ODMSLEMSceC BERKOMPEDAECL BSCHKOKV VF tne *ZOZOKEMY RK TH. FFU OECPICEMY SSM

  33. Slide 33: Triple Tokyo strategy

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  34. Slide 34: B2B business strategy

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  35. Slide 35: ZOZOTOWN member potential

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  36. Slide 36: Cohort analysis by member acquisition year

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  37. Slide 37: Cohort analysis by acquisition period

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  38. Slide 38: Triple Tokyo: Crown Jewel

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  39. Slide 39: FY March 2011 plan

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  40. Slide 40: Section divider

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  41. Slide 41: ZOZORESORT business structure

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  42. Slide 42: Services: ZOZOTOWN, ZOZONAVI, ZOZOGALLERY and others

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  43. Slide 43: New services

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  44. Slide 44: Platform for brands and users

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  45. Slide 45: ZOZOTOWN services and B2B

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  46. Slide 46: ZOZOCARD and ZOZOPREMIUM

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  47. Slide 47: ARBIS, SHABS CHBULEC KLODRHTH",

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Start Today Co., Ltd. (ZOZO) — H1 FY2011 Earnings Presentation on 6ix