Baozun, Inc. · NASDAQ:BZUN
Baozun — Q4 2019 Earnings Presentation
9 slides from Baozun's earnings presentation, Mar 18, 2020
Slide 1: Baozun 4Q 2019 Results
Baozun 4Q 2019 Results March 18, 2020
Slide 2: Disclaimer
Disclaimer This presentation does not constitute an offer to sell or issue or solicitation of an offer to buy or acquire securities of Baozun Inc. (the “Company”) in any jurisdiction or an inducement to enter into investment activity, nor may it or any part of it form the basis of or be relied on in
Slide 3: 4Q & FY 2019 Highlights
4Q & FY 2019 Highlights GMV(1) Revenue 4Q FY 4Q FY RMB17.8 bn 44.4 bn RMB2.8 bn 7.3 bn + 48% YoY + 51% YoY + 26% YoY + 35% YoY Brand Partners (2) Income from Operations 231 Net add of 8 QoQ + 46 YoY $$ 4Q RMB196 mn 384 mn FY - 15% YoY + 8% YoY (1) Gross merchandise volume for the fourth quarter and
Slide 4: Accelerating Customer Acquisition to Generate Solid GMV Growth
Accelerating Customer Acquisition to Generate Solid GMV Growth 231 brand partners (1) Total GMV(2) RMB mn 231 44,410 185 152 133 29,426 113 40,561 93 19,112 17,772 26,524 11,265 12,038 16,492 6,735 16,323 8,731 10,919 4,472 3,849 2,263 2,534 2,620 2,902 1,119 1,449 2014 (3) 2015 (3) 2016 (3) 2017 (3
Slide 5: Balanced Business Model
Balanced Business Model Total net revenue Gross profit(1) RMB mn RMB mn 7,278 62.3% 61.9% 64.1% 62.0% 53.8% 4,504 5,393 43.3% 3,856 33.2% 3,358 4,149 2,876 3,390 1,891 2,784 2,231 2,598 1,214 2,202 1,727 658 1,468 1,412 1,491 3,422 1,227 863 2,258 2,517 1,940 2,176 1,293 975 2015 2016 2017 2018 2019
Slide 6: Optimizing Cost Structure to Accelerate Long-Term Growth
Optimizing Cost Structure to Accelerate Long-Term Growth Operating expenses breakdown (as % of total GMV) Income from operations(1) RMB mn 12.8% 10.4% 12.2% 6.2% 6.6% 7.0% 1.1% 5.3% 0.8% 2.7% 0.9% 0.3% 0.8% 10.4% 10.3% 9.9% 0.6% 0.5% 9.3% 0.4% 0.7% 0.9% (2) 0.5% 0.7% 384 8.3% 0.9% 356 0.4% 6.0% 5.8%
Slide 7: Healthy and Sustainable Profitability
Healthy and Sustainable Profitability Net Income Basic and Diluted Net Income attributable to Ordinary Shareholders of Baozun(1) attributable to Ordinary Shareholders of Baozun Inc. per ADS (3) RMB mn RMB 8.5% 4.76 4.85 5.0% 5.0% 5.1% 4.72 3.9% 4.51 2.6% 3.87 3.56 -0.1 % 3.29 (2) 281 3.17 270 2.42 2
Slide 8: Appendix – Reconciliations of GAAP and non-GAAP Financial Measures
Appendix – Reconciliations of GAAP and non-GAAP Financial Measures For the Year ended For the Three Months ended December 31, December 31, RMB in thousands 2015 2016 2017 2018 2019 2018 2019 Income from operations 8,451 90,066 256,332 355,773 383,653 229,772 195,935 Add: Share-based compensation exp
Slide 9: Thank You!
Thank You!