Ford Mtr Co Del · NYSE:F
Ford Mtr Co Del — Ford Motor Company — Investor Presentation (March 2018)
54 slides from Ford Mtr Co Del's investor presentation, Mar 15, 2018
Slide 1: Slide 1
Slide 2: Joe Hinrichs, President, Global Operations
JOE HINRICHS PRESIDENT, GLOBAL OPERATIONS
Slide 3: Operational Fitness
OPERATIONAL FITNESS
Slide 4: Ford readies industry's freshest lineup by 2020
FORD READIES INDUSTRY’S FRESHEST LINEUP BY 2020 4 CURRENT LINEUP INTRODUCE REPLACEMENT NEW NAMEPLATES 75%
Slide 5: Improving operational fitness
IMPROVING OPERATIONAL FITNESS REDUCING TIME FROM SKETCH TO SHOWROOM BY 20%
Slide 6: Operational fitness: better customer insights, human-centered designs
OPERATIONAL FITNESS BETTER MORE CUSTOMER HUMAN-CENTERED INSIGHTS DESIGNS Ford global market teams now centrally identifying and prioritizing potential opportunities for the company earlier in the product development process.
Slide 7: Operational fitness: greater connectivity, better hardware and software development
OPERATIONAL FITNESS DRIVING BETTER HARDWARE GREATER & SOFTWARE CONNECTIVITY DEVELOPMENT New data-driven insights -- using data from connected vehicles -- will help determine which features to grow and invest in and which to eliminate, reducing manufacturing complexity, improving pricing, reducing in
Slide 8: Evolving One Ford
EVOLVING ONE FORD
Slide 9: Shifting from platforms to flexible architectures
SHIFTING FROM PLATFORMS TO FLEXIBLE ARCHITECTURES 1. FRONT-WHEEL DRIVE UNIBODY 2. REAR-WHEEL DRIVE UNIBODY 3. COMMERCIAL VAN UNIBODY 4. BODY-ON-FRAME 5. BATTERY ELECTRIC VEHICLES
Slide 10: Shifting from platforms to flexible architectures
SHIFTING FROM PLATFORMS TO FLEXIBLE ARCHITECTURES REDUCED IMPROVED INCREASED COST QUALITY EFFICIENCY
Slide 11: Slide 11
Slide 12: Case Study: Human-Centered Design
CASE STUDY HUMAN- CENTERED DESIGN
Slide 13: Case study: Pro Trailer Back-up Assist on F-150
CASE STUDY HUMAN- CENTERED DESIGN PRO-TRAILER BACK-UP ASSIST TM ON F-150
Slide 14: Connected vehicles
CONNECTED VEHICLES ALL OF OUR VEHICLES EQUIPPED WITH STANDARD HIGH-SPEED 4G LTE CELLULAR MODEMS
Slide 15: Making sure customers receive newest services
MAKING SURE CUSTOMERS RECEIVE NEWEST SERVICES OVER THE AIR WIRELESS ACCESS TO NEW UPDATES LATEST SOFTWARE FEATURES
Slide 16: Reduce orderable combinations
REDUCE ORDERABLE COMBINATIONS REDUCES COSTS, EFFICIENCY; ADVANCED MANUFACTURING & PROTOTYPING SIMPLER VEHICLE ORDERING IMPROVED QUALITY, COMPLEXITY & CUSTOMER VALUE
Slide 17: Reduce orderable combinations
REDUCE ORDERABLE EDGE EXPEDITION 97 % COMBINATIONS 60 % ON FORD SUVs 80% SINCE 2014
Slide 18: Augmented & virtual reality
AUGMENTED & VIRTUAL REALITY REDUCE PLANT CHANGEOVER TIME 25% +$50 MILLION TO BOTTOM LINE
Slide 19: Augmented & virtual reality
AUGMENTED & VIRTUAL REALITY SAVING ON TOOLING 20% COST ON EACH VEHICLE PROGRAM
Slide 20: Slide 20
Slide 21: Jim Farley, President, Global Markets
JIM FARLEY PRESIDENT, GLOBAL MARKETS
Slide 22: Ford readying freshest lineup by 2020
AVERAGE AGE OF PORTFOLIO FORD SHIFTING PORTFOLIO (YE AR S ) FORD 100% COMMERCIAL VEHICLES READYING 90% 5.7 5.3 80% PICKUP TRUCKS FRESHEST 4.7 70% 4.1 60% LINEUP BY 50% 3.3 40% SUVS 2020 30% 20% 10% COMPETITOR COMPETITOR CARS COMPETITOR COMPETITOR A A B B 0% 12 16 19 13 11 20 17 10 15 18 14 20 2018 2
Slide 23: Trucks & SUVs: 86% of 2020 product mix
TRUCKS & SUVs 2020 86% PRODUCT MIX TRUCKS & SUVS, INCLUDING ELECTRIFIED VEHICLES
Slide 24: Strengthening our North American automotive business plan
STRENGTHENING 1. FUELING GROWTH WITH TRUCKS & UTILITIES OUR NORTH AMERICAN AUTOMOTIVE 2. ADDING CAPABILITY & EMOTION TO HYBRIDS BUSINESS PLAN 3. BUILDING TRUST IN MEANINGFUL WAYS
Slide 25: America's Workforce: F-Series
AMERICA’S WORKFORCE F-SERIES
Slide 26: America's workforce: Ford commercial trucks
AMERICA’S WORKFORCE FORD COMMERCIAL TRUCKS 33 YEARS IN A ROW BEST-SELLING
Slide 27: Market share and average transaction price
SINCE INTRODUCING ALUMINUM ALLOY MARKET SHARE BODY IN 2014 AVERAGE TRANSACTION IS UP BY PRICES HAVE INCREASED 1.3 PTS $6,700
Slide 28: 2017 sales
2017 SALES 896,764 F-SERIES SOLD $46,000 AVERAGE TRANSACTION PRICE
Slide 29: 2017 sales: F-Series vs. major brands
2017 SALES FORD F-SERIES $41 BILLION COCA-COLA $35 BILLION NIKE $34 BILLION
Slide 30: 2017 sales: record sales gap
2017 SALES RECORD SALES GAP 896,765 53 % 585,864 F-SERIES SILVERADO
Slide 31: F-150 Power Stroke Diesel
F-150 POWER STROKE DIESEL BEST-IN-CLASS HORSEPOWER, TORQUE & TOWING TARGETED EPA-EST 30 MPG HWY AVAILABLE SPRING 2018
Slide 32: New Transit Connect Van
NEW TRANSIT CONNECT VAN NEW TRANSIT ON THE WAY
Slide 33: SUVs
SUVs
Slide 34: All-new EcoSport & Expedition
ALL-NEW ECOSPORT & EXPEDITION
Slide 35: EcoSport on sale now
ECOSPORT ON SALE NOW 2,800 SOLD SINCE JANUARY 1 ST
Slide 36: Expedition retail sales up
EXPEDITION RETAIL SALES ARE UP 49 % THROUGH FEBRUARY
Slide 37: All-new Explorer & all-new Escape coming soon
ALL-NEW EXPLORER & EXPLORER ALL-NEW ESCAPE ESCAPE COMING SOON EXPEDITION ECOSPORT
Slide 38: Explorer sales growth
EXPLORER INCREASED SALES CONTINUOUSLY EVERY YEAR SINCE IT WAS REDESIGNED 250,000 200,000 150,000 100,000 50,000 0 2011 2017
Slide 39: Hybrid versions of Explorer & Escape coming soon
HYBRID VERSIONS OF EXPLORER & ESCAPE COMING SOON EXPLORER ESCAPE
Slide 40: Two new off-road SUVs: Bronco and a small utility
TWO NEW OFF-ROAD SUVS: ALL-NEW BRONCO AND A YET-TO-BE NAMED RUGGED SMALL UTILITY COMING SOON
Slide 41: Bronco
cilia — ae ~ { ~< pRonco
Slide 42: True off-road experiences
TRUE OFF-ROAD EXPERIENCES
Slide 43: F-150 Raptor outsold entire Porsche car lineup
F-150 RAPTOR OUTSOLD ENTIRE PORSCHE CAR LINEUP
Slide 44: EVs & Hybrids
EVs & HYBRIDS
Slide 45: In 2021, Ford expects hybrid sales to surpass Toyota
IN 2021, FORD MOTOR COMPANY EXPECTS HYBRID SALES TO SURPASS TOYOTA
Slide 46: Taking hybrids mainstream
TAKING HYBRIDS MAINSTREAM
Slide 47: Performance, work, capability
PERFORMANCE WORK CAPABILITY
Slide 48: Hybrids & plug-in hybrids across SUV lineup
HYBRIDS & PLUG-IN HYBRIDS AVAILABLE ACROSS SUV LINEUP
Slide 49: Slide 49
Slide 50: Edge has more standard driver-assist technology
EDGE HAS MORE FORWARD COLLISION WARNING & STANDARD DYNAMIC BRAKE SUPPORT DRIVER-ASSIST PRE-COLLISION ASSIST WITH TECHNOLOGY PEDESTRIAN DETECTION THAN ANY OTHER BLIS WITH CROSS-TRAFFIC ALERT MIDSIZE SUV LANE-KEEPING ALERT LANE-KEEPING ASSIST
Slide 51: Ford Co-Pilot360 standard features
FORD CO-PILOT360 5 STANDARD FEATURES FORD TOYOTA HONDA CHEVROLET AUTOMATIC EMERGENCY BRAKING WITH PEDESTRIAN DETECTION BLIND SPOT INFORMATION SYSTEM WITH CROSS TRAFFIC ALERT LANE KEEPING SYSTEM AUTOMATIC HIGH BEAMS REVERSE CAMERA
Slide 52: Outperforming
OUTPERFORMING
Slide 53: Ford expanding performance lineup to SUVs
FORD EXPANDING PERFORMANCE LINEUP TO SUVS -- INCLUDING EXPLORER ST EXPLORER ST EDGE ST
Slide 54: Slide 54
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