Slide 1: Increasing your impact with BC
Increasing your impact with BC Helping the industry work more efficiently through standard offerings, operating model optimization, and a world class team. Copyright © Veeva Systems 2025 1
Slide 2: The future of Customer Engagement
The future of Customer Engagement Deliver great customer experiences and mutual value that drives or reinforces desired customer behaviors or necessary healthcare system changes to ensure patients get access to the right treatments to help them live long and healthy lives Enabled through: Data-drive
Slide 3: The enabling capabilities of a connected Customer Engagement
The enabling capabilities of a connected Customer Engagement Data & Analytics Engagement Planning Engagement Execution People & performance Technology enablement HCP360 Brand strategy Field - in person Skills and competencies CRM Customer / account Customer experience / Field - virtual Performance m
Slide 4: We have been supporting our clients in Latin America with a wide range of business challenges
We have been supporting our clients in Latin America with a wide range of business challenges in an innovative and successful way Go-to-Market Launch Targeting & Field force Account models Excellence Segmentation Effectiveness Management Change Business Omnichannel / AI Medical Veeva Management Perf
Slide 5: Real Case Deliverables
BUSINESS Industry experts who solve business problems REAL CASE DELIVERABLES TECHNOLOGY DATA Drive adoption of Unique insights our products through industry data Business Consulting Strategy ● Execution ● Insight ● Platforms Copyright © Veeva Systems 2025 5
Slide 6: Rapid Engagement Diagnostics (RED)
Rapid Engagement Diagnostics (RED) BUSINESS NEEDS Identify tangible opportunities to drive commercial optimization in the new market landscape. RED aimed to provide new insights into customers and performance by evaluating 2 core areas: • Engagement Insights: Assessing if the right HCPs are being ta
Slide 7: Launch Acceleration plan
Launch Acceleration plan BUSINESS NEEDS Pharma company had a product to launch in a market not known to the company current business They needed to be prepared to: • Raise awareness, communicate value and drive adoption to critical stakeholders • Achieve incorporation and maximize patient access to
Slide 8: Loss of Exclusivity Strategy
Loss of Exclusivity Strategy BUSINESS NEEDS To reduce the impact of generics entrance, the company was willing to understand some benchmarks for situation comparison and different possible impacts for the company. KEY DELIVERABLES ABIRATERONE ACETATE (Zytiga) Likelihood with Xtandi LOE – 2018/04 Acu
Slide 9: Medical field teams Excellence
Medical field teams Excellence BUSINESS NEEDS Pharma company was willing to identify improvement opportunities to their KOL segmentation process and benchmark Medical CRM usage across several TA’s in all LatAm. They needed to: • Understand where users (MSLs) perceived value and assess input and POV
Slide 10: Business Unit Overhauling Project
Business Unit Overhauling Project BUSINESS NEEDS Client has lost its competitiveness, losing a great portion of its market share and the business has become less profitable with strong reductions in the products margin. The company needed to restructure the BU ways of working and commercial aspects.
Slide 11: Digital Transformation
Digital Transformation BUSINESS NEEDS This company has moved forward to adopt digital channels and upskill the field engagement model. The BR affiliate did not have a Digital Excellence Lead to drive the required transformation, so Veeva Business Consulting approach was to encompass both planning an
Slide 12: Target & Segmentation
Target & Segmentation BUSINESS NEEDS The therapeutic area has grown and became highly competitive in the last years, so the company needed to extract actionable insights for HCP segmentation. Through Veeva Pulse data, Veeva were able to: • Qualify and benchmark the current company's panel, getting i
Slide 13: From an Operational Cycle Plan to Multi Channel Cycle Plan
From an Operational Cycle Plan to Multi Channel Cycle Plan BUSINESS NEEDS Customer was a global Pharmaceutical Company with outdated business processes and needed help to update and adapt process to a hybrid model and to harmonize criteria and rules across 5 LatAm countries. Veeva assessed the Custo
Slide 14: Want to know more? Please contact us
Want to know more? Please contact us: Sebastian Arbeleche Ivan Alves Business Consulting Leader, LatAm Business Development sebastian.arbeleche@veeva.com ivan.alves@veeva.com +55 11 99210.3676 +55 11 98756.0409 https://www.veeva.com/br/business-consulting-services/ Copyright © Veeva Systems 2023 14
Slide 15: Reshaping Life Sciences to work smarter, faster, and in a more connected way
Reshaping Life Sciences to work smarter, faster, and in a more connected way