Clorox Company (the) · NYSE:CLX
Clorox Company (the) — The Clorox Company — CAGNY 2026
87 slides from Clorox Company (the)'s conference presentation, Feb 19, 2026
Slide 1: CAGNY 2026
CAGNY 2026 Linda Rendle Chair & Chief Executive Officer Luc Bellet EVP & Chief Financial Officer
Slide 2: Safe Harbor
Safe Harbor Except for historical information, matters discussed in this presentation, including statements about the success of the Company’s future volume, sales, costs, cost savings, earnings, earnings per share, including as a result of the GOJO acquisition, foreign currency exchange rates, cash
Slide 3: Well-Positioned to Continue to Build Earnings & Create Long-Term Shareholder Value
Well-Positioned to Continue to Build Earnings & Create Long-Term Shareholder Value • Advantaged portfolio of superior value brands in essential categories supported with continued investment • We are transforming into a faster growing, more resilient company by modernizing our capabilities – persona
Slide 4: Who We Are
Ss The Clorox Company Who We Are
Slide 5: Global Portfolio of Leading Brands Trusted & Loved by Consumers
Global Portfolio of Leading Brands Trusted & Loved by Consumers 38% HEALTH & WELLNESS 28% HOUSEHOLD $7.1B 100+ 80% 60% FY25 NET SALES MARKETS OF SALES FROM OF PORTFOLIO 18% LIFESTYLE GLOBALLY BRANDS THAT ARE NO. 1 OR NO. HAS SUPERIOR CONSUMER 15% INTERNATIONAL 2 IN CATEGORIES VALUE* Results from fis
Slide 6: Choiceful, Disciplined Playbook
Choiceful, Disciplined Playbook Creates Competitive Advantage, Superior Consumer Value, & Shareholder Value Leading brands loved Purposeful & targeted in by consumers where we play ECONOMIC PROFIT World class capabilities to Purpose-driven drive operational excellence growth
Slide 7: Portfolio of Leading Brands with Superior Consumer Value
Portfolio of Leading Brands with Superior Consumer Value #1 or #2 Brands in Majority of Categories(1) (1) About 80% of the Company's sales are generated from brands that hold the No. 1 or No. 2 market share position in their categories. SOURCE: Circana Latest 52 weeks ending June 29, 2025.
Slide 8: IGNITE Creates a Resilient, Faster-Growing Company
IGNITE Creates a Resilient, Faster-Growing Company Deliver Sales Growth of 3 to 5% Expand Adj. EBIT Margin by + 25 to 50bps Generate Free Cash Flow of 11 to 13% Adjusted EBIT (a non-GAAP measure) represents earnings before income taxes (a GAAP measure), excluding interest income, interest expense an
Slide 9: IGNITE Strategy Choices
IGNITE Strategy Choices Fuel Growth Innovate Experiences Reimagine Work Evolve Portfolio
Slide 10: Built the Foundation for IGNITE's Success
Built the Foundation for IGNITE’s Success Fuel Growth Innovate Experiences Rebuilt gross margin to fuel growth Industry-leading advertising ROI Created the infrastructure Stronger innovation pipeline for increased operating efficiencies Stronger retailer partnerships Reimagine Work Evolve
Slide 11: Modern Capabilities
(o The Clorox Company Modern Capabilities
Slide 12: Consumer Insights Drive Growth Opportunities
Consumer Insights Drive Growth Opportunities Drive Increase Market Category Growth Share Attracting New Households Driving New Occasions
Slide 13: Consumers are Stressed
Consumers are Stressed bulk and large sizes coupons and deals 88% Value-Seeking Behaviors make it stretch private label
Slide 14: Private Label Remains Stable in Our Categories
Private Label Remains Stable in Our Categories Private Label Dollar Share 18% 17% 17% 17% 17% 17% 16% 2019 2020 2021 2022 2023 2024 2025 SOURCE: Circana Market Advantage — Total U.S. MULO+ and Pet Spec and Pet Ecommerce
Slide 15: Megatrends Create Emerging Needs
Megatrends Create Emerging Needs Home Life Responsibility IGNITE New Wave Redefined Digitally Transformed Evolved Trend Wellness Engagement New Expression Home Responsibility at the Center to Self & Family Integrated Joy & Comfort Experiences
Slide 16: Scan to read the report
Scan to read the report
Slide 17: How We Create Growth & Margin Expansion
How We Create Growth & Margin Expansion Consumer Leading Brands Modernized Insights Capabilities
Slide 18: Modernized Capabilities
Modernized Capabilities • Personalization • Holistic Margin Management • Revenue Growth Management • Innovation • Omni Channel • Social First
Slide 19: Leveraging Modern Data & Tech Foundation
Leveraging Modern Data & Tech Foundation
Slide 20: Modernized Capability - Personalization
Modernized Capability - Personalization • Proprietary data of 100M known users 70% of all media spending is • Next-Gen consumer data platform personalized • High efficiency content hub Industry leading ROI Source: ROI measurement results from Clorox marketing mix modeling compared to Nielsen benchma
Slide 21: Personalize to Drive Improved Experience & ROI
Personalize to Drive Improved Experience & ROI Right Person + Right Time + Right Content
Slide 22: Reduced Time & Cost by 90%
Reduced Time & Cost by 90%
Slide 23: Create Content & Optimization at Scale
Create Content & Optimization at Scale AI Agent Orchestration Process Geographic Safety / Claims Creative Brief Optimization Legal Reviews & Generate Copy and Search & Guardrails Engine Optimization AI-Driven Content Creation Accelerated
Slide 24: Future Personalization Goal
Future Personalization Goal 50% Media Spend is One-to-One
Slide 25: Modernized Capability - Holistic Margin & Revenue Growth Management
Modernized Capability - Holistic Margin & Revenue Growth Management Trade Price Pack Optimization Architecture Pricing Procurement Design to Value Network Productivity Optimization Enhancement
Slide 26: Logistics Savings & Efficiencies
Logistics Savings & Efficiencies OLD NEW
Slide 27: Warehouse Savings
Warehouse Savings • Standardized Formula • Increased Stackability • Reduced Cost
Slide 28: Manufacturing Network Value Levers
Manufacturing Network Value Levers Loss & Waste Make vs. Buy Automation & Technology Enablement Volume shifting & Load Balancing Complexity & Network Footprint Optimization Labor Productivity Optimization Least Landed Cost Analysis
Slide 29: Procurement Value Levers
Procurement Value Levers Digital Spend Analytics Sourcing Events Pricing Forecast Risk Management Contract Lifecycle Management
Slide 30: Procurement – Commodities Forecasting
Procurement – Commodities Forecasting • AI-enabled inflation forecasting • Almost 90% reduction in cycle time • Improved forecasting accuracy
Slide 31: Pricing
Pricing WHAT WE DID • New modeling for price elasticities and price gap impact • Testing sharper our price on certain sizes and counts of bags EARLY RESULTS • Grew dollar share at leading retailer on 80 count bags from ~25% to ~32-35% • Highest share in this segment at this retailer since early 2022
Slide 32: Design to Value - Growth
Design to Value - Growth Value drivers: Versatility Solution: Clear bottle Wins: Everyday cleanup, Safe to use around kids & pets Maintains: Clorox efficacy
Slide 33: Trade Optimization Opportunities Increase ROI & Sales
Trade Optimization Opportunities Increase ROI & Sales
Slide 34: Innovation Enhanced by AI
Innovation Enhanced by AI Leveraging data and AI to get better insights... • 3x pipeline (1) • ½ of the time (2) f • Higher consumer appeal (3) Digital Core (1) Risk-adjusted pipeline is 3x larger in FY26–28 vs. FY23–24 (2) Refers to the modernized discovery process, designed to reduce time to marke
Slide 35: Clorox PURE Opportunity
Clorox PURE Opportunity Maturity Curve 30.6% 25.1% current predicted NEW IDEAS EARLY CONSENSUS MAINSTREAM ESTABLISHED ACCEPTANCE IDEAS SOURCE: MotivBase 2025, modeled trend development
Slide 36: Clorox PURE
PURE CL os ALLERGEN Has NEUTRALIZER matter DAILY AIR SPRAY NEUTRALIZES: meee 2 PET OANDER Lid =_ Pollen Bie SS ous Neutralizes non-living pollen, dust mite matter and pet dander it contacts when used as directed.
Slide 37: New methodology, breakthrough technology, competitive advantage
• New methodology • Breakthrough technology • Competitive advantage
Slide 38: PURE
PURE PURE PURE PURE’
Slide 39: Retailers Deeply Involved
Retailers Deeply Involved • Early engagement • Heavy co-development
Slide 40: Early Retailer Wins
Early Retailer Wins amazon ©sTOP&SHOP 3) 4 = STOP mu) a ALLERGENS | before th toa 4 fracas tami Vee _— (ae oN
Slide 41: Strong Investments
Strong Investments • 2x spend of our typical launch • eCom first, real-time pivots • 80+ Influencers, 5x average launch
Slide 42: And We're Just Getting Started
And We’re Just Getting Started
Slide 43: Consumer Insights
Consumer Insights Consumer seeking moments of joy Chemical smells interrupt the mood of my home
Slide 44: Expanding the Platform Internationally
Expanding the Platform Internationally Clorox inspired by the fragrances of Poett
Slide 45: Consumers Look to Their Home to be a Place of Wellness
Consumers Look to Their Home to be a Place of Wellness Trash bag leaks are the grossest, most disruptive trash problem
Slide 46: Clearly Superior Solution Glad LeakGuard
Clearly Superior Solution Glad LeakGuard Based on internal assessments of product performance and consumer appeal
Slide 47: Consumer Insights
Consumer Insights Self-Care Is growing in importance People seeking advanced face care benefits for the rest of their bodies
Slide 48: Boosted Lip & Body Care
Boosted Lip & Body Care Boosted with Vitamins C, E, & F and Shea Butter
Slide 49: Consumer Insights
Consumer Insights PET HUMANIZATION MAKES PETS FAMILY MORE PEOPLE OWNING MORE CATS
Slide 50: Fresh Step Reinvention
Fresh Step Reinvention Pricing Price Pack Architecture Improved Product Omni First Improved Improved Packaging Distribution
Slide 51: Fresh Step Reinvention
Fresh Step Reinvention New & improved New & improved New & improved odor control technology. odor control technology. odor control technology.
Slide 52: Fresh Step Reinvention
Fresh Step Reinvention Base Tier Premium Tier
Slide 53: Fresh Step Reinvention
Fresh Step Reinvention @@ 24/7Help v Fresh Step
Slide 54: Fresh Step Reinvention
Fresh Step Reinvention $2421 prime Sponsored © Fresh Step SF Visit the Store Fresh step Clumping Cat Litter, Heavy Duty Advanced Long Lasting 30-Day Odor Control with Odor Eliminating carbon, 17.5 tb /20K+ bought in past month A dete te et (10.155) a Doesit track alot? Set price alert ++ Doesit ¢ a
Slide 55: Evolving With Shoppers
Evolving With Shoppers
Slide 56: eCommerce – Leading Brick & Click Retailer
eCommerce – Leading Brick & Click Retailer ~19% growth in eCommerce year over year(1) Higher digital penetration vs. category on majority of our brands Clorox PURE is the top ship-to- home item in our department via early digital launch (1) SOURCE: Scintilla L52 weeks
Slide 57: Modernized Capability - Social First
Modernized Capability - Social First FROM: Media Platform TO: Engagement & Early-Stage Commerce Platform
Slide 58: Pine-Sol
Pine-Sol 2025 Results: • +200% organic content (1) • From 2 audiences to 107 for stronger engagement (2) • Social have become the brand’s most efficient marketing vehicles (3) (1) Results as of Calendar year 2025 (2) Results as of FY25 Q2 through FY26 Q1 (3) SOURCE: Vayner Media social media analyti
Slide 59: Brita
Brita 2025 Results: • +200% consumer social engagement • Share of voice increased 20% across TikTok and Instagram • +860% increase in social impressions Results as of Calendar Year 2025. CY25 social media engagement, impressions, and share of voice are derived from syndicated data
Slide 60: Clorox PURE
Clorox PURE do\you havelwinter allergies? Send a message. Send a message.
Slide 61: Portfolio Updates
Ss The Clorox Company Portfolio Updates
Slide 62: Advances Portfolio Evolution to Strengthen Strategic Advantage
Advances Portfolio Evolution to Strengthen Strategic Advantage Acquired majority interest in Saudi JV Divested Argentina business Divested VMS business Planned acquisition of GOJO Industries
Slide 63: Health & Wellness Segment – An Area of Strength
Health & Wellness Segment – An Area of Strength Portfolio of #1 & #2 share brands with superior consumer value Long track record of consistent share growth supported by strong consumer tailwinds Health & Wellness is Clorox’s largest, fastest-growing & most profitable segment 4% sales CAGR over the l
Slide 64: GOJO Industries – A Leader in Skin Health & Hygiene
GOJO Industries – A Leader in Skin Health & Hygiene Stable Decades World- Leading Attractive Installed of Strong class Brand Tailwinds Base Growth Capabilities #1 20M 5% Faster-growing B2B Channel +680 Patents Hand Sanitizer Installed 3 Year Low Household Vertically Brand Dispenser Base Sales CAGR P
Slide 65: Customer testimonial on Purell
“ Your company has a very special place in my family’s heart. When my daughter was diagnosed with Leukemia at the age of 5, Purell quickly became a daily essential for us. She’s now 24 and thriving, and Purell is still something we rely on and trust ” every single day.
Slide 66: Combined Scale & Capabilities Enhances Profitable Growth Across B2B & Retail Channels
Combined Scale & Capabilities Enhances Profitable Growth Across B2B & Retail Channels Health & Wellness $3.5B+ Trusted Brand Portfolio GOJO Segment in Health & Hygiene Industries #1 & #2 brands in attractive categories • Consumer-led innovation • Strong innovation and brand-building Strategic advant
Slide 67: Path to Value Creation
Path to Value Creation Poised to Drives further accelerate Combined growth Purell’s Scale >$50M in with enhanced growth run-rate cost B2B reach opportunities synergies (1) and capabilities in retail (1) Projected run-rate cost synergies based on management estimates
Slide 68: Scale Matters Across the Complex B2B Ecosystem
Scale Matters Across the Complex B2B Ecosystem
Slide 69: Advances Portfolio Evolution to Strengthen Strategic Advantage
Advances Portfolio Evolution to Strengthen Strategic Advantage Acquired majority interest in Saudi JV Divested Argentina business Divested VMS business Planned acquisition of GOJO Industries Strengthens strategic advantage Drives more consistent, profitable growth Builds a stronger, more resilient c
Slide 70: Financial Update
Financial Update Luc Bellet EVP & Chief Financial Officer
Slide 71: FY26 Financial Outlook
FY26 Financial Outlook FY25 FY26 Outlook(3) Organic Sales Growth (1) +5% -9% to -5% OSG Excluding ERP Transition +1.5% (3) -1.5% to +2.5% (3) Gross Margin Expansion +220bps -100 to -50 bps Adjusted EPS Growth(2) +25% -23% to -18% Adjusted EPS Growth Excluding ERP Transition +11% (3) Flat to +6% (3)
Slide 72: Long Term Financial Goals
Long Term Financial Goals IGNITE Strategy Sales Growth +3 to 5% Adj. EBIT Margin Expansion(1) +25 to 50bps Free Cash Flow (2) +11 to 13% (1) Adjusted EBIT (a non-GAAP measure) represents earnings before income taxes (a GAAP measure), excluding interest income, interest expense and other significant
Slide 73: Organic Sales Growth Positioned To Accelerate
Organic Sales Growth Positioned To Accelerate • Mixed performance in recent years +5% +2.5% Average Average • Rebuilding 10% 1% excl. ERP momentum 9% after operational disruptions 6% 5% • Future growth +3.5% from strengthened ERP by innovation, 1% 0% capabilities and portfolio evolution FY19 FY20 FY
Slide 74: Fully Rebuilt Gross Margins With Expansion Opportunities Ahead
Fully Rebuilt Gross Margins With Expansion Opportunities Ahead 46% • Inflation-driven 45% 44% decline in FY22 44% 43% • Fully rebuilt GM with 39% pricing, cost savings & portfolio evolution 36% • Future expansion opportunities leveraging holistic margin management FY19 FY20 FY21 FY22 FY23 FY24 FY25
Slide 75: GOJO Acquisition Expands Global Health & Hygiene and Creates a More Stable, Faster-Growing Core
GOJO Acquisition Expands Global Health & Hygiene and Creates a More Stable, Faster-Growing Core FY19 FY26 Proforma, incl. GOJO ~40% >50% Global Global Health & Health & Hygiene Hygiene Global Health & Hygiene net sales include Health & Wellness Segment, Cleaning portfolio within International Segmen
Slide 76: Healthy Free Cash Flow Generation Fuels Business Reinvestment & Cash Returned to Shareholders
Healthy Free Cash Flow Generation Fuels Business Reinvestment & Cash Returned to Shareholders Average: 12% 19% 13% 13% 13% 11% 8% 7% FY19 FY20 FY21 FY22 FY23 FY24 FY25 Free cash flow as a percentage of net sales. Free cash flow (a non-GAAP measure) represents net cash (GAAP measure) less capital exp
Slide 77: Disciplined Uses of Cash
Disciplined Uses of Cash Consistent Reinvestment Support for Dividend Growth >50Y ~8% Brands Supply Chain Capabilities Dividend 20Y Dividend Payment Growth 11-13% Free Cash Flow Maintain Debt Leverage (1) Strong Cash Return (2) $1.5 B 2.9x 2.5x $0.9 B 2.2x 1.9x 1.6x $0.6 B $0.6 B $0.6 B FY21 FY22 FY
Slide 78: Disciplined Uses of Cash Driving Top-Tier ROIC
Disciplined Uses of Cash Driving Top-Tier ROIC CLX 25% Peer average 15% Return on invested capital (ROIC) 5-yr average as of fiscal year ending June 30, 2025. ROIC (a non-GAAP measure) is calculated as earnings before income taxes and interest expense (GAAP measures), adjusted for other nonrecurring
Slide 79: Strong Long-Term Investment Case
Strong Long-Term Investment Case • Portfolio of leading brands in essential categories • Consistent reinvestments and transformation to strengthen brands, capabilities as well as competitive advantage • ERP implementation complete • Attractive business model that delivers strong cash flow • Continue
Slide 80: APPENDIX
(o The Clorox Company APPENDIX
Slide 81: Free Cash Flow Reconciliation
Free Cash Flow Reconciliation Dollars in millions & percentages based on rounded numbers FY19 FY20 FY21 FY22 FY23 FY24 FY25 Net cash provided by operations – GAAP $992 $1,546 $1,276 $786 $1,158 $695 $981 Less: Capital expenditures $206 $254 $331 $251 $228 $212 $220 Free cash flow – non-GAAP (1) $786
Slide 82: Debt to Adjusted EBITDA Reconciliation (Debt Leverage)
Debt to Adjusted EBITDA Reconciliation (Debt Leverage) Dollars in millions & percentages based on rounded numbers FY21 FY22 FY23 FY24 FY25 6/30/2021 6/30/2022 6/30/2023 6/30/2024 6/30/2025 Earnings before income taxes $900 $607 $238 $398 $1,078 Interest income ($5) ($5) ($16) ($23) ($9) Interest exp
Slide 83: Debt to Adjusted EBITDA Reconciliation (Debt Leverage)
Debt to Adjusted EBITDA Reconciliation (Debt Leverage) (1) EBIT (a non-GAAP measure) represents earnings before income taxes (a GAAP measure), excluding interest income and interest expense, as reported above. EBIT margin is the ratio of EBIT to net sales. (2) Adjusted earnings (losses) before inter
Slide 84: Return on Invested Capital Reconciliation
Return on Invested Capital Reconciliation Dollars in Millions and percentages based on rounded numbers FY21 FY22 FY23 FY24 FY25 Earnings before income taxes (GAAP measure) $900 $607 $238 $398 $1,078 Add back: Certain U.S. GAAP charges(2) $357 $61 $605 $580 $159 Interest expense $99 $106 $90 $90 $88
Slide 85: Return on Invested Capital Reconciliation
Return on Invested Capital Reconciliation (1) In accordance with SEC's Regulation G, this schedule provides the definition of a non-GAAP measure and the reconciliation to the most closely related GAAP measure. Return on invested capital (ROIC), a non-GAAP measure is calculated as earnings before inc
Slide 86: Organic Sales Growth / (Decrease) Reconciliation
Organic Sales Growth / (Decrease) Reconciliation The following table provides a reconciliation of organic sales growth / (decrease) (non-GAAP) to net sales growth / (decrease) (GAAP), the most comparable GAAP measure: Fiscal year 2025 Fiscal year 2026 full year outlook full year Impact Low High Net
Slide 87: Adjusted Diluted Earnings Per Share Reconciliation
Adjusted Diluted Earnings Per Share Reconciliation Dollars in Millions except per share data The following table provides reconciliation of adjusted diluted earnings per share (non-GAAP) to diluted earnings per share, the most comparable GAAP measure: (1) During the twelve months ended June 30, 2025