Celsius Holdings, Inc. · NASDAQ:CELH
Celsius — Merger or Acquisition (August 2022)
12 slides from Celsius's merger presentation, Aug 1, 2022
Slide 1: Celsius & PepsiCo Announce Long-Term Distribution Agreement and Investment
Confidential Celsius & PepsiCo Announce Long-Term Distribution Agreement and Investment August 1, 2022
Slide 2: Notice and Disclaimer
Notice and Disclaimer This presentation has been prepared by us (the "Company“ or “Celsius Holdings”) and is made for informational purposes only. The information set forth herein does not purport to be complete or to contain all of the information you may desire. Statements contained herein are mad
Slide 3: Celsius and PepsiCo at a Glance – A Powerful Alliance
Celsius and PepsiCo at a Glance – A Powerful Alliance Celsius PepsiCo Category-defining Brand Driving Industry Growth Global Leader in Convenient Food & Beverage Iconic Billion-Dollar Brands Sold in 200+ Countries Best-in-Class Momentum and Growth Trajectory and Territories Proprietary Formulation P
Slide 4: Transaction Overview
Transaction Overview Celsius and PepsiCo have entered into a long-term strategic distribution agreement and investment PepsiCo to acquire certain Celsius distribution rights in the U.S. with future expansion opportunity as preferred global Overview distribution partner PepsiCo has made a $550
Slide 5: Highly Compelling Strategic Rationale
Highly Compelling Strategic Rationale Transformational opportunity to gain immediate scale and accelerate market share by securing access to leading North America DSD network with global reach 1 – Expanded access across new and existing channels with addition of significant incremental doors, cooler
Slide 6: Transformational Opportunity to Immediately Accelerate Distribution Gains
Transformational Opportunity to Immediately Accelerate Distribution Gains Today Tomorrow Access leading North America DSD Fragmented distribution network network with meaningful retail and shelf across regions space upside Highly efficient and cohesive route-to-market 300+ unique distribution partne
Slide 7: Strengthen Penetration with New and Existing Customers / Channels
Strengthen Penetration with New and Existing Customers / Channels Conventional Grocery Convenience (Incl. Independents) Foodservice Vitamin, Specialty & Drug Lifestyle / Fitness College Campuses Mass Market Vending Natural Military Accelerate Distribution in Existing Channels Transform Channel Prese
Slide 8: Improved Access to Consumption Occasions Throughout the Day
Improved Access to Consumption Occasions Throughout the Day College Campuses Convenience Vending Power Lunch Concessions Foodservice PepsiCo network optimally positioned to drive Celsius consumption across new occasions, with multiple touchpoints throughout the consumer’s day and night 7
Slide 9: Use of Proceeds from Equity Investment
Use of Proceeds from Equity Investment Roll-out of additional coolers Growth Investment in sales / marketing and R&D Investment Fleet investment to support salesforce Facilitate entry into new channels and geographies Balance Sheet Strengthen balance sheet position and Working Fund worki
Slide 10: FUNCTIONAL ENERGY
FUNCTIONAL ENERGY • PROVIDES ESSENTIAL ENERGY* • PROPRIETARY METAPLUS® BLEND • 7 ESSENTIAL VITAMINS • ACCELERATES METABOLISM†* • BURNS BODY FAT & CALORIES†* • THERMOGENIC SUGAR HIGH FRUCTOSE CORN SYRUP A RT I F I C I A L C O L O R S / F L AV O R S A S PA RTA M E P R E S E RVAT I V E S ‡ †Celsius alo
Slide 11: How Does It Work?
IT WORK? WE’ RE NOT LIKE OTH E R ENERG Y DRI N K S CELSIUS® proprietary MetaPlus® formula, including green tea with ECGC, ginger and guarana seed, turns on thermogenisis, a process that boosts your body’s metabolic rate.†* Drinking CELSIUS® prior to lifestyle / fitness activities is proven to energi
Slide 12: Question & Answer
Question & Answer 11
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