Mercedes-benz Group Ag · XETR:MBG
Mercedes-benz — Non-Deal Roadshow (2025)
107 slides from Mercedes-benz's roadshow presentation, 2025
Slide 1: Roadshow Presentation Mercedes-Benz Group AG Q1 2025
ROADSHOW PRESENTATION MERCEDES-BENZ GROUP AG — MERCEDES-BENZ — Q1 2025
Slide 2: Agenda
AGENDA I. Results Q1 2025 — ROADSHOW PRESENTATION Q1 2025 — II. Outlook FY 2025 — MERCEDES-BENZ — III. Mercedes-Benz Cars 1. Products & Brand 2. Luxury & Top-End Vehicles 3. Technology 4. Next Level Performance IV. Mercedes-Benz Vans V. Mercedes-Benz Mobility 2
Slide 3: Mercedes-Benz Group: Key Figures
RESULTS Q1 2025 MERCEDES-BENZ GROUP: KEY FIGURES — ROADSHOW PRESENTATION Q1 2025 — Revenue EBIT Earnings per share Free Cash Flow (IB) Net Industrial Liquidity in billion euros in billion euros in euros in billion euros in billion euros — MERCEDES-BENZ — +6% +6% -7% -41% -39% 35.9 3.9 2.86 2.4 33.3
Slide 4: Mercedes-Benz Cars: Key Messages Q1 2025
RESULTS Q1 2025 MERCEDES-BENZ CARS: KEY MESSAGES Q1 2025 — ROADSHOW PRESENTATION Q1 2025 — Performance: Solid financial results supported by TEV share, strict cost discipline and operational efficiencies. — MERCEDES-BENZ — Products: CLA world premiere China & RoW. Electric GLC completed winter testi
Slide 5: Mercedes-Benz Vans: Key Messages Q1 2025
RESULTS Q1 2025 MERCEDES-BENZ VANS: KEY MESSAGES Q1 2025 — ROADSHOW PRESENTATION Q1 2025 — Performance: Good financial results supported by a healthy mix, strict cost discipline and operational efficiencies. — MERCEDES-BENZ — Products: World Premiere of Vision V at Auto Shanghai highlights MB Vans'
Slide 6: Mercedes-Benz Cars: Top-End and Electric Vehicle Unit Sales
RESULTS Q1 2025 MERCEDES-BENZ CARS: TOP-END AND ELECTRIC VEHICLE UNIT SALES In thousand units -4% 463 446 Top-End 67 -2% -4% 65 — MERCEDES-BENZ — 67* 65* 90 87 9 11 G 5 5 Maybach 48 41 BEV** Core 268 263 29 34 AMG 35 43 46 PHEV S, EQS, Entry ** 129 118 27 GLS, EQS SUV Q1 2024 Q1 2025 Q1 2024 Q1 2025
Slide 7: Mercedes-Benz Cars: Financials
RESULTS Q1 2025 MERCEDES-BENZ CARS: FINANCIALS Sales Revenue EBIT adj. CFBIT adj. in thousand units in billion euros in billion euros in billion euros — ROADSHOW PRESENTATION Q1 2025 — +20% -4% -6% 463 25.7 2.8 — MERCEDES-BENZ — 446 24.2 -24% 2.3 2.3 1.8 74.6* -3% 72.3* Q1 2024 Q1 2025 Q1 2024 Q1 20
Slide 8: Mercedes-Benz Cars: EBIT & RoS
RESULTS Q1 2025 MERCEDES-BENZ CARS: EBIT & ROS In million euros Gross Profit -434 — ROADSHOW PRESENTATION Q1 2025 — 2,456 2,323 -133 — MERCEDES-BENZ — 732 26 41 1,768 1,758 -25 -163 -10 RoS: RoS: -1,026 9.6% 9.0% -140 RoS: RoS: 7.3% 7.3% Operational efficiencies in purchasing and manufacturing – N
Slide 9: Mercedes-Benz Cars: EBIT to CFBIT
RESULTS Q1 2025 MERCEDES-BENZ CARS: EBIT TO CFBIT In million euros — ROADSHOW PRESENTATION Q1 2025 — 1,536 — MERCEDES-BENZ — 1,232 29 2,789 23 2,812 -561 1,758 -1,205 CCR: CCR: 1.6 1.6 t/o • Inventories -774 • Trade receivables +140 • Trade payables +1,866 t/o • Result at-Equity BBAC -316 • Legal pr
Slide 10: Mercedes-Benz Vans: Electric Vehicle Unit Sales
RESULTS Q1 2025 MERCEDES-BENZ VANS: ELECTRIC VEHICLE UNIT SALES In thousand units -21% +59% 105 5 — MERCEDES-BENZ — 83 3 BEV thereof Q1 2024 Q1 2025 Q1 2024 Q1 2025 Total MB Vans Electric vehicles Share in % of volume 3% 6% 10
Slide 11: Mercedes-Benz Vans: Financials
RESULTS Q1 2025 MERCEDES-BENZ VANS: FINANCIALS Sales Revenue EBIT adj. CFBIT adj. in thousand units in billion euros in billion euros in billion euros — ROADSHOW PRESENTATION Q1 2025 — -21% -17% -41% -11% 105 4.9 0.8 0.7 — MERCEDES-BENZ — 0.6 4.1 83 0.5 Q1 2024 Q1 2025 Q1 2024 Q1 2025 Q1 2024 Q1 202
Slide 12: Mercedes-Benz Vans: EBIT & RoS
RESULTS Q1 2025 MERCEDES-BENZ VANS: EBIT & ROS In In million million euros euros Gross Profit -305 — ROADSHOW PRESENTATION Q1 2025 — 933 — MERCEDES-BENZ — 800 -133 95 0 4 9 RoS: 475 19.1% RoS: 7 -33 16.3% -407 Healthy mix supported by improved product substance RoS: 229 Positive material cost de
Slide 13: Mercedes-Benz Vans: EBIT to CFBIT
RESULTS Q1 2025 MERCEDES-BENZ VANS: EBIT TO CFBIT In million euros — ROADSHOW PRESENTATION Q1 2025 — 24 612 190 588 — MERCEDES-BENZ — 289 26 79 CCR: CCR: 2.6 1.3 229 t/o • Inventories -200 • Trade receivables +179 • Trade payables +100 -225 • Legal proceedings +24 Net investments Depreciation and CF
Slide 14: Mercedes-Benz Mobility: Key Messages Q1 2025
RESULTS Q1 2025 MERCEDES-BENZ MOBILITY: KEY MESSAGES Q1 2025 — ROADSHOW PRESENTATION Q1 2025 — New business volumes impacted by competitive situation in — MERCEDES-BENZ — China. Acquisition margin continues to be in line with target return. Portfolio margin on a positive trend since mid 2024. Effici
Slide 15: Mercedes-Benz Mobility: Financials
RESULTS Q1 2025 MERCEDES-BENZ MOBILITY: FINANCIALS New Business Contract Volume EBIT adj. in billion euros in billion euros in billion euros — ROADSHOW PRESENTATION Q1 2025 — +3% -8% -3% 14.8 138.1 0.3 — MERCEDES-BENZ — 133.7 0.3 13.6 Q1 2024 Q1 2025 12/31/2024 3/31/2025 Q1 2024 Q1 2025 15
Slide 16: Mercedes-Benz Mobility: EBIT & RoE
RESULTS Q1 2025 MERCEDES-BENZ MOBILITY: EBIT & ROE In million euros 71 — ROADSHOW PRESENTATION Q1 2025 — 28 3 287 0 287 279 0 279 31 -16 — MERCEDES-BENZ — -109 RoE: RoE: RoE: RoE: 8.5% 8.5% 8.6% 8.6% Cost of credit risk improved Efficiency measures leading to cost improvements – Negative one-tim
Slide 17: Mercedes-Benz Group: EBIT
RESULTS Q1 2025 MERCEDES-BENZ GROUP: EBIT In million euros — ROADSHOW PRESENTATION Q1 2025 — 3,863 3,598 — MERCEDES-BENZ — -265 -555 8 2,546 -325 2,289 -180 -257 • M&A transactions -245 • Legal proceedings -265 • Legal proceedings -12 EBIT EBIT EBIT Mercedes-Benz Mercedes-Benz Mercedes-Benz EBIT Adj
Slide 18: Reconciliation from CFBIT to Free Cash Flow
RESULTS Q1 2025 M E R C E D E S - B ENZ G R O U P : RECONCILIATION FROM CFBIT TO FREE CASH FLOW In million euros — ROADSHOW PRESENTATION Q1 2025 — 588 — MERCEDES-BENZ — 2,789 10 -650 2,357 48 2,405 -229 -151 • Legal proceedings +48 Other Free cash flow Free cash flow Mercedes-Benz Mercedes-Benz Inco
Slide 19: Mercedes-Benz Group: Net Industrial Liquidity
RESULTS Q1 2025 M E R C E D E S - B ENZ G R O U P : NET INDUSTRIAL LIQUIDITY In billion euros — ROADSHOW PRESENTATION Q1 2025 — 1.8 1.3 0.0 33.3 0.7 — MERCEDES-BENZ — 31.4 -1.4 -0.5 Free cash flow industrial business Q1 2025: € 2.4 billion Additions to Net Industrial Earnings and Depreciation and In
Slide 20: Agenda
AGENDA I. Results Q1 2025 — ROADSHOW PRESENTATION Q1 2025 — II. Outlook FY 2025 — MERCEDES-BENZ — III. Mercedes-Benz Cars 1. Products & Brand 2. Luxury & Top-End Vehicles 3. Technology 4. Next Level Performance IV. Mercedes-Benz Vans V. Mercedes-Benz Mobility 20
Slide 21: Mercedes-Benz Divisional Guidance 2025
OUTLOOK FY 2025 MERCEDES-BENZ DIVISIONAL GUIDANCE 2025 ASSUMPTION The assumptions regarding the overall economic conditions and the development of the automotive markets continue to be characterized by exceptionally high levels of uncertainty. In addition to unexpected macroeconomic and geopolitical
Slide 22: Mercedes-Benz Divisional Guidance 2025 (with tariff impacts)
OUTLOOK FY 2025 MERCEDES-BENZ DIVISIONAL GUIDANCE 2025 ASSUMPTION The assumptions regarding the overall economic conditions and the development of the automotive markets continue to be characterized by exceptionally high levels of uncertainty. In addition to unexpected macroeconomic and geopolitical
Slide 23: Mercedes-Benz Group Guidance 2025
OUTLOOK FY 2025 MERCEDES-BENZ GROUP GUIDANCE 2025 ASSUMPTION The assumptions regarding the overall economic conditions and the development of the automotive markets continue to be characterized by exceptionally high levels of uncertainty. In addition to unexpected macroeconomic and geopolitical deve
Slide 24: Mastering a Dynamic Environment
OUTLOOK FY 2025 M E R C E D E S - B ENZ G R O U P : MASTERING A DYNAMIC ENVIRONMENT — ROADSHOW PRESENTATION Q1 2025 — Tariffs: Stay vigilant on tariff dynamics. — MERCEDES-BENZ — Localization strategy: Further leverage localization potential in China and US. Product & technology: Continue to deliver
Slide 25: Agenda
AGENDA I. Results Q1 2025 — ROADSHOW PRESENTATION Q1 2025 — II. Outlook FY 2025 — MERCEDES-BENZ — III. Mercedes-Benz Cars 1. Products & Brand 2. Luxury & Top-End Vehicles 3. Technology 4. Next Level Performance IV. Mercedes-Benz Vans V. Mercedes-Benz Mobility 25
Slide 26: Because it's a Mercedes-Benz
— ROADSHOW PRESENTATION Q1 2025 — — MERCEDES-BENZ — “Because it’s a Mercedes-Benz.” We leverage the most valuable luxury car brand. 26
Slide 27: Mercedes-Benz – The Original and Most Valuable Luxury Car Brand
PRODUCTS & BRAND M E R C E D E S - B EN Z – T H E O R I G I N A L A N D M O S T V A L U A B L E L U X U R Y CAR BRAND Heritage: Formula 1: The power of F1 for our brand — ROADSHOW PRESENTATION Q1 2025 — Mercedes-Benz is built on constant reinvention 97 mn — MERCEDES-BENZ — 1.6 bn cumulative TV viewe
Slide 28: Our New Design Language
PRODUCTS & BRAND OUR NEW DESIGN LANGUAGE WILL GIVE OUR BRAND EVEN MORE ICONIC STATUS. ICE & BEV DESIGN WILL CONVERGE — ROADSHOW PRESENTATION Q1 2025 — — MERCEDES-BENZ — 28
Slide 29: The New CLA Kicks Off the Biggest Product Launch Program
PRODUCTS & BRAND THE NEW CLA WILL KICK OFF THE BIGGEST PRODUCT LAUNCH PROGRAM IN THE HISTORY OF MERCEDES -BENZ 2025 2026 2027 — ROADSHOW PRESENTATION Q1 2025 — ICE Top-End BEV — MERCEDES-BENZ — ICE Core BEV ICE Entry BEV 29
Slide 30: What Makes a Car a Mercedes-Benz?
PRODUCTS & BRAND WHAT MAKES A CAR A MERCEDES-BENZ? THE PERFECT COMBINATION OF EXTRAORDINARY DETAILS — ROADSHOW PRESENTATION Q1 2025 — — MERCEDES-BENZ — Safety Quality Comfort Intelligence Design Trustworthy Engineering Effortless Hyper-personalized Sensual responsibility excellence comfort user expe
Slide 31: Exclusivity: Even More Individualization
PRODUCTS & BRAND EXCLUSIVITY: WE OFFER EVEN MORE INDIVIDUALIZATION F O R O U R M O S T D E M A N DI N G C U S T O M E R S — ROADSHOW PRESENTATION Q1 2025 — — MERCEDES-BENZ — 31
Slide 32: We Put Our Customer at the Center of Our Business
PRODUCTS & BRAND WE PUT OUR CUSTOMER AT THE CENTER OF OUR BUSINESS — ROADSHOW PRESENTATION Q1 2025 — — MERCEDES-BENZ — Physical brand experience Seamless digital customer journey Exclusive customer care Retail locations with new look & feel True Mercedes experience Launch of SILVER ARROWS program 32
Slide 33: Agenda
AGENDA I. Results Q1 2025 — ROADSHOW PRESENTATION Q1 2025 — II. Outlook FY 2025 — MERCEDES-BENZ — III. Mercedes-Benz Cars 1. Products & Brand 2. Luxury & Top-End Vehicles 3. Technology 4. Next Level Performance IV. Mercedes-Benz Vans V. Mercedes-Benz Mobility 33
Slide 34: New Opportunities for Profitable Growth at the Top-End
LUXURY & TOP-END VEHICLES WE ARE CREATING NEW OPPORTUNITIES FOR PROFITABLE GROWTH AT THE TOP-END OF OUR PRODUCT AND BRAND PORTFOLIO — ROADSHOW PRESENTATION Q1 2025 — — MERCEDES-BENZ — S-Class: strengthening G-Class: evolving the Maybach: redefining AMG: pushing forward position as undisputed adventu
Slide 35: Three Strong Brands Under the Three-Pointed Star
LUXURY & TOP-END VEHICLES THREE STRONG BRANDS UNDER THE THREE -POINTED STAR — ROADSHOW PRESENTATION Q1 2025 — — MERCEDES-BENZ — PERFORMANCE LUXURY S O P H I S T I C AT E D L U X U R Y ADVENTUROUS LUXURY 35
Slide 36: Benefiting from One Strong Foundation
LUXURY & TOP-END VEHICLES BENEFITING FROM ONE STRONG FOUNDATION Elevating the brand experience: Customer-centric approach: Market expertise: Distinctive positioning: Refining the customer experience even Focused on exceeding customer Deep understanding of customer needs Elevating brand attributes to
Slide 37: Performance Luxury: AMG
— ROADSHOW PRESENTATION Q1 2025 — PERFORMANCE LUXURY AMG 37 — MERCEDES-BENZ —
Slide 38: AMG: Born on the Race Track
AMG M E R C E D E S - A MG . B O R N O N T H E R A C E T R A C K . — ROADSHOW PRESENTATION Q1 2025 — — MERCEDES-BENZ — FROM THE KING OF SPA… … TO THE KING OF THE NORDSCHLEIFE Breakthrough victory: Class win at the 1971 24-hour race at Spa Record-breaking performance: Nürburgring Nordschleife lap rec
Slide 39: Offering a Unique Brand Experience at Every Touchpoint
AMG OFFERING A UNIQUE BRAND EXPERIENCE AT EVERY TOUCHPOINT — ROADSHOW PRESENTATION Q1 2025 — — MERCEDES-BENZ — ~600 Performance Centers globally account for just over 50% of AMG sales. +25% AMG sales push from Performance Center effect. 39
Slide 40: AMG Sales: Strong Growth Driven by a Desirable Portfolio
AMG AMG SALES: STRONG GROWTH DRIVEN BY A HIGHLY DESIRABLE PORTFOLIO Unit sales CAGR 2014-2024: 11.3% — ROADSHOW PRESENTATION Q1 2025 — 150,000 Strategically optimized portfolio: — MERCEDES-BENZ — 100,000 Capitalised on untapped market potential by closing key gaps in the lineup with targeted new mod
Slide 41: Making AMG the Most Successful Performance Brand
AMG OUR AMBITION : MAKING AMG THE MOST SUCCESSFUL PERFORMANCE BRAND — ROADSHOW PRESENTATION Q — MERCEDES-BENZ — F Y1 2 0 2 45 — 41
Slide 42: Maybach: Sophisticated Luxury
MAYBACH — ROADSHOW PRESENTATION Q1 2025 — — MERCEDES-BENZ — S O P H I S T I C AT E D L U X U R Y 42
Slide 43: Maybach Brand DNA
MAYBACH BRAND DNA — ROADSHOW PRESENTATION Q1 2025 — — MERCEDES-BENZ — HERITAGE REINVENTION EXCELLENCE “Create the very best from the very best". For decades, Maybach has been regarded as a Maybach represents the pinnacle of perfection pioneer in defining luxury, style and status in the and sophistic
Slide 44: Maybach Product Lineup
MAYBACH PRODUCT LINEUP VIVID LUXURY BRAND ▪ — ROADSHOW PRESENTATION Q1 2025 — Since 2014, the product portfolio has been extended from sedans into a full luxury ▪ portfolio. Alongside this growth, a series of — MERCEDES-BENZ — exclusive variants and special editions have further elevated the line-up
Slide 45: Craftmanship & Individualisation
MAYBACH CRAFTMANSHIP & INDIVIDUALISATION — ROADSHOW PRESENTATION Q1 2025 — — MERCEDES-BENZ — Mercedes-Maybach customers are driven achievers who seek something beyond the ordinary. Their vehicles reflect their lifestyle and personality, with a growing number of customers choosing MANUFAKTUR individu
Slide 46: Maybach: Growing the Brand
MAYBACH GROWING THE BRAND SALES 2015 – 2024 FAST GROWTH TO STRONG POSITION MAYBACH & LUXURY COMPETITORS — ROADSHOW PRESENTATION Q1 2025 — Maybach has experienced strong growth (Source: company resources) in recent years, outpacing its competitors. Even in a recently more challenging business environ
Slide 47: Adventurous Luxury
— ROADSHOW PRESENTATION Q1 2025 — ADVENTUROUS LUXURY 47 — MERCEDES-BENZ —
Slide 48: G-Class DNA: Stronger Than Time
THE CREATION OF A TRUE ICON – G-CLASS DNA: STRONGER THAN TIME ADVENTUROUS — ROADSHOW PRESENTATION Q1 2025 — LUXURY — MERCEDES-BENZ — MADE TO LAST– FOR UNLIMITED FREEDOM SCARCITY MODERATE LOW TO NO VOLUME GROWTH DISCOUNTS HIGH AND STABLE RESIDUAL VALUES OFFROAD UNLIMITED HERITAGE Extreme offroad capa
Slide 49: Product Lineup: The Icon in All Its Variety
PRODUCT LINEUP: THE ICON IN ALL ITS VARIETY — ROADSHOW PRESENTATION Q1 2025 — — MERCEDES-BENZ — Editions 49 49
Slide 50: A Unique Success Story Driven by Special Models and Editions
A UNIQUE SUCCESS STORY DRIVEN BY SPECIAL MODELS AND EDITIONS — ROADSHOW PRESENTATION Q1 2025 — 42.3k CAGR 2014–2024: +11.2% — MERCEDES-BENZ — Growth fueled by strong, sustained demand and the success of special models and limited editions, while 14.7k carefully managed to preserve the exceptional de
Slide 51: Agenda
AGENDA I. Results Q1 2025 — ROADSHOW PRESENTATION Q1 2025 — II. Outlook FY 2025 — MERCEDES-BENZ — III. Mercedes-Benz Cars 1. Products & Brand 2. Luxury & Top-End Vehicles 3. Technology 4. Next Level Performance IV. Mercedes-Benz Vans V. Mercedes-Benz Mobility 51
Slide 52: Catering to Different Customer Needs Into the 2030s
TECHNOLOGY WE WILL BE ABLE TO CATER TO DIFFERENT CUSTOMER NEEDS UNTIL WELL INTO THE 2030 s — ROADSHOW PRESENTATION Q1 2025 — — MERCEDES-BENZ — ICE: High-tech electrified combustion engines are BEV: Visionary EQXX technology setting new performance & efficiency standards in series production 52
Slide 53: Coherent Model Portfolio and Zero-Compromise Cars
TECHNOLOGY WE ARE STRIVING FOR A COHERENT MODEL PORTFOLIO AND ZERO -COMPROMISE CARS — ROADSHOW PRESENTATION Q1 2025 — Next up Entry: Drivetrain flexibility — MERCEDES-BENZ — on one modular architecture Followed by Core: Tailor-made BEV/ICE concepts, smart engineering with intelligent modularization
Slide 54: Desirable HEV and BEV Line-Up From Entry to Top-End
TECHNOLOGY WE OFFER BOTH DESIRABLE HEV AND BEV IN AN UNCOMPROMISING LINE-UP FROM ENTRY TO TOP -END — ROADSHOW PRESENTATION Q1 2025 — BATTERY ELECTRIC … ELECTRIFIED DRIVETRAIN & … COMBUSTION ENGINE — MERCEDES-BENZ — TOP-END TOP-END & CORE Uncompromising through dedication to battery- & hybrid-electri
Slide 55: Engineering Excellence: One-Litre Car for the Electric Age
PRODUCTS & BRAND ENGINEERING EXCELLENCE: WE ARE DEBUTING THE “ONE-LITRE CAR” FOR THE ELECTRIC AGE — ROADSHOW PRESENTATION Q1 2025 — — MERCEDES-BENZ — 55
Slide 56: As a Tech Frontrunner, the CLA Will Elevate the Game
TECHNOLOGY AS A TECH FRONTRUNNER, THE CLA WILL ELEVATE THE GAME — ROADSHOW PRESENTATION Q1 2025 — 792 km electric range (WLTP), 866 km electric range (CLTC) — MERCEDES-BENZ — Energy consumption of 14.1-12.2 kWh/100 kilometres (WLTP) 150 kW to >400 kW output Up to 325 km charge within 10 min Technica
Slide 57: MMA – Uncompromising Drivetrain Flexibility in Entry Segment
TECHNOLOGY MMA – UNCOMPROMISING DRIVETRAIN FLEXIBILITY IN THE ENTRY SEGMENT — ROADSHOW PRESENTATION Q1 2025 — — MERCEDES-BENZ — Drivetrain-flexible with no compromise High-tech electrified M252 Interior space matches four-cylinder petrol engine with Electric Drive Unit 2.0 with all-electric competit
Slide 58: CLA's Flexible Architecture Sets Benchmark in Its Class
TECHNOLOGY CLA’ S FLE XI BLE ARCHI TE CTURE S E TS BE NCHMARK I N I TS CLASS RANGE RECHARGED RANGE — ROADSHOW PRESENTATION Q1 2025 — km WLTP km in 10 min WLTP — MERCEDES-BENZ — 792 best 325 best CONSUMPTION CHARGING POWER kWh/100 km WLTP peak power in kW best ~12 320 best 58
Slide 59: The Perfect Combination of Intelligence and Emotion
TECHNOLOGY THE P E RF E CT COMBI NATI ON O F I NTE LLI GE NCE AND E M O TI O N — ROADSHOW PRESENTATION Q1 2025 — — MERCEDES-BENZ — INTELLIGENCE 59
Slide 60: Transformation Through AI
TECHNOLOGY TRANSFORMATION THROUGH AI. INTELLIGENT MB PRODUCTS AND COST -EFFICIENT BUSINESS — ROADSHOW PRESENTATION Q1 2025 — CONVERSATIONAL AI BEHAVIOURAL AI AGENTIC AI INTELLIGENCE — MERCEDES-BENZ — New natural conversations Proactive UI experience Hyper-personalised user experience Faster business
Slide 61: Software-Defined Vehicles Offer Exceptional Digital Experience
TECHNOLOGY OUR SOFTWARE -DEFINED VEHICLES WILL OFFER AN EXCEPTIONAL DIGITAL EXPERIENCE — ROADSHOW PRESENTATION Q1 2025 — Architects of MB.OS Scalable to fit every segment Combining in-house expertise with a selection — MERCEDES-BENZ — of world-class technology partners Full control over all data, cu
Slide 62: Advancing Automated Driving Technology
TECHNOLOGY WE ADVANCE AUTOMATED DRIVING TECHNOLOGY TO EXPAND OUR LEADING ROLE LEVEL 2+ UP TO LEVEL 2++ LEVEL 3 LEVEL 4 — ROADSHOW PRESENTATION Q1 2025 — PARTIAL AUTOMATION PARTIAL AUTOMATION CONDITIONAL AUTOMATION HIGH-LEVEL AUTOMATION INTELLIGENT POINT-TO-POINT DRIVE PILOT ON TEST IN BEIJING — MERC
Slide 63: AI-Powered Intelligent Cabin With Stunning Displays
TECHNOLOGY AI -POWE RE D I NTE LLI GE NT CABI N WI TH STUNNI NG DI SPLAYS RE ADY FO R SAE LE VE L 3 AUTO M ATE D DRI VI NG AND BE YO ND — ROADSHOW PRESENTATION Q1 2025 — MBUX Superscreen Unique user experience with — MERCEDES-BENZ — real-time 3D graphics Immersive & hyper-personalised experience wit
Slide 64: Solid-State Technology: EQS Demonstrator With Factorial Cells
TECHNOLOGY NEXT MILESTONE IN SOLID -STATE TECHNOLOGY: EQS DEMONSTRATOR WITH FACTORIAL CELLS — ROADSHOW PRESENTATION Q1 2025 — Increase cell energy density — MERCEDES-BENZ — up to 450 Wh/kg Enables up to 25% more range at same weight and size Improved cell safety Further weight and energy efficiency
Slide 65: Tailormade and Locally Developed for Customers in China
TECHNOLOGY TAILORMADE AND LOCALLY DEVELOPED FOR CUSTOMERS IN CHINA — ROADSHOW PRESENTATION Q1 2025 — PRODUCT & CONTENT Specific apps & software in — MERCEDES-BENZ — infotainment & automated driving Dedication to the rear unique rear cabin Long-wheelbase versions for Chinese customer requirements 7 m
Slide 66: Aiming to Comply With European Union CO2 Regulations
TECHNOLOGY WE AIM TO COMPLY WITH EUROPEAN UNION CO 2 REGULATIONS — ROADSHOW PRESENTATION Q1 2025 — 2024 EU CO2 compliance achieved, — MERCEDES-BENZ — significantly below target 2025 Next stage of regulation coming into force, aiming to meet EU CO2 targets with favorable pooling agreements made in a
Slide 67: Committed to Our Ambition 2039
TECHNOLOGY WE ARE COMMITTED TO OUR AMBITION 2039 — ROADSHOW PRESENTATION Q1 2025 — Reducing CO2 emissions Aiming for a net-carbon neutral* MB new vehicle — MERCEDES-BENZ — fleet along entire value chain & over entire life cycle by 2039 Accelerating the energy transition Aiming to further increase sh
Slide 68: Agenda
AGENDA I. Results Q1 2025 — ROADSHOW PRESENTATION Q1 2025 — II. Outlook FY 2025 — MERCEDES-BENZ — III. Mercedes-Benz Cars 1. Products & Brand 2. Luxury & Top-End Vehicles 3. Technology 4. Next Level Performance IV. Mercedes-Benz Vans V. Mercedes-Benz Mobility 68
Slide 69: Macro and Market Environment to Remain Challenging
NEXT LEVEL PERFORMANCE MACRO AND MARKET ENVIRONMENT TO REMAIN CHALLENGING IN THE MEDIUM -TERM* PREMIUM AND MB SALES — ROADSHOW PRESENTATION Q1 2025 — MACRO* LUXURY AUTO INFLATION* TARIFFS* EXPECTATIONS MARKET* — MERCEDES-BENZ — EUROPE Stable development USA Solid momentum CHINA Cautious view *Medium
Slide 70: Sustainably Improve Our Revenue Quality
NEXT LEVEL PERFORMANCE WE AIM TO SUSTAINABLY IMPROVE OUR REVENUE QUALITY — ROADSHOW PRESENTATION Q1 2025 — Direct sales Leveraging data insights from sales and customers to use as a strategic asset for even more sales control — MERCEDES-BENZ — Optimized contribution margin Utilizing micro-segment an
Slide 71: Mastering Transition Years and Preparing for Product Launches
NEXT LEVEL PERFORMANCE MASTERING TRANSITION YEARS AND PREPARING FOR UNPRECEDENTED PRODUCT LAUNCHES GLOBAL SALES* — ROADSHOW PRESENTATION Q1 2025 — 1,983 1,299 — MERCEDES-BENZ — Volume 684 China Cautious outlook on China. 2024 2025 2026 2027 Preparing product offensive to gain momentum in 2027. TEV*
Slide 72: Solid Revenue Momentum 2024–2027
NEXT LEVEL PERFORMANCE SOLID REVENUE MOMENTUM 2024 – 2027 REVENUE* — ROADSHOW PRESENTATION Q1 2025 — 108 — MERCEDES-BENZ — ASP/Pricing Staying disciplined while staying competitive. Revenue Delivered CAGR of more than 2.5% between 2019 and 2024. 2024 2025 2026 2027 Gaining traction in 2027 driven by
Slide 73: Iconic Brands and Products as Resilient Backbone
NEXT LEVEL PERFORMANCE ICONIC BRANDS AND PRODUCTS AS OUR RESILIENT BACKBONE TO MASTER THE TRANSFORMATION STRONG PRODUCT PORTFOLIO* — ROADSHOW PRESENTATION Q1 2025 — Top-End Segment Iconic products delivering outstanding margins. — MERCEDES-BENZ — Core Segment Healthy contribution in competitive envi
Slide 74: Industrial Base Tailored to Market Demand
NEXT LEVEL PERFORMANCE INDUSTRIAL BASE TAILORED TO MARKET DEMAND GLOBAL PRODUCTION CAPACITY 2024* RIGHTSIZING PRODUCTION FOOTPRINT* — ROADSHOW PRESENTATION Q1 2025 — EUROPE/ AMERICA ASIA Sale of Hambach Rightsizing Germany REST OF WORLD and small volume plants in Optionality at partner plants & remo
Slide 75: Substantially Optimizing Production Costs
NEXT LEVEL PERFORMANCE SUBSTANTIALLY OPTIMIZING PRODUCTION COSTS DOUBLING THE LOW-COST PRODUCTION COSTS — ROADSHOW PRESENTATION Q1 2025 — COUNTRY SHARE IN EU 15% to 30% -10% > -10% — MERCEDES-BENZ — from Act 2024 vs. 2027 Act 2024 vs. Act 2022 2027 vs. Act 2024 Factor costs EUR/vehicle* Labor costs
Slide 76: Geopolitical Hedge: Increasing Local-for-Local Production
NEXT LEVEL PERFORMANCE GEOPOLITICAL HEDGE: INCREASING SHARE OF LOCAL - FOR-LOCAL PRODUCTION FROM 60% (TODAY) TO 70% BY 2027 — ROADSHOW PRESENTATION Q1 2025 — USA our “Home of SUVs” GLOBAL PRODUCTION NETWORK 2027** Localization of GLC production in Tuscaloosa. Imported and exported vehicles in balanc
Slide 77: We Tackle Our Material Costs
NEXT LEVEL PERFORMANCE WE TACKLE OUR MATERIAL COSTS — ROADSHOW PRESENTATION Q1 2025 — Beat 2026: design-to-cost, strict standardization of MATERIAL COST REDUCTION — MERCEDES-BENZ — components and modules, low-cost country sourcing. > -8% Battery costs: -30% €/kWh reduced for MMA vs. predecessor and
Slide 78: Allocating Capital to the Most Promising Segments
NEXT LEVEL PERFORMANCE WE CONTINUE TO ALLOCATE OUR CAPITAL TO THE MOST PROMISING SEGMENTS 2019 – 2024 CAPEX AND R&D INVESTMENTS* — ROADSHOW PRESENTATION Q1 2025 — Capex share of investments significantly down. Investment peak in 2025 > -10% — MERCEDES-BENZ — driven by unprecedented product offensive
Slide 79: Continued Fundamental Fixed Cost Savings
NEXT LEVEL PERFORMANCE CONTINUED FUNDAMENTAL FIXED COST SAVINGS ADDITIONAL >10% UNTIL 2027 FIXED COST REDUCTION — ROADSHOW PRESENTATION Q1 2025 — (NET OF INFLATION)* — MERCEDES-BENZ — Headcount reduction using all levers -19% such as attrition, no replacements, voluntary redundancy programs, outsour
Slide 80: China – Dominating the TEV Market in the Future
NEXT LEVEL PERFORMANCE CHINA – OUR HOME AWAY FROM HOME: DOMINATING THE TEV MARKET IN THE FUTURE — ROADSHOW PRESENTATION Q1 2025 — Dominate Top-End MB No. 1 AMG No. 1 Highest average MSRP & TAP MB No. 1 Market Share >50% (>1.5mn RMB) in TOP25 Market in Performance Market among Premium OEMs in CAACS S
Slide 81: China – Securing Profitability of Our China Business
NEXT LEVEL PERFORMANCE CHINA – OUR HOME AWAY FROM HOME: SECURING PROFITABILITY OF OUR CHINA BUSINESS — ROADSHOW PRESENTATION Q1 2025 — BBAC (PbP*) Leveraging open sourcing opportunities — MERCEDES-BENZ — from Chinese supply chain. RoS 2024: ~ 15% Further localization of products. Scaling the Joint V
Slide 82: Margins Back to Double-Digit
NEXT LEVEL PERFORMANCE M ARGI NS BACK TO DOUBLE -DI GI T BE CAUSE I T‘S M E RCE DE S -BE NZ — ROADSHOW PRESENTATION Q1 2025 — RoS in % MB CARS MARGIN CORRIDOR** Pre-Tariff ≥ 10% — MERCEDES-BENZ — 10 MASTERING TRANSFORMATION Prudent macro and market perspective. 6-8% Product momentum materializing in
Slide 83: Generated >100% Total Shareholder Return 2019–2024
NEXT LEVEL PERFORMANCE MB GROUP GE NE RATE D >100% TOTAL SHARE HOLDE R RE TURN BE TW E E N 2019 AND 2024 CASH GENERATED CASH RETURN TO NET — ROADSHOW PRESENTATION Q1 2025 — SINCE 2019* SHAREHOLDERS* LIQUIDITY3 TOTAL SHAREHOLDER RETURN — MERCEDES-BENZ — >€45 bn 2019 – 2024 >30% Share price2 2024 + ~€
Slide 84: Benchmark Capital Allocation Framework in Place
NEXT LEVEL PERFORMANCE BE NCHMARK CAP I TAL ALLO CATI ON FRAME WORK I N PLACE — ROADSHOW PRESENTATION Q1 2025 — CAPITAL ALLOCATION* Capital allocation framework in place. — MERCEDES-BENZ — €5 bn SHARE BUYBACK Dividend of €4.30 + equivalent to 41% payout ratio. €4.30 New share buyback of up to €5 bn
Slide 85: The Perfect Blend of Luxury and Tech
NEXT LEVEL PERFORMANCE MERCEDES-BENZ THE PERFECT BLEND OF LUXURY AND TECH — ROADSHOW PRESENTATION Q1 2025 — Iconic brand and desirable products. — MERCEDES-BENZ — Tech leadership, today and tomorrow. Global presence, regionally embedded. Roadmap to double-digit RoS. Exceptional cash generation, 30+
Slide 86: Reinventing the Mercedes Way of Doing Things
NEXT LEVEL PERFORMANCE WE ARE REINVENTING THE MERCEDES WAY OF DOING THINGS PERFORMANCE CULTURE ENTREPRENEURIAL SPIRIT WINNING ATTITUDE — ROADSHOW PRESENTATION Q1 2025 — — MERCEDES-BENZ — 86
Slide 87: The Mercedes-Benz Team Is Determined to Deliver
NEXT LEVEL PERFORMANCE THE MERCEDES -BENZ TEAM IS DETERMINED TO DELIVER BRAND EXPERIENCE — ROADSHOW PRESENTATION Q1 2025 — — MERCEDES-BENZ — PRODUCTS & TECHNOLOGY FINANCIAL RESILIENCE SHAREHOLDER RETURNS 87
Slide 88: Agenda
AGENDA I. Results Q1 2025 — ROADSHOW PRESENTATION Q1 2025 — II. Outlook FY 2025 — MERCEDES-BENZ — III. Mercedes-Benz Cars 1. Products & Brand 2. Luxury & Top-End Vehicles 3. Technology 4. Next Level Performance IV. Mercedes-Benz Vans V. Mercedes-Benz Mobility 88
Slide 89: Mercedes-Benz Vans Strategy
MERCEDES-BENZ VANS MERCEDES-BENZ VANS STRATEGY WE OFFER THE WORLD’S MOST DESIRABLE VANS AND SERVICES — ROADSHOW PRESENTATION Q1 2025 — TARGET EMBRACE LEAD LOWER — MERCEDES-BENZ — premium segments and customers and in electric total cost base and focus on profitable grow lifetime drive and digital im
Slide 90: Our Products Keep the World Running
MERCEDES-BENZ VANS OUR PRODUCTS KEEP THE WORLD RUNNING — ROADSHOW PRESENTATION Q1 2025 — — MERCEDES-BENZ — Private Usage Services & Crafts Rental Trade & eGrocery Construction CEP & Logistics Private 20% Commercial 80% Deployment & Recreational People Mover Manufacturing Municipal Vehicles Ordered a
Slide 91: Product Portfolio VAN.EA & VAN.CA
MERCEDES-BENZ VANS PRODUCT PORTFOLIO VAN.EA & VAN.CA WE OFFER BOTH DESIRABLE ICE & BEV IN ONE ARCHITECTURE — ROADSHOW PRESENTATION Q1 2025 — Battery Electric … Electrified Drivetrain & … Combustion Engine Flexibility: flexible for changing customer — MERCEDES-BENZ — demand. Offering of latest techno
Slide 92: Vision V: A New Segment of Luxury Limousines
MERCEDES-BENZ VANS DAWN OF A NEW ERA: THE VISION V PROVIDES A GLIMPSE OF A NEW SEGMENT OF LUXURY LIMOUSINES — ROADSHOW PRESENTATION Q1 2025 — Upcoming Van Electric Architecture (VAN.EA) sets the course for a new era for Mercedes-Benz Vans. — MERCEDES-BENZ — Mercedes-Benz Vans extends its model portf
Slide 93: Industrialization of Van Architecture With Both BEV and ICE
MERCEDES-BENZ VANS INDUSTRIALIZATION OF VAN ARCHITECTURE WITH BOTH BEV AND ICE FUTURE PRODUCTION FOOTPRINT — ROADSHOW PRESENTATION Q1 2025 — Flexibility in footprint to cover various BEV/ICE ratios. — MERCEDES-BENZ — Continuous streamlining of industrial base by rightsizing production footprint and
Slide 94: Electrification Roadmap
MERCEDES-BENZ VANS ELECTRIFICATION ROADMAP 2010 2023 2026 2030 — ROADSHOW PRESENTATION Q1 2025 — Introduction Electrification of every Van Launch of new Van up to 50% share of of first electric Vito segment & presentation of architecture battery electric vehicles* — MERCEDES-BENZ — new eSprinter * M
Slide 95: Raising Our Ambitions Level: Tackling Costs at All Levels
MERCEDES-BENZ VANS RAISING OUR AMBITIONS LEVEL: TACKLING COSTS AT ALL LEVELS — ROADSHOW PRESENTATION Q1 2025 — — MERCEDES-BENZ — C O M P AN Y O P ERAT ION S PRO DUCT S FIXED COSTS HOURS PER VEHICLE (HPV) PORTFOLIO VARIANTS -20%* -25%* -30%* Processes Streamlining Footprint Focusing on one architectu
Slide 96: MB Vans Transformation Until 2030
MERCEDES-BENZ VANS MB VANS TRANSFORMATION UNTIL 2030 Capex & R&D investments schematic — MERCEDES-BENZ — 2022 2024 2026 2028 2030 As expected, the investment for the transformation in 2025 is close to the peak - CCR adj. 0.5-0.7 96
Slide 97: Financial Ambitions for Mercedes-Benz Vans
MERCEDES-BENZ VANS OUR FINANCIAL AMBITIONS FOR MERCEDES -BENZ VANS REMAINS DOUBLE DIGIT ROS adjusted 15.1 Guidance — ROADSHOW PRESENTATION Q1 2025 — schematic 14.6 11.2 12 — MERCEDES-BENZ — 8.3 10 6.0 without tariffs 1.9 2019 2020 2021 2022 2023 2024 2025 mid-decade end of decade CCR adjusted 1.0 0.
Slide 98: Agenda
AGENDA I. Results Q1 2025 — ROADSHOW PRESENTATION Q1 2025 — II. Outlook FY 2025 — MERCEDES-BENZ — III. Mercedes-Benz Cars 1. Products & Brand 2. Luxury & Top-End Vehicles 3. Technology 4. Next Level Performance IV. Mercedes-Benz Vans V. Mercedes-Benz Mobility 98
Slide 99: Mercedes-Benz Mobility Strategy
MERCEDES-BENZ MOBILITY MERCEDES-BENZ MOBILITY STRATEGY — ROADSHOW PRESENTATION Q1 2025 — — MERCEDES-BENZ — 99
Slide 100: Mercedes-Benz Mobility Role & Contribution
MERCEDES-BENZ MOBILITY MERCEDES-BENZ MOBILITY ROLE & CONTRIBUTION — ROADSHOW PRESENTATION Q1 2025 — As an integral part of Mercedes-Benz, we secure the company’s position as a — MERCEDES-BENZ — global leader by leveraging customer data and insights generated through our numerous touchpoints with our
Slide 101: Mercedes-Benz Mobility Product Range
MERCEDES-BENZ MOBILITY MERCEDES-BENZ MOBILITY PRODUCT RANGE As integral part of the Mercedes-Benz — ROADSHOW PRESENTATION Q1 2025 — customer journey Financing | Leasing | Insurance | Fleet Management | — MERCEDES-BENZ — Rental & Subscription | Charging Ecosystem | Payment Services 101
Slide 102: — MERCEDES-BENZ —
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Slide 103: BBAC (Beijing Benz Automotive Cooperation) Joint Venture
BBAC (BEIJING BENZ AUTOMOTIVE COOPERATION) JOINT VENTURE Key Facts — ROADSHOW PRESENTATION Q1 2025 — − BBAC is based on a trustful partnership with our long-term partner BAIC. — MERCEDES-BENZ — − BBAC is the largest Mercedes-Benz production facility in the world, featuring local R&D BBAC figures dis
Slide 104: Mercedes-Benz Mobility: Net Credit Losses
M E R C E D E S - B ENZ M O B I L I T Y : NET CREDIT LOSSES* 0.89% — ROADSHOW PRESENTATION Q1 2025 — 0.83% — MERCEDES-BENZ — 0.43% 0.34% 0.37% 0.43% 0.31% 0.33% 0.40% 0.31% 0.24% 0.26% 0.26% 0.21% 0.21% 0.29% 0.20% 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 YTD 2
Slide 105: Group / Divisional Guidance Ranges
M E R C E D E S - B ENZ G R O U P / DIVISIONAL GUIDANCE RANGES* Specification/ Significantly Slightly below At prior-year Slightly above Significantly KPI below level above — MERCEDES-BENZ — Revenue/ X < -7.5% -7.5% ≤ X < -2% -2% ≤ X ≤ +2% +2% < X ≤ +7.5% X > +7.5% Unit Sales EBIT (Group) X < -15% -
Slide 106: Contacts – Investor Relations
CONTACTS – INVESTOR RELATIONS Visit our Investor Relations Website: Christian Keller — ROADSHOW PRESENTATION Q1 2025 — Analysts, Defense and Equity Relations Email: christian.ck.keller@mercedes-benz.com Click here — MERCEDES-BENZ — Alexander Jasperneite Analysts, Creditor and Equity Relations Email:
Slide 107: Disclaimer
DISCLAIMER This document contains forward-looking statements that reflect our current views about future events. The words “anticipate”, “assume”, “believe”, “estimate”, “expect”, “intend”, “may”, “can”, “could”, “plan”, “project”, “should” and similar expressions are used to identify forward- looki