Anheuser-busch Inbev Sa/nv · EURONEXT:ABI
Anheuser-busch Inbev Sa/nv — Investor Presentation (2013)
26 slides from Anheuser-busch Inbev Sa/nv's investor presentation, 2013
Slide 1: Rob McCarthy, VP – Bud Light
Rob McCarthy VP – Bud Light
Slide 2: Bud Light Mega Family
CEB Bud Light Mega Family
Slide 3: Bud Light will grow share of beer and share of throat in the US
Bud Light will grow share of beer and share of throat in the US 1 Bud Light Mega Strategy is Working 2 Connecting with Millennials 3 Unmatched Portfolio of Properties & Assets
Slide 4: Bud Light will grow share of beer and share of throat in the US
Bud Light will grow share of beer and share of throat in the US 1 Bud Light Mega Strategy is Working 2 Connecting with Millennials 3 Unmatched Portfolio of Properties & Assets
Slide 5: Mega Strategy is working
Bud Light Mega Strategy is working Bud Light Mega Market Share 21.5% Launched 03/13 Launched 21.0% 04/12 Launched Market Share % 20.5% 01/12 20.0% Launched 04/08 19.5% 19.0% 18.5% 18.0% Source: Internal Industry Estimates YTD Sept 2013
Slide 6: Bud Light #1 Beer in America
Bud Light #1 Beer in America US Market Share Rest of A-B 28.7% Bud Light Extensions 47.8% Bud Light 2.9% Other 20.5% Source: IRI MULC YTD week ending 10/13/13
Slide 7: More people call Bud Light brands their favorite than ever before
More people call Bud Light brands their “favorite” today than ever before Bud Light (Mega) Favorite Brand + 3% vs 2012
Slide 8: Platinum & the Ritas most successful launches each of past two years
Platinum & the Ritas most successful launches each of past two years Dollar Share Growth 2012* 2013** BUD LIGHT PLATINUM 1.3 BUD LIGHT LIME STRAW… 0.7 BUD LIGHT LIME LIME A RITA 0.5 REDDS APPLE ALE 0.3 MODELO ESPECIAL 0.3 BUDWEISER BLACK… 0.3 MICHELOB ULTRA 0.2 MODELO ESPECIAL 0.3 DOS EQUIS XX LAGER
Slide 9: Platinum created a new segment in beer and the Ritas a category of their own
Platinum created a “new segment in beer” and the Ritas created a “category of their own” COCKTAILS BEER VARIETY REFRESHMENT • FUN ABV • RITUAL EASY TO DRINK • CONVENIENCE
Slide 10: Platinum & the Rita's represent the most successful launches of 2012 and 2013
Platinum & the Rita’s represent the most successful launches of 2012 and 2013 120% Hard Liquor Switching Wine Switching 100% 26% New Buyers 28% 16% 80% Category Expansion 18% Beer Switching 26% 60% 1% 24% 5% 3% 2% 40% 3% 12% 50% 20% 44% 44% 0% Platinum* Lime-A-Rita** *Source: IRI Consumer Network Pa
Slide 11: Bud Light will grow share of beer and share of throat in the US
Bud Light will grow share of beer and share of throat in the US 1 Bud Light Mega Strategy is Working 2 Connecting with Millennials 3 Unmatched Portfolio of Properties & Assets
Slide 12: Bud Light became the Nation's most popular brand by connecting with 21-27 year olds
Bud Light became the Nation’s most popular brand by always connecting with 21-27 year olds
Slide 13: Bud Light became the Nation's most popular brand by connecting with 21-27 year olds
Bud Light became the Nation’s most popular brand by always connecting with 21-27 year olds
Slide 14: Bud Light remains the #1 Favorite Brand among Consumers ages 21-27
Today, Bud Light remains the #1 Favorite Brand among Consumers ages 21-27 Favorite Brands – Ages 21 - 27 # 1 With Millennials (both Males and Females)
Slide 15: Consumer research to identify the best way to evolve our strategy
For much of 2013, we conducted significant consumer research to identify the best way to evolve our strategy
Slide 16: Research confirmed Millennials expect Bud Light to lead beer advertising
Research confirmed that Millennials EXPECT Bud Light to lead beer advertising to a new place “spontaneous” “catalyst” “relatable” “go-to choice” “unexpected” “versatile” “aspirational”
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Slide 18: Bud Light will grow share of beer and share of throat in the US
Bud Light will grow share of beer and share of throat in the US 1 Bud Light Mega Strategy is Working 2 Connecting with Millennials 3 Unmatched Portfolio of Properties & Assets
Slide 19: Bud Light has the most enviable set of properties and assets in Sports & Music
Bud Light has the most enviable set of properties and assets in Sports & Music to activate behind
Slide 20: NFL remains an amazing property
NFL remains an amazing property. Bridges across all demographics, including 180 Million plus fans. #1 200Hours per season: Sport in America with The amount of time the average 181MM fans fan engages with the NFL Top NFL programs accounted for 8 of the 10 most- 8 of 10 watched TV shows in 2012 181 Mi
Slide 21: Bud Light Hotel, in year 5, will be the best yet
Bud Light Hotel, in year 5, will be the best yet
Slide 22: Hotel remains THE hottest ticket in NY
Bud Light Hotel remains THE hottest ticket in NY 10x 4000 Bigger than previous Guests Bud Light Hotels 4 days and 5 Nights of the Hottest Parties Pandora, EA Sports, Pepsi currently signed More in advanced discussions 54MM 54 million Earned Media Impressions in the four days after our PR announcemen
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Slide 24: The New Cool Twist aluminum bottle is a major piece of news for 2014
The New “Cool Twist” aluminum bottle is a major piece of news for Bud Light in 2014
Slide 25: The aluminum bottle shape we've developed is resonating with consumers
And the aluminum bottle shape we’ve developed is resonating with consumers 80% 70% 64% Source: Quantitative Package Shape Design Study with Premium Light Beer Drinkers
Slide 26: Bud Light will grow share of beer and share of throat in the US
Bud Light will grow share of beer and share of throat in the US 1 Bud Light Mega Strategy is Working 2 Connecting with Millennials 3 Unmatched Portfolio of Properties & Assets