Alibaba Group Holding Limited · NYSE:BABA
Alibaba — Investor Day (2020)
16 slides from Alibaba's investor day presentation, Nov 17, 2020
Slide 1: 2020 Investor Day: Local Services - Accelerating Digitalization
2020 INVESTOR Dé2Y Local Services - Accelerating Digitalization WANG Lei, President of Local Services
Slide 2: 01 Business Overview
01 Business Overview WE) 02
Slide 3: 01 Business Overview
01 | Business Overview WE)
Slide 4: Key Business Metrics of Local Services
€2 Key Business Metrics of Local Services AME RUS th Annual Active Consumers” Annual Active Merchants” FRB APR RB PR Notes: 1. Deduped between Ele:me, xingxuan, Kobe}, Taopiaapiag, Fligay and Amap forthe twelve months ended june 30, 2020 2, Deduped between Ele,me, Xingxuan and Koube’ forthe twelve m
Slide 5: Business Resumed Growth after Significant Impact from COVID-19
€2. Business Resumed Growth after Significant Impact from COVID-19, with Super Members Showing Better Recovery WSREEHOLS, PCKSEK, BRARKSSE GMV of On-demand Delivery Number of Super Members Resumed Services Regained YoY Growth” Rapid Growth in Q1 FY21” ROBTER WW S5 GMI” BRSAMH2021 MESSE BHA aS” ————
Slide 6: Comprehensive High Quality Merchant Base
€2 Comprehensive High Quality Merchant Base (RFS PE Newly Registered National Chain Brands” GMV Breakdown of On-Demand Delivery Services” WetmSKawR” BayeeuewssGMveg at” Others Ht Newly Registered Regional Chain Brands” National and +6"° HARA” Regional Chains peau 4,000+ Jun 2019 Jun 2020 Notes: 1. N
Slide 7: Enhance Consumer Engagement
E2 Enhance Consumer Engagement MARS Growth in Average Selling Price” Consumer 7-day Repurchase Rate” Seen” WRA7 ASR? 77% ) Consumer 30-day Repurchase Rate’ a WRABOA SMR” QUFY20 Q2FY20 Q3FY20 Q4FY20 QIFY2I 87%
Slide 8: Improve Logistics Efficiency
€2 Improve Logistics Efficiency Signi cantly Lower Logistics Cost WRRALE HAE © Increase Order Density TSeeiem * Optimize Dispatch Efficiency, e.g., Mix Dispatch of Food and Retail CHEERS, MMANSSESWE « Improve Agents’ Efficiency through Digitalization REM REI, 1 RSE Note: 1. YoY growth of non-Ele.me
Slide 9: Unit Economics Turned Positive in Q1 FY21
2 Unit Economics Turned Positive in Q1 FY21 20214 8 —2 SUERIE i i - Improve Merchant Mix . . . Unit Enesbusmean =| # > Higher Average Selling Price BPAOEAT Sa BD BY aLIx WSS UE _ Leverage Data Capabilities of Alibaba Group > Better Marketing Efficiency SBR AAR EDS EME ee Enhance Logistics Capability
Slide 10: 02 Future Strategy
Slide 11: Alipay
€2 Ea Alipay ~45% Ele.me New Consumers from Alipay Mobile App” RT ARHRERARTSMA” Further Consumer Penetration within Alibaba Digital Economy RET AN MBA TARE NBS More exposure in Alipay app Co-developed products Collaborative marketing events
Slide 12: Solidify Merchant Foundation, Especially High Quality Merchants
Solidify Merchant Foundation, Especially High Quality Merchants RRALBPRH, HalemReP Greater Resources and Efforts in Support Merchants' Digitalization Registering High Quality Merchants ATA RPE ABP MRSS i
Slide 13: Demand for New Services after COVID-19
E2 Demand for New Services after COVID-19 Riss RAR 4) Number of Merchants: ~7X ~7X Department Stores” Pet Supplies Stores” ~4X ~2X Baby & Mothercare Stores” Food & Grocery Stores” Hot Pot/Barbecue Pharmacy Stores” Ingredients Stores Note: 1. The number of effective merchants of on-clemand delivery s
Slide 14: Brand Upgrade: Everything You Love Can Be Delivered
€2 717 Brand Upgrade: Everything You Love Can Be Delivered 717MPAR: BHA RHA 1. New Ele.me App: 2. New and Consolidated 3. Develop Content Services: One-stop Shopping for All Services Membership for All Local Services Ele.me is More Than a Tool SMART App: —HAARS TEAME EARS: RTARRREIA BI ALHHR IZ ES T
Slide 15: Improve Operational Efficiency Through Data Technology
€2 \Improve Operational Efficiency Through Data Technology Refined Consumer Operations and More Accurate Recommendations of Products and Services PACH RPREN SR EN Ra RSE Al FAM Ais ee BR PUM RITR Vv Improve Operational Efficiency and Enable Merchants' Digital Transformation RAARSSMSH RESP REORS &s B
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