Ipsos Sa · EURONEXT:IPS
Ipsos Sa — Investor Day (January 2026)
110 slides from Ipsos Sa's investor day presentation, Jan 22, 2026
Slide 1: Investor Day
INVESTOR DAY January 22, 2026
Slide 2: An Ambition to Lead
AN AMBITION TO LEAD
Slide 3: Leading: Building an Augmented Ipsos
Leading Building an Augmented Ipsos
Slide 4: Augmented Ipsos
Augmented Ipsos Augmented by tech and AI Augmented solutions & services Augmented for its people Augmented by its people
Slide 5: In the room with you today
In the room with you today Jean Laurent Poitou Olivier Champourlier CEO CFO Shaun Dix Andrei Postoaca Service Line Group Leader CEO Ipsos.Digital (Creation & Innovation) Moneesha Banerjee Kelly Beaver Global Head of MSU CEO UK and Ireland Lindsay Franke Group President, Lifeng Liu North America Serv
Slide 6: The Agenda
THE AGENDA
Slide 7: The agenda
The agenda 01 02 03 A quick introduction 6 Strategic Our plan to execute choices to lead the strategy 04 Financial trajectory 05 & capital allocation Q&A
Slide 8: A Quick Introduction
01 A QUICK INTRODUCTION aise
Slide 9: 3 decades of international experience leading professional services
3 decades of international experiences leading high value professional services organisations in Europe, Asia and the US. Familiar and highly qualified in working in complex international environments Growth and innovation driven leader Strong experience in leading company transformation 9
Slide 10: A strong desire to be part of Ipsos' belle histoire
A STRONG DESIRE TO BE PART OF IPSOS’ “BELLE HISTOIRE”
Slide 11: 50 years to build a global leader in market research
50 years, and 50 years only, to build a global A story of expertise, leader in market research offering talents and scientific rigor professional added value services Long lasting client relationships, built on An international footprint, offering trust the largest range of products and services Unp
Slide 12: Every belle histoire can be more beautiful still
BUT EVERY “BELLE HISTOIRE“ CAN BE MORE BEAUTIFUL STILL
Slide 13: Progress and strengths, but with gaps in scale and adoption
Progress in working and delivering faster for our clients Extensive breadth and depth of services But expectations of "always more" speed But lacking productization and scale. remains a huge challenge Strong investments in a wide range of tech Outstanding and long-lasting client and AI powered produ
Slide 14: Writing the next chapter in our fast changing industry
WRITING THE NEXT CHAPTER IN OUR FAST CHANGING AND CHALLENGING INDUSTRY
Slide 15: Client expectations: real time, data, predictability
Our clients expecting real time and immediacy to be the new norm in terms of ways of working and delivery. Our clients leveraging data in their decision making, but needing to manage multiple and fragmented data sources to integrate and to make sense of. Our clients needing to navigate through uncer
Slide 16: AI making this possible
AND AI making this possible AI delivering at speed, without compromising veracity and reliability AI enabling to generate synthetic data, if refreshed and calibrated through an access to real people AI powered products and services, enriched with Human Intelligence 16
Slide 17: Opportunity to realign with impressive growth track record
THIS IS THE OPPORTUNITY TO REALIGN WITH THE IMPRESSIVE GROWTH TRACK RECORD THE COMPANY HAS DELIVERED FOR YEARS
Slide 18: A quick look back
A quick look back TOTAL GROWTH 18
Slide 19: We have an ambitious organic growth trajectory
We have an ambitious organic growth trajectory > 5% 2029 → 2030 AVERAGE YEARLY ORGANIC GROWTH 3 4% 2026 → 2028 TO AVERAGE YEARLY 19 ORGANIC GROWTH
Slide 20: We have an ambitious organic growth trajectory
We have an ambitious organic growth trajectory > 5% 2029 → 2030 AVERAGE YEARLY ORGANIC GROWTH ADJUSTED DILUTED EPS GROWTH 3 4% 2026 → 2028 FROM 2025: c. 8% / Y TO AVERAGE YEARLY 20 ORGANIC GROWTH
Slide 21: 20,000 people in 90 markets and a new leadership team
The support of 20,000 people in 90 markets and a new leadership team 21
Slide 22: How will we lead? By accelerating. Radically. Now.
HOW WILL WE LEAD? BY ACCELERATING. RADICALLY. NOW.
Slide 23: 6 Strategic Choices to Lead
02 6 STRATEGIC CHOICES TO LEAD
Slide 24: Six strategic choices
1. Leverage our multi 4. AI as a catalyst for market specialist business offerings. leadership. 2. Global company with a 5. Access to real people as a local footprint. critically relevant competitive advantage. 3. Speed as an absolute 6. Value-added service priority. partner. 24
Slide 25: Strategic Choice N°1
STRATEGIC CHOICE N°1 Leverage our multi specialist offerings. 25
Slide 26: Leverage our multi specialist offerings
Strategic choice N°1 Leverage our multi specialist offerings We are the international company that offers the broadest range of Greater resilience. services. And we will continue to diversify. New services leveraging and combining cross-domain expertise. Productize and maximise adoption of Globally
Slide 27: Strategic Choice N°2
STRATEGIC CHOICE N°2 Global company with a local footprint. 27
Slide 28: Global company with a local footprint
Strategic choice N°2 Global company with a local footprint We will remain a global company. Our clients are global. They need a global partner. Global company to ensure critical size, and a global reach of our offerings. But a global partner enriched by a strong local footprint. Local footprint to e
Slide 29: Strategic Choice N°3
STRATEGIC CHOICE N°3 Speed as an absolute priority. 29
Slide 30: Speed as an absolute priority
Strategic choice N°3 Speed as an absolute priority Radically reinvent the delivery of our results : from near real time to 48h Leveraging our solutions for most of our activities. and our Ipsos.Digital Platform. Impacting our processing chain, from automated scripting to integrated and automated dat
Slide 31: Strategic Choice N°4
STRATEGIC CHOICE N°4 AI as our catalyst for market leadership. 31
Slide 32: AI as our catalyst for market leadership
Strategic choice N°4 Market Research AI as our catalyst for market leadership service providers AI to deliver faster to transform our ways of working to accelerate innovation TRUSTED to grow through AI augmented offers AND RELEVANT and services (e.g., Creative Spark AI Insights as a service and Beha
Slide 33: Strategic Choice N°5
STRATEGIC CHOICE N°5 Access to real people as a critically relevant competitive edge. 33
Slide 34: Access to real people as a competitive edge
Strategic choice N°5 Access to real people as a critically relevant competitive edge Ensuring access to real people as a key differentiator and a means of competitiveness Capturing and understanding the changes in consumer or citizen behaviours, attitudes and mindsets BEFORE everyone else. To guaran
Slide 35: Strategic Choice N°6
STRATEGIC CHOICE N°6 Value-added service partner. 35
Slide 36: Value-added service partner
Strategic choice N°6 Value-added service partner We won’t grow if we become a commodity. We will grow with a high value service vision of our industry. We will continue providing data. We will also transform these data into impactful insights for our client's business (e.g. Data Integration and Anal
Slide 37: Strategic choices that define our 2030 objective
6 STRATEGIC CHOICES THAT DEFINE OUR 2030 OBJECTIVE 37
Slide 38: AI augmented Global Market Research leader
Ipsos is the AI augmented Global Market Research leader, providing and turning data into ”impactful insights”, at speed. 38
Slide 39: Our plan to execute the strategy
03 OUR PLAN TO EXECUTE THE STRATEGY
Slide 40: AI-augmented reinvention
Accelerated innovation Reinvent the core Accelerate adoption, expansion & Useable market information AI-AUGMENTED productization of services REINVENTION powered by Tech & AI Speed and increased productivity Ipsos.Digital Platform Commercial excellence Globally Managed Services Data integration & ana
Slide 41: 1. Reinventing the core business
1. Reinventing the core business Tech and AI to reinforce our core business, capture market share, increase productivity and change our ways of working.
Slide 42: Reinventing the core business
Reinventing the core business Andrei Postoaca, CEO Ipsos.Digital 42
Slide 43: We are already riding the wave of AI
We are already riding the wave of AI A flagship of commercial solutions Synthetic data leadership: credible featuring GenAI across the whole value positioning on Synthetic Data research, chain, including 15 already developed and differentiating from focused tech launched. disruptors. Ipsos.Digital P
Slide 44: Our unique positioning: experience human data
Our unique positioning EXPERIENCE HUMAN DATA Large language models at core. Understanding the data and Having access to data is core. how far you can push each Knowing what data is needed system until it breaks. and missing is essential. WE KEEP THE HUMAN IN THE LOOP AT EVERY STEP 44
Slide 45: Explainable AI at the Core
Explainable AI at the Core TRUTH TRANSPARENCY TRUST Is AI delivering accuracy? XAI Ethics, fairness, security, How do we avoid hallucinations Can we see inside the privacy, rights & and false fabrications? mechanism to understand how responsibilities . it works? How do we treat participant and clien
Slide 46: We share with enthusiasm
SHARE WITH ENTHUSIASM ALIN ADVERTISING RESEARCH 284 innoPredict.al THE NEW ERA sos views | PRODUCT TESTING \. ae ae ; SYNTHETIC DATA WITH SYNTHETIC DATA Iresivestereanr ‘agudeLerocpontle adoption WS AI AND THE FUTURE OF C. Sepia arpanescent CONVERSATIONS WITH Al PART IV
Slide 47: Focus on a few big bets to transform our model
NOW IS THE RIGHT TIME TO FOCUS ON A FEW BIG BETS TO TRULY TRANSFORM OUR MODEL 47
Slide 48: Leverage AI for speed, productivity, differentiation
LEVERAGE AI FOR SPEED PRODUCTIVITY DIFFERENTIATION 48
Slide 49: Meet Sophie
MEET SOPHIE Cat food brand manager
Slide 50: 1. Asks a Question
1. Asks a Question Sophie needs to understand the Romanian Understands intent market and its potential Interprets her business question, context for brand expansion, and objective. so she asks Ipsos. AI Insight, Report Agent Orchestrator Based on the search the right researchers are identified and n
Slide 51: 2. Learns what's available
2. Learns what’s available Instant access to past trends, consumer profiles, purchase habits and Recommends best methods benchmark data. Explains trade-offs: synthetic vs real AI vs hybrid. Orchestrator Benefit : Supervision. She does it when she wants. Full access to all her Ipsos company data. Res
Slide 52: 3. Refine her need
3. Refine her need What is missing & how to collect it : hybrid quant real & Data Hub synthetic data and AI Searches past studies, dashboards moderated qual AI and continuous data. Orchestrator interviews. Supervision. Ipsos Researcher 52
Slide 53: 4. Finalize the research need
4. Finalize the research need Generate the questionnaire. Orchestrates execution System suggests scope Activates the right specialised AI agents, enlargement. such as concept learning, questionnaire, First meeting with a AI moderation, translation, etc. researcher. Orchestrator Launches qual quant s
Slide 54: 5. Days to hours
5. Days to hours A full analysis combining all data layers, validated Results by an Ipsos researcher. Sophie has the Combines all data layers. AI recommendation based on Provides recommendation. Orchestrator facts. Enhances and validates analysis. Final discussion on report interpretation and local
Slide 55: Leveraging AI for synthetic data
LEVERAGING AI FOR SYNTHETIC DATA 55
Slide 56: Synthetic data offerings
DATA AUGMENTATION SYNTHETIC DATA BOOSTING DATA IMPUTATION PERSONA BOTS SYNTHETIC PANELS (DIGITAL TWINS) Overcoming data Fill in the missing or Directly engaging with Developing panels of scarcity challenges by incomplete data points the data from your 100% synthetic twins of boosting data for niche
Slide 57: How are we making this the norm
HOW ARE WE MAKING THIS THE NORM 57
Slide 58: Our Ecosystem
Our Ecosystem Innovation Market Creative Branding Service lines have access USE CASE & BUSINESS business understanding development business to all data source and QUESTION LAYER questions questions questions questions relevant IP API connection to all PLATFORMS Ipsos.Digital, Synthesio, MediaCell, M
Slide 59: In Summary
y NY IN SUMMARY
Slide 60: Building an Unmatched Research Firepower
Building an Unmatched Research Firepower TECH HUMANS DATA REAL RESPONDENTS COMPETENCIES 20,000 people & 90 Millions of surveys, In the panel business with 1,000+ in tech markets billions of data points for 50 years 60
Slide 61: 2. Accelerating adoption, expansion, productization
2. Accelerating adoption, expansion, productization of services powered by tech and AI.
Slide 62: 3 game changers
3 game changers Ipsos.Digital Platform Globally Managed Services Data Integration & Analytics 62
Slide 63: 1. Globally Managed Services (GMS)
1. Globally Managed Services (GMS) Shaun Dix, Service Line Group Leader 63
Slide 64: Globally Managed Services
Globally Managed Services 1. CREATIVE DEVELOPMENT 4. PRODUCT TESTING 2. CREATIVE ASSESSMENT 5. PACKAGING TEST 3. CONCEPT & IDEA 6. BEHAVIOURAL MEASUREMENT 64
Slide 65: Globally Managed Services
Globally Managed Services 1. Global consistency through productization, standardisation, and quality. 2. Stronger marketing activity to help our positioning - differentiated service with Ipsos IP. 3. Dedicated resources with clear accountability. 4. Innovation to scale new solutions globally. 5. Tar
Slide 66: Expanding products for higher social ad volume
Expanding products to fit with higher social ad volume production Creative|Spark AI - now live in 31+ markets: 1. Expanded to include all major social media platforms, static ads (such as OoH, print, digital display). 2. Expanded diagnostic capability by adding in Generative AI Ipsos owned and propr
Slide 67: Ipsos has world-leading and best-in-class services
Ipsos has world-leading and best-in-class services 1 2 3 4 New Operating Model Own IP, Proprietary Innovation Global & Local Research Solutions & AI Super-Power Commercial decision Managed centrally with Ipsos Digital platform - Large databases that to re-balance with local oversight – automation &
Slide 68: Global entertainment and streaming company case study
Global entertainment and streaming company case study 1. Unmatched business expertise. 2. Proven global-to-local delivery at scale. 3. Global program leadership model. 4. Proven metrics that drive business outcomes. 68
Slide 69: Behavioural Measurement
Behavioural Measurement Moneesha Banerjee, Global Head of MSU 69
Slide 70: Behavioural Measurement
Behavioural Measurement In the moment intelligence on how people use, consume and buy products and services • Consumer driven algorithm for brand growth. • Understanding the moments that matter by connecting the when, what, where with who and why. • Competitive intelligence for risk and opportunity
Slide 71: Why is it important for our clients?
Why is it important for our clients? • What people do vs what they say they do. • Real behaviours, real people, at scale. • Intelligence that powers strategy for sustained brand growth. • Measures marketing impact in driving organic growth. • High visibility KPIs. 71
Slide 72: A growth booster for Ipsos
A growth booster for Ipsos Ipsos scale, quality and expertise makes us a trusted choice for global programs • Boots on the ground everywhere allows flexibility in data collection. • Fit for purpose design. • Panels and partnerships. Large engagements for long term strategic partnerships. 72
Slide 73: Behavioural Measurement
Behavioural Measurement Being first movers in this space has given us an advantage. Future growth will come from transforming what we do and how we do it. 73
Slide 74: Behavioural Measurement as a Globally Managed Service
Behavioural Measurement as a Globally Managed Service 1 2 3 4 People Offer Technology & AI Productization Enhanced delivery Scaled analytics, fit for Enhanced data Flawless execution at model purpose engagements. collection toolkit with scale, with ease and integrated app. efficiency. Network of glo
Slide 75: Technology that enables in-the-moment insights
Technology that enables “in the moment” insights Today… In 2026… Respondent friendly Voice and audio Integrated application Barcode scanning Image Capture & analytics Connected devices 75
Slide 76: AI Powered Image Analytics
AI Powered Image Analytics 2 MINUTES 2 SECONDS Battery of questions Simple image upload Category Subcategory Brand Variant Pack Size Pack Type 76
Slide 77: Behavioural Measurement with Ipsos
Behavioural Measurement with Ipsos REAL BEHAVIORS, FROM QUESTIONS TO MULTI SOURCE, INSIGHT TO IMPACT REAL PEOPLE CONVERSATIONS, CONNECTED LESS ASKING, MORE INTELLIGENCE OBSERVING 77
Slide 78: 2. Data Integration & Analytics
2. Data Integration & Analytics Kelly Beaver MBE, Regional CEO Ipsos UK & Ireland 78
Slide 79: A growth opportunity harnessing AI to bring order to data chaos
A growth opportunity harnessing AI to bring order to data chaos and complexity Surge in volumes and AI developments Clients seeking to . . . and partnerships to complexity of data offering new faster, control their data whilst harness data to produce more efficient and integrating with multiple pred
Slide 80: A vast and high growth market
A vast and high growth market Business activities across whole Data Integration & Analytics market: Ipsos’s addressable market is the Market Research • process of bringing data together from segment of this market – linking research data to various sources into a single, other data sources and harne
Slide 81: Ipsos has a unique proposition in this market
Ipsos has a unique proposition in this market 1 2 3 Multi-Domain expertise – Ipsos's access to real people Tech agnostic approach by maintaining our diversified through primary market and to work within client and multifaceted business social research coupled ecosystems and embed Ipsos offerings and
Slide 82: Multi-disciplinary data expertise underpins our DI&A offer
Our multi-disciplinary data expertise, trusted reputation, and access to real people underpins the strength of our differentiated DI&A offer A LUXURY AUTOMOTIVE IPSOS INTERVENTIONS RESULTS COMPANY Adhoc process for sourcing Socio-cultural, political values, Improved business intelligence, ai- dealer
Slide 83: Market Opportunity Index
Market Opportunity Index Example project materials 83
Slide 84: Investing to move from c.€100m revenue to 10% of total by 2030
Investing to move from c.€100m revenue in 2025 to 10% of total global revenues by 2030 AI-Powered predictive Analytics Shift workforce mix– Priority area for partnerships and data integration focus for increased proportion of and acquisition globally Service line innovation and data engineers, Data
Slide 85: 3. Focus on our must win markets
3. Focus on our must win markets
Slide 86: U.S as a growth enabler
U.S as a growth enabler Lindsay Franke, Group President, North America Services 86
Slide 87: A connected plan
A connected plan • Accelerating Globally Managed Services • Scaling Ipsos.Digital • Advancing DI&A • Fast-Tracking Market Activation 87
Slide 88: The U.S. is a hotbed for innovation
The U.S. is a hotbed for innovation and provides leverage as a growth accelerator • Outsized economic growth as a mature market • Home to 9 of 10 world’s most valuable global brands • Epicenter of AI, technology, and category disruption • Designed for disproportionate growth 88
Slide 89: Winning with the tech giants in an AI world
Winning with the tech giants (and beyond) in an AI world WHY CLIENTS IPSOS ADVANTAGE & VALUE & PARTNER WITH IPSOS MARKET OPPORTUNITY • Data abundance ≠ understanding • Verified human access and intelligence at scale • AI creates more noise, not less • Specialise in proprietary and unique data sets •
Slide 90: B2B: Scaling where demand is growing
B2B: Scaling where demand is growing • Large, growing, underserved market • High-stake decisions require trust and rigor • Research industry built for consumer decisions • Ipsos already trusted by global B2B leaders 90
Slide 91: A global launchpad for scalable growth
A global launchpad for scalable growth HQ Budget & Innovation Strategic Market Decision Center Incubator Symmetry FOR MULTI-MARKET GLOBALLY U.S. & CHINA PROGRAMS EXPORTABLE IP 2 GROWTH ENGINES 91
Slide 92: China's growth trajectory
China’s growth trajectory Lifeng Liu, CEO Greater China 92
Slide 93: China is on an organic growth trajectory
China is on an organic growth trajectory Ipsos is leading the market in China Activate global innovation Fast deliveries addressing Chinese clients building strategies impactful business global brands challenges 93
Slide 94: AI Incubation and Activation
AI Incubation and Activation 1 2 AI to Improve New Product AI to Increase Social Media Innovation Succes Rate Marketing ROIs Come up with new product ideas Use AI and social analytics by analysing demand-side and capabilities to help better select supply-side data social media influencers and draft
Slide 95: Persona Bots/Consumer Digital Twins
Persona Bots/Consumer Digital Twins We train Persona Bots During the Paris Olympic Games, by interviewing 60+ Persona Bots we created, for clients so they can ask we helped a client select the superior advertising copy within one single day. new questions to them at any time 95
Slide 96: New Access to People Approaches
New Access to People Approaches 1 2 3 Respondents from Social Media Access to Professionals Up-to-data Business Further extend our reach to Business decision-makers New research buyers starting target profiles among 1+ billion and social media influencers from purchasing data users in a cost-effecti
Slide 97: The Chinese Brands Going Global Opportunities
The Chinese Brands Going Global Opportunities A turning point: From focusing on value for money to brand building. 60 Chinese Brands’ Net Trust (%) 1 Go to Market 2 Developing 50 51 Markets 40 38 Innovation 30 26 20 3 10 Brand Building 0 0 Developed 2021 2022 2023 2024 2025 Markets -10 -12 -18 -20 9
Slide 98: 4. The enablers to help us steer the change
4. The enablers to help us steer the change.
Slide 99: Enabler N°1: Our operating principles
Enabler N°1 : Our operating principles SECURITY Only reliable information and insights vs ”out of the blue” fake data. SPEED SIMPLICITY We will need to 4S’s Being clear, articulated, work faster understood and efficient. SUBSTANCE Scientific thinking and a greater integration of a variety of data so
Slide 100: Enabler N°1: And our values
Enabler N°1 : And our values They define the company we are. And that we will be. INTEGRITY CLIENT FIRST CURIOSITY ENTREPRENEURIAL SPIRIT COLLABORATION 100
Slide 101: Leadership, skills, culture
LEADERSHIP SKILLS CULTURE Extend and strengthen Future-proof our skills Capitalise on the Ipsos culture the leadership bench and workforce, making the most as a lever for positive of AI + HI and engaging transformation Talent assessment Strengthen our workforce by Scale our cultural strengths to Rot
Slide 102: Enabler N°3: M&A and partnerships
Enabler N°3 : M&A's and partnerships 3 main areas of focus TECH AND AI ACQUISITIONS TO ACCELERATE OUR TRANSFORMATION ADJACENT MARKET EXPANSIONS IPSOS COMPETITOR TO STRENGTHEN, REINFORCE OR WIDEN OUR FOOTPRINT 102
Slide 103: Financial Trajectory & Capital Allocation
04 FINANCIAL TRAJECTORY & CAPITAL ALLOCATION
Slide 104: Financial Trajectory & Capital Allocation
Financial Trajectory & Capital Allocation Olivier Champourlier, CFO 104
Slide 105: 2025 preliminary financial results
2025 preliminary financial results SUBJECT TO AUDIT CERTIFICATION BY OUR STATUTORY AUDITORS ORGANIC GROWTH OPERATING MARGIN OPERATING MARGIN AT CONSTANT SCOPE + 0.6% 12.3% 12.8% NET DEBT / EBITDA: Excluding IFRS 16 impact x 0.5 105
Slide 106: Our Financial Trajectory: return to growth
Our Financial Trajectory Drivers: • Push Globally Managed Services RETURN #01 TO GROWTH • • Leverage Ipsos.Digital Develop adjacent services • Speed • Commercial excellence AVERAGE ANNUAL ORGANIC GROWTH RATE 2023-2025 : 1.6% 2026-2028 : 3 TO 4% 2029-2030 : > 5% 106
Slide 107: Our Financial Trajectory: improve profitability
Our Financial Trajectory Drivers: • Business mix IMPROVE AND PROFITABILTY • Productivity gains • Synergies from 2025 acquisitions AVERAGE ANNUAL OPERATING MARGIN RATE 2023-2025 : 12.8% IN 2028 : 13.5% 2029-2030 : > 14% ADJUSTED DILUTED EPS GROWTH FROM 2025 : c. 8%/year 107
Slide 108: Cash Allocation Plan 2026-2030
Cash Allocation Plan 2026-2030 SOURCE OF FUNDS USAGE OF FUNDS UP TO Additional debt 150-200 Employee free shares 600 as of 31/12/2030 keeping leverage at maximum 2x 600-700 Shareholder returns 40 to 50% of adjusted diluted EPS APPROX. Free Cash Flow 1 400 APPROX. over 5 years 1 200 Investments IN M€
Slide 109: Thank you
THANK NK YOU
Slide 110: Disclaimer
Disclaimer This presentation contains a few prospective statements. Although Ipsos believes that these statements are based on reasonable assumptions as of the date of publication, they are inherently subject to risks and uncertainties, the main ones being described in the company's Universal Regist